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Best Selling Diapering Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Diapering in amazon.ca for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Diapering category

See which brands are leading the Diapering category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Apr 2026 vs. Apr 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Pampers30.06%10.60pp474.9K76.75%21.29%6.13%CDN$41.2515.10%
Skip Hop4.65%2.39pp451.8K25.27%12.85%6.08%CDN$32.387.90%
Ubbi3.88%1.85pp394.5K58.55%7.31%4.72%CDN$39.0414.07%
RUVALINO1.27%1.21pp94.9K7.10%17.74%5.76%CDN$39.5810.65%
Keekaroo0.67%0.67pp385.6K5.80%3.50%6.13%CDN$14.5813.56%
Pampers30.06%10.60pp474.9K76.75%21.29%6.13%CDN$41.2515.10%
Skip Hop4.65%2.39pp451.8K25.27%12.85%6.08%CDN$32.387.90%
Ubbi3.88%1.85pp394.5K58.55%7.31%4.72%CDN$39.0414.07%
RUVALINO1.27%1.21pp94.9K7.10%17.74%5.76%CDN$39.5810.65%
Keekaroo0.67%0.67pp385.6K5.80%3.50%6.13%CDN$14.5813.56%

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Channels Breakdown & Performance

Understand where the top brands in the Diapering category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Pampers
Skip Hop
Ubbi
RUVALINO
Keekaroo

Top selling sub-categories in the Diapering category

Explore the breakdown of sub-categories within the Diapering category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Apr 2026 vs. Apr 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
600.14%7.46%2.62%< 503.33%
Baby Diapers8116.36%18.01%9.83%844.48%
Swim Diapers979.99%8.47%14.04%9913.19%
Overnight Diapers< 5013.42%19.01%10.00%606.08%
Training DiapersUnlock full list >18.99%2.38%9.84%789.46%
994.20%2.47%8.43%988.69%
Portable Changing Pads817.20%4.36%1.50%767.66%
Pads947.73%9.14%12.45%972.61%
1007.83%7.32%5.09%877.36%
Disposable Pad Liners566.62%8.39%2.66%1008.42%
Reusable Pad LinersUnlock full list >14.31%2.62%8.40%5115.98%
CoversUnlock full list >1.14%5.38%9.94%715.33%
992.41%1.71%4.52%1009.83%
Disposal BagsUnlock full list >10.00%0.64%15.99%< 500.71%
1002.29%1.93%0.45%9514.01%
Diaper Backpacks501.82%4.28%7.37%757.72%
Diaper TotesUnlock full list >11.37%6.74%8.42%992.64%
< 5019.99%1.69%9.72%8310.42%
CaddiesUnlock full list >9.45%6.03%7.60%906.08%
600.14%7.46%2.62%< 503.33%
Baby Diapers8116.36%18.01%9.83%844.48%
Swim Diapers979.99%8.47%14.04%9913.19%
Overnight Diapers< 5013.42%19.01%10.00%606.08%
Training DiapersUnlock full list >18.99%2.38%9.84%789.46%

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Top Products on the Diapering Category

Discover the most-viewed products in the Diapering category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Apr 2026 vs. Apr 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Diaper Genie Platinum Diaper Pail White - Made in Durable Stainless Steel and Includes 1 Easy Roll Refill with 18 Bags
Diaper Genie Platinum Diaper Pail White - Made in Durable Stainless Steel and Includes 1 Easy Roll Refill with 18 Bags
...> Diaper Pails & Refills
Diaper Genie31.9K=9.86%2.08%< 5010.18%
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
...> Pads
Skip Hop31.3K=8.63%9.02%904.20%
Huggies Newborn Diapers Little Snugglers Newborn Diapers Size 0 (up to 10 lbs) 144 Count
Huggies Newborn Diapers Little Snugglers Newborn Diapers Size 0 (up to 10 lbs) 144 Count
...> Baby Diapers
HUGGIES30.1K41.89%13.80%8.34%7613.10%
Pampers Diapers - Cruisers 360 degrees - Size 5 96 Count up to 100% Leakproof Fit Designed for Active Babies Pull On Diaper EZ Off Tabs Designed for Easy Changes
Pampers Diapers - Cruisers 360 degrees - Size 5 96 Count up to 100% Leakproof Fit Designed for Active Babies Pull On Diaper EZ Off Tabs Designed for Easy Changes
...> Baby Diapers
Pampers28.7K=1.86%5.55%738.06%
Diaper Genie Essentials Round Refill 4-Pack | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails
Diaper Genie Essentials Round Refill 4-Pack | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails
...> Diaper Pails & Refills
Diaper Genie24.5K=9.37%9.95%< 501.65%
Diaper Genie Platinum Diaper Pail White - Made in Durable Stainless Steel and Includes 1 Easy Roll Refill with 18 Bags
Diaper Genie Platinum Diaper Pail White - Made in Durable Stainless Steel and Includes 1 Easy Roll Refill with 18 Bags
...> Diaper Pails & Refills
Diaper Genie31.9K=9.86%2.08%< 5010.18%
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
...> Pads
Skip Hop31.3K=8.63%9.02%904.20%
Huggies Newborn Diapers Little Snugglers Newborn Diapers Size 0 (up to 10 lbs) 144 Count
Huggies Newborn Diapers Little Snugglers Newborn Diapers Size 0 (up to 10 lbs) 144 Count
...> Baby Diapers
HUGGIES30.1K41.89%13.80%8.34%7613.10%
Pampers Diapers - Cruisers 360 degrees - Size 5 96 Count up to 100% Leakproof Fit Designed for Active Babies Pull On Diaper EZ Off Tabs Designed for Easy Changes
Pampers Diapers - Cruisers 360 degrees - Size 5 96 Count up to 100% Leakproof Fit Designed for Active Babies Pull On Diaper EZ Off Tabs Designed for Easy Changes
...> Baby Diapers
Pampers28.7K=1.86%5.55%738.06%
Diaper Genie Essentials Round Refill 4-Pack | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails
Diaper Genie Essentials Round Refill 4-Pack | Holds Up to 1280 Newborn Diapers | Features Unscented Continuous Film | Compatible with Diaper Genie Complete and Expressions Pails
...> Diaper Pails & Refills
Diaper Genie24.5K=9.37%9.95%< 501.65%

What’s selling—and why

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Top-level analysis of the Diapering category on amazon.ca

During 2026-04-01T00:00:00, the Diapering category on amazon.ca generated a total revenue of CDN$13.9M.

The leading brands in this category are Pampers, Skip Hop, and Ubbi, which stand out in terms of revenue and consumer engagement.

The top-performing product was Diaper Genie Platinum Diaper Pail White - Made in Durable Stainless Steel and Includes 1 Easy Roll Refill with 18 Bags, and it's the best-selling item in the category.