Best Selling Küche, Kochen & Backen Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Küche, Kochen & Backen in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Küche, Kochen & Backen category

See which brands are leading the Küche, Kochen & Backen category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Stanley	1.79%	0.66pp	2.2M	17.44%	3.74%	25.77%	€43.38	7.10%
reisenthel	0.98%	0.59pp	2M	17.03%	1.81%	21.50%	€31.08	6.97%
JURA	1.33%	0.45pp	2.2M	5.55%	0.56%	25.66%	€23.08	4.93%
WMF	2.65%	0.33pp	971.1K	5.89%	0.42%	23.02%	€37.60	4.49%
LARS NYSØM	0.33%	0.23pp	2.2M	3.84%	2.97%	17.39%	€43.07	1.79%
Stanley	1.79%	0.66pp	2.2M	17.44%	3.74%	25.77%	€43.38	7.10%
reisenthel	0.98%	0.59pp	2M	17.03%	1.81%	21.50%	€31.08	6.97%
JURA	1.33%	0.45pp	2.2M	5.55%	0.56%	25.66%	€23.08	4.93%
WMF	2.65%	0.33pp	971.1K	5.89%	0.42%	23.02%	€37.60	4.49%
LARS NYSØM	0.33%	0.23pp	2.2M	3.84%	2.97%	17.39%	€43.07	1.79%
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Channels Breakdown & Performance

Understand where the top brands in the Küche, Kochen & Backen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Stanley

