Best Selling Brot & Backwaren Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Brot & Backwaren in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Brot & Backwaren category

See which brands are leading the Brot & Backwaren category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Scherzboutique	1.87%	1.67pp	12.3K	281.71%	14.14%	31.67%	€31.35	188.64%
Walkers	1.62%	1.50pp	2.6K	236.22%	9.83%	18.54%	€30.58	153.40%
Gullon	1.87%	1.36pp	5K	20.78%	0.11%	5.72%	€18.03	62.32%
Generisch	1.28%	1.17pp	12.3K	279.26%	5.62%	26.47%	€30.75	113.74%
Locawo	1.11%	1.08pp	9.6K	141.56%	13.46%	26.99%	€30.01	134.73%
Scherzboutique	1.87%	1.67pp	12.3K	281.71%	14.14%	31.67%	€31.35	188.64%
Walkers	1.62%	1.50pp	2.6K	236.22%	9.83%	18.54%	€30.58	153.40%
Gullon	1.87%	1.36pp	5K	20.78%	0.11%	5.72%	€18.03	62.32%
Generisch	1.28%	1.17pp	12.3K	279.26%	5.62%	26.47%	€30.75	113.74%
Locawo	1.11%	1.08pp	9.6K	141.56%	13.46%	26.99%	€30.01	134.73%
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Channels Breakdown & Performance

Understand where the top brands in the Brot & Backwaren category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Scherzboutique

Walkers

Gullon

Generisch

Locawo

Top selling sub-categories in the Brot & Backwaren category

Explore the breakdown of sub-categories within the Brot & Backwaren category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	0.84%	3.39%	6.39%	86	4.41%
Doppelkekse	Unlock full list >	8.45%	9.73%	17.20%	67	7.89%
	78	16.19%	15.08%	8.11%	54	7.80%
Fladenbrot & Wraps	100	8.10%	3.88%	16.14%	97	8.87%
	87	9.28%	5.60%	8.38%	100	5.65%
Vollkornbrot	99	17.95%	0.23%	9.37%	76	12.38%
Weizenvollkornbrot	90	6.71%	9.51%	0.64%	99	8.08%
Roggenbrot	95	1.65%	6.72%	5.14%	81	5.60%
Mehrkornbrot	89	2.72%	3.61%	0.53%	86	8.12%
Baguettes	Unlock full list >	9.93%	9.02%	11.21%	99	1.66%
Brötchen	Unlock full list >	8.98%	5.51%	19.02%	< 50	19.89%
Abgepackte Gebäckstücke	99	8.14%	9.59%	16.27%	98	8.75%
Knäckebrot	< 50	19.95%	1.67%	9.71%	62	1.60%
	< 50	1.33%	5.87%	4.90%	< 50	5.98%
Rührkuchen	63	9.76%	7.42%	8.98%	68	16.03%
Biscuitkuchen	52	9.28%	6.15%	19.73%	76	5.14%
Schokoladenkuchen	100	5.28%	1.63%	8.80%	94	9.24%
Stollen	99	10.64%	2.83%	9.88%	98	7.38%
Obstkuchen	Unlock full list >	6.19%	8.47%	11.71%	65	13.19%
	98	0.84%	3.39%	6.39%	86	4.41%
Doppelkekse	Unlock full list >	8.45%	9.73%	17.20%	67	7.89%
	78	16.19%	15.08%	8.11%	54	7.80%
Fladenbrot & Wraps	100	8.10%	3.88%	16.14%	97	8.87%
	87	9.28%	5.60%	8.38%	100	5.65%
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Top Products on the Brot & Backwaren Category

Discover the most-viewed products in the Brot & Backwaren category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Lotus Biscoff \| Orginal Karamellisierter Keks \| 300 Einzeln Verpackte Kekse \| Einzigartiger Knuspriger Geschmack \| Vegan \| Kein Zusatz von Aromen oder Farbstoffen \| 1.875 kg	...> Kekse	Biscoff	18.4K	42.46%	12.00%	8.97%	78	4.09%
KETO Wrap LOW CARB Tortilla 4 4g carbs & 9g protein \| 6 Stück (240g) \| für Low Carb Keto & Diabetiker \| kebab quesadilla pizza	...> Fladenbrot & Wraps	MK Nutrition	15.7K	61.04%	8.62%	1.67%	82	7.89%
Coppenrath zuckerfrei Wiener Sandringe (1 x 200 g)	...> Kekse	Coppenrath	14.2K	=	1.61%	3.36%	< 50	9.93%
Hanuta Minis - einzeln verpackte knusprige Mini Haselnuss Schnitte - knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch – 200 g	...> Abgepackte Gebäckstücke	Hanuta	14.1K	4.47%	9.95%	3.00%	51	6.09%
Queen`s Danish Butter Cookies Traditionelle dänische Butterkekse 500 g	...> Kekse	Queen`s	14K	130.71%	18.03%	9.14%	69	15.99%
Lotus Biscoff \| Orginal Karamellisierter Keks \| 300 Einzeln Verpackte Kekse \| Einzigartiger Knuspriger Geschmack \| Vegan \| Kein Zusatz von Aromen oder Farbstoffen \| 1.875 kg	...> Kekse	Biscoff	18.4K	42.46%	12.00%	8.97%	78	4.09%
KETO Wrap LOW CARB Tortilla 4 4g carbs & 9g protein \| 6 Stück (240g) \| für Low Carb Keto & Diabetiker \| kebab quesadilla pizza	...> Fladenbrot & Wraps	MK Nutrition	15.7K	61.04%	8.62%	1.67%	82	7.89%
Coppenrath zuckerfrei Wiener Sandringe (1 x 200 g)	...> Kekse	Coppenrath	14.2K	=	1.61%	3.36%	< 50	9.93%
Hanuta Minis - einzeln verpackte knusprige Mini Haselnuss Schnitte - knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch – 200 g	...> Abgepackte Gebäckstücke	Hanuta	14.1K	4.47%	9.95%	3.00%	51	6.09%
Queen`s Danish Butter Cookies Traditionelle dänische Butterkekse 500 g	...> Kekse	Queen`s	14K	130.71%	18.03%	9.14%	69	15.99%
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Top-level analysis of the Brot & Backwaren category on amazon.de

During 2026-09-01T00:00:00, the Brot & Backwaren category on amazon.de generated a total revenue of €2.9M.

The leading brands in this category are Scherzboutique, Walkers, and Gullon, which stand out in terms of revenue and consumer engagement.