Best Selling Brot & Backwaren Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Brot & Backwaren in amazon.de for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Brot & Backwaren category

See which brands are leading the Brot & Backwaren category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Biscoff	14.63%	5.23pp	149.9K	67.80%	24.50%	12.47%	€12.74	6.88%
FOOD crew	4.10%	3.45pp	116K	55.76%	12.33%	9.22%	€5.33	3.54%
STEINER´s	2.71%	2.03pp	6.9K	25.75%	3.97%	12.41%	€12.71	6.77%
Gullon	1.25%	1.05pp	138K	66.75%	12.66%	10.85%	€9.74	6.57%
NEOH	1.10%	0.96pp	148.2K	47.64%	22.60%	8.19%	€3.59	5.94%
Biscoff	14.63%	5.23pp	149.9K	67.80%	24.50%	12.47%	€12.74	6.88%
FOOD crew	4.10%	3.45pp	116K	55.76%	12.33%	9.22%	€5.33	3.54%
STEINER´s	2.71%	2.03pp	6.9K	25.75%	3.97%	12.41%	€12.71	6.77%
Gullon	1.25%	1.05pp	138K	66.75%	12.66%	10.85%	€9.74	6.57%
NEOH	1.10%	0.96pp	148.2K	47.64%	22.60%	8.19%	€3.59	5.94%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Brot & Backwaren category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Biscoff

FOOD crew

STEINER´s

Gullon

NEOH

Top selling sub-categories in the Brot & Backwaren category

Explore the breakdown of sub-categories within the Brot & Backwaren category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	0.84%	3.39%	6.39%	86	4.41%
Doppelkekse	Unlock full list >	8.45%	9.73%	17.20%	67	7.89%
	78	16.19%	15.08%	8.11%	54	7.80%
Fladenbrot & Wraps	100	8.10%	3.88%	16.14%	97	8.87%
	87	9.28%	5.60%	8.38%	100	5.65%
Roggenbrot	95	1.65%	6.72%	5.14%	81	5.60%
Vollkornbrot	99	17.95%	0.23%	9.37%	76	12.38%
Weizenvollkornbrot	90	6.71%	9.51%	0.64%	99	8.08%
Mehrkornbrot	89	2.72%	3.61%	0.53%	86	8.12%
Baguettes	Unlock full list >	9.93%	9.02%	11.21%	99	1.66%
Brötchen	Unlock full list >	8.98%	5.51%	19.02%	< 50	19.89%
Abgepackte Gebäckstücke	99	8.14%	9.59%	16.27%	98	8.75%
	< 50	1.33%	5.87%	4.90%	< 50	5.98%
Stollen	99	10.64%	2.83%	9.88%	98	7.38%
Rührkuchen	63	9.76%	7.42%	8.98%	68	16.03%
Biscuitkuchen	52	9.28%	6.15%	19.73%	76	5.14%
Schokoladenkuchen	100	5.28%	1.63%	8.80%	94	9.24%
Obstkuchen	Unlock full list >	6.19%	8.47%	11.71%	65	13.19%
Knäckebrot	Unlock full list >	19.95%	1.67%	9.71%	62	1.60%
	98	0.84%	3.39%	6.39%	86	4.41%
Doppelkekse	Unlock full list >	8.45%	9.73%	17.20%	67	7.89%
	78	16.19%	15.08%	8.11%	54	7.80%
Fladenbrot & Wraps	100	8.10%	3.88%	16.14%	97	8.87%
	87	9.28%	5.60%	8.38%	100	5.65%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Brot & Backwaren Category

Discover the most-viewed products in the Brot & Backwaren category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Lotus Biscoff \| Orginal Karamellisierter Keks \| 300 Einzeln Verpackte Kekse \| Einzigartiger Knuspriger Geschmack \| Vegan \| Kein Zusatz von Aromen oder Farbstoffen \| 1.875 kg	...> Kekse	Biscoff	22.9K	5.09%	12.00%	8.97%	78	4.09%
Martins Famous Potato Rolls 4inch 12 Pack	...> Brötchen	Martin`s Famous Pastry Shoppe Inc	19.6K	226.13%	9.97%	5.74%	76	2.90%
FOOD crew 12x Glückskekse Ostern - Ostersüßigkeiten - Glückskeks Einzeln Verpackt - Glückskekse mit Sprüchen Deutsch - Ostergeschenke - Vegane Süßigkeiten - Ostern Mitgebsel - Ostern Geschenke Kinder	...> Kekse	FOOD crew	18.4K	214.99%	1.73%	2.58%	92	9.85%
Lotus Biscoff \| Karamellisierter Keks \| Nur Natürliche Inhaltsstoffe \| Vegan \| Ohne Farbstoffe oder Zugesetzte Aromen \| 1 kg	...> Kekse	Biscoff	18.2K	103.46%	19.62%	9.99%	97	16.73%
Lotus Biscoff \| Doppelkeks Variety Pack \| 3 Sorten \| 2 Packungen pro Sorte \| 15 Doppelkekse pro Packung \| Zutaten natürlichen Ursprungs \| Ohne Farbstoffe \| 6 x 150g \| 900g	...> Kekse	Biscoff	18.1K	=	10.74%	9.99%	72	17.10%
Lotus Biscoff \| Orginal Karamellisierter Keks \| 300 Einzeln Verpackte Kekse \| Einzigartiger Knuspriger Geschmack \| Vegan \| Kein Zusatz von Aromen oder Farbstoffen \| 1.875 kg	...> Kekse	Biscoff	22.9K	5.09%	12.00%	8.97%	78	4.09%
Martins Famous Potato Rolls 4inch 12 Pack	...> Brötchen	Martin`s Famous Pastry Shoppe Inc	19.6K	226.13%	9.97%	5.74%	76	2.90%
FOOD crew 12x Glückskekse Ostern - Ostersüßigkeiten - Glückskeks Einzeln Verpackt - Glückskekse mit Sprüchen Deutsch - Ostergeschenke - Vegane Süßigkeiten - Ostern Mitgebsel - Ostern Geschenke Kinder	...> Kekse	FOOD crew	18.4K	214.99%	1.73%	2.58%	92	9.85%
Lotus Biscoff \| Karamellisierter Keks \| Nur Natürliche Inhaltsstoffe \| Vegan \| Ohne Farbstoffe oder Zugesetzte Aromen \| 1 kg	...> Kekse	Biscoff	18.2K	103.46%	19.62%	9.99%	97	16.73%
Lotus Biscoff \| Doppelkeks Variety Pack \| 3 Sorten \| 2 Packungen pro Sorte \| 15 Doppelkekse pro Packung \| Zutaten natürlichen Ursprungs \| Ohne Farbstoffe \| 6 x 150g \| 900g	...> Kekse	Biscoff	18.1K	=	10.74%	9.99%	72	17.10%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Brot & Backwaren category on amazon.de

During 2026-04-01T00:00:00, the Brot & Backwaren category on amazon.de generated a total revenue of €3.2M.

The leading brands in this category are Biscoff, FOOD crew, and STEINER´s, which stand out in terms of revenue and consumer engagement.