reisenthel

JURA

WMF

LARS NYSØM

Top selling sub-categories in the Küche, Kochen & Backen category

Explore the breakdown of sub-categories within the Küche, Kochen & Backen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	53	4.89%	0.98%	9.35%	76	10.16%
	55	19.73%	9.37%	9.64%	100	6.79%
Vorratsbehälter	< 50	8.38%	3.41%	4.29%	< 50	7.36%
Lebensmitteltransport	63	3.23%	1.13%	0.41%	< 50	12.89%
Glasbehälter & Töpfe	< 50	3.34%	11.23%	0.51%	< 50	0.13%
Abdeck- & Fliegenhauben	80	3.74%	8.01%	3.26%	57	9.54%
Brotkästen	Unlock full list >	8.44%	16.72%	9.98%	< 50	1.12%
	96	9.52%	9.88%	12.91%	< 50	5.08%
Thermos-Trinkbehälter	96	1.50%	9.98%	3.67%	95	7.06%
Thermoskannen	98	6.76%	8.29%	2.90%	70	8.32%
Thermos-Lebensmittelbehälter	Unlock full list >	9.95%	9.74%	14.85%	90	1.10%
	83	11.22%	19.86%	5.94%	87	4.69%
Rollenhalter	99	6.04%	11.05%	1.34%	81	8.32%
Abtropfhalter & -ständer	< 50	2.75%	5.90%	4.23%	58	4.00%
Gewürzregale	97	2.57%	10.34%	0.18%	98	0.84%
Besteckeinsätze	82	0.69%	4.27%	6.84%	99	1.57%
Schubladeneinsätze	Unlock full list >	16.88%	11.36%	8.35%	61	0.03%
	94	19.75%	11.60%	9.16%	91	8.94%
Einkaufstaschen	96	8.83%	9.87%	18.48%	82	6.73%
Einkaufskörbe	< 50	1.49%	2.46%	9.50%	71	0.62%
Einkaufstrolleys	< 50	17.36%	8.87%	9.70%	< 50	9.57%
Flaschenkörbe & -träger	91	6.71%	3.81%	9.59%	71	2.55%
Wiederverwendbare Produktbeutel	Unlock full list >	16.84%	3.77%	9.98%	94	3.71%
	100	3.13%	0.85%	3.86%	94	9.70%
Pfeffermühlen	97	9.16%	3.46%	9.81%	92	3.49%
Salz- & Pfefferstreuersets	74	9.56%	8.73%	5.84%	100	11.52%
Gewürzgläser	51	3.17%	3.30%	6.70%	56	18.50%
Salz- & Pfeffermühlensets	98	16.52%	0.85%	9.04%	92	0.92%
Gewürzmühlen	Unlock full list >	4.86%	1.28%	2.00%	84	9.15%
	< 50	8.95%	18.48%	9.86%	73	0.16%
	99	0.26%	2.68%	6.78%	< 50	8.80%
Spachtel	64	7.90%	5.34%	2.91%	85	6.94%
Zangen	98	0.61%	1.75%	6.24%	65	9.10%
Pfannenwender	80	17.80%	8.29%	11.47%	61	4.08%
Kochlöffel	Unlock full list >	9.21%	9.65%	19.82%	67	0.34%
	80	9.55%	5.26%	0.27%	61	9.84%
Kochmesser	< 50	9.57%	9.77%	8.37%	53	3.63%
Messerblocksets	72	6.87%	9.57%	0.90%	67	0.24%
Unbestückte Messerblöcke	87	17.43%	8.93%	9.69%	83	9.56%
Brotmesser	57	17.80%	12.25%	8.64%	< 50	0.65%
Küchenmessersets	Unlock full list >	9.28%	9.99%	19.71%	97	5.13%
	89	16.66%	6.91%	12.84%	98	2.78%
Digitale Küchenwaagen	< 50	5.38%	11.15%	3.95%	67	14.52%
Mechanische Küchenwaagen	Unlock full list >	2.92%	9.83%	2.31%	75	9.84%
	52	1.86%	6.85%	4.97%	76	5.44%
Hackbretter	99	0.22%	5.44%	6.46%	98	6.85%
Brotbretter	94	0.63%	4.34%	3.47%	78	17.77%
Arbeits- & Kochplattenabdeckung	70	1.73%	6.77%	5.36%	< 50	5.54%
Hackbrettsets	< 50	1.64%	9.25%	1.07%	67	14.81%
Schneidmatten	Unlock full list >	8.54%	6.39%	6.95%	98	10.00%
	94	10.53%	2.74%	9.87%	78	9.94%
Gemüsehobel	94	10.00%	0.56%	16.11%	80	8.36%
Eierschneider	Unlock full list >	6.52%	1.75%	3.04%	100	9.25%
	94	16.46%	9.86%	12.77%	77	5.16%
	< 50	8.49%	4.62%	0.57%	99	9.94%
Geschirr	74	11.06%	19.23%	1.83%	< 50	19.32%
Serviergeschirr	72	1.10%	5.94%	4.02%	< 50	18.42%
Tee- & Kaffeekannen	< 50	9.85%	9.88%	16.09%	< 50	2.09%
Milch- & Zuckerbehälter	95	8.64%	9.81%	17.83%	80	7.32%
Essig- & Ölspender	Unlock full list >	3.05%	3.46%	6.54%	56	18.69%
	97	19.48%	9.20%	8.89%	< 50	7.14%
