Best Selling Parfums Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Parfums in amazon.fr for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Parfums category

See which brands are leading the Parfums category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Victoria's Secret	7.42%	4.78pp	36.1K	51.65%	13.53%	109.35%	€30.65	8.54%
GUESS	3.54%	3.00pp	6.3K	37.98%	9.38%	6.01%	€4.77	7.92%
SOL DE JANEIRO	2.19%	1.67pp	34.1K	0.98%	9.24%	33.86%	€21.08	7.50%
Générique	3.05%	1.18pp	32.8K	36.29%	7.57%	29.62%	€16.78	7.50%
Rochas	2.57%	1.02pp	36K	44.25%	12.24%	107.65%	€16.50	2.13%
Victoria's Secret	7.42%	4.78pp	36.1K	51.65%	13.53%	109.35%	€30.65	8.54%
GUESS	3.54%	3.00pp	6.3K	37.98%	9.38%	6.01%	€4.77	7.92%
SOL DE JANEIRO	2.19%	1.67pp	34.1K	0.98%	9.24%	33.86%	€21.08	7.50%
Générique	3.05%	1.18pp	32.8K	36.29%	7.57%	29.62%	€16.78	7.50%
Rochas	2.57%	1.02pp	36K	44.25%	12.24%	107.65%	€16.50	2.13%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Parfums category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Victoria's Secret

GUESS

SOL DE JANEIRO

Générique

Rochas

Top selling sub-categories in the Parfums category

Explore the breakdown of sub-categories within the Parfums category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	66	7.77%	3.33%	15.27%	< 50	16.12%
Eau de parfum	52	5.04%	0.78%	9.60%	< 50	10.41%
Brume corporelle parfumée	76	1.23%	5.94%	7.06%	71	9.94%
Eau de toilette	61	2.96%	1.05%	4.02%	83	9.73%
Coffrets de parfums	70	1.41%	5.55%	4.40%	89	18.87%
Huiles de parfum	Unlock full list >	3.33%	3.09%	6.94%	90	7.72%
	97	3.46%	3.05%	8.13%	99	8.42%
Eau de toilette	93	3.01%	1.31%	0.22%	96	13.15%
Eau de parfum	78	1.13%	4.79%	7.00%	94	7.36%
Eau de cologne	64	0.71%	3.25%	2.01%	< 50	15.99%
Coffrets de parfums	77	2.14%	5.54%	5.32%	53	19.93%
Extrait de Parfum	Unlock full list >	6.89%	0.33%	9.26%	100	9.44%
Enfant	Unlock full list >	3.57%	8.55%	8.18%	99	9.62%
	66	7.77%	3.33%	15.27%	< 50	16.12%
Eau de parfum	52	5.04%	0.78%	9.60%	< 50	10.41%
Brume corporelle parfumée	76	1.23%	5.94%	7.06%	71	9.94%
Eau de toilette	61	2.96%	1.05%	4.02%	83	9.73%
Coffrets de parfums	70	1.41%	5.55%	4.40%	89	18.87%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Parfums Category

Discover the most-viewed products in the Parfums category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
So…? Unique Mini Mist Coffret Cadeau Brume Corporelle Parfumée Pour Femme (4x50ml)	...> Coffrets de parfums	So...?	9.9K	20.03%	1.87%	9.93%	< 50	6.05%
GUESS Seductive Eau de Toilette pour Femme Parfum Fruité Floral 50 ml	...> Eau de toilette	GUESS	9.2K	=	8.48%	9.54%	< 50	4.75%
Azzaro Pour Elle Eau de Parfum Femme Florale Fruitée Boisée Sensuelle	...> Eau de parfum	Azzaro	8.9K	=	3.01%	2.38%	68	15.31%
JEANNE EN PROVENCE - Coffret Cadeau pour Femme - Fleur d'Oranger - Eau de Parfum 60 ml + Crème mains 75 ml + Savon solide 100 gr - Fabriqué en France à Grasse	...> Eau de parfum	Jeanne En Provence	8.6K	=	3.74%	1.25%	59	4.23%
Azzaro The Most Wanted Parfum Intense Homme Fougère Ambrée et Boisée	...> Eau de parfum	Azzaro	8.5K	76.34%	9.94%	19.10%	100	9.71%
So…? Unique Mini Mist Coffret Cadeau Brume Corporelle Parfumée Pour Femme (4x50ml)	...> Coffrets de parfums	So...?	9.9K	20.03%	1.87%	9.93%	< 50	6.05%
GUESS Seductive Eau de Toilette pour Femme Parfum Fruité Floral 50 ml	...> Eau de toilette	GUESS	9.2K	=	8.48%	9.54%	< 50	4.75%
Azzaro Pour Elle Eau de Parfum Femme Florale Fruitée Boisée Sensuelle	...> Eau de parfum	Azzaro	8.9K	=	3.01%	2.38%	68	15.31%
JEANNE EN PROVENCE - Coffret Cadeau pour Femme - Fleur d'Oranger - Eau de Parfum 60 ml + Crème mains 75 ml + Savon solide 100 gr - Fabriqué en France à Grasse	...> Eau de parfum	Jeanne En Provence	8.6K	=	3.74%	1.25%	59	4.23%
Azzaro The Most Wanted Parfum Intense Homme Fougère Ambrée et Boisée	...> Eau de parfum	Azzaro	8.5K	76.34%	9.94%	19.10%	100	9.71%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Parfums category on amazon.fr

During 2026-08-01T00:00:00, the Parfums category on amazon.fr generated a total revenue of €2M.

The leading brands in this category are Victoria's Secret, GUESS, and SOL DE JANEIRO, which stand out in terms of revenue and consumer engagement.

The top-performing product was So…? Unique Mini Mist Coffret Cadeau Brume Corporelle Parfumée Pour Femme (4x50ml), and it's the best-selling item in the category.