Best Selling Bier, Wein & Spirituosen Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Bier, Wein & Spirituosen in amazon.de for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Bier, Wein & Spirituosen category

See which brands are leading the Bier, Wein & Spirituosen category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Oct 2026 vs. Oct 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Macallan	2.32%	1.88pp	18.3K	2.36%	13.30%	303.19%	€182.84	25.89%
Maybach	2.28%	1.55pp	15.3K	0.07%	13.30%	77.15%	€154.39	0.85%
Don Papa	2.41%	1.31pp	66	0.39%	12.88%	188.76%	€175.27	22.83%
THREE SIXTY	1.16%	0.84pp	1.4K	0.03%	12.46%	291.90%	€151.78	21.14%
Beluga	1.10%	0.75pp	17.8K	1.28%	12.92%	0.39%	€104.57	25.33%
Macallan	2.32%	1.88pp	18.3K	2.36%	13.30%	303.19%	€182.84	25.89%
Maybach	2.28%	1.55pp	15.3K	0.07%	13.30%	77.15%	€154.39	0.85%
Don Papa	2.41%	1.31pp	66	0.39%	12.88%	188.76%	€175.27	22.83%
THREE SIXTY	1.16%	0.84pp	1.4K	0.03%	12.46%	291.90%	€151.78	21.14%
Beluga	1.10%	0.75pp	17.8K	1.28%	12.92%	0.39%	€104.57	25.33%
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Channels Breakdown & Performance

Understand where the top brands in the Bier, Wein & Spirituosen category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Macallan

Maybach

Don Papa

THREE SIXTY

Beluga

Top selling sub-categories in the Bier, Wein & Spirituosen category

Explore the breakdown of sub-categories within the Bier, Wein & Spirituosen category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	81	8.54%	6.40%	10.00%	57	6.64%
Liköre	< 50	10.72%	5.74%	19.78%	68	6.85%
Whisky	< 50	7.46%	4.83%	9.83%	< 50	4.00%
Rum	75	9.27%	7.60%	9.89%	100	9.16%
	100	13.38%	3.20%	8.44%	68	0.21%
Ohne Geschmack	93	7.26%	4.44%	1.61%	76	7.61%
Mit Geschmack	Unlock full list >	0.25%	7.58%	2.50%	94	3.21%
Gin	Unlock full list >	9.99%	9.36%	8.82%	98	14.81%
	85	6.17%	3.10%	9.38%	98	1.64%
	86	12.10%	17.44%	3.71%	< 50	9.79%
Sekt	< 50	19.24%	13.85%	11.66%	56	9.55%
Prosecco	96	9.29%	7.65%	9.88%	100	9.29%
Champagner	< 50	14.92%	19.67%	6.21%	70	9.99%
Cremant	94	17.87%	16.70%	8.92%	< 50	9.91%
Cava	Unlock full list >	9.99%	9.39%	8.79%	97	14.94%
Weißwein	< 50	8.96%	6.98%	5.78%	57	5.29%
Rotwein	97	4.25%	12.27%	1.28%	83	11.72%
Roséwein	79	6.77%	15.09%	3.22%	95	8.98%
Honigwein	Unlock full list >	6.92%	3.97%	0.98%	89	7.91%
	93	16.49%	11.18%	14.34%	93	8.95%
Helles	98	16.92%	7.46%	6.11%	70	7.54%
Pils	94	8.82%	5.93%	7.79%	61	5.98%
Biermischgetränke	87	6.64%	8.37%	2.70%	< 50	8.40%
Weizen	51	11.55%	5.01%	7.36%	89	18.81%
India Pale Ale (IPA)	Unlock full list >	17.31%	0.25%	9.23%	80	13.00%
Mischgetränke & Cocktails	< 50	9.93%	4.91%	9.84%	76	4.12%
	< 50	1.76%	2.37%	0.95%	< 50	14.66%
Wermut	90	2.90%	1.26%	11.16%	100	1.86%
Portwein	85	11.55%	16.87%	3.24%	98	9.72%
Madeira	< 50	5.26%	10.21%	1.95%	85	8.02%
Sherry	< 50	5.35%	0.88%	13.96%	54	3.74%
Marsala	Unlock full list >	8.46%	9.70%	4.26%	99	14.81%
	81	8.54%	6.40%	10.00%	57	6.64%
Liköre	< 50	10.72%	5.74%	19.78%	68	6.85%
Whisky	< 50	7.46%	4.83%	9.83%	< 50	4.00%
Rum	75	9.27%	7.60%	9.89%	100	9.16%
	100	13.38%	3.20%	8.44%	68	0.21%
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Top Products on the Bier, Wein & Spirituosen Category

