Best Selling Haarpflege & Styling Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Haarpflege & Styling in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Haarpflege & Styling category

See which brands are leading the Haarpflege & Styling category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Doppelherz	2.33%	1.22pp	174.5K	49.10%	15.73%	25.57%	€51.88	30.61%
DREAME	1.32%	1.18pp	44.3K	35.44%	3.08%	24.72%	€37.49	3.36%
TYMO	1.09%	0.87pp	41.7K	16.82%	15.67%	9.60%	€27.74	0.57%
Wahl	1.20%	0.68pp	173.2K	47.93%	15.07%	22.36%	€14.10	26.77%
Wella Professionals	2.73%	0.66pp	170.1K	21.77%	2.40%	23.80%	€2.27	24.16%
Doppelherz	2.33%	1.22pp	174.5K	49.10%	15.73%	25.57%	€51.88	30.61%
DREAME	1.32%	1.18pp	44.3K	35.44%	3.08%	24.72%	€37.49	3.36%
TYMO	1.09%	0.87pp	41.7K	16.82%	15.67%	9.60%	€27.74	0.57%
Wahl	1.20%	0.68pp	173.2K	47.93%	15.07%	22.36%	€14.10	26.77%
Wella Professionals	2.73%	0.66pp	170.1K	21.77%	2.40%	23.80%	€2.27	24.16%
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Channels Breakdown & Performance

Understand where the top brands in the Haarpflege & Styling category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Doppelherz

DREAME

TYMO

Wahl

Wella Professionals

Top selling sub-categories in the Haarpflege & Styling category

Explore the breakdown of sub-categories within the Haarpflege & Styling category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	15.96%	4.29%	10.00%	74	6.67%
Shampoos	66	10.47%	7.74%	6.88%	< 50	10.00%
Spülungen & Conditioner	100	7.78%	10.43%	4.34%	83	9.90%
Kuren	76	3.74%	6.65%	2.92%	50	5.35%
Shampoo & Conditioner Sets	80	0.27%	5.78%	6.15%	95	6.56%
Trockenshampoos	Unlock full list >	6.96%	0.27%	9.27%	91	9.45%
	78	16.18%	2.65%	12.37%	61	9.33%
Sprays	< 50	8.76%	6.94%	7.42%	70	18.46%
Frisier-Cremes & Wachs	56	5.20%	0.48%	1.95%	94	8.62%
Cremes & Lotionen	100	7.00%	8.10%	3.34%	82	9.76%
Gele	94	8.44%	7.39%	6.97%	95	19.52%
Wachs	Unlock full list >	9.60%	6.83%	6.45%	96	19.14%
	76	12.79%	18.52%	6.72%	53	6.31%
Bürsten	84	2.79%	6.09%	8.11%	< 50	16.64%
Kämme	100	6.81%	8.80%	1.48%	96	10.64%
	< 50	7.44%	0.72%	9.94%	80	8.20%
Haartrockner	80	17.86%	13.43%	8.65%	58	8.39%
Diffusoren	Unlock full list >	9.78%	9.93%	16.75%	100	2.63%
	75	7.86%	8.54%	5.51%	< 50	8.62%
Lockenstäbe	66	9.97%	9.70%	14.52%	60	0.84%
Haarglätter	77	2.76%	2.76%	0.27%	< 50	9.35%
Wellenstäbe	99	5.16%	11.38%	3.80%	91	14.28%
Kreppeisen	100	18.53%	9.96%	9.51%	96	3.15%
Welleisen	Unlock full list >	9.22%	9.94%	6.74%	87	5.97%
Lockenwickler	Unlock full list >	6.13%	0.32%	16.12%	72	8.29%
	65	7.39%	8.44%	5.58%	82	17.59%
Haarreife & Stirnbänder	< 50	9.08%	7.19%	6.22%	< 50	5.02%
Haargummis	88	7.22%	15.58%	3.53%	99	8.52%
Haarklammern	91	4.67%	12.75%	1.63%	73	11.24%
	< 50	2.10%	4.67%	5.27%	< 50	6.03%
Haarclips	73	7.74%	8.66%	4.78%	< 50	17.14%
Haarspangen	Unlock full list >	4.54%	9.43%	0.46%	77	9.44%
Haarkrallen & Spinnen	Unlock full list >	4.13%	0.37%	2.84%	90	9.42%
	97	13.34%	5.09%	9.62%	92	9.80%
Farben	57	5.39%	7.85%	0.63%	81	7.94%
Tönungen	83	0.53%	3.75%	3.55%	< 50	4.66%
Haarmascara	< 50	2.19%	5.58%	5.39%	< 50	19.99%
	92	4.56%	0.02%	1.54%	94	11.37%
Applikator-Flaschen	99	8.44%	10.00%	4.25%	90	10.00%
Färbeschalen	< 50	9.25%	5.03%	9.38%	79	9.85%
Bürsten, Kämme & Haarnadel	Unlock full list >	2.76%	14.14%	1.96%	< 50	14.23%
Henna	Unlock full list >	10.39%	1.73%	8.74%	88	1.81%
	< 50	15.96%	4.29%	10.00%	74	6.67%
Shampoos	66	10.47%	7.74%	6.88%	< 50	10.00%
Spülungen & Conditioner	100	7.78%	10.43%	4.34%	83	9.90%
Kuren	76	3.74%	6.65%	2.92%	50	5.35%
Shampoo & Conditioner Sets	80	0.27%	5.78%	6.15%	95	6.56%
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Top Products on the Haarpflege & Styling Category

