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Best Selling Wohnaccessoires & Deko Brands on amazon.de

Last updated : July 1, 2025

Top Brands on the Wohnaccessoires & Deko category

See which brands are leading the Wohnaccessoires & Deko category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Paco Home	1.80%	0.51pp	1M	15.89%	5.40%	109.51%	€35.48	33.90%
LEGO	0.52%	0.49pp	494.8K	11.55%	0.86%	8.23%	€32.35	33.25%
BEAUTYPEAK	0.39%	0.39pp	835.1K	13.76%	5.30%	31.11%	€24.96	10.39%
Taracarpet	0.60%	0.38pp	1M	15.19%	4.95%	0.07%	€32.79	9.20%
deco-raum	0.41%	0.36pp	1M	9.22%	4.72%	107.67%	€0.85	31.38%
Paco Home	1.80%	0.51pp	1M	15.89%	5.40%	109.51%	€35.48	33.90%
LEGO	0.52%	0.49pp	494.8K	11.55%	0.86%	8.23%	€32.35	33.25%
BEAUTYPEAK	0.39%	0.39pp	835.1K	13.76%	5.30%	31.11%	€24.96	10.39%
Taracarpet	0.60%	0.38pp	1M	15.19%	4.95%	0.07%	€32.79	9.20%
deco-raum	0.41%	0.36pp	1M	9.22%	4.72%	107.67%	€0.85	31.38%
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Channels Breakdown & Performance

Understand where the top brands in the Wohnaccessoires & Deko category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Paco Home

