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Best Selling Damen Brands on amazon.de

Last updated : July 1, 2025

Top Brands on the Damen category

See which brands are leading the Damen category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
CUPSHE	2.31%	1.27pp	2.2M	7.01%	4.04%	62.44%	€39.36	12.15%
Skechers	2.95%	0.75pp	527.6K	6.91%	2.15%	3.04%	€29.48	12.14%
BIRKENSTOCK	2.50%	0.46pp	728.1K	4.37%	3.75%	40.55%	€37.15	6.16%
DREAM PAIRS	0.69%	0.42pp	426.7K	6.99%	1.33%	62.05%	€28.55	2.78%
Crocs	1.61%	0.35pp	686.1K	3.97%	3.48%	14.20%	€34.00	11.91%
CUPSHE	2.31%	1.27pp	2.2M	7.01%	4.04%	62.44%	€39.36	12.15%
Skechers	2.95%	0.75pp	527.6K	6.91%	2.15%	3.04%	€29.48	12.14%
BIRKENSTOCK	2.50%	0.46pp	728.1K	4.37%	3.75%	40.55%	€37.15	6.16%
DREAM PAIRS	0.69%	0.42pp	426.7K	6.99%	1.33%	62.05%	€28.55	2.78%
Crocs	1.61%	0.35pp	686.1K	3.97%	3.48%	14.20%	€34.00	11.91%
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Channels Breakdown & Performance

Understand where the top brands in the Damen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

CUPSHE

Skechers

BIRKENSTOCK

DREAM PAIRS

Crocs

Top selling sub-categories in the Damen category

Explore the breakdown of sub-categories within the Damen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	9.55%	6.81%	18.32%	99	17.46%
	60	8.68%	7.71%	5.97%	77	18.16%
Unterwäsche & Dessous	52	7.77%	13.11%	9.46%	< 50	8.49%
Nachtwäsche & Bademäntel	Unlock full list >	2.90%	1.40%	0.12%	58	13.27%
	65	11.79%	3.83%	9.97%	70	6.87%
T-Shirts	51	6.34%	0.77%	9.11%	57	8.95%
Blusen & Tuniken	93	12.36%	18.96%	6.52%	76	6.10%
Tanktops & Träger-Tops	62	1.72%	5.21%	4.79%	83	19.32%
Poloshirts	Unlock full list >	3.61%	6.66%	7.34%	94	17.80%
	55	1.84%	9.48%	0.87%	78	14.56%
Shorts	84	15.06%	9.61%	7.69%	97	1.44%
Sportunterwäsche	64	2.04%	6.96%	4.83%	85	5.31%
Leggings	< 50	4.33%	12.37%	8.67%	< 50	0.74%
Sportsocken	< 50	9.59%	8.15%	8.48%	< 50	3.56%
Hosen	Unlock full list >	6.87%	15.19%	3.28%	87	2.73%
	88	9.90%	7.91%	15.65%	68	14.80%
Bikinis	< 50	9.10%	14.51%	9.69%	74	8.01%
Badeanzüge	74	7.94%	9.49%	15.71%	< 50	9.28%
Tankinis	98	6.76%	8.82%	12.87%	99	12.02%
Pareos & Strandkleider	96	17.47%	8.97%	9.69%	100	9.55%
Badeshorts	Unlock full list >	14.61%	6.34%	9.96%	63	9.91%
	< 50	9.99%	9.63%	14.09%	< 50	0.50%
Freizeit	100	4.73%	11.86%	3.49%	60	13.79%
Abendkleider	100	7.16%	9.82%	6.11%	79	9.81%
Cocktail	55	8.26%	10.00%	4.57%	53	10.00%
Party	84	2.32%	14.68%	1.59%	100	10.99%
Business	Unlock full list >	0.07%	17.54%	0.52%	62	17.63%
	94	4.40%	8.39%	2.54%	96	9.33%
	85	3.26%	8.13%	8.92%	100	8.10%
Sport- & Outdoorschuhe	< 50	7.34%	9.74%	1.77%	< 50	1.09%
Sneaker	Unlock full list >	13.10%	18.20%	6.87%	91	3.05%
	77	1.19%	9.73%	11.84%	99	9.65%
Sandalen	78	7.64%	16.04%	3.81%	94	3.28%
Zehentrenner	Unlock full list >	10.02%	4.91%	5.28%	85	5.79%
	100	0.29%	7.64%	2.45%	92	3.16%
Clogs	< 50	8.55%	6.95%	14.79%	82	6.86%
Pantoletten	85	5.51%	9.01%	8.01%	100	2.12%
Slides	Unlock full list >	3.03%	4.41%	17.65%	< 50	4.33%
Hausschuhe	66	2.56%	10.33%	0.19%	86	0.85%
	63	6.21%	10.25%	4.50%	95	10.34%
Ballerinas	56	10.20%	5.07%	5.39%	< 50	5.62%
Loafers & Mokassins	85	9.98%	9.22%	12.02%	97	1.06%
Espadrilles	< 50	7.29%	4.48%	1.66%	52	7.58%
Schnürhalbschuhe	Unlock full list >	9.72%	8.43%	9.27%	77	3.02%
	68	6.64%	11.90%	9.19%	73	8.86%
	56	1.64%	6.40%	7.27%	79	9.91%
Baseball Caps	< 50	4.98%	0.39%	1.88%	< 50	10.90%
Sonnenhüte	97	7.67%	2.77%	3.83%	83	8.07%
Fischerhüte	77	1.77%	5.10%	4.84%	94	5.60%
Strickmützen	93	2.71%	7.40%	6.66%	90	4.75%
Visoren	Unlock full list >	4.49%	8.44%	2.43%	57	3.00%
	75	5.39%	0.29%	10.21%	50	14.73%
Sonnenbrillen	76	1.86%	5.32%	4.96%	71	19.52%
Brillenetuis	67	9.16%	1.56%	9.70%	87	9.81%
Brillenbänder & -ketten	98	3.74%	6.75%	7.53%	99	17.60%
Verschreibungspflichtige Brillenfassungen	Unlock full list >	6.52%	0.63%	9.16%	< 50	9.35%
Gürtel	100	17.67%	9.15%	8.39%	97	9.51%
	< 50	13.13%	7.79%	6.88%	< 50	3.02%
Schals	67	2.40%	4.30%	5.65%	< 50	6.42%
Halstücher	87	2.70%	10.49%	0.07%	91	0.72%
Kopftücher	86	7.36%	9.74%	1.79%	98	7.52%
Stolen	100	0.37%	6.83%	3.19%	97	3.91%
Pashminas	Unlock full list >	8.41%	6.11%	4.17%	< 50	6.24%
Sport-Stirnbänder	Unlock full list >	5.83%	14.04%	2.53%	57	1.95%
	100	1.72%	15.41%	1.06%	62	15.50%
	< 50	9.22%	18.83%	3.42%	61	18.74%
Bead Charms	69	4.35%	15.86%	5.98%	98	15.77%
Clasp Charms	77	0.23%	9.97%	5.06%	99	5.94%
Italian Style Charms	94	1.62%	10.25%	11.32%	60	10.16%
Zwischenelemente	Unlock full list >	2.50%	9.71%	6.53%	53	9.70%
Ketten	86	8.38%	7.44%	14.25%	100	7.36%
Ringe	< 50	16.00%	4.27%	10.00%	84	6.70%
Ohrringe	100	4.92%	9.17%	7.76%	50	9.15%
Armbänder	Unlock full list >	0.48%	18.28%	1.09%	100	18.37%
	92	5.10%	8.77%	1.70%	89	2.29%
Shopper	< 50	8.79%	17.28%	4.55%	< 50	4.04%
Umhängetaschen	96	11.52%	19.83%	6.10%	83	5.66%
Rucksackhandtaschen	88	19.97%	14.42%	9.22%	99	2.21%
Schultertaschen	85	9.45%	9.85%	7.76%	89	4.04%
Henkeltaschen	Unlock full list >	17.14%	11.61%	8.43%	73	0.16%
	98	9.55%	6.81%	18.32%	99	17.46%
	60	8.68%	7.71%	5.97%	77	18.16%
Unterwäsche & Dessous	52	7.77%	13.11%	9.46%	< 50	8.49%
Nachtwäsche & Bademäntel	Unlock full list >	2.90%	1.40%	0.12%	58	13.27%
	65	11.79%	3.83%	9.97%	70	6.87%
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Top Products on the Damen Category

