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Best Selling Brot & Backwaren Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Brot & Backwaren in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026



Top Brands on the Brot & Backwaren category

See which brands are leading the Brot & Backwaren category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Aug 2026 vs. Aug 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Walkers1.83%1.76pp22.7K45.58%13.45%2371.20%€14.137.99%
Bazko1.95%1.71pp21.1K29.15%3.97%295.23%€7.464.77%
Hanuta2.77%1.67pp14.2K1.00%13.15%2286.19%€13.932.42%
Nuvolazero2.04%1.52pp21.5K6.01%7.35%925.85%€3.992.81%
Mr. Dobelina1.45%1.27pp22.6K44.90%0.95%2367.94%€12.477.85%
Walkers1.83%1.76pp22.7K45.58%13.45%2371.20%€14.137.99%
Bazko1.95%1.71pp21.1K29.15%3.97%295.23%€7.464.77%
Hanuta2.77%1.67pp14.2K1.00%13.15%2286.19%€13.932.42%
Nuvolazero2.04%1.52pp21.5K6.01%7.35%925.85%€3.992.81%
Mr. Dobelina1.45%1.27pp22.6K44.90%0.95%2367.94%€12.477.85%

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Channels Breakdown & Performance

Understand where the top brands in the Brot & Backwaren category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Walkers
Bazko
Hanuta
Nuvolazero
Mr. Dobelina

Top selling sub-categories in the Brot & Backwaren category

Explore the breakdown of sub-categories within the Brot & Backwaren category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Aug 2026 vs. Aug 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
980.84%3.39%6.39%864.41%
DoppelkekseUnlock full list >8.45%9.73%17.20%677.89%
7816.19%15.08%8.11%547.80%
Fladenbrot & Wraps1008.10%3.88%16.14%978.87%
879.28%5.60%8.38%1005.65%
Weizenvollkornbrot906.71%9.51%0.64%998.08%
Vollkornbrot9917.95%0.23%9.37%7612.38%
Roggenbrot951.65%6.72%5.14%815.60%
Mehrkornbrot892.72%3.61%0.53%868.12%
BaguettesUnlock full list >9.93%9.02%11.21%991.66%
BrötchenUnlock full list >8.98%5.51%19.02%< 5019.89%
Abgepackte Gebäckstücke998.14%9.59%16.27%988.75%
Knäckebrot< 5019.95%1.67%9.71%621.60%
649.61%9.99%17.96%593.63%
BaklavaUnlock full list >9.23%9.98%19.92%1005.31%
980.84%3.39%6.39%864.41%
DoppelkekseUnlock full list >8.45%9.73%17.20%677.89%
7816.19%15.08%8.11%547.80%
Fladenbrot & Wraps1008.10%3.88%16.14%978.87%
879.28%5.60%8.38%1005.65%

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Top Products on the Brot & Backwaren Category

Discover the most-viewed products in the Brot & Backwaren category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Aug 2026 vs. Aug 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Queen`s Danish Butter Cookies  Traditionelle dänische Butterkekse  500 g
Queen`s Danish Butter Cookies Traditionelle dänische Butterkekse 500 g
...> Kekse
Queen`s16.6K120.60%18.03%9.14%6915.99%
Hanuta Minis - einzeln verpackte knusprige Mini Haselnuss Schnitte - knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch – 200 g
Hanuta Minis - einzeln verpackte knusprige Mini Haselnuss Schnitte - knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch – 200 g
...> Abgepackte Gebäckstücke
Hanuta13.6K0.53%9.95%3.00%516.09%
Lotus Biscoff | Orginal Karamellisierter Keks | 300 Einzeln Verpackte Kekse | Einzigartiger Knuspriger Geschmack | Vegan | Kein Zusatz von Aromen oder Farbstoffen | 1.875 kg
Lotus Biscoff | Orginal Karamellisierter Keks | 300 Einzeln Verpackte Kekse | Einzigartiger Knuspriger Geschmack | Vegan | Kein Zusatz von Aromen oder Farbstoffen | 1.875 kg
...> Kekse
Biscoff12.4K22.33%12.00%8.97%784.09%
Lotus Biscoff Doppelkekse Mixbox | 3 Sorten | 16 Packungen x 50g (800g)
Lotus Biscoff Doppelkekse Mixbox | 3 Sorten | 16 Packungen x 50g (800g)
...> Kekse
Biscoff12.2K85.85%15.86%8.24%< 509.99%
Hanuta Haselnuss-Schnitten – knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch  zum Teilen und Genießen – 1 Großpackung  10 Stück (220 g)
Hanuta Haselnuss-Schnitten – knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch zum Teilen und Genießen – 1 Großpackung 10 Stück (220 g)
...> Kekse
Ferrero12.1K47.45%12.77%9.99%631.91%
Queen`s Danish Butter Cookies  Traditionelle dänische Butterkekse  500 g
Queen`s Danish Butter Cookies Traditionelle dänische Butterkekse 500 g
...> Kekse
Queen`s16.6K120.60%18.03%9.14%6915.99%
Hanuta Minis - einzeln verpackte knusprige Mini Haselnuss Schnitte - knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch – 200 g
Hanuta Minis - einzeln verpackte knusprige Mini Haselnuss Schnitte - knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch – 200 g
...> Abgepackte Gebäckstücke
Hanuta13.6K0.53%9.95%3.00%516.09%
Lotus Biscoff | Orginal Karamellisierter Keks | 300 Einzeln Verpackte Kekse | Einzigartiger Knuspriger Geschmack | Vegan | Kein Zusatz von Aromen oder Farbstoffen | 1.875 kg
Lotus Biscoff | Orginal Karamellisierter Keks | 300 Einzeln Verpackte Kekse | Einzigartiger Knuspriger Geschmack | Vegan | Kein Zusatz von Aromen oder Farbstoffen | 1.875 kg
...> Kekse
Biscoff12.4K22.33%12.00%8.97%784.09%
Lotus Biscoff Doppelkekse Mixbox | 3 Sorten | 16 Packungen x 50g (800g)
Lotus Biscoff Doppelkekse Mixbox | 3 Sorten | 16 Packungen x 50g (800g)
...> Kekse
Biscoff12.2K85.85%15.86%8.24%< 509.99%
Hanuta Haselnuss-Schnitten – knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch  zum Teilen und Genießen – 1 Großpackung  10 Stück (220 g)
Hanuta Haselnuss-Schnitten – knusprige Waffeln mit zarter Haselnusscreme – Snack für zwischendurch zum Teilen und Genießen – 1 Großpackung 10 Stück (220 g)
...> Kekse
Ferrero12.1K47.45%12.77%9.99%631.91%

What’s selling—and why

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