LEGO

BEAUTYPEAK

Taracarpet

deco-raum

Top selling sub-categories in the Wohnaccessoires & Deko category

Explore the breakdown of sub-categories within the Wohnaccessoires & Deko category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	91	1.89%	2.12%	9.97%	72	0.98%
	95	8.71%	9.83%	18.06%	80	7.10%
Seitenzug- & Springrollos	81	6.93%	4.11%	4.25%	96	2.96%
Plissees	88	6.48%	8.65%	12.28%	68	12.62%
Jalousien	91	5.00%	7.66%	9.52%	100	15.45%
Raffrollos	< 50	11.20%	3.31%	9.93%	< 50	9.98%
Wabenplissees	Unlock full list >	14.00%	5.79%	6.98%	98	9.95%
Fensterfolien	92	8.98%	5.59%	16.29%	98	5.51%
	96	5.87%	11.07%	8.98%	100	9.08%
Schiebevorhänge	< 50	3.39%	8.36%	8.10%	64	9.66%
Scheibengardinen & Kurzstores	80	3.10%	0.89%	3.89%	57	9.70%
Gardinenschals	Unlock full list >	7.69%	3.20%	15.06%	99	15.91%
Vorhangsets	Unlock full list >	9.70%	7.49%	9.32%	< 50	1.23%
	< 50	5.37%	1.15%	18.36%	85	1.08%
	57	3.43%	7.96%	13.35%	83	4.89%
Wand- & Tischrahmen	90	0.07%	8.19%	13.45%	99	8.11%
Posterrahmen	89	6.96%	10.90%	10.66%	51	10.81%
Dokumentrahmen	60	2.37%	9.91%	2.86%	77	7.59%
Magnetrahmen	81	4.64%	13.78%	7.88%	100	13.69%
Skulpturrahmen & -halter	Unlock full list >	14.77%	4.98%	9.98%	< 50	5.60%
	70	19.01%	9.51%	10.31%	73	6.46%
Alben für das Bücherregal	< 50	1.71%	9.97%	3.48%	81	7.19%
Hochzeitsalben	93	0.78%	7.30%	14.40%	98	7.22%
Ringalben mit drei Ringen	86	7.37%	9.98%	11.59%	< 50	9.89%
Magnetische Alben	Unlock full list >	4.47%	15.67%	6.15%	60	15.58%
Objektrahmen	< 50	1.94%	9.80%	6.20%	62	4.77%
Clip-Fotohalter	96	7.19%	16.63%	5.30%	65	16.54%
Passepartouts	Unlock full list >	2.86%	5.98%	4.09%	55	4.15%
	79	8.11%	17.29%	9.15%	93	3.53%
	55	8.30%	4.23%	16.72%	78	17.59%
Feuerzeuge	99	7.34%	0.04%	9.36%	98	9.53%
Lampenöl	< 50	4.28%	7.15%	8.36%	68	16.69%
Ersatzdochte & Dochtscheren	61	2.47%	5.79%	5.76%	66	19.57%
Kerzenlöscher	70	10.01%	2.29%	9.82%	< 50	9.90%
Kerzenverzierung	Unlock full list >	4.18%	12.19%	1.23%	56	0.61%
	< 50	7.28%	9.25%	17.72%	68	1.25%
Kerzen im Glas	< 50	8.91%	9.90%	18.77%	53	6.47%
Stumpenkerzen	88	16.49%	14.78%	8.22%	84	7.91%
Kerzensets	76	6.84%	2.03%	3.27%	93	8.91%
Teelichter	99	9.56%	10.00%	18.25%	89	3.88%
Spitzkerzen	Unlock full list >	9.92%	9.81%	15.38%	< 50	1.52%
	76	1.82%	2.32%	0.89%	52	14.59%
Kerzenständer	95	1.90%	5.54%	7.74%	58	9.79%
Teelichthalter	63	9.99%	12.93%	7.80%	99	7.39%
Laternen	100	0.36%	6.85%	3.17%	94	17.41%
Windlichter	< 50	1.92%	9.59%	0.79%	< 50	1.46%
Öllampen	Unlock full list >	8.09%	5.63%	3.37%	88	6.69%
	60	0.33%	3.97%	7.29%	61	1.17%
	< 50	9.87%	9.40%	15.23%	< 50	9.73%
Einzelne Stangen	100	6.51%	11.85%	9.73%	87	11.76%
Stangen mit Federspannung	56	0.67%	9.11%	12.48%	92	9.02%
Café-Stangen	86	0.35%	9.97%	5.14%	100	9.96%
Doppelstangen	< 50	6.71%	9.69%	6.60%	65	9.68%
Stangen für Fensterrahmen	Unlock full list >	3.86%	12.87%	8.73%	56	12.79%
Zubehörsets	95	19.83%	11.20%	9.25%	92	9.05%
Vorhangringe	100	10.32%	2.55%	9.85%	100	7.52%
Raffhalter	62	7.63%	12.96%	9.43%	84	8.54%
Stangenauflagen	Unlock full list >	9.85%	7.71%	16.17%	99	2.16%
	63	7.81%	9.38%	3.10%	59	12.97%
Pflanzen	96	9.97%	8.30%	14.55%	100	13.70%
Blumen	77	9.49%	10.00%	6.45%	< 50	18.91%
Früchte	< 50	12.91%	4.82%	10.00%	57	6.33%
Bäume	99	7.46%	12.78%	9.39%	98	8.60%
	93	10.14%	15.61%	9.83%	76	7.59%
Kunsthölzer	93	4.54%	15.53%	19.85%	58	2.26%
Kunststräucher	Unlock full list >	6.09%	12.70%	8.90%	90	0.02%
	91	1.89%	2.12%	9.97%	72	0.98%
	95	8.71%	9.83%	18.06%	80	7.10%
Seitenzug- & Springrollos	81	6.93%	4.11%	4.25%	96	2.96%
Plissees	88	6.48%	8.65%	12.28%	68	12.62%
Jalousien	91	5.00%	7.66%	9.52%	100	15.45%
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Top Products on the Wohnaccessoires & Deko Category

