Branded SERP: The Secret to Ranking Higher

Branded SERP is the digital storefront of your brand. If another site is winning for your branded searches, they could be gaining traffic from your brand name, or worse, hurting your image.

Watch our webinar Branded SERP: The Secret to Ranking Higher to get a better understanding of branded search terms, related SERP features, and the tools you need to climb up the rankings. Join Jason Barnard, an industry expert in branded SERP, and Gerald Murphy, our SEO Senior Solution Business Manager, as they go through best practices that enhance your brand and increase visibility.

Learn more about:

  • How to get your brand to rank for top SERP spots
  • Reasons why building a strong branded SERP helps your SEO strategy
  • When your company should prioritize branded SERP over non-branded
  • Why beginner and advanced SEOs should focus on branded SERP

About the Presenters

Gerald Murphy
Senior Solution Business Manager Similarweb

Gerald has worked in SEO for over 10 years across in-house, agency and SaaS teams with brands including: Nestlé, Shell and Konga (Nigeria's Amazon). Previously he has written for Search Engine Watch and taught SEO as a guest lecturer at Manchester Metropolitan University. He self confesses as a digital and search geek. Currently, Gerald drives Similarweb's SEO strategy by listening to the voices of the customer and working with the product to enhance and design unique SEO features as a Senior Solution Business Manager for the Digital Marketing Intelligence solution.

Jason Barnard
Digital Marketer Consultant Kalicube

Jason Barnard (the Brand SERP Guy) is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel. Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.