Best Selling Homme Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Homme in amazon.fr for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Homme category

See which brands are leading the Homme category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Calvin Klein	2.72%	0.63pp	506.6K	44.63%	10.57%	62.57%	€32.05	2.79%
ALPIDEX	0.75%	0.59pp	353.9K	2.75%	5.23%	18.06%	€11.51	1.80%
FM London	1.75%	0.56pp	353.1K	27.80%	10.15%	15.87%	€20.81	2.60%
Lacoste	0.89%	0.55pp	490.7K	44.30%	9.67%	56.27%	€29.12	0.61%
Runcati	0.58%	0.52pp	319.9K	26.52%	9.87%	60.33%	€24.08	0.20%
Calvin Klein	2.72%	0.63pp	506.6K	44.63%	10.57%	62.57%	€32.05	2.79%
ALPIDEX	0.75%	0.59pp	353.9K	2.75%	5.23%	18.06%	€11.51	1.80%
FM London	1.75%	0.56pp	353.1K	27.80%	10.15%	15.87%	€20.81	2.60%
Lacoste	0.89%	0.55pp	490.7K	44.30%	9.67%	56.27%	€29.12	0.61%
Runcati	0.58%	0.52pp	319.9K	26.52%	9.87%	60.33%	€24.08	0.20%
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Channels Breakdown & Performance

Understand where the top brands in the Homme category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Calvin Klein

ALPIDEX

FM London

Lacoste

Runcati

Top selling sub-categories in the Homme category

Explore the breakdown of sub-categories within the Homme category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	78	1.65%	5.03%	5.65%	95	2.64%
	< 50	0.05%	3.74%	7.64%	56	0.88%
Boxers	85	2.30%	1.68%	7.33%	98	3.13%
Caleçons	88	3.95%	6.81%	2.63%	66	5.66%
Maillots de corps	53	4.56%	0.18%	0.36%	67	8.26%
Slips	< 50	4.13%	0.52%	8.39%	76	1.19%
Strings	Unlock full list >	5.73%	2.53%	9.19%	57	0.95%
	< 50	2.18%	1.83%	7.25%	85	3.25%
T-shirts à manches courtes	79	4.40%	0.04%	12.88%	54	3.04%
Chemises boutonnées	93	7.47%	7.69%	4.29%	98	7.72%
Polos	93	0.13%	4.21%	5.91%	93	4.97%
Débardeurs	86	7.20%	4.47%	9.75%	64	3.47%
Chemises	Unlock full list >	8.26%	9.61%	3.90%	98	14.21%
	84	4.58%	9.47%	2.48%	98	7.72%
Chaussettes de sport	95	7.25%	12.35%	0.37%	78	8.74%
T-shirts et tops de sport	< 50	2.08%	1.93%	7.19%	57	3.34%
Shorts de sport	< 50	7.11%	8.98%	1.95%	76	11.28%
Base layers et compression	71	3.86%	9.63%	1.28%	98	8.42%
Pantalons de sport	Unlock full list >	0.03%	4.32%	5.85%	100	5.04%
Shorts et bermudas	63	12.79%	7.66%	18.07%	86	7.74%
	78	9.96%	9.20%	9.02%	53	14.08%
Shorts de bain	93	10.02%	5.09%	19.04%	93	6.51%
Maillots rashguards	92	16.69%	8.24%	9.79%	89	4.28%
Slips	Unlock full list >	18.66%	2.65%	16.16%	< 50	5.04%
	87	14.87%	6.57%	9.95%	67	9.89%
	87	8.23%	6.84%	6.07%	< 50	9.99%
Chaussures de sport	51	6.88%	8.90%	13.13%	< 50	11.76%
Baskets mode	Unlock full list >	8.11%	3.90%	16.17%	100	8.84%
	98	0.37%	4.11%	6.08%	99	10.00%
Chantiers et Industrie	73	7.11%	9.03%	13.64%	91	11.27%
Hopitaux et de Cuisine	60	9.09%	9.95%	19.46%	82	5.85%
Militaires	Unlock full list >	7.12%	12.42%	9.31%	< 50	8.71%
Sandales	96	15.19%	6.86%	9.93%	100	5.14%
Tongs	72	9.99%	8.98%	12.29%	77	11.45%
Mules et sabots	Unlock full list >	8.15%	9.59%	16.29%	56	8.73%
	89	5.45%	10.61%	8.85%	70	9.20%
	< 50	7.91%	0.52%	3.60%	66	9.63%
Lunettes de soleil	91	2.88%	3.49%	7.88%	100	9.74%
Montures de lunettes	< 50	0.92%	4.57%	3.81%	< 50	18.17%
Étuis à lunettes	99	2.89%	6.11%	6.31%	98	18.94%
Chaînes et cordons à lunettes	88	5.33%	1.59%	8.82%	68	9.05%
Verres solaires	Unlock full list >	2.91%	9.83%	2.33%	87	7.90%
	95	6.16%	0.82%	11.64%	100	12.47%
Casquettes de Baseball	< 50	3.49%	7.87%	3.51%	68	9.61%
Bobs	100	6.63%	3.57%	0.49%	100	8.14%
Cagoules	74	1.52%	2.77%	5.24%	78	9.94%
Bonnets	100	8.91%	17.41%	4.62%	97	6.85%
Casquettes souples	Unlock full list >	3.70%	0.72%	0.82%	100	12.34%
Ceintures	90	2.99%	7.91%	7.93%	99	9.73%
	63	7.88%	9.89%	2.88%	85	6.95%
Cravates	70	8.82%	6.75%	5.33%	< 50	5.56%
Nœuds papillon	99	3.81%	11.77%	8.49%	89	0.29%
Coffrets cravate	Unlock full list >	6.32%	14.59%	2.89%	90	2.32%
Bretelles	Unlock full list >	7.50%	2.89%	14.58%	86	10.35%
	< 50	10.28%	19.96%	2.49%	96	19.87%
Montres bracelet	< 50	9.18%	9.87%	2.57%	84	9.88%
Bracelets de montres	70	7.60%	8.80%	5.36%	< 50	16.98%
Montres connectées tendance	93	9.31%	7.66%	9.23%	98	0.91%
Montres de poche et goussets	Unlock full list >	4.45%	9.46%	0.57%	94	9.47%
	98	8.70%	6.51%	15.27%	< 50	4.40%
Colliers	80	9.47%	4.42%	10.39%	< 50	4.47%
Bracelets	< 50	19.77%	1.86%	9.75%	72	1.79%
Boucles d'oreilles	51	9.87%	2.63%	13.16%	89	9.19%
Bagues	96	8.79%	5.98%	7.70%	96	6.03%
	95	9.41%	4.00%	18.14%	96	5.96%
Boutons de manchette	Unlock full list >	8.56%	0.22%	9.24%	62	0.29%
	78	1.65%	5.03%	5.65%	95	2.64%
	< 50	0.05%	3.74%	7.64%	56	0.88%
Boxers	85	2.30%	1.68%	7.33%	98	3.13%
Caleçons	88	3.95%	6.81%	2.63%	66	5.66%
Maillots de corps	53	4.56%	0.18%	0.36%	67	8.26%
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Top Products on the Homme Category

