Best Selling Nursery Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Nursery in amazon.ca for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Nursery category

See which brands are leading the Nursery category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
MEICHYUN	8.29%	5.70pp	80.6K	121.21%	13.09%	204.63%	CDN$166.01	9.88%
Jestonten	4.61%	3.61pp	51.5K	97.97%	11.06%	75.62%	CDN$76.99	5.29%
Bestgame	0.84%	0.84pp	75.4K	3.40%	9.93%	162.93%	CDN$143.80	6.75%
Love To Dream	1.77%	0.83pp	7.6K	103.29%	9.79%	123.04%	CDN$56.14	3.86%
BLBBLBGDD	1.58%	0.67pp	61.8K	47.51%	13.09%	134.88%	CDN$152.23	5.00%
MEICHYUN	8.29%	5.70pp	80.6K	121.21%	13.09%	204.63%	CDN$166.01	9.88%
Jestonten	4.61%	3.61pp	51.5K	97.97%	11.06%	75.62%	CDN$76.99	5.29%
Bestgame	0.84%	0.84pp	75.4K	3.40%	9.93%	162.93%	CDN$143.80	6.75%
Love To Dream	1.77%	0.83pp	7.6K	103.29%	9.79%	123.04%	CDN$56.14	3.86%
BLBBLBGDD	1.58%	0.67pp	61.8K	47.51%	13.09%	134.88%	CDN$152.23	5.00%
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Channels Breakdown & Performance

Understand where the top brands in the Nursery category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

MEICHYUN

Jestonten

Bestgame

Love To Dream

BLBBLBGDD

Top selling sub-categories in the Nursery category

Explore the breakdown of sub-categories within the Nursery category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	19.42%	14.96%	9.34%	90	2.57%
	99	19.29%	10.68%	9.37%	89	9.18%
Swaddling Blankets	96	9.92%	9.28%	14.66%	82	10.28%
Wearable Blankets	94	2.94%	7.86%	7.91%	100	9.73%
Blankets	Unlock full list >	9.89%	1.23%	18.47%	< 50	7.49%
	99	12.94%	3.78%	7.92%	74	3.86%
Sheets	< 50	8.51%	4.61%	17.39%	50	18.25%
Bedding Accessories	97	9.91%	8.96%	10.97%	98	1.83%
Bedding Sets	Unlock full list >	9.31%	9.99%	19.59%	84	5.02%
	100	9.68%	6.67%	6.40%	82	6.71%
Bedding Accessories	100	16.70%	0.71%	9.09%	84	13.59%
Toddler Pillows	98	17.44%	3.39%	9.96%	92	8.02%
Sheets, Pillowcases & Sets	< 50	19.67%	1.47%	9.67%	86	1.41%
Bedding Sets	Unlock full list >	14.58%	5.09%	9.97%	< 50	5.43%
	58	0.88%	4.54%	3.76%	52	18.12%
Crib & Toddler Bed Mattresses	Unlock full list >	9.90%	7.51%	4.68%	56	7.55%
	< 50	9.97%	1.68%	14.54%	68	8.83%
Mattress Pads	52	9.78%	7.48%	16.75%	< 50	2.63%
Crib Mattress Protection	Unlock full list >	9.82%	2.99%	12.63%	97	9.31%
	96	7.48%	2.85%	14.53%	81	10.41%
	95	2.83%	3.52%	7.86%	100	9.75%
Bassinets	75	1.29%	2.76%	1.41%	79	15.25%
Convertible Cribs	100	8.26%	7.78%	13.88%	79	3.55%
Cribs	98	6.13%	0.78%	11.58%	99	12.42%
Toddler Beds	100	3.47%	0.44%	3.53%	99	9.62%
Cradles	Unlock full list >	0.55%	5.21%	6.66%	62	9.98%
Playards	60	0.78%	6.33%	3.65%	82	4.38%
Hampers, Organizers & Storage	82	5.28%	1.62%	8.80%	60	9.03%
	69	7.85%	5.28%	2.82%	64	6.99%
Highchairs	77	6.25%	1.50%	2.84%	73	9.54%
Booster Seats	Unlock full list >	1.65%	6.71%	5.14%	< 50	5.60%
Step Stools	Unlock full list >	1.40%	8.96%	1.31%	< 50	15.11%
	99	6.71%	9.51%	0.63%	89	0.02%
Sleep Soothers	96	17.50%	13.78%	8.55%	82	0.43%
Curtains & Window Treatments	97	3.86%	11.83%	8.50%	98	0.33%
Wall Décor	80	19.61%	14.77%	9.30%	95	2.45%
Mobiles	86	9.89%	8.87%	10.67%	82	2.04%
Baskets & Liners	Unlock full list >	14.51%	9.09%	7.47%	< 50	1.88%
	99	19.42%	14.96%	9.34%	90	2.57%
	99	19.29%	10.68%	9.37%	89	9.18%
Swaddling Blankets	96	9.92%	9.28%	14.66%	82	10.28%
Wearable Blankets	94	2.94%	7.86%	7.91%	100	9.73%
Blankets	Unlock full list >	9.89%	1.23%	18.47%	< 50	7.49%
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Top Products on the Nursery Category

