Best Selling Küche, Kochen & Backen Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Küche, Kochen & Backen in amazon.de for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Küche, Kochen & Backen category

See which brands are leading the Küche, Kochen & Backen category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Stanley	2.75%	2.00pp	3.5M	119.08%	6.93%	71.88%	€45.75	1.34%
Tefal	2.07%	0.63pp	3.4M	8.80%	6.62%	9.26%	€45.56	1.33%
reisenthel	0.74%	0.52pp	2.6M	88.93%	6.09%	58.17%	€45.12	0.09%
JURA	0.95%	0.36pp	88.8K	66.28%	3.75%	38.30%	€45.63	0.82%
Sänger	0.46%	0.34pp	1.8M	44.74%	6.90%	69.65%	€37.91	0.75%
Stanley	2.75%	2.00pp	3.5M	119.08%	6.93%	71.88%	€45.75	1.34%
Tefal	2.07%	0.63pp	3.4M	8.80%	6.62%	9.26%	€45.56	1.33%
reisenthel	0.74%	0.52pp	2.6M	88.93%	6.09%	58.17%	€45.12	0.09%
JURA	0.95%	0.36pp	88.8K	66.28%	3.75%	38.30%	€45.63	0.82%
Sänger	0.46%	0.34pp	1.8M	44.74%	6.90%	69.65%	€37.91	0.75%
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Channels Breakdown & Performance

Understand where the top brands in the Küche, Kochen & Backen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Stanley

