Best Selling Süßigkeiten & Knabbereien Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Süßigkeiten & Knabbereien in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Süßigkeiten & Knabbereien category

See which brands are leading the Süßigkeiten & Knabbereien category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Naschwerk	1.04%	1.04pp	60.9K	93661.54%	42.33%	587.92%	€11.49	17.81%
EXTRA	2.06%	0.92pp	28K	80628.53%	19.13%	490.37%	€10.24	12.58%
Chio	1.11%	0.78pp	2.6K	75396.51%	38.29%	522.41%	€2.22	8.39%
nut&me	0.64%	0.64pp	8.6K	92578.47%	42.00%	354.34%	€0.29	6.16%
N!CK'S	1.42%	0.51pp	54.4K	8616.30%	37.99%	486.33%	€9.45	17.25%
Naschwerk	1.04%	1.04pp	60.9K	93661.54%	42.33%	587.92%	€11.49	17.81%
EXTRA	2.06%	0.92pp	28K	80628.53%	19.13%	490.37%	€10.24	12.58%
Chio	1.11%	0.78pp	2.6K	75396.51%	38.29%	522.41%	€2.22	8.39%
nut&me	0.64%	0.64pp	8.6K	92578.47%	42.00%	354.34%	€0.29	6.16%
N!CK'S	1.42%	0.51pp	54.4K	8616.30%	37.99%	486.33%	€9.45	17.25%
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Channels Breakdown & Performance

Understand where the top brands in the Süßigkeiten & Knabbereien category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Naschwerk

EXTRA

Chio

nut&me

N!CK'S

Top selling sub-categories in the Süßigkeiten & Knabbereien category

Explore the breakdown of sub-categories within the Süßigkeiten & Knabbereien category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	55	1.60%	2.51%	6.88%	< 50	3.78%
Fruchtgummis	82	9.24%	14.46%	1.27%	58	9.28%
Kaugummis	99	14.80%	19.80%	6.11%	98	9.99%
Frucht- & Kräuterbonbons	58	9.54%	10.00%	6.58%	82	19.18%
Kaubonbons	97	3.65%	3.59%	9.97%	94	3.53%
Pfefferminz- & Mentholbonbons	Unlock full list >	16.48%	11.17%	14.35%	61	8.95%
	58	6.18%	1.61%	14.87%	98	4.30%
Riegel	100	19.55%	2.01%	9.78%	84	1.94%
Sortimentpackungen	< 50	8.21%	6.86%	6.04%	66	9.99%
	92	2.20%	14.82%	1.49%	98	14.91%
Schokonüsse	75	8.90%	9.88%	5.12%	< 50	16.30%
Schokofrüchte	Unlock full list >	4.07%	8.91%	8.69%	88	7.49%
Vielfaltspackungen	Unlock full list >	4.61%	12.00%	3.40%	< 50	12.09%
	96	9.08%	6.39%	7.88%	100	17.27%
Erdnüsse	93	1.18%	3.16%	5.50%	100	9.97%
Nuss-Mischungen	52	0.93%	4.93%	6.88%	< 50	9.96%
Mandeln	99	3.24%	3.21%	8.04%	98	8.34%
Sonnenblumenkerne	68	4.93%	1.37%	1.91%	< 50	9.12%
Kürbiskerne	Unlock full list >	5.71%	1.28%	8.94%	74	9.15%
	99	9.48%	8.00%	9.78%	66	10.16%
	100	6.32%	9.35%	0.01%	97	8.36%
Frucht- & Nuss	58	0.84%	8.30%	1.87%	63	2.57%
Protein	Unlock full list >	3.15%	11.01%	0.34%	100	0.30%
Salzgebäck	99	1.73%	2.26%	9.78%	66	0.84%
Crackers	80	9.35%	4.48%	18.33%	99	6.17%
	92	9.99%	1.34%	15.03%	98	8.69%
Trockenfleisch	< 50	8.47%	6.51%	6.72%	85	10.00%
Wurst-Snacks	Unlock full list >	9.76%	3.27%	12.20%	74	9.40%
Reiswaffeln	Unlock full list >	8.01%	5.61%	9.95%	< 50	5.24%
Chips	Unlock full list >	9.92%	9.03%	9.19%	73	13.38%
	55	1.60%	2.51%	6.88%	< 50	3.78%
Fruchtgummis	82	9.24%	14.46%	1.27%	58	9.28%
Kaugummis	99	14.80%	19.80%	6.11%	98	9.99%
Frucht- & Kräuterbonbons	58	9.54%	10.00%	6.58%	82	19.18%
Kaubonbons	97	3.65%	3.59%	9.97%	94	3.53%
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Top Products on the Süßigkeiten & Knabbereien Category

Discover the most-viewed products in the Süßigkeiten & Knabbereien category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Hitschler Hi Bunte Drachenzungen 125 g	...> Fruchtgummis	Hitschler	40.4K	68.61%	0.74%	8.71%	71	7.74%
OREO Original – 264 g – Knusprige Schokoladenkekse mit Vanillecremefüllung	...> Lebkuchen	Oreo	32.9K	89.75%	5.66%	10.04%	< 50	16.86%
Neoh Crispy Cream Milch-Haselnusscreme ohne Zuckerzusatz 20er-Packung	...> Frucht- & Nuss	NEOH	28.8K	=	9.66%	5.44%	96	10.92%
Alnatura Bio Sonnenblumenkerne 500g	...> Sonnenblumenkerne	Alnatura	27.7K	1.75%	16.06%	13.69%	60	9.15%
ahead Fruchtgummis Probierpaket 12 x 50g Großpackung \| Gummibärchen ohne Zuckerzusatz \| Weniger als 1g Zucker & bis zu 79 kcal pro Packung \| Low Carb Süßigkeiten	...> Fruchtgummis	ahead	26.3K	45.46%	3.89%	12.77%	56	6.27%
Hitschler Hi Bunte Drachenzungen 125 g	...> Fruchtgummis	Hitschler	40.4K	68.61%	0.74%	8.71%	71	7.74%
OREO Original – 264 g – Knusprige Schokoladenkekse mit Vanillecremefüllung	...> Lebkuchen	Oreo	32.9K	89.75%	5.66%	10.04%	< 50	16.86%
Neoh Crispy Cream Milch-Haselnusscreme ohne Zuckerzusatz 20er-Packung	...> Frucht- & Nuss	NEOH	28.8K	=	9.66%	5.44%	96	10.92%
Alnatura Bio Sonnenblumenkerne 500g	...> Sonnenblumenkerne	Alnatura	27.7K	1.75%	16.06%	13.69%	60	9.15%
ahead Fruchtgummis Probierpaket 12 x 50g Großpackung \| Gummibärchen ohne Zuckerzusatz \| Weniger als 1g Zucker & bis zu 79 kcal pro Packung \| Low Carb Süßigkeiten	...> Fruchtgummis	ahead	26.3K	45.46%	3.89%	12.77%	56	6.27%
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Top-level analysis of the Süßigkeiten & Knabbereien category on amazon.de

During 2026-09-01T00:00:00, the Süßigkeiten & Knabbereien category on amazon.de generated a total revenue of €28.4M.

The leading brands in this category are Naschwerk, EXTRA, and Chio, which stand out in terms of revenue and consumer engagement.

The top-performing product was Hitschler Hi Bunte Drachenzungen 125 g, and it's the best-selling item in the category.