Top 10 campaignbrief.com Wettbewerber

mumbrella.com.au

Bastion has lost its foundation media client Kellanova after little more than a year, with the Cornflakes maker consolidating the account under Publicis Group following its merger with Mars. However, Bastion will continue to do some creative work for the advertiser.Kellanova, previously known as Kellogg’s, is understood to have moved to the Melbourne office of […]

adnews.com.au

How do you get young Victorians to give a damn about the terminally ill? You present them with a portrayal of the real–life pain, trauma, and suffering these people experience.

bandt.com.au

The latest Headliners instalment is here and it features a wrecking ball. Though not in a Miley Cyrus fashion.

lbbonline.com

little black book,celebrating the world’s best advertising creativity and the people behind it. find global and local news, work, talent and jobs on the industry’s first fully-searchable and free-to-view platform.

mediaweek.com.au

mediaweek offers news and insight into the australian media industry including tv, digital, print, agencies, marketing and advertising.

lovethework.com

RIDING IS THE NEW DRIVING

mi-3.com.au

Yoda was right: Marketing, media, creative and agency teams all need to find time to unlearn existing ways of working and test and learn their way to new processes if they’re going to sustainably, scalably and productively adopt AI into workflows. But how do you actually do that when all you’re hearing is that we have a productivity crisis, marketers are under even more pressure to produce results every minute of the day,  and no one has time to experiment their way to net new gains? Here, Howatson & Co, Foxtel and Unicef detail the steps – drastic to humdrum – to make AI sticky in the way their teams work. None of these are permanent, hard-coded structures – that’s the point, all three argue. But what these examples do demonstrate are commitments to making progress.

raconteur.net

M&S has appointed Hollywood actor, Gillian Anderson, as its first-ever chief compliments officer. The move may look like a playful PR moment, but it reflects a deeper strategy powering the retailer's resurgence

nzherald.co.nz

Get the latest breaking news, analysis and opinion from NZ and around the world, including politics, business, sport, entertainment, travel and more.

theguardian.com

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