Tefal

reisenthel

JURA

Sänger

Top selling sub-categories in the Küche, Kochen & Backen category

Explore the breakdown of sub-categories within the Küche, Kochen & Backen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	53	4.89%	0.98%	9.35%	76	10.16%
	96	9.52%	9.88%	12.91%	< 50	5.08%
Thermos-Trinkbehälter	96	1.50%	9.98%	3.67%	95	7.06%
Thermos-Lebensmittelbehälter	72	9.95%	9.74%	14.85%	90	1.10%
Thermoskannen	Unlock full list >	6.76%	8.29%	2.90%	70	8.32%
	55	19.73%	9.37%	9.64%	100	6.79%
Vorratsbehälter	< 50	8.38%	3.41%	4.29%	< 50	7.36%
Lebensmitteltransport	63	3.23%	1.13%	0.41%	< 50	12.89%
Glasbehälter & Töpfe	< 50	3.34%	11.23%	0.51%	< 50	0.13%
Brotkästen	70	8.44%	16.72%	9.98%	< 50	1.12%
Abdeck- & Fliegenhauben	Unlock full list >	3.74%	8.01%	3.26%	57	9.54%
	83	11.22%	19.86%	5.94%	87	4.69%
Abtropfhalter & -ständer	< 50	2.75%	5.90%	4.23%	58	4.00%
Besteckeinsätze	82	0.69%	4.27%	6.84%	99	1.57%
Gewürzregale	97	2.57%	10.34%	0.18%	98	0.84%
Rollenhalter	99	6.04%	11.05%	1.34%	81	8.32%
Küchenschrankordnungssysteme	Unlock full list >	14.02%	8.63%	7.27%	92	2.28%
	100	3.13%	0.85%	3.86%	94	9.70%
Pfeffermühlen	97	9.16%	3.46%	9.81%	92	3.49%
Gewürzgläser	51	3.17%	3.30%	6.70%	56	18.50%
Salz- & Pfefferstreuersets	74	9.56%	8.73%	5.84%	100	11.52%
Salz- & Pfeffermühlensets	98	16.52%	0.85%	9.04%	92	0.92%
Gewürzmühlen	Unlock full list >	4.86%	1.28%	2.00%	84	9.15%
	94	19.75%	11.60%	9.16%	91	8.94%
Einkaufskörbe	< 50	1.49%	2.46%	9.50%	71	0.62%
Einkaufstaschen	96	8.83%	9.87%	18.48%	82	6.73%
Einkaufstrolleys	< 50	17.36%	8.87%	9.70%	< 50	9.57%
Flaschenkörbe & -träger	91	6.71%	3.81%	9.59%	71	2.55%
Wiederverwendbare Produktbeutel	Unlock full list >	16.84%	3.77%	9.98%	94	3.71%
	< 50	8.95%	18.48%	9.86%	73	0.16%
	99	0.26%	2.68%	6.78%	< 50	8.80%
Spachtel	64	7.90%	5.34%	2.91%	85	6.94%
Pfannenwender	80	17.80%	8.29%	11.47%	61	4.08%
Kochlöffel	< 50	9.21%	9.65%	19.82%	67	0.34%
Zangen	Unlock full list >	0.61%	1.75%	6.24%	65	9.10%
	80	9.55%	5.26%	0.27%	61	9.84%
Messerblocksets	72	6.87%	9.57%	0.90%	67	0.24%
Kochmesser	< 50	9.57%	9.77%	8.37%	53	3.63%
Unbestückte Messerblöcke	87	17.43%	8.93%	9.69%	83	9.56%
Küchenmessersets	84	9.28%	9.99%	19.71%	97	5.13%
Brotmesser	Unlock full list >	17.80%	12.25%	8.64%	< 50	0.65%
	52	1.86%	6.85%	4.97%	76	5.44%
Hackbretter	99	0.22%	5.44%	6.46%	98	6.85%
Brotbretter	94	0.63%	4.34%	3.47%	78	17.77%
Arbeits- & Kochplattenabdeckung	70	1.73%	6.77%	5.36%	< 50	5.54%
Schneidmatten	70	8.54%	6.39%	6.95%	98	10.00%
Hackbrettsets	Unlock full list >	1.64%	9.25%	1.07%	67	14.81%
	89	16.66%	6.91%	12.84%	98	2.78%
Digitale Küchenwaagen	< 50	5.38%	11.15%	3.95%	67	14.52%
Mechanische Küchenwaagen	Unlock full list >	2.92%	9.83%	2.31%	75	9.84%
	< 50	2.09%	14.96%	1.38%	71	10.72%
Ölsprüher	75	7.04%	9.79%	6.25%	99	9.77%
Flaschen	95	0.15%	17.83%	0.74%	62	17.92%
Ölfiltertöpfe	Unlock full list >	7.96%	8.43%	5.57%	100	17.38%
	54	6.90%	1.31%	0.46%	93	19.97%
	88	3.70%	15.02%	5.88%	97	5.24%
Wasserfilter	92	15.78%	1.43%	1.77%	57	14.51%
Kaffeefilter	< 50	8.64%	7.11%	7.25%	58	18.86%
Brüheinheiten	91	1.15%	3.21%	5.53%	88	9.97%
Milchschaumkännchen	84	3.28%	3.18%	8.06%	97	8.35%
Abtropfschalen	Unlock full list >	1.26%	4.85%	4.22%	< 50	18.66%
	72	9.10%	19.05%	9.80%	99	0.60%
Reinigungsprodukte	98	5.00%	7.66%	9.53%	87	15.44%
Tamper	< 50	6.41%	1.20%	12.15%	< 50	12.99%
Kapselständer	67	11.20%	3.32%	9.93%	87	9.98%
Kaffee- & Espressomaße	Unlock full list >	7.02%	8.70%	5.11%	70	16.73%
