Best Selling Möbel Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Möbel in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Möbel category

See which brands are leading the Möbel category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
SONGMICS	3.63%	1.84pp	2M	62.59%	3.26%	44.72%	€77.10	12.84%
VASAGLE	3.92%	1.33pp	1.3M	61.66%	2.50%	43.50%	€67.88	11.28%
Steelcase	0.64%	0.60pp	599.1K	22.58%	0.31%	18.53%	€73.15	10.70%
Vicco	1.51%	0.58pp	1.9M	62.39%	2.65%	8.88%	€26.21	3.37%
WLIVE	0.58%	0.53pp	551.5K	53.65%	2.44%	1.84%	€67.00	11.29%
SONGMICS	3.63%	1.84pp	2M	62.59%	3.26%	44.72%	€77.10	12.84%
VASAGLE	3.92%	1.33pp	1.3M	61.66%	2.50%	43.50%	€67.88	11.28%
Steelcase	0.64%	0.60pp	599.1K	22.58%	0.31%	18.53%	€73.15	10.70%
Vicco	1.51%	0.58pp	1.9M	62.39%	2.65%	8.88%	€26.21	3.37%
WLIVE	0.58%	0.53pp	551.5K	53.65%	2.44%	1.84%	€67.00	11.29%
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Channels Breakdown & Performance

Understand where the top brands in the Möbel category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

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On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