Discover the most-viewed products in the Bier, Wein & Spirituosen category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Oct 2026 vs. Oct 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Lagavulin 16 Jahre Islay Single Malt Scotch Whisky 43 % Vol 700ml	...> Whisky	Lagavulin	22.9K	15.37%	9.38%	8.30%	< 50	2.46%
BUMBU The Original Craft Rum Flavour Spirit Bourbon-Fass gereift für Cocktails oder auf Eis karibischer Rum in der 0 7 Liter Flasche 40% Vol	...> Rum	Bumbu	20.1K	51.77%	5.23%	16.45%	98	8.99%
Wilthener Prima Sprit I Hochprozentiger Alkohol I Ansatzspirituose I 69 9% vol. I 0 7 l	...> Spirituosen	WILTHENER	17.5K	=	0.15%	18.94%	99	1.17%
Don Papa Baroko \| Premium Spirituose auf Rumbasis \| Exotischer Geschmack \| Aus "Black Gold" Melasse gebrannt \| 40% Vol. \| 700ML	...> Rum	Don Papa	15.5K	=	6.78%	9.98%	100	2.03%
Tanqueray London Dry Gin \| aromatischer Gin \| 4-fach destilliert auf englischem Boden \| 43 1% vol \| 1000ml Einzelflasche	...> Gin	Tanqueray	14.9K	=	3.63%	12.52%	76	18.42%
Lagavulin 16 Jahre Islay Single Malt Scotch Whisky 43 % Vol 700ml	...> Whisky	Lagavulin	22.9K	15.37%	9.38%	8.30%	< 50	2.46%
BUMBU The Original Craft Rum Flavour Spirit Bourbon-Fass gereift für Cocktails oder auf Eis karibischer Rum in der 0 7 Liter Flasche 40% Vol	...> Rum	Bumbu	20.1K	51.77%	5.23%	16.45%	98	8.99%
Wilthener Prima Sprit I Hochprozentiger Alkohol I Ansatzspirituose I 69 9% vol. I 0 7 l	...> Spirituosen	WILTHENER	17.5K	=	0.15%	18.94%	99	1.17%
Don Papa Baroko \| Premium Spirituose auf Rumbasis \| Exotischer Geschmack \| Aus "Black Gold" Melasse gebrannt \| 40% Vol. \| 700ML	...> Rum	Don Papa	15.5K	=	6.78%	9.98%	100	2.03%
Tanqueray London Dry Gin \| aromatischer Gin \| 4-fach destilliert auf englischem Boden \| 43 1% vol \| 1000ml Einzelflasche	...> Gin	Tanqueray	14.9K	=	3.63%	12.52%	76	18.42%
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Top-level analysis of the Bier, Wein & Spirituosen category on amazon.de

During 2026-10-01T00:00:00, the Bier, Wein & Spirituosen category on amazon.de generated a total revenue of €19.2M.

The leading brands in this category are Macallan, Maybach, and Don Papa, which stand out in terms of revenue and consumer engagement.

The top-performing product was Lagavulin 16 Jahre Islay Single Malt Scotch Whisky 43 % Vol 700ml, and it's the best-selling item in the category.