Les 10 concurrents cdpinstitute.org les plus visités

streamtvinsider.com

1. | TVREV's Alan Wolk explains why Sora shutting down isn't a major surprise. Plus, key takes on NewFronts with Vizio and LG.

addingwell.com

Sam Wright, managing director and founder of Blink SEO, explains why large Shopify stores are likely misattributing organic revenue to Direct in GA4, and how server-side tracking can correct the gap.

beet.tv

In an advertising ecosystem fixated on digital channels, it can be surprising to learn that a major retailer’s media strategy is overwhelmingly centered on its physical footprint. For UK grocery chain…

mediashotz.co.uk

BBH London is turning the doormat dread of an "unexpected bill" on its head for Tesco Mobile in its latest campaign.

mi-3.com.au

Yoda was right: Marketing, media, creative and agency teams all need to find time to unlearn existing ways of working and test and learn their way to new processes if they’re going to sustainably, scalably and productively adopt AI into workflows. But how do you actually do that when all you’re hearing is that we have a productivity crisis, marketers are under even more pressure to produce results every minute of the day,  and no one has time to experiment their way to net new gains? Here, Howatson & Co, Foxtel and Unicef detail the steps – drastic to humdrum – to make AI sticky in the way their teams work. None of these are permanent, hard-coded structures – that’s the point, all three argue. But what these examples do demonstrate are commitments to making progress.

research-live.com

Learning and development was a key thread to emerge from the MRS &more Conference, with insights professionals at all levels discussing ways in which the industry can nurture early-career researchers.

coloradobiz.com

SEND Bars, founded by Sasha DiGiulian and Emily Tsai, produces organic, plant-based snack bars in Boulder with ethically sourced ingredients.

exchangewire.com

tracking ad trading and the exchange marketplace

newdigitalage.co

The awards celebrating people in the […]

bandt.com.au

B&T is Australia's leading news publication magazine for the advertising, marketing, media and PR industries. B&T is owned by parent company The Misfits Media