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Best Selling Hobbys Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Hobbys in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026



Top Brands on the Hobbys category

See which brands are leading the Hobbys category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Aug 2026 vs. Aug 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Panini14.24%13.94pp1.1M3922.39%3.82%4.89%€62.5457.97%
collect-it.de MY HOME OF CARDS + TOYS3.19%2.88pp168.6K2220.22%3.45%3.64%€60.1124.00%
Generisch2.43%2.07pp607.3K1480.32%2.29%2.55%€1.8440.07%
Magic The Gathering2.20%1.98pp915.9K3781.81%3.10%4.16%€61.4144.02%
Pokémon36.04%1.48pp35.2K2465.00%0.04%3.88%€61.5130.32%
Panini14.24%13.94pp1.1M3922.39%3.82%4.89%€62.5457.97%
collect-it.de MY HOME OF CARDS + TOYS3.19%2.88pp168.6K2220.22%3.45%3.64%€60.1124.00%
Generisch2.43%2.07pp607.3K1480.32%2.29%2.55%€1.8440.07%
Magic The Gathering2.20%1.98pp915.9K3781.81%3.10%4.16%€61.4144.02%
Pokémon36.04%1.48pp35.2K2465.00%0.04%3.88%€61.5130.32%

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Channels Breakdown & Performance

Understand where the top brands in the Hobbys category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Panini
collect-it.de MY HOME OF CARDS + TOYS
Generisch
Magic The Gathering
Pokémon

Top selling sub-categories in the Hobbys category

Explore the breakdown of sub-categories within the Hobbys category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Aug 2026 vs. Aug 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
769.77%7.42%8.98%7116.03%
Packs & Sets1007.94%13.29%9.49%968.43%
Sammelsticker< 502.84%3.73%6.24%677.02%
EinzelkartenUnlock full list >9.27%6.13%19.77%< 5018.91%
851.58%9.85%5.98%1005.03%
8711.80%18.45%1.22%10018.54%
Zubehör zu Bausätzen973.32%6.34%3.48%994.76%
Farben840.57%18.40%1.18%1007.50%
Werkzeuge855.38%1.55%8.83%989.06%
Oberflächenmaterial & Finishing659.03%4.18%17.98%566.00%
MotorenUnlock full list >5.31%2.00%9.00%940.35%
765.57%1.07%14.20%< 503.89%
Figuren607.91%5.47%9.93%985.01%
Luftfahrt1008.57%6.46%10.00%916.74%
Fahrzeuge521.10%5.61%5.06%785.83%
Panzer8613.39%8.22%17.46%987.97%
WasserfahrzeugeUnlock full list >1.39%4.83%5.97%922.35%
995.34%9.11%0.62%769.14%
Miniaturmodelle1002.70%7.40%3.90%956.79%
Motorfahrzeuge924.42%15.74%6.08%982.43%
Luftfahrzeuge992.63%18.62%3.59%< 504.85%
Wasserfahrzeuge971.76%7.26%9.44%687.22%
RaumfahrzeugeUnlock full list >5.98%12.91%8.70%7412.82%
632.15%6.78%4.31%< 506.48%
Zubehör6415.85%15.42%7.99%857.67%
Licht- & Signaltechnik579.84%15.09%1.78%819.42%
Schienenfahrzeuge< 509.95%8.18%14.87%< 5014.02%
Startpackungen< 507.13%8.99%1.99%9411.33%
ErsatzteileUnlock full list >12.60%17.96%4.16%969.85%
880.96%4.60%3.86%9118.23%
Chibi Figuren613.95%12.74%2.91%< 5012.83%
Nachbildungen & Requisiten917.47%2.83%14.50%10015.35%
980.63%5.26%6.71%859.98%
StatuenUnlock full list >3.73%9.66%1.43%648.35%
WackelkopffigurenUnlock full list >2.92%3.46%7.90%< 509.74%
769.77%7.42%8.98%7116.03%
Packs & Sets1007.94%13.29%9.49%968.43%
Sammelsticker< 502.84%3.73%6.24%677.02%
EinzelkartenUnlock full list >9.27%6.13%19.77%< 5018.91%
851.58%9.85%5.98%1005.03%

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Top Products on the Hobbys Category

Discover the most-viewed products in the Hobbys category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Aug 2026 vs. Aug 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Pokémon (Sammelkartenspiel)  PKM Erste-Partner-Kollektion #2
Pokémon (Sammelkartenspiel) PKM Erste-Partner-Kollektion #2
...> Packs & Sets
Pokémon349.6K=18.23%9.66%9913.44%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Erhabene Helden (1 Vollbild-Promokarte  9 Boosterpacks & Premium-Zubehör)
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Erhabene Helden (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
...> Packs & Sets
Pokémon318.5K=3.18%9.79%714.60%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Wachsendes Chaos (1 Vollbild-Promokarte  9 Boosterpacks & Premium-Zubehör)
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Wachsendes Chaos (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
...> Packs & Sets
Pokémon249.5K=1.43%3.76%994.73%
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung – Erhabene Helden (6 Boosterpacks)
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung – Erhabene Helden (6 Boosterpacks)
...> Packs & Sets
Pokémon233K=9.83%8.46%525.01%
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 1 (3 Promokarten  2 Boosterpacks und 1 Stickerbogen)
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 1 (3 Promokarten 2 Boosterpacks und 1 Stickerbogen)
...> Packs & Sets
Pokémon189.2K=9.96%0.48%< 509.76%
Pokémon (Sammelkartenspiel)  PKM Erste-Partner-Kollektion #2
Pokémon (Sammelkartenspiel) PKM Erste-Partner-Kollektion #2
...> Packs & Sets
Pokémon349.6K=18.23%9.66%9913.44%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Erhabene Helden (1 Vollbild-Promokarte  9 Boosterpacks & Premium-Zubehör)
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Erhabene Helden (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
...> Packs & Sets
Pokémon318.5K=3.18%9.79%714.60%
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Wachsendes Chaos (1 Vollbild-Promokarte  9 Boosterpacks & Premium-Zubehör)
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung – Wachsendes Chaos (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
...> Packs & Sets
Pokémon249.5K=1.43%3.76%994.73%
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung – Erhabene Helden (6 Boosterpacks)
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung – Erhabene Helden (6 Boosterpacks)
...> Packs & Sets
Pokémon233K=9.83%8.46%525.01%
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 1 (3 Promokarten  2 Boosterpacks und 1 Stickerbogen)
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 1 (3 Promokarten 2 Boosterpacks und 1 Stickerbogen)
...> Packs & Sets
Pokémon189.2K=9.96%0.48%< 509.76%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
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