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Best Selling Kamera & Foto Brands on amazon.de

Last updated : July 1, 2025

Top Brands on the Kamera & Foto category

See which brands are leading the Kamera & Foto category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
DJI	11.40%	7.26pp	964.4K	80.19%	5.42%	44.36%	€249.84	6.35%
Insta360	6.62%	5.28pp	825K	8.72%	4.14%	43.66%	€48.42	0.93%
NEEWER	5.24%	2.21pp	611.1K	29.22%	3.65%	25.11%	€237.51	2.50%
SMALLRIG	3.59%	1.92pp	5K	14.23%	2.00%	22.23%	€231.69	2.20%
Fujifilm	3.12%	1.62pp	864.9K	79.91%	3.62%	9.59%	€190.19	6.12%
DJI	11.40%	7.26pp	964.4K	80.19%	5.42%	44.36%	€249.84	6.35%
Insta360	6.62%	5.28pp	825K	8.72%	4.14%	43.66%	€48.42	0.93%
NEEWER	5.24%	2.21pp	611.1K	29.22%	3.65%	25.11%	€237.51	2.50%
SMALLRIG	3.59%	1.92pp	5K	14.23%	2.00%	22.23%	€231.69	2.20%
Fujifilm	3.12%	1.62pp	864.9K	79.91%	3.62%	9.59%	€190.19	6.12%
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Channels Breakdown & Performance

Understand where the top brands in the Kamera & Foto category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

DJI

Insta360

NEEWER

SMALLRIG

Fujifilm

Top selling sub-categories in the Kamera & Foto category

Explore the breakdown of sub-categories within the Kamera & Foto category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	83	2.15%	6.79%	4.31%	99	6.48%
	< 50	7.83%	5.25%	2.77%	< 50	7.01%
Beleuchtung	58	2.21%	1.85%	10.35%	< 50	1.27%
Hintergründe	92	5.68%	8.05%	0.21%	100	8.44%
Studio-Hintergründe, Lichtzelte & Zubehör	100	17.45%	13.84%	8.53%	100	0.39%
Sandbags	100	10.00%	8.60%	13.62%	95	12.78%
Belichtungsmesser	Unlock full list >	9.48%	7.92%	7.88%	61	3.96%
	74	5.62%	0.70%	1.57%	68	17.31%
Kamera & Camcorder Ersatzakkus	95	2.30%	5.55%	4.82%	100	3.43%
Akku- & Ladegerätsets	< 50	5.22%	14.33%	7.37%	82	14.24%
Ladegeräte	71	4.73%	9.63%	2.37%	91	7.79%
Netzteile	Unlock full list >	0.31%	5.81%	6.11%	96	10.00%
Filme	89	10.64%	4.55%	15.95%	88	13.88%
	98	11.33%	4.48%	6.51%	84	1.86%
Camcorder Mikrofone	99	9.93%	14.06%	7.29%	70	2.95%
Stabilisatoren & Tragehilfen	83	4.25%	8.31%	2.72%	61	3.27%
Leermedien	88	5.77%	8.12%	0.08%	99	8.61%
Camcorder-Fernbedienungen	< 50	2.43%	7.22%	4.50%	< 50	4.98%
Auf-Kamera-Videolampen	Unlock full list >	3.49%	9.52%	7.07%	< 50	9.50%
	92	6.33%	1.08%	11.99%	95	12.91%
Schnellkupplungen & -platten	87	4.83%	7.54%	9.25%	98	15.74%
Zollschrauben	97	8.59%	4.75%	4.08%	84	18.49%
Adapter	52	10.92%	3.07%	9.91%	< 50	9.96%
Stativ-Dollys	Unlock full list >	5.61%	1.36%	8.90%	89	9.15%
	94	10.00%	0.01%	9.60%	95	9.87%
Dreibein-Stative	96	6.99%	12.07%	0.58%	100	8.65%
Klemm- & Mini-Stative	78	12.91%	7.78%	17.94%	< 50	7.79%
Stativköpfe	100	5.93%	2.79%	9.28%	92	1.26%
Einbein-Stative	Unlock full list >	7.26%	4.56%	9.77%	86	3.60%
Actionkameras	87	9.97%	9.17%	11.78%	67	1.24%
	84	9.27%	19.62%	14.52%	82	0.09%
Sofortbildkameras	100	14.00%	14.72%	19.42%	87	3.82%
Einwegkameras	85	8.11%	3.78%	2.57%	88	16.99%
Kompaktkameras	99	18.58%	7.61%	13.17%	99	10.54%
Analoge Spiegelreflexkameras	Unlock full list >	16.75%	2.60%	19.37%	91	7.03%
	88	9.33%	4.93%	9.89%	90	9.63%
Kompaktkameras	56	9.71%	8.48%	9.57%	< 50	11.53%
Kompakte Systemkameras	100	5.91%	2.76%	9.27%	78	1.23%
Digitale Spiegelreflexkameras	89	16.21%	0.05%	18.33%	87	19.57%
Sofortbildkameras	Unlock full list >	1.20%	9.99%	3.93%	87	9.99%
	83	2.15%	6.79%	4.31%	99	6.48%
	< 50	7.83%	5.25%	2.77%	< 50	7.01%
Beleuchtung	58	2.21%	1.85%	10.35%	< 50	1.27%
Hintergründe	92	5.68%	8.05%	0.21%	100	8.44%
Studio-Hintergründe, Lichtzelte & Zubehör	100	17.45%	13.84%	8.53%	100	0.39%
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Top Products on the Kamera & Foto Category

