Competitve Edge Research... Análise de participação de mercado de julho 2026

Scott McGaugh is one of those clients I’m just a little in awe of. The man has written 11(!) books and is working on a 12th. Yes, I write A LOT, but speaking as one who has authored zero real books, Scott’s output of true-life page turners is amazing. I met him when he was the marketing director at the USS Midway Museum, and he struck me then as a force of nature leading the operation on this massive floating museum. As you’ll read, Scott’s no longer at the Museum, but he’s not done yet.