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content.naic.org

Despite the critical role state departments of insurance (DOIs) play in protecting consumers, many residents remain unaware of the DOI services, protections, and resources available to them. Communication campaigns are more than just public relations; they are a strategic regulatory tool. They educate consumers and build trust in the insurance system, extending the reach of regulation beyond enforcement. Consumer advocates, state insurance regulators, and commissioners all play a vital role in amplifying these outreach efforts. Whether through policy support, cross-agency collaboration, or community partnerships, these stakeholders can help ensure that DOI messaging is clear, accessible, and impactful. This session will first explore insights from a survey of public information officers (PIOs) and highlight communication best practices, challenges, and opportunities in DOI outreach and education. Panelists will share successful campaign strategies, discuss barriers to public engagement, and identify tools and resources that can help departments better connect with their communities, especially underserved or hard-to-reach populations. Attendees will leave with actionable ideas for strengthening public engagement and fostering cross-sector collaboration. Panel Speakers: Shamus Durac, Senior Attorney/Health Policy Analyst, Rhode Island Parent Information Network Lori Croy, Director of Communications, Missouri Department of Commerce and Insurance Jeff Rohaly, Director of the Bureau of Consumer Services, Pennsylvania Insurance Department. Moderator: Melissa Jackson, Director of Communications, NAIC Recording Program Materials CIPR's special session is open to all registered NAIC 2025 Fall National Meeting participants.