This holistic and comprehensive audit will give you the step-by-step process to analyze your Marketing organization across 11 dimensions. With 375+ inspection points you will have a comprehensive quantitative and qualitative analysis to not only transform the Marketing function but the entire company. What's Included: McKeown’s Marketing Mastery: The Audit Presentation: Features templates and instructions from reviewing your Marketing organization across the following 11 dimensions: Business Overview Market Overview Marketing Strategy Branding and Messaging Lead Management Funnel Metrics & Insights Demand Generation Digital Marketing Marketing Technology & Operations Team Culture and Growth Operational Excellence McKeown’s Marketing Mastery: The Audit Spreadsheet: Document and score your team’s proficiency Tab for each of the 11 dimensions Phased Maturity Model for each dimension (level 1 to level 4) Executive Summary to quickly review score How to Guide: Step by step instructions for using the presentation material and spreadsheet Recommendations for running the audit process