Discover the most-viewed products in the Kamera & Foto category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Insta360 X5 - wasserdichte 8K 360°-Action-Cam Spitze bei wenig Licht Unsichtbarer Selfie-Stick-Effekt robuste austauschbare Linse 3 h Akku integr. Windschutz Stabilisierung Dreifach-KI-Chip	...> Actionkameras	Insta360	127.6K	=	5.33%	6.15%	< 50	9.09%
INSTAX Mini Film Standard (20/PK)	...> Filme	INSTAX	94.3K	11.91%	7.63%	8.85%	98	17.86%
DJI Osmo Pocket 3 Kreativ Combo vlog kamera 4K mit 1-Zoll-CMOS und 4K/120 fps Video 3-Achsen-Stabilisierung digital kamera schnelles Scharfstellen inkl. Mikrofon für klaren Ton YouTube	...> Camcorder	DJI	79.4K	11.23%	4.77%	8.11%	89	19.84%
instax Mini 12™ Mint-Green	...> Sofortbildkameras	INSTAX	74.4K	10.43%	5.24%	9.08%	93	19.87%
Digitalkamera 1080P Fotokamera 44MP Kamera Fotoapparat Tragbare Kompaktkamera mit 2 4" LCD Bildschirm 16X Digitalzoom 32G Micro Speicherkarte 1 Akku für Kinder Teenager Student Anfänger-Rosa	...> Kompaktkameras	VAHOIALD	64.3K	=	7.36%	0.88%	< 50	15.97%
Insta360 X5 - wasserdichte 8K 360°-Action-Cam Spitze bei wenig Licht Unsichtbarer Selfie-Stick-Effekt robuste austauschbare Linse 3 h Akku integr. Windschutz Stabilisierung Dreifach-KI-Chip	...> Actionkameras	Insta360	127.6K	=	5.33%	6.15%	< 50	9.09%
INSTAX Mini Film Standard (20/PK)	...> Filme	INSTAX	94.3K	11.91%	7.63%	8.85%	98	17.86%
DJI Osmo Pocket 3 Kreativ Combo vlog kamera 4K mit 1-Zoll-CMOS und 4K/120 fps Video 3-Achsen-Stabilisierung digital kamera schnelles Scharfstellen inkl. Mikrofon für klaren Ton YouTube	...> Camcorder	DJI	79.4K	11.23%	4.77%	8.11%	89	19.84%
instax Mini 12™ Mint-Green	...> Sofortbildkameras	INSTAX	74.4K	10.43%	5.24%	9.08%	93	19.87%
Digitalkamera 1080P Fotokamera 44MP Kamera Fotoapparat Tragbare Kompaktkamera mit 2 4" LCD Bildschirm 16X Digitalzoom 32G Micro Speicherkarte 1 Akku für Kinder Teenager Student Anfänger-Rosa	...> Kompaktkameras	VAHOIALD	64.3K	=	7.36%	0.88%	< 50	15.97%
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Top-level analysis of the Kamera & Foto category on amazon.de

During July 2025, the Kamera & Foto category on amazon.de generated a total revenue of €114.5M.

The leading brands in this category are DJI, Insta360, and NEEWER, which stand out in terms of revenue and consumer engagement.

The top-performing product was Insta360 X5 - wasserdichte 8K 360°-Action-Cam Spitze bei wenig Licht Unsichtbarer Selfie-Stick-Effekt robuste austauschbare Linse 3 h Akku integr. Windschutz Stabilisierung Dreifach-KI-Chip, and it's the best-selling item in the category.