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Best Selling Activity & Entertainment Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Activity & Entertainment in amazon.ca for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Activity & Entertainment category

See which brands are leading the Activity & Entertainment category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jul 2026 vs. Jul 2025
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BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
BabyBjörn10.06%8.92pp38.4K973.37%3.38%21.11%CDN$280.7553.53%
Blissful Diary8.12%6.93pp31.3K88.57%3.01%5.08%CDN$118.4720.76%
Ergobaby10.17%4.25pp36.1K922.93%2.88%20.25%CDN$56.2444.10%
LITTLE Bot4.10%2.02pp17.2K908.01%0.97%21.11%CDN$261.2634.03%
mloong3.08%1.99pp31.3K403.90%1.47%20.94%CDN$252.5312.15%
BabyBjörn10.06%8.92pp38.4K973.37%3.38%21.11%CDN$280.7553.53%
Blissful Diary8.12%6.93pp31.3K88.57%3.01%5.08%CDN$118.4720.76%
Ergobaby10.17%4.25pp36.1K922.93%2.88%20.25%CDN$56.2444.10%
LITTLE Bot4.10%2.02pp17.2K908.01%0.97%21.11%CDN$261.2634.03%
mloong3.08%1.99pp31.3K403.90%1.47%20.94%CDN$252.5312.15%

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Channels Breakdown & Performance

Understand where the top brands in the Activity & Entertainment category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
BabyBjörn
Blissful Diary
Ergobaby
LITTLE Bot
mloong

Top selling sub-categories in the Activity & Entertainment category

Explore the breakdown of sub-categories within the Activity & Entertainment category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jul 2026 vs. Jul 2025
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CategoryUnit soldChangeRevenueChangeProduct viewsChange
Playmats & Floor Gyms961.67%4.39%7.30%1009.90%
773.43%9.53%7.04%963.69%
Bouncers814.04%2.60%8.37%859.53%
Swings746.81%1.80%12.99%7813.83%
RockersUnlock full list >8.69%6.54%15.24%616.46%
Baby Floor Seats & Loungers996.43%12.01%9.57%7411.92%
Activity CentresUnlock full list >10.74%2.03%8.63%982.10%
Playmats & Floor Gyms961.67%4.39%7.30%1009.90%
773.43%9.53%7.04%963.69%
Bouncers814.04%2.60%8.37%859.53%
Swings746.81%1.80%12.99%7813.83%
RockersUnlock full list >8.69%6.54%15.24%616.46%

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Top Products on the Activity & Entertainment Category

Discover the most-viewed products in the Activity & Entertainment category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jul 2026 vs. Jul 2025
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
LIVINGbasics Baby Play Mat 1cm Cushioned 18 pcs Puzzle EVA Foam Exercise Play Mat 1.62 Sqm Coverage Interlocking Floor Tiles Portable Crawling Floor Mats for Kids Toddler
LIVINGbasics Baby Play Mat 1cm Cushioned 18 pcs Puzzle EVA Foam Exercise Play Mat 1.62 Sqm Coverage Interlocking Floor Tiles Portable Crawling Floor Mats for Kids Toddler
...> Playmats & Floor Gyms
LIVINGbasics16.9K270.72%9.79%7.12%919.18%
Baby Play Gym Mat Tummy Time Activity Mat with 6 Detachable Toys for Stage-Based Sensory and Motor Skill Development Washable Play Mats for Infant Newborn Baby Essentials Sage Green
Baby Play Gym Mat Tummy Time Activity Mat with 6 Detachable Toys for Stage-Based Sensory and Motor Skill Development Washable Play Mats for Infant Newborn Baby Essentials Sage Green
...> Playmats & Floor Gyms
Blissful Diary16.6K202.75%3.83%9.11%985.57%
TFDER Baby Gym Play Mat 5-in-1 Tummy Time Mat & Activity Gym Washable Ball Pit Infant Play Mat with Detachable Toys for Sensory Exploration and Motor Skill Development
TFDER Baby Gym Play Mat 5-in-1 Tummy Time Mat & Activity Gym Washable Ball Pit Infant Play Mat with Detachable Toys for Sensory Exploration and Motor Skill Development
...> Playmats & Floor Gyms
TFDER16.4K=8.90%15.77%989.20%
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months
...> Playmats & Floor Gyms
Fisher-Price16.2K254.11%2.29%4.07%956.39%
Baby Einstein 4-in-1 Kickin' Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat
Baby Einstein 4-in-1 Kickin' Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat
...> Playmats & Floor Gyms
Baby Einstein15.8K8.74%6.45%9.42%981.59%
LIVINGbasics Baby Play Mat 1cm Cushioned 18 pcs Puzzle EVA Foam Exercise Play Mat 1.62 Sqm Coverage Interlocking Floor Tiles Portable Crawling Floor Mats for Kids Toddler
LIVINGbasics Baby Play Mat 1cm Cushioned 18 pcs Puzzle EVA Foam Exercise Play Mat 1.62 Sqm Coverage Interlocking Floor Tiles Portable Crawling Floor Mats for Kids Toddler
...> Playmats & Floor Gyms
LIVINGbasics16.9K270.72%9.79%7.12%919.18%
Baby Play Gym Mat Tummy Time Activity Mat with 6 Detachable Toys for Stage-Based Sensory and Motor Skill Development Washable Play Mats for Infant Newborn Baby Essentials Sage Green
Baby Play Gym Mat Tummy Time Activity Mat with 6 Detachable Toys for Stage-Based Sensory and Motor Skill Development Washable Play Mats for Infant Newborn Baby Essentials Sage Green
...> Playmats & Floor Gyms
Blissful Diary16.6K202.75%3.83%9.11%985.57%
TFDER Baby Gym Play Mat 5-in-1 Tummy Time Mat & Activity Gym Washable Ball Pit Infant Play Mat with Detachable Toys for Sensory Exploration and Motor Skill Development
TFDER Baby Gym Play Mat 5-in-1 Tummy Time Mat & Activity Gym Washable Ball Pit Infant Play Mat with Detachable Toys for Sensory Exploration and Motor Skill Development
...> Playmats & Floor Gyms
TFDER16.4K=8.90%15.77%989.20%
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months
Fisher-Price Baby Playmat Glow and Grow Kick & Play Piano Gym Blue Musical Learning Toy with Developmental Activities for Newborns 0+ Months
...> Playmats & Floor Gyms
Fisher-Price16.2K254.11%2.29%4.07%956.39%
Baby Einstein 4-in-1 Kickin' Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat
Baby Einstein 4-in-1 Kickin' Tunes Music and Language Play Gym and Piano Tummy Time Activity Mat
...> Playmats & Floor Gyms
Baby Einstein15.8K8.74%6.45%9.42%981.59%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
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Top-level analysis of the Activity & Entertainment category on amazon.ca

During 2026-07-01T00:00:00, the Activity & Entertainment category on amazon.ca generated a total revenue of CDN$3.6M.

The leading brands in this category are BabyBjörn, Blissful Diary, and Ergobaby, which stand out in terms of revenue and consumer engagement.

The top-performing product was LIVINGbasics Baby Play Mat 1cm Cushioned 18 pcs Puzzle EVA Foam Exercise Play Mat 1.62 Sqm Coverage Interlocking Floor Tiles Portable Crawling Floor Mats for Kids Toddler, and it's the best-selling item in the category.