Tassen & Untertassen	50	10.98%	3.12%	9.91%	< 50	9.97%
Schnapsgläser	100	9.80%	10.30%	6.65%	74	9.92%
Weingläser	78	9.21%	18.92%	4.89%	63	0.50%
Wassergläser	62	3.68%	4.00%	8.67%	80	9.99%
Kaffee- & Teegläser	Unlock full list >	8.96%	5.47%	18.94%	< 50	19.81%
	< 50	14.09%	5.87%	9.99%	55	9.95%
Trinkbecher & Zubehör	< 50	9.84%	7.69%	9.61%	64	15.36%
Teller	96	6.52%	8.67%	12.36%	100	12.53%
Gabeln	73	11.28%	3.39%	9.94%	77	7.10%
Löffel	89	9.41%	6.45%	19.10%	69	18.24%
Schalen	Unlock full list >	9.98%	1.54%	14.75%	< 50	8.78%
	< 50	7.23%	13.49%	9.92%	99	3.32%
Bestecksets	< 50	12.92%	18.39%	10.00%	< 50	6.38%
Löffel	68	6.22%	14.48%	2.82%	< 50	2.25%
Messer	86	7.25%	12.55%	9.34%	98	8.67%
Essstäbchen	97	9.97%	9.10%	11.84%	85	1.20%
Servierbesteck	Unlock full list >	5.63%	2.27%	1.00%	78	8.78%
	< 50	0.93%	9.92%	5.55%	99	9.91%
Besteck	< 50	9.70%	9.67%	9.10%	< 50	8.30%
Tassen & Becher	62	8.35%	3.66%	11.60%	94	3.72%
Geschirrsets	Unlock full list >	10.00%	9.52%	13.43%	93	0.01%
	54	6.90%	1.31%	0.46%	93	19.97%
	72	9.10%	19.05%	9.80%	99	0.60%
Reinigungsprodukte	98	5.00%	7.66%	9.53%	87	15.44%
Tamper	< 50	6.41%	1.20%	12.15%	< 50	12.99%
Kaffee- & Espressomaße	< 50	7.02%	8.70%	5.11%	70	16.73%
Kapselständer	67	11.20%	3.32%	9.93%	87	9.98%
Einweg-Becherhalter	Unlock full list >	3.39%	8.36%	8.10%	96	9.66%
	88	3.70%	15.02%	5.88%	97	5.24%
Kaffeefilter	< 50	8.64%	7.11%	7.25%	58	18.86%
Wasserfilter	92	15.78%	1.43%	1.77%	57	14.51%
Milchschaumkännchen	84	3.28%	3.18%	8.06%	97	8.35%
Abtropfschalen	< 50	1.26%	4.85%	4.22%	< 50	18.66%
Brüheinheiten	Unlock full list >	1.15%	3.21%	5.53%	88	9.97%
	< 50	12.85%	17.37%	0.38%	86	17.46%
1-Tassen-Kaffeemaschinen	80	5.73%	1.05%	2.45%	84	10.09%
Filterkaffeemaschinen	< 50	9.97%	2.93%	9.55%	87	11.24%
Kaffeepressen	96	8.33%	3.37%	4.26%	100	7.41%
Kaffeevollautomaten	93	2.30%	8.70%	4.71%	96	10.00%
Espressomaschinen	Unlock full list >	15.69%	9.78%	19.23%	< 50	1.03%
	80	8.41%	19.42%	3.37%	100	7.35%
Batteriebetriebene Milchaufschäumer	< 50	1.17%	5.85%	4.11%	65	4.85%
Automatische Milchaufschäumer	93	4.90%	1.34%	1.95%	77	9.13%
Manuelle Milchaufschäumer	Unlock full list >	6.40%	3.27%	0.12%	98	8.31%
	78	5.85%	14.06%	2.54%	55	1.96%
Teesiebe & -filter	51	7.70%	9.84%	2.48%	75	1.79%
Utensilien für die japanische Teezeremonie	88	11.87%	6.50%	9.72%	88	3.06%
Teebeutelablagen	< 50	11.17%	5.97%	5.92%	67	4.73%
Stövchen	69	8.98%	7.11%	9.97%	< 50	8.06%
Teeschaufeln	Unlock full list >	6.46%	9.41%	0.22%	98	0.42%
	79	6.41%	2.23%	16.76%	93	15.14%
	82	7.55%	0.21%	3.34%	85	9.57%
Wiederverwendbare Strohhalme	Unlock full list >	12.73%	3.97%	7.84%	89	17.59%
Zigarrenzubehör	< 50	2.76%	7.47%	3.86%	94	6.82%
Eiswürfelformen & -schalen	< 50	1.77%	2.47%	5.05%	< 50	9.92%
Untersetzer	< 50	9.52%	4.93%	8.57%	63	2.08%
Weinverschlüsse & -ausgießer	Unlock full list >	5.76%	12.58%	2.47%	95	9.64%
	53	4.89%	0.98%	9.35%	76	10.16%
	55	19.73%	9.37%	9.64%	100	6.79%
Vorratsbehälter	< 50	8.38%	3.41%	4.29%	< 50	7.36%
Lebensmitteltransport	63	3.23%	1.13%	0.41%	< 50	12.89%
Glasbehälter & Töpfe	< 50	3.34%	11.23%	0.51%	< 50	0.13%
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Top Products on the Küche, Kochen & Backen Category

