Best Selling Bier, Wein & Spirituosen Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Bier, Wein & Spirituosen in amazon.de for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Bier, Wein & Spirituosen category

See which brands are leading the Bier, Wein & Spirituosen category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Moët & Chandon	4.35%	1.37pp	57.7K	59.32%	15.34%	53.58%	€81.26	33.02%
Don Papa	1.34%	0.81pp	1.3K	27.34%	1.07%	21.61%	€43.31	28.44%
Jägermeister	1.48%	0.76pp	55.6K	57.93%	13.19%	30.05%	€57.30	5.19%
Tanqueray	0.87%	0.58pp	48.2K	53.58%	1.03%	53.39%	€21.02	2.17%
Monkey 47	0.62%	0.57pp	5.2K	23.60%	4.90%	30.70%	€1.46	32.54%
Moët & Chandon	4.35%	1.37pp	57.7K	59.32%	15.34%	53.58%	€81.26	33.02%
Don Papa	1.34%	0.81pp	1.3K	27.34%	1.07%	21.61%	€43.31	28.44%
Jägermeister	1.48%	0.76pp	55.6K	57.93%	13.19%	30.05%	€57.30	5.19%
Tanqueray	0.87%	0.58pp	48.2K	53.58%	1.03%	53.39%	€21.02	2.17%
Monkey 47	0.62%	0.57pp	5.2K	23.60%	4.90%	30.70%	€1.46	32.54%
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Channels Breakdown & Performance

Understand where the top brands in the Bier, Wein & Spirituosen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Moët & Chandon

Don Papa

Jägermeister

Tanqueray

Monkey 47

Top selling sub-categories in the Bier, Wein & Spirituosen category

Explore the breakdown of sub-categories within the Bier, Wein & Spirituosen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	81	8.54%	6.40%	10.00%	57	6.64%
Liköre	< 50	10.72%	5.74%	19.78%	68	6.85%
Whisky	< 50	7.46%	4.83%	9.83%	< 50	4.00%
Gin	86	9.99%	9.36%	8.82%	98	14.81%
Rum	75	9.27%	7.60%	9.89%	100	9.16%
	100	13.38%	3.20%	8.44%	68	0.21%
Ohne Geschmack	93	7.26%	4.44%	1.61%	76	7.61%
Mit Geschmack	Unlock full list >	0.25%	7.58%	2.50%	94	3.21%
	85	6.17%	3.10%	9.38%	98	1.64%
	86	12.10%	17.44%	3.71%	< 50	9.79%
Champagner	< 50	14.92%	19.67%	6.21%	70	9.99%
Sekt	< 50	19.24%	13.85%	11.66%	56	9.55%
Prosecco	96	9.29%	7.65%	9.88%	100	9.29%
Cremant	94	17.87%	16.70%	8.92%	< 50	9.91%
Cava	Unlock full list >	9.99%	9.39%	8.79%	97	14.94%
Rotwein	97	4.25%	12.27%	1.28%	83	11.72%
Weißwein	< 50	8.96%	6.98%	5.78%	57	5.29%
Honigwein	86	6.92%	3.97%	0.98%	89	7.91%
Roséwein	Unlock full list >	6.77%	15.09%	3.22%	95	8.98%
	93	16.49%	11.18%	14.34%	93	8.95%
Helles	98	16.92%	7.46%	6.11%	70	7.54%
Pils	94	8.82%	5.93%	7.79%	61	5.98%
Biermischgetränke	87	6.64%	8.37%	2.70%	< 50	8.40%
Weizen	Unlock full list >	11.55%	5.01%	7.36%	89	18.81%
Mischgetränke & Cocktails	< 50	9.93%	4.91%	9.84%	76	4.12%
	< 50	1.76%	2.37%	0.95%	< 50	14.66%
Wermut	90	2.90%	1.26%	11.16%	100	1.86%
Portwein	85	11.55%	16.87%	3.24%	98	9.72%
Sherry	< 50	5.35%	0.88%	13.96%	54	3.74%
Likörwein	Unlock full list >	3.83%	0.00%	3.16%	96	9.52%
	81	8.54%	6.40%	10.00%	57	6.64%
Liköre	< 50	10.72%	5.74%	19.78%	68	6.85%
Whisky	< 50	7.46%	4.83%	9.83%	< 50	4.00%
Gin	86	9.99%	9.36%	8.82%	98	14.81%
Rum	75	9.27%	7.60%	9.89%	100	9.16%
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Top Products on the Bier, Wein & Spirituosen Category