SONGMICS

VASAGLE

Steelcase

Vicco

WLIVE

Top selling sub-categories in the Möbel category

Explore the breakdown of sub-categories within the Möbel category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	3.53%	2.99%	8.16%	< 50	8.45%
	86	12.56%	17.91%	4.12%	98	9.84%
Stuhlmatten	79	8.22%	8.52%	9.55%	100	11.66%
Rollen	93	15.39%	19.20%	6.64%	74	10.00%
Rücken- & Sitzkissen	53	9.98%	9.29%	8.92%	68	14.47%
Fußauflagen	98	18.76%	13.38%	12.12%	85	9.46%
Stuhlarmlehnen, Teile & Zubehör	Unlock full list >	1.90%	15.19%	1.22%	62	10.50%
	92	2.11%	19.33%	6.52%	< 50	10.00%
Bürostühle	100	9.43%	11.10%	14.42%	93	8.93%
Gaming-Stühle	56	6.03%	0.17%	17.09%	92	0.10%
Tritthocker	< 50	8.94%	6.95%	5.72%	< 50	5.33%
Bürohocker	61	19.94%	11.41%	9.07%	66	8.99%
Computer-Gaming-Stühle	Unlock full list >	1.09%	10.00%	4.02%	85	10.00%
	97	18.89%	13.51%	11.99%	57	9.49%
Schreibtische	54	9.92%	9.82%	7.87%	79	17.72%
Computertische	< 50	9.80%	15.05%	1.74%	76	9.41%
Schreibtischaufsätze	Unlock full list >	9.95%	9.78%	8.01%	66	17.33%
	< 50	9.02%	9.92%	5.37%	85	16.77%
Aktenschränke	100	9.99%	9.37%	8.81%	97	14.85%
Schränke	78	9.37%	4.71%	9.91%	100	4.76%
Schubladen	54	9.52%	6.23%	7.24%	54	6.28%
Homeoffice-Schränke	86	7.31%	7.84%	3.95%	100	7.88%
Schlüsselkästen	Unlock full list >	12.43%	17.78%	4.00%	97	9.83%
	97	9.18%	7.44%	9.92%	83	8.80%
Druckerständer	56	12.91%	7.78%	17.94%	97	7.79%
Tastaturschubladen & -einschübe	65	8.34%	6.11%	9.99%	87	6.10%
Schreibtisch-Bücherständer	57	9.02%	0.60%	9.12%	92	0.67%
Tischregale & Regale mit Füßen	Unlock full list >	10.00%	0.99%	15.51%	66	8.55%
	< 50	0.39%	4.02%	7.22%	54	1.24%
	69	0.49%	4.10%	7.10%	51	1.34%
Matratzenschutzbezüge	< 50	2.69%	7.57%	7.79%	74	9.77%
Matratzen	75	9.99%	9.36%	12.62%	51	0.61%
Boxspringbetten	58	9.80%	9.53%	9.86%	81	2.62%
Japanische Futon-Matratzen	55	8.90%	7.83%	9.13%	91	0.57%
Faltbare Schaumstoffmatratzen	Unlock full list >	7.91%	2.87%	12.80%	92	2.93%
	89	8.45%	9.73%	17.21%	71	7.88%
Bettgestelle & Lattenroste	52	8.25%	10.00%	4.59%	100	10.00%
Bettrahmen	61	4.69%	11.91%	3.46%	< 50	13.74%
Betten	98	5.49%	2.23%	9.08%	85	0.60%
Kopfenden	Unlock full list >	9.98%	8.41%	11.54%	51	13.36%
Kommoden & Sideboards	99	6.01%	0.60%	11.34%	88	12.17%
Nachttische	53	10.18%	15.44%	2.06%	78	9.48%
	99	9.15%	5.01%	16.96%	77	5.35%
Truhen	82	6.57%	9.46%	0.40%	77	0.24%
Schrankkoffer	Unlock full list >	14.21%	8.81%	7.35%	94	2.13%
	86	5.95%	8.24%	0.18%	< 50	8.94%
	67	9.99%	8.51%	13.89%	72	0.35%
Beistelltische	< 50	9.19%	9.96%	5.72%	84	17.43%
Konsolentische	< 50	10.78%	16.28%	9.90%	70	7.32%
Klapptische	53	15.85%	1.37%	8.86%	55	14.43%
Satztische	85	17.86%	13.43%	8.65%	63	8.39%
Kaffeetische	Unlock full list >	0.17%	7.49%	6.73%	99	3.29%
Bücherregale	94	9.55%	8.07%	8.26%	100	3.71%
	< 50	9.91%	8.95%	10.97%	59	1.83%
Klappstühle	91	9.99%	9.58%	13.76%	74	0.25%
Relaxsessel & -liegen	91	8.19%	0.75%	9.54%	100	9.68%
Ohren- & Armlehnensessel	81	3.91%	6.88%	7.79%	85	17.30%
Stapelbare Stühle	83	9.31%	9.99%	19.58%	61	5.02%
Lounge- & Cocktailsessel	Unlock full list >	19.30%	10.69%	9.37%	52	2.66%
	98	17.87%	16.71%	8.92%	99	9.91%
TV-Bänke & Lowboards	64	12.09%	6.40%	9.75%	95	6.35%
Audio-Video-Regale	Unlock full list >	2.82%	11.67%	9.90%	64	11.58%
Sofas & Couches	Unlock full list >	16.67%	6.91%	12.89%	56	2.77%
	89	18.45%	16.13%	9.46%	68	9.86%
	< 50	9.99%	9.63%	14.08%	< 50	0.49%
Unterschränke	< 50	9.69%	8.42%	9.60%	< 50	11.35%
Hoch- & Midischränke	98	9.97%	9.21%	9.00%	86	14.15%
Spiegelschränke	75	8.33%	9.68%	16.83%	51	8.23%
Medizinschränke	65	10.09%	5.15%	19.12%	99	6.55%
Hängeschränke	Unlock full list >	12.86%	7.73%	17.99%	52	7.77%
Badhocker	84	9.11%	9.94%	5.56%	98	17.13%
Waschplätze	100	18.58%	16.00%	9.58%	70	9.85%
Komplettprogramme	Unlock full list >	18.70%	13.33%	12.17%	79	9.45%
	100	6.88%	8.84%	1.59%	78	10.78%
Tritthocker	93	3.74%	8.02%	3.25%	90	3.79%
	52	0.31%	5.37%	6.52%	< 50	9.99%
Schreibtischstühle	< 50	3.36%	0.42%	7.96%	< 50	2.06%
Sitzsäcke	51	9.60%	10.92%	14.60%	96	8.88%
Hocker	96	9.17%	4.13%	4.78%	83	6.60%
Sessel	Unlock full list >	3.90%	0.55%	0.99%	83	12.11%
Matratzen	50	7.97%	5.45%	3.08%	< 50	6.85%
Truhen & Kisten	70	3.66%	0.21%	3.34%	89	9.57%
Aufbewahrungsbeutel & Netze	Unlock full list >	17.25%	7.76%	5.95%	78	7.84%
	< 50	3.53%	2.99%	8.16%	< 50	8.45%
	86	12.56%	17.91%	4.12%	98	9.84%
Stuhlmatten	79	8.22%	8.52%	9.55%	100	11.66%
Rollen	93	15.39%	19.20%	6.64%	74	10.00%
Rücken- & Sitzkissen	53	9.98%	9.29%	8.92%	68	14.47%
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Top Products on the Möbel Category

