Best Selling Herren Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Herren in amazon.de for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Herren category

See which brands are leading the Herren category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	5.25%	1.10pp	10.2M	29.95%	3.44%	1.46%	€41.08	28.37%
BIRKENSTOCK	0.92%	0.70pp	6.4M	21.03%	3.02%	0.75%	€40.87	25.40%
Skechers	1.90%	0.67pp	6.6M	13.89%	2.03%	0.52%	€41.07	13.77%
Tommy Hilfiger	1.53%	0.57pp	5.3M	3.52%	3.43%	0.88%	€17.78	10.08%
PUMA	4.42%	0.53pp	2.7M	22.74%	2.88%	0.53%	€41.02	26.60%
adidas	5.25%	1.10pp	10.2M	29.95%	3.44%	1.46%	€41.08	28.37%
BIRKENSTOCK	0.92%	0.70pp	6.4M	21.03%	3.02%	0.75%	€40.87	25.40%
Skechers	1.90%	0.67pp	6.6M	13.89%	2.03%	0.52%	€41.07	13.77%
Tommy Hilfiger	1.53%	0.57pp	5.3M	3.52%	3.43%	0.88%	€17.78	10.08%
PUMA	4.42%	0.53pp	2.7M	22.74%	2.88%	0.53%	€41.02	26.60%
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Channels Breakdown & Performance

Understand where the top brands in the Herren category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

BIRKENSTOCK

Skechers

Tommy Hilfiger

PUMA

Top selling sub-categories in the Herren category

Explore the breakdown of sub-categories within the Herren category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	96	7.30%	15.67%	3.59%	83	8.44%
	86	17.73%	9.21%	9.65%	98	9.50%
Boxershorts	88	8.03%	9.54%	15.97%	68	9.04%
Retroshorts	< 50	6.65%	11.91%	9.20%	64	8.86%
Unterhemden	98	8.92%	5.40%	18.80%	97	6.44%
Slips	< 50	14.86%	6.57%	9.95%	< 50	5.32%
Thermounterwäsche	Unlock full list >	12.04%	17.59%	9.98%	85	6.75%
	< 50	6.30%	8.53%	11.91%	68	12.98%
Hosen	74	6.23%	0.93%	11.78%	70	13.11%
Sporthemden & T-Shirts für Herren	76	8.53%	4.66%	3.94%	52	18.32%
Sportsocken	59	4.71%	7.45%	9.05%	64	15.95%
Funktions- & Kompressionsunterwäsche	< 50	6.01%	8.77%	1.63%	58	8.80%
Shorts	Unlock full list >	3.01%	7.93%	7.94%	61	9.72%
	58	3.27%	8.22%	8.05%	63	9.68%
T-Shirts	77	6.39%	8.59%	12.09%	54	12.80%
Hemden	100	15.21%	5.91%	6.92%	< 50	5.99%
Poloshirts	100	13.82%	5.62%	9.99%	93	9.96%
Tops	64	11.02%	3.16%	9.92%	85	9.97%
Businesshemden	Unlock full list >	14.43%	9.02%	7.44%	83	1.94%
	51	9.88%	8.85%	10.60%	< 50	2.09%
Socken	88	4.15%	9.55%	0.94%	100	8.57%
Anti-Rutsch-Socken	Unlock full list >	0.93%	6.75%	9.64%	97	6.70%
Jeanshosen	Unlock full list >	0.93%	6.15%	3.83%	50	18.19%
	< 50	5.87%	9.15%	0.67%	54	1.29%
	< 50	15.81%	4.38%	10.00%	74	6.54%
Sneaker	< 50	9.97%	9.18%	11.84%	56	1.20%
Sport- & Outdoorschuhe	Unlock full list >	12.92%	18.38%	6.78%	100	6.38%
	92	9.70%	8.37%	9.10%	100	3.14%
Industrie & Handwerk	96	9.70%	8.37%	9.10%	100	3.14%
Medizin, Pflege & Gastronomie	100	8.30%	5.94%	3.87%	99	6.41%
Militär & Tactical	< 50	15.76%	15.51%	7.96%	73	0.89%
Uniform- & Berufsschuhe	Unlock full list >	8.34%	9.97%	3.99%	96	3.26%
Hausschuhe	87	18.59%	13.01%	8.86%	98	1.21%
Clogs & Pantoletten	94	7.21%	9.70%	1.51%	78	7.66%
Sandalen	Unlock full list >	9.15%	9.96%	6.46%	66	4.87%
	< 50	9.67%	8.31%	8.93%	57	3.25%
	91	6.47%	14.75%	3.00%	88	2.44%
Baseball Caps	77	9.90%	8.90%	10.78%	93	1.97%
Strickmützen	96	9.91%	9.32%	10.90%	94	10.08%
Sturmhauben	97	9.52%	7.99%	8.07%	85	3.83%
Schirmmützen	92	19.50%	14.88%	9.33%	100	2.52%
Fischerhüte	Unlock full list >	14.66%	9.24%	7.54%	97	1.76%
Gürtel	58	7.90%	5.34%	2.91%	81	6.94%
	67	8.98%	3.96%	4.67%	< 50	6.78%
Sonnenbrillen	86	7.94%	9.90%	3.02%	82	6.88%
Brillenetuis	75	5.29%	8.87%	1.46%	92	8.96%
Brillenbänder & -ketten	100	0.67%	6.47%	6.20%	97	4.25%
Verschreibungspflichtige Brillenfassungen	57	6.72%	3.70%	0.65%	< 50	8.07%
Sonnenbrillengläser	Unlock full list >	7.31%	9.85%	5.94%	69	9.85%
	93	19.36%	10.75%	8.90%	100	9.16%
Krawatten	< 50	16.48%	8.05%	9.81%	59	9.70%
Sets	97	7.56%	9.29%	14.73%	100	10.21%
Fliegen	78	8.57%	9.78%	17.60%	54	7.53%
Kummerbunde	Unlock full list >	6.35%	1.59%	2.91%	87	9.43%
Hosenträger	Unlock full list >	3.84%	11.81%	0.94%	92	12.18%
	62	3.68%	3.53%	18.69%	< 50	3.45%
Armbanduhren	< 50	6.81%	1.03%	15.46%	60	1.09%
Uhrenarmbänder	100	11.89%	6.49%	9.72%	81	3.08%
Taschenuhren	82	9.90%	1.13%	18.33%	100	1.06%
Fashion Smartwatches	Unlock full list >	2.82%	18.34%	3.83%	78	18.25%
	99	8.42%	3.81%	11.37%	89	3.86%
Ketten	100	9.62%	3.89%	11.24%	88	9.59%
Armbänder	86	18.88%	2.46%	9.85%	< 50	2.40%
Ringe	55	9.03%	5.52%	8.52%	91	5.57%
Ohrringe	67	9.94%	2.03%	14.04%	< 50	8.97%
	52	9.21%	4.76%	17.24%	90	5.50%
Manschettenknöpfe	92	7.73%	0.44%	9.42%	83	0.38%
Krawattenklammern	62	10.42%	1.76%	8.73%	95	1.83%
Krawattennadeln	98	12.45%	4.21%	7.73%	93	4.29%
Frack- & Kragenknöpfe	Unlock full list >	9.73%	2.35%	19.87%	< 50	6.90%
	96	7.30%	15.67%	3.59%	83	8.44%
	86	17.73%	9.21%	9.65%	98	9.50%
Boxershorts	88	8.03%	9.54%	15.97%	68	9.04%
Retroshorts	< 50	6.65%	11.91%	9.20%	64	8.86%
Unterhemden	98	8.92%	5.40%	18.80%	97	6.44%
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Top Products on the Herren Category