Discover the most-viewed products in the Damen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Crocs Herren Brooklyn Low Wedge Sandalen Black/Black 41/42 EU	...> Clogs	Crocs	234.1K	=	8.95%	13.61%	75	1.98%
Rieker Damen Sandalen V02K3	...> Sandalen	Rieker	124.9K	=	1.35%	7.78%	100	9.10%
Amazon Essentials Damen Kurzärmeliger Surplice-Jumpsuit Verkürzt mit Weitem Bein Schwarz L	...> Jumpsuits	Amazon Essentials	98.1K	=	4.68%	2.23%	< 50	11.84%
Laorchid Damen Tankini Zweiteiler Push Up Zweiteiliger Badeanzug gepolstert bademode high Waist Badeanzug Bikini Sportlich	...> Sets	LA ORCHID	89.4K	=	7.99%	8.65%	< 50	4.73%
JASAMBAC Tankini Damen Set 3-Teiliger Bikini Damen Bauchweg Push-Up-Bikinioberteil Und High Waist Badeshorts Einfache Badebekleidung Sport-Badeanzug Badebekleidung FüR Schwimmbad Strand	...> Sets	JASAMBAC	83.9K	=	8.64%	6.33%	58	6.40%
Crocs Herren Brooklyn Low Wedge Sandalen Black/Black 41/42 EU	...> Clogs	Crocs	234.1K	=	8.95%	13.61%	75	1.98%
Rieker Damen Sandalen V02K3	...> Sandalen	Rieker	124.9K	=	1.35%	7.78%	100	9.10%
Amazon Essentials Damen Kurzärmeliger Surplice-Jumpsuit Verkürzt mit Weitem Bein Schwarz L	...> Jumpsuits	Amazon Essentials	98.1K	=	4.68%	2.23%	< 50	11.84%
Laorchid Damen Tankini Zweiteiler Push Up Zweiteiliger Badeanzug gepolstert bademode high Waist Badeanzug Bikini Sportlich	...> Sets	LA ORCHID	89.4K	=	7.99%	8.65%	< 50	4.73%
JASAMBAC Tankini Damen Set 3-Teiliger Bikini Damen Bauchweg Push-Up-Bikinioberteil Und High Waist Badeshorts Einfache Badebekleidung Sport-Badeanzug Badebekleidung FüR Schwimmbad Strand	...> Sets	JASAMBAC	83.9K	=	8.64%	6.33%	58	6.40%
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Top-level analysis of the Damen category on amazon.de

During July 2025, the Damen category on amazon.de generated a total revenue of €152.6M.

The leading brands in this category are CUPSHE, Skechers, and BIRKENSTOCK, which stand out in terms of revenue and consumer engagement.

The top-performing product was Crocs Herren Brooklyn Low Wedge Sandalen Black/Black 41/42 EU, and it's the best-selling item in the category.