Best Selling Make-Up Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Make-Up in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Make-Up category

See which brands are leading the Make-Up category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
KIKO	17.45%	15.77pp	420.8K	86.63%	65.53%	1380.70%	€9.59	7.13%
Dragonhawk	8.41%	7.55pp	409.9K	74.72%	29.19%	929.81%	€8.77	5.66%
INKin	2.65%	2.21pp	403.8K	24.54%	28.46%	648.49%	€0.74	4.16%
MAST TATTOO	3.15%	1.79pp	111.7K	60.50%	64.64%	1291.40%	€0.48	0.65%
KIKO Milano	1.29%	1.22pp	331.6K	7.88%	62.24%	1173.30%	€5.28	4.50%
KIKO	17.45%	15.77pp	420.8K	86.63%	65.53%	1380.70%	€9.59	7.13%
Dragonhawk	8.41%	7.55pp	409.9K	74.72%	29.19%	929.81%	€8.77	5.66%
INKin	2.65%	2.21pp	403.8K	24.54%	28.46%	648.49%	€0.74	4.16%
MAST TATTOO	3.15%	1.79pp	111.7K	60.50%	64.64%	1291.40%	€0.48	0.65%
KIKO Milano	1.29%	1.22pp	331.6K	7.88%	62.24%	1173.30%	€5.28	4.50%
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Channels Breakdown & Performance

Understand where the top brands in the Make-Up category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

KIKO

Dragonhawk

INKin

MAST TATTOO

KIKO Milano

Top selling sub-categories in the Make-Up category

Explore the breakdown of sub-categories within the Make-Up category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	51	9.42%	10.00%	9.99%	76	18.54%
Lipglosse	57	1.20%	2.70%	9.15%	64	0.36%
Lippenstifte	94	6.54%	3.58%	9.53%	77	2.25%
Konturenstifte	83	7.76%	5.26%	9.90%	97	4.66%
Lipmarker	Unlock full list >	4.24%	0.50%	2.73%	89	9.39%
	92	19.86%	14.73%	10.79%	94	9.69%
Grundierung	85	7.81%	5.33%	9.91%	98	4.77%
Make-Up Finish	< 50	3.84%	2.41%	7.68%	< 50	8.48%
Rouge	96	11.46%	6.41%	19.45%	100	7.18%
Highlighters	86	2.42%	7.21%	4.50%	90	9.83%
Concealer	Unlock full list >	8.76%	6.76%	9.99%	75	7.33%
	81	9.48%	7.99%	9.78%	56	10.13%
Wimperntusche	90	6.15%	1.58%	14.84%	100	4.28%
Brauenstifte & -puder	99	9.85%	9.90%	7.54%	98	18.57%
Lidschatten	79	17.02%	17.55%	8.13%	54	9.96%
Eyeliner	93	10.00%	9.53%	8.56%	< 50	15.70%
Wimpernpflege	Unlock full list >	1.81%	4.29%	7.36%	95	7.71%
	100	6.95%	2.01%	13.28%	95	14.13%
Temporäre Tattoos	93	2.01%	4.79%	5.15%	91	19.74%
Glitzer	53	0.30%	4.18%	6.12%	< 50	10.00%
Henna	< 50	3.92%	6.89%	7.81%	< 50	17.29%
Körperfarben	85	5.55%	0.06%	10.50%	82	14.43%
Concealer	Unlock full list >	9.45%	1.81%	4.58%	91	9.85%
Make-Up Paletten	Unlock full list >	0.15%	7.47%	6.72%	61	3.31%
	51	9.42%	10.00%	9.99%	76	18.54%
Lipglosse	57	1.20%	2.70%	9.15%	64	0.36%
Lippenstifte	94	6.54%	3.58%	9.53%	77	2.25%
Konturenstifte	83	7.76%	5.26%	9.90%	97	4.66%
Lipmarker	Unlock full list >	4.24%	0.50%	2.73%	89	9.39%
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Top Products on the Make-Up Category

Discover the most-viewed products in the Make-Up category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
eLander 3x Temporäre Tattoo Natürliche + 10x Henna Schablone Mehndi Tattoos Kegel Tätowierung (Braun)	...> Temporäre Tattoos	eLander	91.4K	271.38%	2.78%	9.99%	88	9.32%
Golecha Henna-Kegel rotbraun 4er-Pack	...> Henna	Golecha	88.6K	14.58%	6.65%	18.16%	< 50	1.65%
NYX Professional Makeup Buttermelt Bronze Bronzer für Gesicht und Körper Mit Shea Butter Mandelbutter & Mangobutter Für eine sonnengeküsste Bräune Farbe: Deserve Butta 1 x 5 g	...> Bronze-Puder	NYX PROFESSIONAL MAKEUP	72.9K	331.37%	6.30%	9.95%	75	9.97%
SPORTEON Freckle Pen Sommersprossen Stift Natürlicher lebensechter gefälschter Sommersprossen-Make-up-Stift langlebiges wasserdichtes neutrales leichtes Sommersprossen-Werkzeug (01#Soft brown)	...> Brauenstifte & -puder	SPORTEON	45K	=	4.35%	4.00%	96	18.36%
Yazhiji 36 Blatt Temporäre Tattoos Aufkleber 12 Blatt Gefälschte Körper Arm Brust Schulter Tattoos für Männer oder Frauen mit 24 Winzige schwarze	...> Temporäre Tattoos	Yazhiji	39.9K	=	9.32%	7.92%	78	11.69%
eLander 3x Temporäre Tattoo Natürliche + 10x Henna Schablone Mehndi Tattoos Kegel Tätowierung (Braun)	...> Temporäre Tattoos	eLander	91.4K	271.38%	2.78%	9.99%	88	9.32%
Golecha Henna-Kegel rotbraun 4er-Pack	...> Henna	Golecha	88.6K	14.58%	6.65%	18.16%	< 50	1.65%
NYX Professional Makeup Buttermelt Bronze Bronzer für Gesicht und Körper Mit Shea Butter Mandelbutter & Mangobutter Für eine sonnengeküsste Bräune Farbe: Deserve Butta 1 x 5 g	...> Bronze-Puder	NYX PROFESSIONAL MAKEUP	72.9K	331.37%	6.30%	9.95%	75	9.97%
SPORTEON Freckle Pen Sommersprossen Stift Natürlicher lebensechter gefälschter Sommersprossen-Make-up-Stift langlebiges wasserdichtes neutrales leichtes Sommersprossen-Werkzeug (01#Soft brown)	...> Brauenstifte & -puder	SPORTEON	45K	=	4.35%	4.00%	96	18.36%
Yazhiji 36 Blatt Temporäre Tattoos Aufkleber 12 Blatt Gefälschte Körper Arm Brust Schulter Tattoos für Männer oder Frauen mit 24 Winzige schwarze	...> Temporäre Tattoos	Yazhiji	39.9K	=	9.32%	7.92%	78	11.69%
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Top-level analysis of the Make-Up category on amazon.de

During 2026-09-01T00:00:00, the Make-Up category on amazon.de generated a total revenue of €15.2M.

The leading brands in this category are KIKO, Dragonhawk, and INKin, which stand out in terms of revenue and consumer engagement.

The top-performing product was eLander 3x Temporäre Tattoo Natürliche + 10x Henna Schablone Mehndi Tattoos Kegel Tätowierung (Braun), and it's the best-selling item in the category.