Best Selling Entdecken & Bewegen Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Entdecken & Bewegen in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Entdecken & Bewegen category

See which brands are leading the Entdecken & Bewegen category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
ULLENBOOM	3.46%	3.07pp	38K	218.06%	2.73%	174.24%	€76.51	15.28%
SUPERBE BEBE	4.10%	2.98pp	31.4K	92.10%	2.69%	159.05%	€72.59	15.14%
Chicco	2.10%	1.49pp	224	10.22%	2.18%	117.24%	€5.50	7.33%
Maxi-Cosi	4.39%	1.42pp	32.3K	121.95%	2.24%	148.92%	€74.01	15.27%
Ehrenkind	1.86%	1.16pp	23.1K	152.49%	2.72%	113.27%	€76.30	0.98%
ULLENBOOM	3.46%	3.07pp	38K	218.06%	2.73%	174.24%	€76.51	15.28%
SUPERBE BEBE	4.10%	2.98pp	31.4K	92.10%	2.69%	159.05%	€72.59	15.14%
Chicco	2.10%	1.49pp	224	10.22%	2.18%	117.24%	€5.50	7.33%
Maxi-Cosi	4.39%	1.42pp	32.3K	121.95%	2.24%	148.92%	€74.01	15.27%
Ehrenkind	1.86%	1.16pp	23.1K	152.49%	2.72%	113.27%	€76.30	0.98%
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Channels Breakdown & Performance

Understand where the top brands in the Entdecken & Bewegen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

ULLENBOOM

SUPERBE BEBE

Chicco

Maxi-Cosi

Ehrenkind

Top selling sub-categories in the Entdecken & Bewegen category

Explore the breakdown of sub-categories within the Entdecken & Bewegen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Spiel- & Krabbeldecken, Spielbögen	78	6.29%	8.53%	11.90%	94	13.00%
Babywippen & -schaukeln	97	7.56%	9.29%	14.71%	84	10.23%
Lauflernhilfen	63	13.61%	5.44%	10.00%	< 50	9.97%
Türhopser	93	10.82%	2.99%	9.90%	95	7.30%
Spielgeräte	Unlock full list >	0.83%	7.25%	14.46%	100	7.16%
Spiel- & Krabbeldecken, Spielbögen	78	6.29%	8.53%	11.90%	94	13.00%
Babywippen & -schaukeln	97	7.56%	9.29%	14.71%	84	10.23%
Lauflernhilfen	63	13.61%	5.44%	10.00%	< 50	9.97%
Türhopser	93	10.82%	2.99%	9.90%	95	7.30%
Spielgeräte	Unlock full list >	0.83%	7.25%	14.46%	100	7.16%
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Top Products on the Entdecken & Bewegen Category

Discover the most-viewed products in the Entdecken & Bewegen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
CCLIFE Krabbelmatte Baby Spielmatte Kinder Bunt 196x176x1cm	...> Spiel- & Krabbeldecken, Spielbögen	CCLIFE	24.3K	109.64%	6.92%	14.10%	80	7.76%
Infinno Wassermatte Baby Wasserspielmatte Spielzeug Spielmatte Baby für 3 6 9 Monate Blauer Ozean	...> Spiel- & Krabbeldecken, Spielbögen	Infinno	20.7K	=	8.24%	13.86%	< 50	4.63%
Valy&Oli® Spielbogen Baby Extra Weich mit Höhenverstellbaren Aufhängern	...> Spiel- & Krabbeldecken, Spielbögen	Valy & Oli	20.5K	57.20%	3.80%	6.70%	100	9.89%
ULLENBOOM Krabbeldecke für Baby 120x120 cm - Dick und weich gepolstert	...> Spiel- & Krabbeldecken, Spielbögen	ULLENBOOM	18.6K	=	1.41%	8.58%	79	10.00%
Mamabrum Baby Krabbel Matte Baby Teppich Spielmatte 200 x 180 x 1.0 cm ungiftig Bodenmatte Verdickte vergrößerte Schaumstoffmatte Faltbare Wasserdicht rutschfest Tragbar (Stadt)	...> Spiel- & Krabbeldecken, Spielbögen	mamabrum	17.6K	=	14.79%	4.12%	< 50	8.77%
CCLIFE Krabbelmatte Baby Spielmatte Kinder Bunt 196x176x1cm	...> Spiel- & Krabbeldecken, Spielbögen	CCLIFE	24.3K	109.64%	6.92%	14.10%	80	7.76%
Infinno Wassermatte Baby Wasserspielmatte Spielzeug Spielmatte Baby für 3 6 9 Monate Blauer Ozean	...> Spiel- & Krabbeldecken, Spielbögen	Infinno	20.7K	=	8.24%	13.86%	< 50	4.63%
Valy&Oli® Spielbogen Baby Extra Weich mit Höhenverstellbaren Aufhängern	...> Spiel- & Krabbeldecken, Spielbögen	Valy & Oli	20.5K	57.20%	3.80%	6.70%	100	9.89%
ULLENBOOM Krabbeldecke für Baby 120x120 cm - Dick und weich gepolstert	...> Spiel- & Krabbeldecken, Spielbögen	ULLENBOOM	18.6K	=	1.41%	8.58%	79	10.00%
Mamabrum Baby Krabbel Matte Baby Teppich Spielmatte 200 x 180 x 1.0 cm ungiftig Bodenmatte Verdickte vergrößerte Schaumstoffmatte Faltbare Wasserdicht rutschfest Tragbar (Stadt)	...> Spiel- & Krabbeldecken, Spielbögen	mamabrum	17.6K	=	14.79%	4.12%	< 50	8.77%
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Top-level analysis of the Entdecken & Bewegen category on amazon.de

During 2026-08-01T00:00:00, the Entdecken & Bewegen category on amazon.de generated a total revenue of €2.3M.

The leading brands in this category are ULLENBOOM, SUPERBE BEBE, and Chicco, which stand out in terms of revenue and consumer engagement.

The top-performing product was CCLIFE Krabbelmatte Baby Spielmatte Kinder Bunt 196x176x1cm, and it's the best-selling item in the category.