	< 50	12.85%	17.37%	0.38%	86	17.46%
1-Tassen-Kaffeemaschinen	80	5.73%	1.05%	2.45%	84	10.09%
Filterkaffeemaschinen	< 50	9.97%	2.93%	9.55%	87	11.24%
Espressomaschinen	93	15.69%	9.78%	19.23%	< 50	1.03%
Kaffeevollautomaten	93	2.30%	8.70%	4.71%	96	10.00%
Espressomaschinen- & Kaffeemaschinen-Kombinationen	Unlock full list >	1.24%	6.44%	5.46%	100	5.90%
	80	8.41%	19.42%	3.37%	100	7.35%
Batteriebetriebene Milchaufschäumer	< 50	1.17%	5.85%	4.11%	65	4.85%
Automatische Milchaufschäumer	93	4.90%	1.34%	1.95%	77	9.13%
Manuelle Milchaufschäumer	Unlock full list >	6.40%	3.27%	0.12%	98	8.31%
	78	5.85%	14.06%	2.54%	55	1.96%
Teesiebe & -filter	51	7.70%	9.84%	2.48%	75	1.79%
Utensilien für die japanische Teezeremonie	88	11.87%	6.50%	9.72%	88	3.06%
Stövchen	69	8.98%	7.11%	9.97%	< 50	8.06%
Teebeutelablagen	< 50	11.17%	5.97%	5.92%	67	4.73%
Teeschaufeln	Unlock full list >	6.46%	9.41%	0.22%	98	0.42%
	94	16.46%	9.86%	12.77%	77	5.16%
	< 50	8.49%	4.62%	0.57%	99	9.94%
Geschirr	74	11.06%	19.23%	1.83%	< 50	19.32%
Serviergeschirr	72	1.10%	5.94%	4.02%	< 50	18.42%
Tee- & Kaffeekannen	< 50	9.85%	9.88%	16.09%	< 50	2.09%
Milch- & Zuckerbehälter	95	8.64%	9.81%	17.83%	80	7.32%
Eierbecher	Unlock full list >	3.25%	0.71%	3.75%	57	9.67%
	97	19.48%	9.20%	8.89%	< 50	7.14%
Tassen & Untertassen	50	10.98%	3.12%	9.91%	< 50	9.97%
Kaffee- & Teegläser	< 50	8.96%	5.47%	18.94%	< 50	19.81%
Weingläser	78	9.21%	18.92%	4.89%	63	0.50%
Whiskeygläser	89	4.25%	9.30%	8.44%	99	9.49%
Wassergläser	Unlock full list >	3.68%	4.00%	8.67%	80	9.99%
	< 50	14.09%	5.87%	9.99%	55	9.95%
Trinkbecher & Zubehör	< 50	9.84%	7.69%	9.61%	64	15.36%
Teller	96	6.52%	8.67%	12.36%	100	12.53%
Schalen	75	9.98%	1.54%	14.75%	< 50	8.78%
Löffel	89	9.41%	6.45%	19.10%	69	18.24%
Gabeln	Unlock full list >	11.28%	3.39%	9.94%	77	7.10%
	< 50	7.23%	13.49%	9.92%	99	3.32%
Bestecksets	< 50	12.92%	18.39%	10.00%	< 50	6.38%
Messer	86	7.25%	12.55%	9.34%	98	8.67%
Löffel	68	6.22%	14.48%	2.82%	< 50	2.25%
Essstäbchen	97	9.97%	9.10%	11.84%	85	1.20%
Servierbesteck	Unlock full list >	5.63%	2.27%	1.00%	78	8.78%
	< 50	0.93%	9.92%	5.55%	99	9.91%
Besteck	< 50	9.70%	9.67%	9.10%	< 50	8.30%
Geschirrsets	100	10.00%	9.52%	13.43%	93	0.01%
Tassen & Becher	Unlock full list >	8.35%	3.66%	11.60%	94	3.72%
	75	9.99%	12.97%	7.73%	67	3.65%
	68	4.39%	8.35%	14.47%	98	3.92%
Backpapier	98	2.87%	3.69%	4.49%	99	7.07%
Ausstechformen	92	12.35%	7.06%	6.51%	100	3.69%
Backunterlagen	66	1.01%	3.19%	6.50%	99	4.28%
Dekorationswerkzeuge	100	0.62%	3.19%	8.46%	94	0.20%
Rührschüsseln	Unlock full list >	11.10%	16.62%	9.92%	< 50	7.18%
	64	8.63%	17.33%	9.95%	77	0.69%
Back- & Tortenbodenformen	59	1.40%	4.84%	5.96%	62	2.35%
Brotbackformen	100	0.72%	3.10%	8.58%	71	0.10%
Backformen & Pfannen	< 50	12.94%	7.61%	6.79%	< 50	3.19%
Muffinbackformen	95	4.72%	1.26%	8.70%	79	0.45%
Tarte- & Quicheformen	Unlock full list >	0.60%	5.17%	6.70%	< 50	7.08%
	< 50	8.14%	0.70%	9.53%	58	8.36%
Bleche	62	5.85%	2.84%	2.60%	99	9.98%
Pizzasteine	< 50	3.01%	3.39%	7.94%	71	9.72%
Pizzapfannen	66	1.03%	4.66%	3.94%	71	18.32%
Gitter	Unlock full list >	9.31%	6.23%	19.56%	100	18.70%
	53	4.89%	0.98%	9.35%	76	10.16%
	96	9.52%	9.88%	12.91%	< 50	5.08%
Thermos-Trinkbehälter	96	1.50%	9.98%	3.67%	95	7.06%
Thermos-Lebensmittelbehälter	72	9.95%	9.74%	14.85%	90	1.10%
Thermoskannen	Unlock full list >	6.76%	8.29%	2.90%	70	8.32%
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Top Products on the Küche, Kochen & Backen Category

