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adage.com

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mediapost.com

Adding the ability to make decisions closer to the supply side helps media owners gain more value from inventory and marketers to improve campaign performance in ID-less environments.

lbbonline.com

little black book,celebrating the world’s best advertising creativity and the people behind it. find global and local news, work, talent and jobs on the industry’s first fully-searchable and free-to-view platform.

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Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.

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brand-innovators.com

“We wanted the campaign to generate feel-good, joyful moments and reinforce Planet Fitness as the gym where this positive energy thrives,” said Juan Marquez, senior social media manager at Movers + Shakers. “Flavor Flav’s natural hype and positivity embody Planet Fitness’ non-intimidating, judgment-free environment in real time. His encouragement celebrates real members and real movement […]