Best Selling Homme Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Homme in amazon.fr for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Homme category

See which brands are leading the Homme category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
ALPIDEX	0.95%	0.73pp	281K	935.43%	7.81%	23.38%	€29.75	23.81%
JustSun	1.03%	0.72pp	203K	462.38%	6.56%	12.87%	€24.60	10.81%
HEOAARG	0.67%	0.64pp	271.6K	469.18%	6.78%	23.17%	€11.36	22.34%
HISDERN	1.00%	0.62pp	34K	894.22%	6.61%	21.65%	€20.03	11.99%
Seiko	0.69%	0.58pp	196.1K	755.07%	6.36%	12.47%	€21.41	7.93%
ALPIDEX	0.95%	0.73pp	281K	935.43%	7.81%	23.38%	€29.75	23.81%
JustSun	1.03%	0.72pp	203K	462.38%	6.56%	12.87%	€24.60	10.81%
HEOAARG	0.67%	0.64pp	271.6K	469.18%	6.78%	23.17%	€11.36	22.34%
HISDERN	1.00%	0.62pp	34K	894.22%	6.61%	21.65%	€20.03	11.99%
Seiko	0.69%	0.58pp	196.1K	755.07%	6.36%	12.47%	€21.41	7.93%
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Channels Breakdown & Performance

Understand where the top brands in the Homme category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

ALPIDEX

JustSun

HEOAARG

HISDERN

Seiko

Top selling sub-categories in the Homme category

Explore the breakdown of sub-categories within the Homme category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	78	1.65%	5.03%	5.65%	95	2.64%
	< 50	0.05%	3.74%	7.64%	56	0.88%
Boxers	85	2.30%	1.68%	7.33%	98	3.13%
Caleçons	88	3.95%	6.81%	2.63%	66	5.66%
Maillots de corps	53	4.56%	0.18%	0.36%	67	8.26%
Slips	< 50	4.13%	0.52%	8.39%	76	1.19%
Strings	Unlock full list >	5.73%	2.53%	9.19%	57	0.95%
	< 50	2.18%	1.83%	7.25%	85	3.25%
T-shirts à manches courtes	79	4.40%	0.04%	12.88%	54	3.04%
Chemises boutonnées	93	7.47%	7.69%	4.29%	98	7.72%
Polos	93	0.13%	4.21%	5.91%	93	4.97%
Débardeurs	86	7.20%	4.47%	9.75%	64	3.47%
Chemises	Unlock full list >	8.26%	9.61%	3.90%	98	14.21%
	84	4.58%	9.47%	2.48%	98	7.72%
Chaussettes de sport	95	7.25%	12.35%	0.37%	78	8.74%
T-shirts et tops de sport	< 50	2.08%	1.93%	7.19%	57	3.34%
Shorts de sport	< 50	7.11%	8.98%	1.95%	76	11.28%
Base layers et compression	71	3.86%	9.63%	1.28%	98	8.42%
Pantalons de sport	Unlock full list >	0.03%	4.32%	5.85%	100	5.04%
Shorts et bermudas	63	12.79%	7.66%	18.07%	86	7.74%
	< 50	4.67%	0.28%	13.19%	69	3.25%
Chaussettes	100	9.95%	0.56%	17.60%	78	7.83%
Chaussons chaussettes	Unlock full list >	5.46%	14.71%	7.02%	< 50	14.62%
	89	5.45%	10.61%	8.85%	70	9.20%
	95	6.16%	0.82%	11.64%	100	12.47%
Casquettes de Baseball	< 50	3.49%	7.87%	3.51%	68	9.61%
Bobs	100	6.63%	3.57%	0.49%	100	8.14%
Cagoules	74	1.52%	2.77%	5.24%	78	9.94%
Bonnets	100	8.91%	17.41%	4.62%	97	6.85%
Bérets	Unlock full list >	2.80%	3.78%	4.55%	98	6.97%
	< 50	7.91%	0.52%	3.60%	66	9.63%
Lunettes de soleil	91	2.88%	3.49%	7.88%	100	9.74%
Montures de lunettes	< 50	0.92%	4.57%	3.81%	< 50	18.17%
Étuis à lunettes	99	2.89%	6.11%	6.31%	98	18.94%
Verres solaires	100	2.91%	9.83%	2.33%	87	7.90%
Chaînes et cordons à lunettes	Unlock full list >	5.33%	1.59%	8.82%	68	9.05%
Ceintures	90	2.99%	7.91%	7.93%	99	9.73%
	63	7.88%	9.89%	2.88%	85	6.95%
Nœuds papillon	99	3.81%	11.77%	8.49%	89	0.29%
Cravates	70	8.82%	6.75%	5.33%	< 50	5.56%
Coffrets cravate	Unlock full list >	6.32%	14.59%	2.89%	90	2.32%
Bretelles	Unlock full list >	7.50%	2.89%	14.58%	86	10.35%
	87	14.87%	6.57%	9.95%	67	9.89%
	87	8.23%	6.84%	6.07%	< 50	9.99%
Chaussures de sport	51	6.88%	8.90%	13.13%	< 50	11.76%
Baskets mode	Unlock full list >	8.11%	3.90%	16.17%	100	8.84%
	98	0.37%	4.11%	6.08%	99	10.00%
Chantiers et Industrie	73	7.11%	9.03%	13.64%	91	11.27%
Hopitaux et de Cuisine	60	9.09%	9.95%	19.46%	82	5.85%
Militaires	Unlock full list >	7.12%	12.42%	9.31%	< 50	8.71%
Mules et sabots	61	8.15%	9.59%	16.29%	56	8.73%
Sandales	96	15.19%	6.86%	9.93%	100	5.14%
Chaussons	Unlock full list >	6.97%	8.95%	13.33%	61	11.57%
	< 50	10.28%	19.96%	2.49%	96	19.87%
Montres bracelet	< 50	9.18%	9.87%	2.57%	84	9.88%
Bracelets de montres	70	7.60%	8.80%	5.36%	< 50	16.98%
Montres connectées tendance	93	9.31%	7.66%	9.23%	98	0.91%
Montres de poche et goussets	Unlock full list >	4.45%	9.46%	0.57%	94	9.47%
	98	8.70%	6.51%	15.27%	< 50	4.40%
Bracelets	< 50	19.77%	1.86%	9.75%	72	1.79%
Colliers	80	9.47%	4.42%	10.39%	< 50	4.47%
Boucles d'oreilles	51	9.87%	2.63%	13.16%	89	9.19%
Bagues	96	8.79%	5.98%	7.70%	96	6.03%
	95	9.41%	4.00%	18.14%	96	5.96%
Boutons de manchette	Unlock full list >	8.56%	0.22%	9.24%	62	0.29%
	78	1.65%	5.03%	5.65%	95	2.64%
	< 50	0.05%	3.74%	7.64%	56	0.88%
Boxers	85	2.30%	1.68%	7.33%	98	3.13%
Caleçons	88	3.95%	6.81%	2.63%	66	5.66%
Maillots de corps	53	4.56%	0.18%	0.36%	67	8.26%
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Top Products on the Homme Category