Discover the most-viewed products in the Möbel category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
CLOUVOU CleverSeat Bürostuhl Ergonomisch [TESTSIEGER]	...> Bürostühle	CLOUVOU	79K	46.65%	11.27%	17.19%	< 50	10.08%
CLOUVOU BrightSeat Bürostuhl Ergonomisch [TESTSIEGER]	...> Bürostühle	CLOUVOU	73.4K	=	4.59%	0.25%	72	9.90%
GTPLAYER Gaming Stuhl Ergonomischer Gaming Sessel Schreibtischstuhl mit Stoffoberfläche Federsitzkissen Verbindungsarmlehnen und Fußstütze 150KG hellschwarz	...> Gaming-Stühle	GTPLAYER	69.5K	73.31%	16.39%	8.78%	< 50	5.77%
SIHOO Bürostuhl Ergonomisch Schreibtischstuhl mit 4D Dynamischer Lordosenstütze Breiter Kopfstütze & Klappbaren Armlehnen Neigung 90-135° Weiß	...> Bürostühle	SIHOO	66.7K	=	0.57%	5.14%	< 50	0.34%
VASAGLE Kommode mit 6 Schubladen Komodenschrank Schubladenschrank Wäschekommode für Schlafzimmer 40 x 119 4 x 75 cm Modern Kailyn Kollektion schneeweiß LTS616W01	...> Kommoden & Sideboards	VASAGLE	64.5K	=	2.93%	15.90%	54	2.79%
CLOUVOU CleverSeat Bürostuhl Ergonomisch [TESTSIEGER]	...> Bürostühle	CLOUVOU	79K	46.65%	11.27%	17.19%	< 50	10.08%
CLOUVOU BrightSeat Bürostuhl Ergonomisch [TESTSIEGER]	...> Bürostühle	CLOUVOU	73.4K	=	4.59%	0.25%	72	9.90%
GTPLAYER Gaming Stuhl Ergonomischer Gaming Sessel Schreibtischstuhl mit Stoffoberfläche Federsitzkissen Verbindungsarmlehnen und Fußstütze 150KG hellschwarz	...> Gaming-Stühle	GTPLAYER	69.5K	73.31%	16.39%	8.78%	< 50	5.77%
SIHOO Bürostuhl Ergonomisch Schreibtischstuhl mit 4D Dynamischer Lordosenstütze Breiter Kopfstütze & Klappbaren Armlehnen Neigung 90-135° Weiß	...> Bürostühle	SIHOO	66.7K	=	0.57%	5.14%	< 50	0.34%
VASAGLE Kommode mit 6 Schubladen Komodenschrank Schubladenschrank Wäschekommode für Schlafzimmer 40 x 119 4 x 75 cm Modern Kailyn Kollektion schneeweiß LTS616W01	...> Kommoden & Sideboards	VASAGLE	64.5K	=	2.93%	15.90%	54	2.79%
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Top-level analysis of the Möbel category on amazon.de

During 2026-08-01T00:00:00, the Möbel category on amazon.de generated a total revenue of €138.3M.

The leading brands in this category are SONGMICS, VASAGLE, and Steelcase, which stand out in terms of revenue and consumer engagement.

The top-performing product was CLOUVOU CleverSeat Bürostuhl Ergonomisch [TESTSIEGER], and it's the best-selling item in the category.