Best Selling Brot & Backwaren Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Brot & Backwaren in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Brot & Backwaren category

See which brands are leading the Brot & Backwaren category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Walkers	1.83%	1.76pp	22.7K	45.58%	13.45%	2371.20%	€14.13	7.99%
Bazko	1.95%	1.71pp	21.1K	29.15%	3.97%	295.23%	€7.46	4.77%
Hanuta	2.77%	1.67pp	14.2K	1.00%	13.15%	2286.19%	€13.93	2.42%
Nuvolazero	2.04%	1.52pp	21.5K	6.01%	7.35%	925.85%	€3.99	2.81%
Mr. Dobelina	1.45%	1.27pp	22.6K	44.90%	0.95%	2367.94%	€12.47	7.85%
Walkers	1.83%	1.76pp	22.7K	45.58%	13.45%	2371.20%	€14.13	7.99%
Bazko	1.95%	1.71pp	21.1K	29.15%	3.97%	295.23%	€7.46	4.77%
Hanuta	2.77%	1.67pp	14.2K	1.00%	13.15%	2286.19%	€13.93	2.42%
Nuvolazero	2.04%	1.52pp	21.5K	6.01%	7.35%	925.85%	€3.99	2.81%
Mr. Dobelina	1.45%	1.27pp	22.6K	44.90%	0.95%	2367.94%	€12.47	7.85%
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Channels Breakdown & Performance

Understand where the top brands in the Brot & Backwaren category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Walkers

Bazko

Hanuta

Nuvolazero

Mr. Dobelina

Top selling sub-categories in the Brot & Backwaren category

Explore the breakdown of sub-categories within the Brot & Backwaren category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	0.84%	3.39%	6.39%	86	4.41%
Doppelkekse	Unlock full list >	8.45%	9.73%	17.20%	67	7.89%
	78	16.19%	15.08%	8.11%	54	7.80%
Fladenbrot & Wraps	100	8.10%	3.88%	16.14%	97	8.87%
	87	9.28%	5.60%	8.38%	100	5.65%
Weizenvollkornbrot	90	6.71%	9.51%	0.64%	99	8.08%
Vollkornbrot	99	17.95%	0.23%	9.37%	76	12.38%
Roggenbrot	95	1.65%	6.72%	5.14%	81	5.60%
Mehrkornbrot	89	2.72%	3.61%	0.53%	86	8.12%
Baguettes	Unlock full list >	9.93%	9.02%	11.21%	99	1.66%
Brötchen	Unlock full list >	8.98%	5.51%	19.02%	< 50	19.89%
Abgepackte Gebäckstücke	99	8.14%	9.59%	16.27%	98	8.75%
Knäckebrot	< 50	19.95%	1.67%	9.71%	62	1.60%
	64	9.61%	9.99%	17.96%	59	3.63%
Baklava	Unlock full list >	9.23%	9.98%	19.92%	100	5.31%
	98	0.84%	3.39%	6.39%	86	4.41%
Doppelkekse	Unlock full list >	8.45%	9.73%	17.20%	67	7.89%
	78	16.19%	15.08%	8.11%	54	7.80%
Fladenbrot & Wraps	100	8.10%	3.88%	16.14%	97	8.87%
	87	9.28%	5.60%	8.38%	100	5.65%
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Top Products on the Brot & Backwaren Category

Discover the most-viewed products in the Brot & Backwaren category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Queen`s Danish Butter Cookies Traditionelle dänische Butterkekse 500 g	...> Kekse	Queen`s	16.6K	120.60%	18.03%	9.14%	69	15.99%
Hanuta Minis - einzeln verpackte knusprige Mini Haselnuss Schnitte - knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch – 200 g	...> Abgepackte Gebäckstücke	Hanuta	13.6K	0.53%	9.95%	3.00%	51	6.09%
Lotus Biscoff \| Orginal Karamellisierter Keks \| 300 Einzeln Verpackte Kekse \| Einzigartiger Knuspriger Geschmack \| Vegan \| Kein Zusatz von Aromen oder Farbstoffen \| 1.875 kg	...> Kekse	Biscoff	12.4K	22.33%	12.00%	8.97%	78	4.09%
Lotus Biscoff Doppelkekse Mixbox \| 3 Sorten \| 16 Packungen x 50g (800g)	...> Kekse	Biscoff	12.2K	85.85%	15.86%	8.24%	< 50	9.99%
Hanuta Haselnuss-Schnitten – knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch zum Teilen und Genießen – 1 Großpackung 10 Stück (220 g)	...> Kekse	Ferrero	12.1K	47.45%	12.77%	9.99%	63	1.91%
Queen`s Danish Butter Cookies Traditionelle dänische Butterkekse 500 g	...> Kekse	Queen`s	16.6K	120.60%	18.03%	9.14%	69	15.99%
Hanuta Minis - einzeln verpackte knusprige Mini Haselnuss Schnitte - knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch – 200 g	...> Abgepackte Gebäckstücke	Hanuta	13.6K	0.53%	9.95%	3.00%	51	6.09%
Lotus Biscoff \| Orginal Karamellisierter Keks \| 300 Einzeln Verpackte Kekse \| Einzigartiger Knuspriger Geschmack \| Vegan \| Kein Zusatz von Aromen oder Farbstoffen \| 1.875 kg	...> Kekse	Biscoff	12.4K	22.33%	12.00%	8.97%	78	4.09%
Lotus Biscoff Doppelkekse Mixbox \| 3 Sorten \| 16 Packungen x 50g (800g)	...> Kekse	Biscoff	12.2K	85.85%	15.86%	8.24%	< 50	9.99%
Hanuta Haselnuss-Schnitten – knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch zum Teilen und Genießen – 1 Großpackung 10 Stück (220 g)	...> Kekse	Ferrero	12.1K	47.45%	12.77%	9.99%	63	1.91%
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Top-level analysis of the Brot & Backwaren category on amazon.de

During 2026-08-01T00:00:00, the Brot & Backwaren category on amazon.de generated a total revenue of €2.4M.

The leading brands in this category are Walkers, Bazko, and Hanuta, which stand out in terms of revenue and consumer engagement.

The top-performing product was Queen`s Danish Butter Cookies Traditionelle dänische Butterkekse 500 g, and it's the best-selling item in the category.