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PubMatic Market Share & Usage Stats
Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world's leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe, Australia and Asia.
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Get Key InsightsSite Totals
12,381,030
Market share
0.18%
Category
Advertising
Sub-category
Advertising
Paid or free
Free
As of December 6, 2025, a total of 12,381,030 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, x.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.
Top websites using PubMatic
The largest website using PubMatic is x.com, followed by bing.com
PubMatic usage by country
PubMatic's is primarily used in United States, followed by India and Japan.
Top Countries
PubMatic
As of December 6, 2025, PubMatic is actively used across various regions, with significant adoption in United States and India.
See Full InsightsPubMatic usage by industry
PubMatic is mostly used in the News & Media Publishers industry, followed by Arts & Entertainment > Streaming & Online TV.
Industry
News & Media Publishers
28.28%
Arts & Entertainment > Streaming & Online TV
12.12%
Computers Electronics and Technology > Social Media Networks
9.09%
Other
50.51%
PubMatic alternatives & related technologies
The top alternative to PubMatic is Google Adsense, followed by DoubleClick. Click below to analyze and compare these technologies' market share and audience.
Technology
Category
Free
Paid
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
Advertising
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