Discover the most-viewed products in the Homme category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Merclix Bracelet Papa Cadeau Papa Noel Anniversaire Fete Des Peres Idee Cadeau Homme Original Utile	...> Bracelets	Merclix	70.9K	=	5.89%	8.40%	89	5.04%
Fullluwaa - Lot de 10 Boxers Homme Coton Confortable et Doux - Ajustés Ceinture Élastique Ultra - Souple	...> Boxers	Fullluwaa	66.6K	=	3.38%	3.90%	90	2.79%
Tibroni Sac à bandoulière antivol - Sac de poitrine - Pour homme et femme - Étanche - Petit sac à main avec fermeture éclair et blocage RFID	...> Sacs	Tibroni	48.7K	=	4.94%	5.42%	52	0.82%
HEOAARG Chaussures de Sécurité Hommes Femme Embout Acier Chaussures de Travail Légère Respirant Antidérapante Basket de Securite Chaussure de Chantier，Noir EU 43	...> Baskets	HEOAARG	43.5K	=	8.95%	10.44%	92	7.34%
ATTCL Lunettes de Soleil Homme Polarisées: Protecion UV400 léger Monture en AL-MG Verres Miroir Conduite Randonnée Voyages 8587 Noir Gris	...> Lunettes de soleil	ATTCL	43.4K	=	3.21%	9.66%	96	10.47%
Merclix Bracelet Papa Cadeau Papa Noel Anniversaire Fete Des Peres Idee Cadeau Homme Original Utile	...> Bracelets	Merclix	70.9K	=	5.89%	8.40%	89	5.04%
Fullluwaa - Lot de 10 Boxers Homme Coton Confortable et Doux - Ajustés Ceinture Élastique Ultra - Souple	...> Boxers	Fullluwaa	66.6K	=	3.38%	3.90%	90	2.79%
Tibroni Sac à bandoulière antivol - Sac de poitrine - Pour homme et femme - Étanche - Petit sac à main avec fermeture éclair et blocage RFID	...> Sacs	Tibroni	48.7K	=	4.94%	5.42%	52	0.82%
HEOAARG Chaussures de Sécurité Hommes Femme Embout Acier Chaussures de Travail Légère Respirant Antidérapante Basket de Securite Chaussure de Chantier，Noir EU 43	...> Baskets	HEOAARG	43.5K	=	8.95%	10.44%	92	7.34%
ATTCL Lunettes de Soleil Homme Polarisées: Protecion UV400 léger Monture en AL-MG Verres Miroir Conduite Randonnée Voyages 8587 Noir Gris	...> Lunettes de soleil	ATTCL	43.4K	=	3.21%	9.66%	96	10.47%
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Top-level analysis of the Homme category on amazon.fr

During 2026-07-01T00:00:00, the Homme category on amazon.fr generated a total revenue of €68.7M.

The leading brands in this category are ALPIDEX, JustSun, and HEOAARG, which stand out in terms of revenue and consumer engagement.

The top-performing product was Merclix Bracelet Papa Cadeau Papa Noel Anniversaire Fete Des Peres Idee Cadeau Homme Original Utile, and it's the best-selling item in the category.