Shopper Behavior Insights That Drive Actual Results
See cross-shopping, basket behavior and customer loyalty - all in one place. Retail Intelligence reveals what drives online purchases so you can create smarter ecommerce strategies.
Trusted by the best digital brands
Why do shopper behavior insights matter?
Real buying behavior
Go beyond traffic and clicks to see what shoppers search for, buy, how often, and what brands.
Competitive insights
Find out which brands and products are most frequently compared to yours, and when you're losing share.
Retention strategy
Break shoppers into loyalty categories to refine your winback, retention and lifetime value plans.
Subscription analysis
Track ‘Subscribe & Save’ behavior on Amazon to measure its impact and better plan your product pricing strategy.
Understand the behaviors behind every purchase
Cross-shopping Analysis
Find out who else your customers are considering
Track which brands are most frequently viewed alongside yours, and which competitors pose the biggest threat to your market shares across categories.
Basket Analysis
Discover what else gets added to the cart
See which products are bought together, what the average order value looks like, and how your brand fits into broader shopping patterns.
Category Loyalty
Understand shopper retention in comparison to your category
Group customers by frequency, identify loyalty patterns and optimize your assortment for repeat buyers vs. one-timers.
Brand Loyalty
Assess how consistently customers come back
Analyze competitors’ purchase frequency, subscription habits, and customer return rates to uncover retention opportunities.
Audience Overlap
See where else your shoppers spend time
Understand which websites your customers visit the same day they shop, including retailers, social and GenAI platforms.
Teams that need to understand shopper behavior
Ecommerce & Digital Commerce Teams
Optimize performance across marketplaces and DTC channels
Ecommerce & Digital Commerce Teams
Identify cross-shopping competitors - Analyze basket composition to improve AOV
- Optimize pricing and subscription strategies
Brand & Marketing Teams
Understand where demand is shaped and how shoppers engage across platforms
Brand & Marketing Teams
- Discover audience overlap across social and AI
- Understand what influences shoppers before they buy
- Track which competitors your customers consider
CPG Strategy & Insights
Build smarter campaigns, plan promos and understand category behavior across retailers
CPG Strategy & Insights
- Identify loyalty and subscription trends
- Discover cross-shopped brands
- Track and increase basket mix and AOV
Agencies and Consultants
Build sharper personas and boost ROI by aligning with real shopper journeys
Agencies and Consultants
- Uncover cross-shopping and audience overlap
- Plan smarter retail media campaigns
- Use actual shopper behavior for targeting
Unmatched Amazon coverage
Just a few reasons why our data is unique
- Full-funnel visibility into shopper actions - from search to click to conversion
- Weekly granularity - stay on top of shopper behavior shifts and plan promotions with confidence
- Child ASIN-level data - eliminate guesswork on which product variants drive the most sales
- Coverage across top Amazon marketplaces - USA, Canada, UK, Germany, France, and Italy
More Retail Intelligence use cases and features
Ecommerce Analytics
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Amazon Sales Performance
Monitor Amazon sales trends, benchmark brands and products, and connect sales data and performance to competitive moves.
Category Management
Identify winning brands, fast-growing products and improve assortment and pricing strategies by tracking category performance
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Demand Analytics
Identify demand shifts, trending products and rising categories before competitors do.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Related Resources
"With the help of Similarweb Retail Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
"What's unique about Similarweb Retail Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
"We rely on Similarweb's Retail Intelligence to drive strategic growth for our customers, especially when it comes to uncovering whitespace and new growth opportunities across the marketplace. The data is a key part of our monthly and quarterly customer market reports."
Chris Purcell
Founder, Nexus Brand Group
FAQs
Shopper behavior analysis examines how customers browse, compare, purchase, and return across online marketplaces and retail sites. It goes beyond traffic metrics to reveal cross-shopping patterns, basket composition, loyalty trends, and subscription behavior that drive real revenue outcomes.
Traditional ecommerce analytics focuses on traffic, clicks and conversions within your own site. Shopper behavior research looks at the full market landscape to understand what influences purchase decisions across retailers.
Retail shopper behavior data allows you to group customers by purchase frequency, loyalty tier and subscription habits. This enables smarter winback campaigns, improved lifetime value planning, and more targeted retention strategies based on real buying behavior, not assumptions.
Yes. Cross-shopping analysis reveals which brands are most frequently viewed or purchased alongside yours, helping you identify competitive threats, lost share and opportunities to strengthen positioning across categories.
Similarweb analyzes online shopping behavior research across marketplaces and retailers to uncover basket trends, average order value, subscription impact and engagement patterns.
Shopper behavior insights are valuable for ecommerce teams, brand and marketing leaders, CPG strategy teams, retail analysts, and agencies. Any team responsible for growth, retention, pricing, media investment, or category strategy can benefit from understanding the behaviors behind every purchase.
Similarweb provides shopper behavior insights such as:
- Which brands are most frequently cross-shopped
- What products and brands are purchased together
- Category and brand loyalty patterns
- Subscription and repeat purchase behavior
- Where shoppers spend time online before buying