Discover the most-viewed products in the Homme category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Helioclipse 12x Lunette Eclipse Solaire 2026 ISO 12312-2 - Lunettes Eclipse Solaire - Lunette pour Eclipse Solaire - Bonus 2x filtre pour téléphone	...> Lunettes de soleil	Helioclipse	248.8K	=	8.62%	11.33%	< 50	9.59%
ORRO Lunettes d’éclipse solaire 37 mm Lot de 2/6/12/50 Noires Protection oculaire certifiée Testées EN ISO 12312-2:2015 Marquage CE pour observation directe du soleil - Coupe classique	...> Lunettes de soleil	ORRO	71.6K	=	1.27%	18.32%	97	8.11%
Fullluwaa Boxer Homme Coton Lot de 10 Doux Ceinture Élastique	...> Boxers	Fullluwaa	71.4K	284.30%	2.49%	9.02%	68	3.16%
Tibroni Sac à bandoulière antivol - Sac de poitrine - Pour homme et femme - Étanche - Petit sac à main avec fermeture éclair et blocage RFID	...> Sacs	Tibroni	56.5K	=	4.94%	5.42%	52	0.82%
Calvin Klein Homme Boxer Lot De 3 Caleçon sous-Vêtement Noir (Black) M	...> Caleçons	Calvin Klein	36.8K	10.22%	9.84%	7.71%	84	0.52%
Helioclipse 12x Lunette Eclipse Solaire 2026 ISO 12312-2 - Lunettes Eclipse Solaire - Lunette pour Eclipse Solaire - Bonus 2x filtre pour téléphone	...> Lunettes de soleil	Helioclipse	248.8K	=	8.62%	11.33%	< 50	9.59%
ORRO Lunettes d’éclipse solaire 37 mm Lot de 2/6/12/50 Noires Protection oculaire certifiée Testées EN ISO 12312-2:2015 Marquage CE pour observation directe du soleil - Coupe classique	...> Lunettes de soleil	ORRO	71.6K	=	1.27%	18.32%	97	8.11%
Fullluwaa Boxer Homme Coton Lot de 10 Doux Ceinture Élastique	...> Boxers	Fullluwaa	71.4K	284.30%	2.49%	9.02%	68	3.16%
Tibroni Sac à bandoulière antivol - Sac de poitrine - Pour homme et femme - Étanche - Petit sac à main avec fermeture éclair et blocage RFID	...> Sacs	Tibroni	56.5K	=	4.94%	5.42%	52	0.82%
Calvin Klein Homme Boxer Lot De 3 Caleçon sous-Vêtement Noir (Black) M	...> Caleçons	Calvin Klein	36.8K	10.22%	9.84%	7.71%	84	0.52%
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Top-level analysis of the Homme category on amazon.fr

During 2026-08-01T00:00:00, the Homme category on amazon.fr generated a total revenue of €63.1M.

The leading brands in this category are Calvin Klein, ALPIDEX, and FM London, which stand out in terms of revenue and consumer engagement.

The top-performing product was Helioclipse 12x Lunette Eclipse Solaire 2026 ISO 12312-2 - Lunettes Eclipse Solaire - Lunette pour Eclipse Solaire - Bonus 2x filtre pour téléphone, and it's the best-selling item in the category.