Best Selling Laptops Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Laptops in amazon.de for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Laptops category

See which brands are leading the Laptops category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
MSI	14.81%	12.53pp	724.4K	57.09%	4.06%	1071.47%	€1311.93	15.50%
HP	18.02%	11.72pp	679.2K	13.97%	1.18%	465.75%	€1159.32	15.20%
Lenovo	23.83%	2.49pp	690.4K	5.61%	3.63%	4.69%	€1226.47	15.28%
Alienware	1.82%	1.01pp	404.8K	56.57%	1.65%	484.94%	€1276.62	15.36%
jumper	1.09%	1.01pp	359.2K	48.86%	3.89%	804.25%	€1289.75	8.98%
MSI	14.81%	12.53pp	724.4K	57.09%	4.06%	1071.47%	€1311.93	15.50%
HP	18.02%	11.72pp	679.2K	13.97%	1.18%	465.75%	€1159.32	15.20%
Lenovo	23.83%	2.49pp	690.4K	5.61%	3.63%	4.69%	€1226.47	15.28%
Alienware	1.82%	1.01pp	404.8K	56.57%	1.65%	484.94%	€1276.62	15.36%
jumper	1.09%	1.01pp	359.2K	48.86%	3.89%	804.25%	€1289.75	8.98%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Laptops category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

MSI

HP

Lenovo

Alienware

jumper

Top selling sub-categories in the Laptops category

Explore the breakdown of sub-categories within the Laptops category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
Normale Laptops	59	14.24%	15.96%	0.67%	93	16.05%
2-in-1-Laptops	Unlock full list >	6.59%	8.41%	2.60%	78	8.44%
Normale Laptops	59	14.24%	15.96%	0.67%	93	16.05%
2-in-1-Laptops	Unlock full list >	6.59%	8.41%	2.60%	78	8.44%
Normale Laptops	59	14.24%	15.96%	0.67%	93	16.05%
2-in-1-Laptops	Unlock full list >	6.59%	8.41%	2.60%	78	8.44%
Normale Laptops	59	14.24%	15.96%	0.67%	93	16.05%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Laptops Category

Discover the most-viewed products in the Laptops category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
HP Laptop mit 17 3" HD+ Display Intel Celeron N4500120 8 GB DDR4 RAM \| 256 GB SSD Intel UHD-Grafik Windows 11 QWERTZ Tastatur Schwarz	...> Normale Laptops	HP	438.5K	=	15.55%	8.32%	71	6.85%
Apple MacBook Air (13" Apple M4 Chip mit 10‑Core CPU und 8‑Core GPU 16GB Gemeinsamer Arbeitsspeicher 256 GB) - Himmelblau	...> Laptops	Apple	290.5K	=	10.53%	19.04%	< 50	3.24%
Lenovo IdeaPad 1 Laptop \| 15.6" Full HD Display \| AMD Ryzen 5 \| AMD Radeon Grafik \| 16GB RAM \| 512GB SSD \| Windows 11 Home \| QWERTZ \| Cloud grau \| 3 Monate Premium Care	...> Normale Laptops	Lenovo	142K	=	12.82%	1.14%	99	1.40%
Lenovo Legion 5i 15IRX10 Gaming AI Laptop \| 15.1" WQXGA 165Hz OLED Display \| NVIDIA GeForce RTX 5070 \| Intel Core i7-13650HX \| 32GB RAM \| 1TB SSD \| Win11 \| QWERTZ \| Eclipse Black \| 3 Monate GamePass	...> Normale Laptops	Lenovo	136.6K	=	9.27%	9.83%	89	2.18%
Apple MacBook Air (15" Apple M4 Chip mit 10‑Core CPU und 10‑Core GPU 16GB Gemeinsamer Arbeitsspeicher 256 GB) - Himmelblau	...> Laptops	Apple	125.7K	=	12.03%	9.86%	< 50	2.52%
HP Laptop mit 17 3" HD+ Display Intel Celeron N4500120 8 GB DDR4 RAM \| 256 GB SSD Intel UHD-Grafik Windows 11 QWERTZ Tastatur Schwarz	...> Normale Laptops	HP	438.5K	=	15.55%	8.32%	71	6.85%
Apple MacBook Air (13" Apple M4 Chip mit 10‑Core CPU und 8‑Core GPU 16GB Gemeinsamer Arbeitsspeicher 256 GB) - Himmelblau	...> Laptops	Apple	290.5K	=	10.53%	19.04%	< 50	3.24%
Lenovo IdeaPad 1 Laptop \| 15.6" Full HD Display \| AMD Ryzen 5 \| AMD Radeon Grafik \| 16GB RAM \| 512GB SSD \| Windows 11 Home \| QWERTZ \| Cloud grau \| 3 Monate Premium Care	...> Normale Laptops	Lenovo	142K	=	12.82%	1.14%	99	1.40%
Lenovo Legion 5i 15IRX10 Gaming AI Laptop \| 15.1" WQXGA 165Hz OLED Display \| NVIDIA GeForce RTX 5070 \| Intel Core i7-13650HX \| 32GB RAM \| 1TB SSD \| Win11 \| QWERTZ \| Eclipse Black \| 3 Monate GamePass	...> Normale Laptops	Lenovo	136.6K	=	9.27%	9.83%	89	2.18%
Apple MacBook Air (15" Apple M4 Chip mit 10‑Core CPU und 10‑Core GPU 16GB Gemeinsamer Arbeitsspeicher 256 GB) - Himmelblau	...> Laptops	Apple	125.7K	=	12.03%	9.86%	< 50	2.52%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Laptops category on amazon.de

During 2025-11-01T00:00:00, the Laptops category on amazon.de generated a total revenue of €260.3M.

The leading brands in this category are MSI, HP, and Lenovo, which stand out in terms of revenue and consumer engagement.

The top-performing product was HP Laptop mit 17 3" HD+ Display Intel Celeron N4500120 8 GB DDR4 RAM | 256 GB SSD Intel UHD-Grafik Windows 11 QWERTZ Tastatur Schwarz, and it's the best-selling item in the category.