Best Selling Laptops Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Laptops in amazon.de for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Laptops category

See which brands are leading the Laptops category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Lenovo	23.96%	4.61pp	1.8M	19.64%	2.35%	11.14%	€785.09	24.31%
acer	6.62%	2.27pp	379.1K	0.42%	1.05%	9.27%	€681.88	23.61%
MSI	7.49%	1.60pp	1.1M	15.74%	2.01%	8.08%	€180.72	17.11%
Apple	41.61%	1.09pp	761.5K	15.68%	0.39%	8.91%	€469.42	13.44%
TULPAR	1.22%	0.89pp	1.4M	12.79%	1.93%	3.36%	€374.04	24.31%
Lenovo	23.96%	4.61pp	1.8M	19.64%	2.35%	11.14%	€785.09	24.31%
acer	6.62%	2.27pp	379.1K	0.42%	1.05%	9.27%	€681.88	23.61%
MSI	7.49%	1.60pp	1.1M	15.74%	2.01%	8.08%	€180.72	17.11%
Apple	41.61%	1.09pp	761.5K	15.68%	0.39%	8.91%	€469.42	13.44%
TULPAR	1.22%	0.89pp	1.4M	12.79%	1.93%	3.36%	€374.04	24.31%
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Channels Breakdown & Performance

Understand where the top brands in the Laptops category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Lenovo

acer

MSI

Apple

TULPAR

Top selling sub-categories in the Laptops category

Explore the breakdown of sub-categories within the Laptops category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Normale Laptops	59	14.24%	15.96%	0.67%	93	16.05%
2-in-1-Laptops	Unlock full list >	6.59%	8.41%	2.60%	78	8.44%
Normale Laptops	59	14.24%	15.96%	0.67%	93	16.05%
2-in-1-Laptops	Unlock full list >	6.59%	8.41%	2.60%	78	8.44%
Normale Laptops	59	14.24%	15.96%	0.67%	93	16.05%
2-in-1-Laptops	Unlock full list >	6.59%	8.41%	2.60%	78	8.44%
Normale Laptops	59	14.24%	15.96%	0.67%	93	16.05%
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Top Products on the Laptops Category

Discover the most-viewed products in the Laptops category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Apple MacBook Air (13" Apple M4 Chip mit 10‑Core CPU und 8‑Core GPU 16GB Gemeinsamer Arbeitsspeicher 256 GB) - Mitternacht	...> Laptops	Apple	218.9K	457.44%	9.90%	11.58%	90	7.20%
Apple MacBook Air (13" Apple M4 Chip mit 10‑Core CPU und 8‑Core GPU 16GB Gemeinsamer Arbeitsspeicher 256 GB) - Himmelblau	...> Laptops	Apple	205.8K	136.77%	10.53%	19.04%	< 50	3.24%
GEEKOM GeekBook X14 Pro Laptop 999 g Ultraleicht 14" 2.8K OLED Ultra 9-185H 32GB LPDDR5x RAM 7500MT/s 2TB SSD 2X USB4 Fingerprint & Webcam-Schieber bis zu 16 h Akku Copilot+ Windows 11 Pro	...> Normale Laptops	GEEKOM	119.4K	=	0.73%	12.21%	75	12.90%
HP Laptop mit 17 3" HD+ Display Intel Celeron N4500120 8 GB DDR4 RAM \| 256 GB SSD Intel UHD-Grafik Windows 11 QWERTZ Tastatur Schwarz	...> Normale Laptops	HP	110K	=	15.55%	8.32%	71	6.85%
Lenovo IdeaPad Slim 3 Laptop \| 15.6" WUXGA Display \| Intel Core i5-13420H \| 16GB RAM \| 512GB SSD \| Intel UHD Grafik \| Windows 11 Home \| QWERTZ \| Cosmic Blue \| 3 Monate Premium Care	...> Normale Laptops	Lenovo	104.7K	=	16.39%	12.64%	88	4.83%
Apple MacBook Air (13" Apple M4 Chip mit 10‑Core CPU und 8‑Core GPU 16GB Gemeinsamer Arbeitsspeicher 256 GB) - Mitternacht	...> Laptops	Apple	218.9K	457.44%	9.90%	11.58%	90	7.20%
Apple MacBook Air (13" Apple M4 Chip mit 10‑Core CPU und 8‑Core GPU 16GB Gemeinsamer Arbeitsspeicher 256 GB) - Himmelblau	...> Laptops	Apple	205.8K	136.77%	10.53%	19.04%	< 50	3.24%
GEEKOM GeekBook X14 Pro Laptop 999 g Ultraleicht 14" 2.8K OLED Ultra 9-185H 32GB LPDDR5x RAM 7500MT/s 2TB SSD 2X USB4 Fingerprint & Webcam-Schieber bis zu 16 h Akku Copilot+ Windows 11 Pro	...> Normale Laptops	GEEKOM	119.4K	=	0.73%	12.21%	75	12.90%
HP Laptop mit 17 3" HD+ Display Intel Celeron N4500120 8 GB DDR4 RAM \| 256 GB SSD Intel UHD-Grafik Windows 11 QWERTZ Tastatur Schwarz	...> Normale Laptops	HP	110K	=	15.55%	8.32%	71	6.85%
Lenovo IdeaPad Slim 3 Laptop \| 15.6" WUXGA Display \| Intel Core i5-13420H \| 16GB RAM \| 512GB SSD \| Intel UHD Grafik \| Windows 11 Home \| QWERTZ \| Cosmic Blue \| 3 Monate Premium Care	...> Normale Laptops	Lenovo	104.7K	=	16.39%	12.64%	88	4.83%
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Top-level analysis of the Laptops category on amazon.de

During 2026-04-01T00:00:00, the Laptops category on amazon.de generated a total revenue of €139.8M.

The leading brands in this category are Lenovo, acer, and MSI, which stand out in terms of revenue and consumer engagement.

The top-performing product was Apple MacBook Air (13" Apple M4 Chip mit 10‑Core CPU und 8‑Core GPU 16GB Gemeinsamer Arbeitsspeicher 256 GB) - Mitternacht, and it's the best-selling item in the category.