Discover the most-viewed products in the Küche, Kochen & Backen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
De'Longhi Magnifica Start ECAM220.91.B Kaffeevollautomat mit LatteCrema-Milchsystem für Automatischen Cappuccino 5-Direktwahl-Tasten Soft-Touch-Bedienfeld x2-Funktion Schwarz	...> Kaffeemaschinen & -zubereiter	De'Longhi	424.9K	=	0.65%	4.21%	50	7.66%
Stanley Quencher H2.0 Flowstate Trinkflasche Mit Strohhalm 1.2L - Thermobecher Kühlt 11 Stunden - 48 Stunden Eisgekühlt - Spülmaschinenfest - Thermosflasche BPA Frei - Edelstahl Trinkbecher - Rose	...> Thermosflaschen	Stanley	394.1K	=	7.27%	19.11%	69	10.00%
Ninja Luxe Premier 3-in-1 Kaffeemaschine für Espresso Cold Brew & Filterkaffee 4 automatische Schaumeinstellunge Grau-Metall ES601EUGM	...> Kaffeevollautomaten	Ninja	243.8K	=	5.58%	8.35%	97	9.97%
De'Longhi Magnifica S ECAM11.112.B Kaffeevollautomat mit Milchaufschäumdüse für Cappuccino mit Espresso Direktwahltasten und Drehregler 2-Tassen-Funktion A-Schwarz	...> Kaffeevollautomaten	De'Longhi	214.6K	49.17%	4.95%	4.40%	97	8.67%
Stanley Aerolight Transit Thermobecher 0.35L - Hält 4 Stunden Heiß - Spülmaschinenfest - Kaffeebecher To Go Auslaufsicher - Kompatibel Mit Gängigen Pkw-Getränkehalterungen - Thermosflasche - Green	...> Thermosflaschen	Stanley	210.3K	=	7.14%	6.66%	73	9.99%
De'Longhi Magnifica Start ECAM220.91.B Kaffeevollautomat mit LatteCrema-Milchsystem für Automatischen Cappuccino 5-Direktwahl-Tasten Soft-Touch-Bedienfeld x2-Funktion Schwarz	...> Kaffeemaschinen & -zubereiter	De'Longhi	424.9K	=	0.65%	4.21%	50	7.66%
Stanley Quencher H2.0 Flowstate Trinkflasche Mit Strohhalm 1.2L - Thermobecher Kühlt 11 Stunden - 48 Stunden Eisgekühlt - Spülmaschinenfest - Thermosflasche BPA Frei - Edelstahl Trinkbecher - Rose	...> Thermosflaschen	Stanley	394.1K	=	7.27%	19.11%	69	10.00%
Ninja Luxe Premier 3-in-1 Kaffeemaschine für Espresso Cold Brew & Filterkaffee 4 automatische Schaumeinstellunge Grau-Metall ES601EUGM	...> Kaffeevollautomaten	Ninja	243.8K	=	5.58%	8.35%	97	9.97%
De'Longhi Magnifica S ECAM11.112.B Kaffeevollautomat mit Milchaufschäumdüse für Cappuccino mit Espresso Direktwahltasten und Drehregler 2-Tassen-Funktion A-Schwarz	...> Kaffeevollautomaten	De'Longhi	214.6K	49.17%	4.95%	4.40%	97	8.67%
Stanley Aerolight Transit Thermobecher 0.35L - Hält 4 Stunden Heiß - Spülmaschinenfest - Kaffeebecher To Go Auslaufsicher - Kompatibel Mit Gängigen Pkw-Getränkehalterungen - Thermosflasche - Green	...> Thermosflaschen	Stanley	210.3K	=	7.14%	6.66%	73	9.99%
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Top-level analysis of the Küche, Kochen & Backen category on amazon.de

During 2025-11-01T00:00:00, the Küche, Kochen & Backen category on amazon.de generated a total revenue of €407.2M.

The leading brands in this category are Stanley, Tefal, and reisenthel, which stand out in terms of revenue and consumer engagement.

The top-performing product was De'Longhi Magnifica Start ECAM220.91.B Kaffeevollautomat mit LatteCrema-Milchsystem für Automatischen Cappuccino 5-Direktwahl-Tasten Soft-Touch-Bedienfeld x2-Funktion Schwarz, and it's the best-selling item in the category.