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Best Selling Kunst und Handwerk Brands on amazon.de

Last updated : June 1, 2025

Top Brands on the Kunst und Handwerk category

See which brands are leading the Kunst und Handwerk category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jun 2025 vs. Jun 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Play-Doh	5.79%	1.43pp	149.9K	31.93%	14.81%	41.81%	€16.28	19.17%
Shuttle Art	1.72%	1.33pp	144.3K	27.74%	0.11%	3.19%	€2.86	5.43%
JOYIN	1.11%	0.64pp	65.2K	4.64%	14.59%	28.15%	€3.84	1.45%
Hasbro	0.66%	0.59pp	46.6K	20.07%	14.67%	30.80%	€6.04	11.40%
Bitzee	0.50%	0.49pp	130.2K	31.75%	3.00%	13.45%	€13.72	19.07%
Play-Doh	5.79%	1.43pp	149.9K	31.93%	14.81%	41.81%	€16.28	19.17%
Shuttle Art	1.72%	1.33pp	144.3K	27.74%	0.11%	3.19%	€2.86	5.43%
JOYIN	1.11%	0.64pp	65.2K	4.64%	14.59%	28.15%	€3.84	1.45%
Hasbro	0.66%	0.59pp	46.6K	20.07%	14.67%	30.80%	€6.04	11.40%
Bitzee	0.50%	0.49pp	130.2K	31.75%	3.00%	13.45%	€13.72	19.07%
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Channels Breakdown & Performance

Understand where the top brands in the Kunst und Handwerk category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Play-Doh

Shuttle Art

JOYIN

Hasbro

Bitzee

Top selling sub-categories in the Kunst und Handwerk category

Explore the breakdown of sub-categories within the Kunst und Handwerk category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jun 2025 vs. Jun 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	96	4.27%	7.05%	2.20%	100	6.14%
Schmucksets	87	7.99%	8.49%	13.13%	< 50	3.06%
Malen nach Zahlen	83	4.88%	9.80%	2.25%	99	7.86%
Papierbastelsets	91	8.90%	5.88%	15.97%	99	4.80%
Malen	50	4.05%	3.29%	9.95%	89	3.23%
Sand	Unlock full list >	6.57%	1.36%	9.65%	< 50	1.30%
	93	0.31%	5.94%	9.86%	98	5.89%
Buntstifte	50	6.41%	8.54%	0.87%	95	9.82%
	72	8.23%	16.68%	4.20%	90	7.51%
Fingerfarben	80	5.86%	8.17%	0.04%	56	8.76%
Deck- & Wasserfarben	82	8.93%	9.26%	5.42%	100	9.98%
Tempera	Unlock full list >	4.84%	8.63%	9.88%	98	2.60%
Filzstifte	63	13.86%	19.26%	5.27%	< 50	9.95%
Kinderkreide	73	7.32%	12.43%	0.31%	< 50	8.76%
Wachsmalstifte	Unlock full list >	1.94%	15.26%	1.91%	84	9.45%
Kinderknete	95	9.69%	9.98%	7.00%	100	19.87%
Papeterie & Sticker	94	7.45%	12.56%	0.21%	< 50	8.80%
	97	17.49%	17.08%	8.57%	55	9.94%
Zeichentafeln	93	5.01%	9.15%	7.79%	< 50	2.51%
Zaubertafeln	< 50	15.69%	18.89%	6.91%	73	10.00%
Kreidetafeln	Unlock full list >	9.50%	3.57%	18.64%	52	6.21%
	96	4.27%	7.05%	2.20%	100	6.14%
Schmucksets	87	7.99%	8.49%	13.13%	< 50	3.06%
Malen nach Zahlen	83	4.88%	9.80%	2.25%	99	7.86%
Papierbastelsets	91	8.90%	5.88%	15.97%	99	4.80%
Malen	50	4.05%	3.29%	9.95%	89	3.23%
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Top Products on the Kunst und Handwerk Category

Discover the most-viewed products in the Kunst und Handwerk category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jun 2025 vs. Jun 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Smowo® 20 Stück Schrumpffolien transparent - schrumpfende Plastikfolien zum basteln - A4 schrumpffolienplatten matt	...> Papierbastelsets	Smowo	30.1K	145.08%	6.14%	9.10%	66	9.11%
Schmidt Spiele Bibi & Tina 51404 Bibi und Tina Freundschaftsarmbänder	...> Schmucksets	Schmidt	23.1K	=	9.04%	7.21%	86	3.64%
Play-Doh Super Colour Set mit 20 Dosen Modelliermasse (insgesamt 1 6 kg) Bastelset zum gemeinsamen Spielen oder als kreatives für Kinder ab 3 Jahren	...> Kinderknete	Play-Doh	19.7K	15.82%	10.33%	6.79%	< 50	3.32%
cobee Lustiges Katzen Aufkleber Set 50 Stück süße Katzen Aufkleber wasserfeste Vinyl Aufkleber ästhetische Aufkleber für Katzenliebhaber Wasserflaschen Sammelalbum Telefon (Katzenform)	...> Papeterie & Sticker	cobee	18.8K	=	9.46%	9.81%	93	2.24%
Ouligay 100 Stück Vintage Sticker Set Magie Aesthetic Sticker Wasserfest Aufkleber Für Fahrrad Laptop Motorrad Snowboard Skateboard Koffer Vinyl Teenager Mädchen und Kinder	...> Papeterie & Sticker	Ouligay	18.7K	=	14.45%	3.13%	98	4.81%
Smowo® 20 Stück Schrumpffolien transparent - schrumpfende Plastikfolien zum basteln - A4 schrumpffolienplatten matt	...> Papierbastelsets	Smowo	30.1K	145.08%	6.14%	9.10%	66	9.11%
Schmidt Spiele Bibi & Tina 51404 Bibi und Tina Freundschaftsarmbänder	...> Schmucksets	Schmidt	23.1K	=	9.04%	7.21%	86	3.64%
Play-Doh Super Colour Set mit 20 Dosen Modelliermasse (insgesamt 1 6 kg) Bastelset zum gemeinsamen Spielen oder als kreatives für Kinder ab 3 Jahren	...> Kinderknete	Play-Doh	19.7K	15.82%	10.33%	6.79%	< 50	3.32%
cobee Lustiges Katzen Aufkleber Set 50 Stück süße Katzen Aufkleber wasserfeste Vinyl Aufkleber ästhetische Aufkleber für Katzenliebhaber Wasserflaschen Sammelalbum Telefon (Katzenform)	...> Papeterie & Sticker	cobee	18.8K	=	9.46%	9.81%	93	2.24%
Ouligay 100 Stück Vintage Sticker Set Magie Aesthetic Sticker Wasserfest Aufkleber Für Fahrrad Laptop Motorrad Snowboard Skateboard Koffer Vinyl Teenager Mädchen und Kinder	...> Papeterie & Sticker	Ouligay	18.7K	=	14.45%	3.13%	98	4.81%
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Top-level analysis of the Kunst und Handwerk category on amazon.de

During June 2025, the Kunst und Handwerk category on amazon.de generated a total revenue of €6.2M.

The leading brands in this category are Play-Doh, Shuttle Art, and JOYIN, which stand out in terms of revenue and consumer engagement.

The top-performing product was Smowo® 20 Stück Schrumpffolien transparent - schrumpfende Plastikfolien zum basteln - A4 schrumpffolienplatten matt, and it's the best-selling item in the category.