Discover the most-viewed products in the Nursery category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Dreamegg White Noise Machine - Portable Sound Machine for Baby Adult Features Powerful Battery 21 Soothing Sounds for Sleeping Rechargeable Sleep Aid Sound Machine Baby for Home Travel Nursery Gift	...> Sleep Soothers	Dreamegg	47.4K	94.58%	7.74%	9.58%	94	9.24%
Baby Bassinet Bedside Sleeper - 3 in 1 Bassinets with Waterproof Sheets Soft Mattress and Breathable Mesh Adjustable Height Bedside Bassinet for Baby with Wheels Storage Basket Gray	...> Bedside Cribs	Jestonten	47.2K	514.39%	5.74%	2.24%	100	0.67%
Baby Bassinet Basinet Bedside Sleeper with Waterproof Bassinet Sheets and Soft Mattress Safe Adjustable Height Bedside Bassinets with Wheels Girl/Boy Bassinets Jestonten (Khaki)	...> Bedside Cribs	Jestonten	43.9K	=	1.35%	7.59%	< 50	0.40%
Baby Bassinet Bedside Sleeper for Baby with Wheels and Storage Basket All Mesh Portable Bassinet for Newborn 6 Height Adjustable Easy to Assemble Bedside Crib (Upgrade Grey)	...> Bedside Cribs	MEICHYUN	30.2K	=	6.44%	8.18%	97	6.57%
3-Pack Organic Baby Swaddle Sleep Sacks - Swaddles for Newborns Infant 0-3 Months Baby Girls Boys Soft & Snug Newborn Sleep Sack Nursery Swaddling Blankets Easy to Use (Nordic)	...> Swaddling Blankets	KeaBabies	28.2K	227.75%	5.01%	1.09%	92	4.58%
Dreamegg White Noise Machine - Portable Sound Machine for Baby Adult Features Powerful Battery 21 Soothing Sounds for Sleeping Rechargeable Sleep Aid Sound Machine Baby for Home Travel Nursery Gift	...> Sleep Soothers	Dreamegg	47.4K	94.58%	7.74%	9.58%	94	9.24%
Baby Bassinet Bedside Sleeper - 3 in 1 Bassinets with Waterproof Sheets Soft Mattress and Breathable Mesh Adjustable Height Bedside Bassinet for Baby with Wheels Storage Basket Gray	...> Bedside Cribs	Jestonten	47.2K	514.39%	5.74%	2.24%	100	0.67%
Baby Bassinet Basinet Bedside Sleeper with Waterproof Bassinet Sheets and Soft Mattress Safe Adjustable Height Bedside Bassinets with Wheels Girl/Boy Bassinets Jestonten (Khaki)	...> Bedside Cribs	Jestonten	43.9K	=	1.35%	7.59%	< 50	0.40%
Baby Bassinet Bedside Sleeper for Baby with Wheels and Storage Basket All Mesh Portable Bassinet for Newborn 6 Height Adjustable Easy to Assemble Bedside Crib (Upgrade Grey)	...> Bedside Cribs	MEICHYUN	30.2K	=	6.44%	8.18%	97	6.57%
3-Pack Organic Baby Swaddle Sleep Sacks - Swaddles for Newborns Infant 0-3 Months Baby Girls Boys Soft & Snug Newborn Sleep Sack Nursery Swaddling Blankets Easy to Use (Nordic)	...> Swaddling Blankets	KeaBabies	28.2K	227.75%	5.01%	1.09%	92	4.58%
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Top-level analysis of the Nursery category on amazon.ca

During 2026-04-01T00:00:00, the Nursery category on amazon.ca generated a total revenue of CDN$21.1M.

The leading brands in this category are MEICHYUN, Jestonten, and Bestgame, which stand out in terms of revenue and consumer engagement.

The top-performing product was Dreamegg White Noise Machine - Portable Sound Machine for Baby Adult Features Powerful Battery 21 Soothing Sounds for Sleeping Rechargeable Sleep Aid Sound Machine Baby for Home Travel Nursery Gift, and it's the best-selling item in the category.