Best Selling Babypflege Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Babypflege in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Babypflege category

See which brands are leading the Babypflege category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Fehn	2.13%	1.76pp	19.2K	26.82%	40.27%	520.29%	€11.26	29.59%
Naïf	2.92%	1.37pp	16.7K	23.12%	28.25%	519.79%	€10.03	11.15%
momcozy	2.77%	1.10pp	17.2K	25.74%	33.49%	143.96%	€2.34	26.65%
COOSEYA	1.72%	1.08pp	5K	9.46%	24.31%	439.10%	€9.77	17.70%
BJORKI	0.98%	0.96pp	17.5K	17.06%	38.49%	397.95%	€3.73	9.31%
Fehn	2.13%	1.76pp	19.2K	26.82%	40.27%	520.29%	€11.26	29.59%
Naïf	2.92%	1.37pp	16.7K	23.12%	28.25%	519.79%	€10.03	11.15%
momcozy	2.77%	1.10pp	17.2K	25.74%	33.49%	143.96%	€2.34	26.65%
COOSEYA	1.72%	1.08pp	5K	9.46%	24.31%	439.10%	€9.77	17.70%
BJORKI	0.98%	0.96pp	17.5K	17.06%	38.49%	397.95%	€3.73	9.31%
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Channels Breakdown & Performance

Understand where the top brands in the Babypflege category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Fehn

Naïf

momcozy

COOSEYA

BJORKI

Top selling sub-categories in the Babypflege category

Explore the breakdown of sub-categories within the Babypflege category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	93	9.96%	9.71%	14.62%	95	0.92%
Sonnencremes	< 50	18.42%	9.86%	9.53%	< 50	9.37%
Cremes	< 50	9.67%	7.14%	17.58%	< 50	3.31%
Windelcremes	94	8.27%	9.65%	16.65%	91	8.39%
Öle	89	7.31%	12.62%	9.36%	99	8.65%
Puder	Unlock full list >	9.11%	9.95%	19.54%	88	5.79%
	96	15.54%	7.19%	9.90%	82	9.82%
Baby Feuchttücher & Nachfüllungen	< 50	7.18%	9.07%	13.80%	59	11.11%
Boxen für Pflegetücher	92	9.96%	8.23%	11.00%	74	13.91%
Tuchwärmer	74	9.54%	9.79%	17.71%	< 50	7.42%
Trockene Pflegetücher	Unlock full list >	9.94%	15.41%	9.81%	< 50	7.67%
	73	7.32%	15.69%	3.60%	< 50	3.05%
Badewannen & -sitze	50	9.69%	9.97%	17.44%	< 50	3.20%
Waschlappen & -handschuhe	97	15.67%	18.70%	9.89%	83	4.87%
Badetücher & Kapuzenhandtücher	100	15.68%	15.58%	7.93%	94	0.95%
Waschgele	71	9.69%	9.67%	9.07%	90	8.27%
Badethermometer	Unlock full list >	12.76%	7.45%	6.71%	73	3.34%
	82	0.35%	5.83%	3.70%	60	6.51%
Nasensekretsauger	95	2.37%	7.18%	4.55%	100	5.03%
Ohrreiniger	98	9.87%	4.77%	5.20%	99	5.93%
Nasensprays	75	7.20%	2.35%	3.51%	50	8.55%
Ohren- & Nasenreinigungs-Sets	67	4.19%	8.28%	2.77%	62	9.40%
Wattestäbchen	Unlock full list >	5.79%	9.11%	0.79%	71	8.69%
	69	16.60%	17.77%	9.80%	88	4.34%
Kirschkern- & Dinkelkissen	97	9.91%	9.32%	10.92%	99	10.10%
Wärmflaschen	77	10.00%	8.57%	13.71%	72	0.21%
Warm- & Kaltkompressen	Unlock full list >	13.75%	19.34%	9.99%	< 50	5.91%
	93	9.96%	9.71%	14.62%	95	0.92%
Sonnencremes	< 50	18.42%	9.86%	9.53%	< 50	9.37%
Cremes	< 50	9.67%	7.14%	17.58%	< 50	3.31%
Windelcremes	94	8.27%	9.65%	16.65%	91	8.39%
Öle	89	7.31%	12.62%	9.36%	99	8.65%
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Top Products on the Babypflege Category

Discover the most-viewed products in the Babypflege category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Medolin® Anti Ohrenschmalz - Effektiver Ohrenreiniger als Spray - Ohrenschmalz Entferner zur sicheren Anwendung - Ohrreiniger für Erwachsene & Kinder - Ohrenspülung 20 ml	...> Ohrreiniger	Medolin	31.9K	=	7.55%	3.99%	100	7.42%
Abtei Meersalz Nasenspray - Befeuchtet & reinigt die Nase sanft 20ml	...> Nasensprays	Abtei	31.4K	=	19.46%	9.89%	< 50	14.50%
by Amazon Ultrasensitive Babyfeuchttücher 100% pflanzliche Fasern 99% Wasser 1080 Tücher Unparfümiert 18 Packungen à 60 Stück	...> Baby Feuchttücher & Nachfüllungen	Mama Bear	26.2K	32.77%	8.48%	2.03%	54	8.95%
Feuchttücher Box mit Deckel Baby Feuchttücher Spender wasserdichte und Versiegelte Aufbewahrungsbox Feuchttuchspender für Badezimmer Küche Schwarz	...> Boxen für Pflegetücher	Elalove	25.3K	=	17.75%	16.72%	61	14.63%
Penaten Pflegeöl sanftes Baby Massage-und Babyöl zur Pflege 500 ml	...> Öle	Penaten	24.4K	16.23%	7.78%	9.55%	74	8.64%
Medolin® Anti Ohrenschmalz - Effektiver Ohrenreiniger als Spray - Ohrenschmalz Entferner zur sicheren Anwendung - Ohrreiniger für Erwachsene & Kinder - Ohrenspülung 20 ml	...> Ohrreiniger	Medolin	31.9K	=	7.55%	3.99%	100	7.42%
Abtei Meersalz Nasenspray - Befeuchtet & reinigt die Nase sanft 20ml	...> Nasensprays	Abtei	31.4K	=	19.46%	9.89%	< 50	14.50%
by Amazon Ultrasensitive Babyfeuchttücher 100% pflanzliche Fasern 99% Wasser 1080 Tücher Unparfümiert 18 Packungen à 60 Stück	...> Baby Feuchttücher & Nachfüllungen	Mama Bear	26.2K	32.77%	8.48%	2.03%	54	8.95%
Feuchttücher Box mit Deckel Baby Feuchttücher Spender wasserdichte und Versiegelte Aufbewahrungsbox Feuchttuchspender für Badezimmer Küche Schwarz	...> Boxen für Pflegetücher	Elalove	25.3K	=	17.75%	16.72%	61	14.63%
Penaten Pflegeöl sanftes Baby Massage-und Babyöl zur Pflege 500 ml	...> Öle	Penaten	24.4K	16.23%	7.78%	9.55%	74	8.64%
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Top-level analysis of the Babypflege category on amazon.de

During 2026-08-01T00:00:00, the Babypflege category on amazon.de generated a total revenue of €4.1M.

The leading brands in this category are Fehn, Naïf, and momcozy, which stand out in terms of revenue and consumer engagement.

The top-performing product was Medolin® Anti Ohrenschmalz - Effektiver Ohrenreiniger als Spray - Ohrenschmalz Entferner zur sicheren Anwendung - Ohrreiniger für Erwachsene & Kinder - Ohrenspülung 20 ml, and it's the best-selling item in the category.