Discover the most-viewed products in the Herren category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	13.95%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	272.57%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	324.43%	9.87%	19.15%	65	6.03%
Birkenstock Arizona Semelle Professionnelle Unisexe Adulte Super Grip Birko Flor Blanc EU(40)	...> Clogs & Pantoletten	BIRKENSTOCK	240.7K	=	19.11%	2.36%	78	13.07%
Boxershorts Herren 10er Pack Baumwolle Unterhosen Männer Ohne Kratzenden Zettel Atmungsaktiv und Weiche Herrenunterwäsche	...> Retroshorts	Fullluwaa	125.3K	=	4.08%	2.31%	81	4.75%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	13.95%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	272.57%	9.87%	19.15%	65	6.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)	...> Boxershorts	QINCAO	244K	324.43%	9.87%	19.15%	65	6.03%
Birkenstock Arizona Semelle Professionnelle Unisexe Adulte Super Grip Birko Flor Blanc EU(40)	...> Clogs & Pantoletten	BIRKENSTOCK	240.7K	=	19.11%	2.36%	78	13.07%
Boxershorts Herren 10er Pack Baumwolle Unterhosen Männer Ohne Kratzenden Zettel Atmungsaktiv und Weiche Herrenunterwäsche	...> Retroshorts	Fullluwaa	125.3K	=	4.08%	2.31%	81	4.75%
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Top-level analysis of the Herren category on amazon.de

During 2026-04-01T00:00:00, the Herren category on amazon.de generated a total revenue of €274.8M.

The leading brands in this category are adidas, BIRKENSTOCK, and Skechers, which stand out in terms of revenue and consumer engagement.

The top-performing product was QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL), and it's the best-selling item in the category.