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Best Selling Jeux de construction Brands on amazon.fr

Last updated : July 1, 2025

Top Brands on the Jeux de construction category

See which brands are leading the Jeux de construction category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
JMBricklayer	1.50%	1.27pp	47.4K	221.23%	7.64%	35.40%	€66.91	23.38%
Mould King	2.38%	1.06pp	18K	108.55%	6.26%	18.33%	€21.12	10.18%
Nifeliz	0.79%	0.78pp	5.7K	206.71%	7.64%	9.80%	€33.24	10.38%
Reobrix	0.89%	0.74pp	1.5K	80.89%	7.36%	12.68%	€66.53	20.75%
BRICK Flip	0.63%	0.63pp	25.4K	75.25%	6.42%	34.33%	€64.39	15.18%
JMBricklayer	1.50%	1.27pp	47.4K	221.23%	7.64%	35.40%	€66.91	23.38%
Mould King	2.38%	1.06pp	18K	108.55%	6.26%	18.33%	€21.12	10.18%
Nifeliz	0.79%	0.78pp	5.7K	206.71%	7.64%	9.80%	€33.24	10.38%
Reobrix	0.89%	0.74pp	1.5K	80.89%	7.36%	12.68%	€66.53	20.75%
BRICK Flip	0.63%	0.63pp	25.4K	75.25%	6.42%	34.33%	€64.39	15.18%
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Channels Breakdown & Performance

Understand where the top brands in the Jeux de construction category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

JMBricklayer

Mould King

Nifeliz

Reobrix

BRICK Flip

Top selling sub-categories in the Jeux de construction category

Explore the breakdown of sub-categories within the Jeux de construction category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Sets de jeux de construction	88	10.00%	0.68%	15.93%	88	8.41%
Constructions magnétiques	98	17.04%	13.17%	2.63%	92	13.26%
Figurines	< 50	8.74%	6.06%	7.55%	97	9.98%
Stockage et accessoires	54	9.86%	2.68%	13.09%	91	9.21%
Boîtes empilables	Unlock full list >	9.44%	4.51%	10.23%	96	9.74%
Sets de jeux de construction	88	10.00%	0.68%	15.93%	88	8.41%
Constructions magnétiques	98	17.04%	13.17%	2.63%	92	13.26%
Figurines	< 50	8.74%	6.06%	7.55%	97	9.98%
Stockage et accessoires	54	9.86%	2.68%	13.09%	91	9.21%
Boîtes empilables	Unlock full list >	9.44%	4.51%	10.23%	96	9.74%
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Top Products on the Jeux de construction Category

Discover the most-viewed products in the Jeux de construction category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
LEGO Speed Champions Voiture F1 Ferrari SF-24 - Jeu de Construction avec véhicule de Course - Inclut minifigurine Collector de Pilote de Formule 1 - Idée Cadeau pour garçon ou Fille 77242	...> Sets de jeux de construction	LEGO	39.2K	=	9.75%	16.58%	93	4.88%
LEGO Botanicals Bonsaï d’Érable Rouge du Japon - Kit de Construction Adulte - Plante Artificielle avec Feuilles Rouges et Oranges - Pot Constructible - Idée Cadeau - Décoration Intérieure DIY 10348	...> Sets de jeux de construction	LEGO	33.4K	=	2.71%	11.38%	72	9.17%
LEGO Botanicals Petites Plantes Souriantes - Jouet & Loisirs Créatifs - 2 Plantes Artificielles 2 Pots de Fleurs Colorés & Visages Interchangeables - Cadeau Nature pour Fille dès 9 Ans & Ado 10349	...> Sets de jeux de construction	LEGO	25.8K	=	10.00%	8.49%	99	6.34%
LEGO Botanicals Les Fleurs de Prunier - Plante Artificielle à Offrir - Set de Construction pour Adulte - Décoration intérieure à Exposer - Activité relaxante pour Femme et Homme 10369	...> Sets de jeux de construction	LEGO	22.1K	=	4.14%	8.28%	< 50	4.22%
LEGO Technic F1 Ferrari SF-24 - Maquette de Voiture de Course Collector à échelle 1/8 - Inclut Moteur V6 boîte de Vitesses DRS et Volant - Idée Cadeau pour Adulte et Adolescent 42207	...> Sets de jeux de construction	LEGO	21.9K	=	8.05%	9.27%	54	3.23%
LEGO Speed Champions Voiture F1 Ferrari SF-24 - Jeu de Construction avec véhicule de Course - Inclut minifigurine Collector de Pilote de Formule 1 - Idée Cadeau pour garçon ou Fille 77242	...> Sets de jeux de construction	LEGO	39.2K	=	9.75%	16.58%	93	4.88%
LEGO Botanicals Bonsaï d’Érable Rouge du Japon - Kit de Construction Adulte - Plante Artificielle avec Feuilles Rouges et Oranges - Pot Constructible - Idée Cadeau - Décoration Intérieure DIY 10348	...> Sets de jeux de construction	LEGO	33.4K	=	2.71%	11.38%	72	9.17%
LEGO Botanicals Petites Plantes Souriantes - Jouet & Loisirs Créatifs - 2 Plantes Artificielles 2 Pots de Fleurs Colorés & Visages Interchangeables - Cadeau Nature pour Fille dès 9 Ans & Ado 10349	...> Sets de jeux de construction	LEGO	25.8K	=	10.00%	8.49%	99	6.34%
LEGO Botanicals Les Fleurs de Prunier - Plante Artificielle à Offrir - Set de Construction pour Adulte - Décoration intérieure à Exposer - Activité relaxante pour Femme et Homme 10369	...> Sets de jeux de construction	LEGO	22.1K	=	4.14%	8.28%	< 50	4.22%
LEGO Technic F1 Ferrari SF-24 - Maquette de Voiture de Course Collector à échelle 1/8 - Inclut Moteur V6 boîte de Vitesses DRS et Volant - Idée Cadeau pour Adulte et Adolescent 42207	...> Sets de jeux de construction	LEGO	21.9K	=	8.05%	9.27%	54	3.23%
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Top-level analysis of the Jeux de construction category on amazon.fr

During July 2025, the Jeux de construction category on amazon.fr generated a total revenue of €16.1M.

The leading brands in this category are JMBricklayer, Mould King, and Nifeliz, which stand out in terms of revenue and consumer engagement.

The top-performing product was LEGO Speed Champions Voiture F1 Ferrari SF-24 - Jeu de Construction avec véhicule de Course - Inclut minifigurine Collector de Pilote de Formule 1 - Idée Cadeau pour garçon ou Fille 77242, and it's the best-selling item in the category.