Best Selling Koch- & Backzutaten Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Koch- & Backzutaten in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Koch- & Backzutaten category

See which brands are leading the Koch- & Backzutaten category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
EWL Naturprodukte	4.36%	1.97pp	137K	62.66%	36.57%	72.15%	€11.81	3.28%
NEW ZEALAND HONEY CO	3.59%	1.57pp	110.5K	57.89%	10.02%	37.80%	€7.77	0.36%
THE TRUE HONEY CO.	1.47%	0.91pp	137K	39.06%	14.14%	17.60%	€11.02	1.54%
GiDeli	0.79%	0.65pp	8K	11.80%	34.81%	68.97%	€9.31	2.94%
Gino Gelati	0.90%	0.61pp	103.4K	56.55%	3.01%	57.21%	€11.09	0.77%
EWL Naturprodukte	4.36%	1.97pp	137K	62.66%	36.57%	72.15%	€11.81	3.28%
NEW ZEALAND HONEY CO	3.59%	1.57pp	110.5K	57.89%	10.02%	37.80%	€7.77	0.36%
THE TRUE HONEY CO.	1.47%	0.91pp	137K	39.06%	14.14%	17.60%	€11.02	1.54%
GiDeli	0.79%	0.65pp	8K	11.80%	34.81%	68.97%	€9.31	2.94%
Gino Gelati	0.90%	0.61pp	103.4K	56.55%	3.01%	57.21%	€11.09	0.77%
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Channels Breakdown & Performance

Understand where the top brands in the Koch- & Backzutaten category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

EWL Naturprodukte

NEW ZEALAND HONEY CO

THE TRUE HONEY CO.

GiDeli

Gino Gelati

Top selling sub-categories in the Koch- & Backzutaten category

Explore the breakdown of sub-categories within the Koch- & Backzutaten category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	9.90%	7.53%	4.64%	93	7.57%
	63	3.78%	0.10%	8.20%	59	1.59%
Streudekor & Streusel	85	8.89%	0.50%	9.15%	< 50	0.57%
Essbare Kuchendekorationen	93	11.50%	6.68%	9.66%	98	2.75%
Essbare Druckertinte & -papier	98	17.25%	3.51%	9.97%	93	7.85%
Glitzerstaub	< 50	7.86%	2.78%	12.94%	79	2.84%
Essbare Cupcake-Dekorationen	Unlock full list >	8.94%	5.74%	16.13%	< 50	5.66%
Icing & Fondant	55	9.88%	1.34%	18.61%	91	7.44%
Glasuren	Unlock full list >	3.99%	0.32%	12.41%	88	2.74%
	94	7.31%	9.10%	2.27%	92	11.74%
	56	2.60%	7.29%	3.98%	80	6.73%
Brauner Zucker	84	8.38%	9.67%	4.10%	< 50	14.55%
Weißer Zucker	< 50	10.29%	15.56%	2.16%	88	9.51%
Vanillezucker	98	4.45%	7.18%	1.95%	99	6.41%
Würfelzucker	75	6.01%	8.28%	0.27%	< 50	9.04%
Kokosblütenzucker	Unlock full list >	9.97%	1.63%	14.61%	95	8.81%
Honig	Unlock full list >	15.99%	18.59%	7.19%	79	10.00%
Stärke & Bindemittel	77	0.33%	4.73%	5.60%	51	5.30%
	75	0.23%	4.62%	5.67%	< 50	5.23%
Natron	66	5.25%	14.29%	7.40%	99	1.26%
Trockenhefe	100	3.57%	17.15%	4.84%	79	3.60%
Sauerteig-Starter	Unlock full list >	3.28%	8.14%	8.91%	63	8.11%
Süßstoffe	Unlock full list >	7.60%	12.72%	0.08%	< 50	8.85%
	98	9.90%	7.53%	4.64%	93	7.57%
	63	3.78%	0.10%	8.20%	59	1.59%
Streudekor & Streusel	85	8.89%	0.50%	9.15%	< 50	0.57%
Essbare Kuchendekorationen	93	11.50%	6.68%	9.66%	98	2.75%
Essbare Druckertinte & -papier	98	17.25%	3.51%	9.97%	93	7.85%
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Top Products on the Koch- & Backzutaten Category

Discover the most-viewed products in the Koch- & Backzutaten category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
MORE Chunky Flavour Milchreis Zimt 150 g vegan	...> Aromapulver	MORE NUTRITION	77K	=	0.86%	7.24%	54	2.80%
RUF ABC Streusel Buchstaben Streusel essbar ABC für Kuchen Cup Cakes und Plätzchen essbare Tortendeko	...> Streudekor & Streusel	RUF	43K	=	3.38%	7.22%	77	1.46%
Schwartau Coffee Shop Pumpkin Spice Sirup \| Kaffeesirup \| 200 ml	...> Backsirupe, Zucker & Süßstoffe	Schwartau	37.4K	127.47%	7.75%	13.10%	93	9.48%
DECOCINO natürlicher Vanille-Extrakt 100 ml Backaroma	...> Natürlich	DECOCINO	36.1K	110.30%	1.82%	4.32%	91	2.08%
EWL Natron Pulver 900g \| Baking Soda \| Lebensmittelqualität \| Hochrein	...> Natron	EWL Naturprodukte	32.1K	73.10%	5.03%	14.94%	64	12.08%
MORE Chunky Flavour Milchreis Zimt 150 g vegan	...> Aromapulver	MORE NUTRITION	77K	=	0.86%	7.24%	54	2.80%
RUF ABC Streusel Buchstaben Streusel essbar ABC für Kuchen Cup Cakes und Plätzchen essbare Tortendeko	...> Streudekor & Streusel	RUF	43K	=	3.38%	7.22%	77	1.46%
Schwartau Coffee Shop Pumpkin Spice Sirup \| Kaffeesirup \| 200 ml	...> Backsirupe, Zucker & Süßstoffe	Schwartau	37.4K	127.47%	7.75%	13.10%	93	9.48%
DECOCINO natürlicher Vanille-Extrakt 100 ml Backaroma	...> Natürlich	DECOCINO	36.1K	110.30%	1.82%	4.32%	91	2.08%
EWL Natron Pulver 900g \| Baking Soda \| Lebensmittelqualität \| Hochrein	...> Natron	EWL Naturprodukte	32.1K	73.10%	5.03%	14.94%	64	12.08%
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Top-level analysis of the Koch- & Backzutaten category on amazon.de

During 2026-09-01T00:00:00, the Koch- & Backzutaten category on amazon.de generated a total revenue of €13.6M.

The leading brands in this category are EWL Naturprodukte, NEW ZEALAND HONEY CO, and THE TRUE HONEY CO., which stand out in terms of revenue and consumer engagement.

The top-performing product was MORE Chunky Flavour Milchreis Zimt 150 g vegan, and it's the best-selling item in the category.