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An e-commerce app, or mobile commerce app, is a software program that allows users to buy and sell items online. E-commerce apps can be used to: Browse and purchase products Add items to a cart Create a wish list Process payments Track shipments Manage orders Receive sales notifications Get personalized content E-commerce apps can be beneficial for both businesses and customers. Businesses can use them to engage with customers in a dedicated space, while customers can personalize their experience.