Discover the most-viewed products in the Bier, Wein & Spirituosen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Dalwhinnie 15 Jahre mit Geschenkverpackung handgefertigt in den schottischen Highlands aromatischer Single Malt Scotch Whisky 43% vol 700 ml Einzelflasche	...> Whisky	Dalwhinnie	37K	45.73%	10.65%	9.98%	51	5.99%
Lagavulin 16 Jahre Islay Single Malt Scotch Whisky 43 % vol\| rauchig intensiv torfig süßer und salziger Single Malt Whisky in Geschenkbox gereift in Eichenfässern 700ml	...> Whisky	Lagavulin	33.6K	53.53%	15.05%	6.65%	52	19.90%
Monkey 47 Schwarzwald Dry Gin – Harmonischer Ultra Premium Gin mit Wacholderaroma & frischen Zitronen- und Fruchtnoten – 1 x 0 5 L \| 500 ml (1er Pack)	...> Gin	Monkey 47	21.3K	=	9.85%	17.38%	79	7.14%
Heineken Pils Bier (28 x 0 25 l Flaschen) - Flaschenbier im Kasten 5% Alkoholgehalt 100% natürliche Zutaten erfrischend milder Geschmack	...> Pils	Heineken	20.7K	=	8.00%	3.66%	93	1.06%
Baileys Original \| Irish Cream Likör \| \| beliebte Klassiker \| 17% vol \| 700ml Einzelflasche	...> Liköre	Baileys	20.3K	2.36%	9.53%	2.19%	< 50	10.00%
Dalwhinnie 15 Jahre mit Geschenkverpackung handgefertigt in den schottischen Highlands aromatischer Single Malt Scotch Whisky 43% vol 700 ml Einzelflasche	...> Whisky	Dalwhinnie	37K	45.73%	10.65%	9.98%	51	5.99%
Lagavulin 16 Jahre Islay Single Malt Scotch Whisky 43 % vol\| rauchig intensiv torfig süßer und salziger Single Malt Whisky in Geschenkbox gereift in Eichenfässern 700ml	...> Whisky	Lagavulin	33.6K	53.53%	15.05%	6.65%	52	19.90%
Monkey 47 Schwarzwald Dry Gin – Harmonischer Ultra Premium Gin mit Wacholderaroma & frischen Zitronen- und Fruchtnoten – 1 x 0 5 L \| 500 ml (1er Pack)	...> Gin	Monkey 47	21.3K	=	9.85%	17.38%	79	7.14%
Heineken Pils Bier (28 x 0 25 l Flaschen) - Flaschenbier im Kasten 5% Alkoholgehalt 100% natürliche Zutaten erfrischend milder Geschmack	...> Pils	Heineken	20.7K	=	8.00%	3.66%	93	1.06%
Baileys Original \| Irish Cream Likör \| \| beliebte Klassiker \| 17% vol \| 700ml Einzelflasche	...> Liköre	Baileys	20.3K	2.36%	9.53%	2.19%	< 50	10.00%
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Top-level analysis of the Bier, Wein & Spirituosen category on amazon.de

During 2025-11-01T00:00:00, the Bier, Wein & Spirituosen category on amazon.de generated a total revenue of €16.5M.

The leading brands in this category are Moët & Chandon, Don Papa, and Jägermeister, which stand out in terms of revenue and consumer engagement.

The top-performing product was Dalwhinnie 15 Jahre mit Geschenkverpackung handgefertigt in den schottischen Highlands aromatischer Single Malt Scotch Whisky 43% vol 700 ml Einzelflasche, and it's the best-selling item in the category.