Discover the most-viewed products in the Haarpflege & Styling category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Ninabella Haarbürste ohne Ziepen - Detangler Bürste Entwirrbürste & Lockenbürste für feines und langes Haar - Haarbürste Damen Herren Kinder - für nasse und trockene Haare - Edelschwarz	...> Bürsten	Ninabella	96.4K	=	2.99%	0.79%	100	9.92%
Moroccanoil-Behandlung Haar-Öl	...> Haaröl	Moroccanoil	86.7K	=	5.96%	18.56%	< 50	12.62%
Minoxidil DoppelherzPharma 50mg/ml (5%) Lösung zur Anwendung auf der Haut (Kopfhaut) – Arzneimittel zur Behandlung von anlagebedingtem Haarausfall bei Männern (2x3x 60ml)	...> Haarwuchs Behandlungen	Doppelherz	74.2K	=	1.45%	0.31%	64	19.52%
Wavytalk Welleneisen 35 mm Ionen-Keramik Anti-Verbrennung für Beach Waves	...> Lockenstäbe	wavytalk	52.9K	=	16.20%	9.91%	99	9.38%
Dyson Airwrap i.d.™ Multi-styler and dryer – Straight+Wavy (Ceramic Pink/Roségold)	...> Multistyler	Dyson	52.7K	=	9.31%	9.21%	97	4.60%
Ninabella Haarbürste ohne Ziepen - Detangler Bürste Entwirrbürste & Lockenbürste für feines und langes Haar - Haarbürste Damen Herren Kinder - für nasse und trockene Haare - Edelschwarz	...> Bürsten	Ninabella	96.4K	=	2.99%	0.79%	100	9.92%
Moroccanoil-Behandlung Haar-Öl	...> Haaröl	Moroccanoil	86.7K	=	5.96%	18.56%	< 50	12.62%
Minoxidil DoppelherzPharma 50mg/ml (5%) Lösung zur Anwendung auf der Haut (Kopfhaut) – Arzneimittel zur Behandlung von anlagebedingtem Haarausfall bei Männern (2x3x 60ml)	...> Haarwuchs Behandlungen	Doppelherz	74.2K	=	1.45%	0.31%	64	19.52%
Wavytalk Welleneisen 35 mm Ionen-Keramik Anti-Verbrennung für Beach Waves	...> Lockenstäbe	wavytalk	52.9K	=	16.20%	9.91%	99	9.38%
Dyson Airwrap i.d.™ Multi-styler and dryer – Straight+Wavy (Ceramic Pink/Roségold)	...> Multistyler	Dyson	52.7K	=	9.31%	9.21%	97	4.60%
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Top-level analysis of the Haarpflege & Styling category on amazon.de

During 2026-08-01T00:00:00, the Haarpflege & Styling category on amazon.de generated a total revenue of €61.1M.

The leading brands in this category are Doppelherz, DREAME, and TYMO, which stand out in terms of revenue and consumer engagement.

The top-performing product was Ninabella Haarbürste ohne Ziepen - Detangler Bürste Entwirrbürste & Lockenbürste für feines und langes Haar - Haarbürste Damen Herren Kinder - für nasse und trockene Haare - Edelschwarz, and it's the best-selling item in the category.