Discover the most-viewed products in the Küche, Kochen & Backen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Stanley Quencher H2.0 Flowstate Trinkflasche Mit Strohhalm 1.18L - Thermobecher Kühlt 11 Stunden - 48 Stunden Eisgekühlt - Spülmaschinenfest - Thermosflasche BPA Frei - Edelstahl Trinkbecher - Rose	...> Thermosflaschen	Stanley	252.6K	=	4.33%	0.24%	72	7.96%
STANLEY 1913 Quencher H2.0 FlowState Trinkbecher 1.2L - Plum	...> Tassen & Becher	Stanley	132.9K	=	2.57%	9.40%	53	1.64%
STANLEY 1913 Quencher H2.0 FlowState Trinkbecher 1.2L - Blue Spruce	...> Tassen & Becher	Stanley	116.4K	12.56%	6.64%	3.34%	89	7.54%
uandu Glasbehälter mit Deckel 20-teilig – Meal Prep Boxen Glas	...> Vorratsdosen-Sets	uandu	104.4K	=	6.39%	7.96%	76	0.49%
EMSA Clip & Close Frischhaltedose Eiswürfelform 22 6 x 16 5 x 4 9 cm flexibler Boden Aufbewahrungsbox 100 Prozent dicht spülmaschinen- gefrier- mikrowellenfest Blau Made in Germany 514549	...> Eiswürfelformen & -schalen	Emsa	103.6K	0.20%	0.08%	10.53%	< 50	1.97%
Stanley Quencher H2.0 Flowstate Trinkflasche Mit Strohhalm 1.18L - Thermobecher Kühlt 11 Stunden - 48 Stunden Eisgekühlt - Spülmaschinenfest - Thermosflasche BPA Frei - Edelstahl Trinkbecher - Rose	...> Thermosflaschen	Stanley	252.6K	=	4.33%	0.24%	72	7.96%
STANLEY 1913 Quencher H2.0 FlowState Trinkbecher 1.2L - Plum	...> Tassen & Becher	Stanley	132.9K	=	2.57%	9.40%	53	1.64%
STANLEY 1913 Quencher H2.0 FlowState Trinkbecher 1.2L - Blue Spruce	...> Tassen & Becher	Stanley	116.4K	12.56%	6.64%	3.34%	89	7.54%
uandu Glasbehälter mit Deckel 20-teilig – Meal Prep Boxen Glas	...> Vorratsdosen-Sets	uandu	104.4K	=	6.39%	7.96%	76	0.49%
EMSA Clip & Close Frischhaltedose Eiswürfelform 22 6 x 16 5 x 4 9 cm flexibler Boden Aufbewahrungsbox 100 Prozent dicht spülmaschinen- gefrier- mikrowellenfest Blau Made in Germany 514549	...> Eiswürfelformen & -schalen	Emsa	103.6K	0.20%	0.08%	10.53%	< 50	1.97%
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Top-level analysis of the Küche, Kochen & Backen category on amazon.de

During 2026-08-01T00:00:00, the Küche, Kochen & Backen category on amazon.de generated a total revenue of €202.1M.

The leading brands in this category are Stanley, reisenthel, and JURA, which stand out in terms of revenue and consumer engagement.

The top-performing product was Stanley Quencher H2.0 Flowstate Trinkflasche Mit Strohhalm 1.18L - Thermobecher Kühlt 11 Stunden - 48 Stunden Eisgekühlt - Spülmaschinenfest - Thermosflasche BPA Frei - Edelstahl Trinkbecher - Rose, and it's the best-selling item in the category.