Discover the most-viewed products in the Wohnaccessoires & Deko category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Lifetree Fensterfolie Spiegelfolie Wärmereflektion Selbstklebend Sonnenschutzfolie Wärmegrad Innen&Auße Kontrolle Fensteraufkleber Privatsphäre Anti-UV Fenstertönung Glatt 44.5x200cm Schwarzes-Silber	...> Fensterfolien	Lifetree	111.8K	=	19.87%	4.60%	85	5.83%
BKSAI Fenster Verdunkelung Magnetisch 100X145CM Verdunklungsstoff Verdunkelungsrollo Magnetverschluss ohne Bohren Dachfenster Sonnenschutz Verdunklung Abnehmbar für Urlaub Innen Dachschräge Fenster	...> Seitenzug- & Springrollos	BKSAI	90.5K	=	9.59%	8.55%	100	6.68%
rabbitgoo Sonnenschutzfolie Fenster Innen & Außen Silber 44 5x200cm Spiegelfolie Fenster Sichtschutz Fensterfolie Sonnenschutz Hitzeschutzfolie UV Schutzfolie Einseitig Blickdicht Wärmeschutzfolie	...> Fensterfolien	rabbitgoo	75.9K	=	8.03%	8.48%	98	3.99%
Plissee ohne Bohren Klemmfix Anthrazit B75 x H120 cm Plissees Lichtdurchlässig und Sichtschutz Jalousie Easyfix Faltrollo mit Klemmträger Plisseerollo Sonnenschutz für Fenster & Tür	...> Plissees	TFSKY	65.2K	=	9.22%	5.88%	90	6.33%
PONY DANCE Verdunklungsvorhänge mit Ösen für Schlafzimmer 2er Set H 175 x B 140 cm Grau Wohnzimmer Vorhänge Kurz Blickdicht Thermo Gardinen Hitzeschutz	...> Schiebevorhänge	PONY DANCE	65.1K	6.19%	8.28%	9.11%	89	17.29%
Lifetree Fensterfolie Spiegelfolie Wärmereflektion Selbstklebend Sonnenschutzfolie Wärmegrad Innen&Auße Kontrolle Fensteraufkleber Privatsphäre Anti-UV Fenstertönung Glatt 44.5x200cm Schwarzes-Silber	...> Fensterfolien	Lifetree	111.8K	=	19.87%	4.60%	85	5.83%
BKSAI Fenster Verdunkelung Magnetisch 100X145CM Verdunklungsstoff Verdunkelungsrollo Magnetverschluss ohne Bohren Dachfenster Sonnenschutz Verdunklung Abnehmbar für Urlaub Innen Dachschräge Fenster	...> Seitenzug- & Springrollos	BKSAI	90.5K	=	9.59%	8.55%	100	6.68%
rabbitgoo Sonnenschutzfolie Fenster Innen & Außen Silber 44 5x200cm Spiegelfolie Fenster Sichtschutz Fensterfolie Sonnenschutz Hitzeschutzfolie UV Schutzfolie Einseitig Blickdicht Wärmeschutzfolie	...> Fensterfolien	rabbitgoo	75.9K	=	8.03%	8.48%	98	3.99%
Plissee ohne Bohren Klemmfix Anthrazit B75 x H120 cm Plissees Lichtdurchlässig und Sichtschutz Jalousie Easyfix Faltrollo mit Klemmträger Plisseerollo Sonnenschutz für Fenster & Tür	...> Plissees	TFSKY	65.2K	=	9.22%	5.88%	90	6.33%
PONY DANCE Verdunklungsvorhänge mit Ösen für Schlafzimmer 2er Set H 175 x B 140 cm Grau Wohnzimmer Vorhänge Kurz Blickdicht Thermo Gardinen Hitzeschutz	...> Schiebevorhänge	PONY DANCE	65.1K	6.19%	8.28%	9.11%	89	17.29%
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Top-level analysis of the Wohnaccessoires & Deko category on amazon.de

During July 2025, the Wohnaccessoires & Deko category on amazon.de generated a total revenue of €109.4M.

The leading brands in this category are Paco Home, LEGO, and BEAUTYPEAK, which stand out in terms of revenue and consumer engagement.

The top-performing product was Lifetree Fensterfolie Spiegelfolie Wärmereflektion Selbstklebend Sonnenschutzfolie Wärmegrad Innen&Auße Kontrolle Fensteraufkleber Privatsphäre Anti-UV Fenstertönung Glatt 44.5x200cm Schwarzes-Silber, and it's the best-selling item in the category.