Best Selling Plüsch-Spielzeug Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Plüsch-Spielzeug in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Plüsch-Spielzeug category

See which brands are leading the Plüsch-Spielzeug category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Mewaii	2.44%	1.65pp	186.1K	294.18%	2.19%	40.01%	€30.37	46.15%
Squishmallows	2.47%	1.53pp	151.1K	235.64%	0.85%	23.29%	€18.21	34.90%
Chongker	1.86%	1.44pp	183.7K	292.45%	1.10%	34.87%	€23.04	0.08%
Schmidt	4.53%	1.38pp	173.7K	237.25%	0.53%	13.86%	€30.10	32.23%
NICI	2.16%	0.92pp	87.8K	10.49%	0.77%	33.14%	€24.85	19.77%
Mewaii	2.44%	1.65pp	186.1K	294.18%	2.19%	40.01%	€30.37	46.15%
Squishmallows	2.47%	1.53pp	151.1K	235.64%	0.85%	23.29%	€18.21	34.90%
Chongker	1.86%	1.44pp	183.7K	292.45%	1.10%	34.87%	€23.04	0.08%
Schmidt	4.53%	1.38pp	173.7K	237.25%	0.53%	13.86%	€30.10	32.23%
NICI	2.16%	0.92pp	87.8K	10.49%	0.77%	33.14%	€24.85	19.77%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Plüsch-Spielzeug category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Mewaii

Squishmallows

Chongker

Schmidt

NICI

Top selling sub-categories in the Plüsch-Spielzeug category

Explore the breakdown of sub-categories within the Plüsch-Spielzeug category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
Stofftiere & Teddybären	74	6.21%	8.65%	1.96%	99	9.50%
Interaktive Plüschtiere	< 50	13.47%	16.74%	0.09%	70	16.83%
Plüschpuppen	82	7.98%	8.42%	5.58%	100	17.40%
Plüschkissen	95	10.68%	19.62%	2.15%	64	19.72%
	59	4.69%	9.38%	0.26%	< 50	9.39%
Zubehör	< 50	5.39%	11.13%	3.96%	59	14.53%
Kleidung	Unlock full list >	2.93%	9.82%	2.30%	54	9.83%
Stofftiere & Teddybären	74	6.21%	8.65%	1.96%	99	9.50%
Interaktive Plüschtiere	< 50	13.47%	16.74%	0.09%	70	16.83%
Plüschpuppen	82	7.98%	8.42%	5.58%	100	17.40%
Plüschkissen	95	10.68%	19.62%	2.15%	64	19.72%
	59	4.69%	9.38%	0.26%	< 50	9.39%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Plüsch-Spielzeug Category

Discover the most-viewed products in the Plüsch-Spielzeug category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
MeWaii Süßes Schwarze Katze Kuscheltier Plüschkissen für Kinder Weiche 33 cm Kuscheltiere Kawaii Plüschtier Katze Entspannungs und Dekorationskissen für Mädchen	...> Stofftiere & Teddybären	Mewaii	45.9K	=	7.00%	3.67%	87	9.88%
oeeo 4er Set Hasen Verstecken Osterhase Plüschtier Erdbeerhasen Kissen Plüschtier 14cm mit Reißverschluss Versteckspiel Ostergeschenk für Kinder Jungen Mädchen (Erdbeeren Ananas)	...> Stofftiere & Teddybären	oeeo	24.3K	=	4.77%	9.24%	< 50	4.54%
Mewaii Weighted Plüsch Gewichtstiere Hochlandrind Kuscheltier 58cm 1.8kg (4.0 lbs) Kawaii Plüschtiere für Kinder Komfortabel und Kuschelig Kuscheltiere für Frauen und Männer	...> Plüschkissen	Mewaii	22.5K	=	5.39%	0.82%	71	0.75%
SQEQE Chubby Seal Pillow Plush with 4 Baby Seal Plushies in her Tummy Stuffed Cotton Plush Animal Toy Gift for Kids	...> Stofftiere & Teddybären	SQEQE	22.2K	=	3.97%	16.22%	88	0.04%
BIBI & TINA GRS/PET Pferd Sabrina im Stall	...> Stofftiere & Teddybären	Bibi & Tina	22.1K	=	9.90%	9.99%	< 50	3.63%
MeWaii Süßes Schwarze Katze Kuscheltier Plüschkissen für Kinder Weiche 33 cm Kuscheltiere Kawaii Plüschtier Katze Entspannungs und Dekorationskissen für Mädchen	...> Stofftiere & Teddybären	Mewaii	45.9K	=	7.00%	3.67%	87	9.88%
oeeo 4er Set Hasen Verstecken Osterhase Plüschtier Erdbeerhasen Kissen Plüschtier 14cm mit Reißverschluss Versteckspiel Ostergeschenk für Kinder Jungen Mädchen (Erdbeeren Ananas)	...> Stofftiere & Teddybären	oeeo	24.3K	=	4.77%	9.24%	< 50	4.54%
Mewaii Weighted Plüsch Gewichtstiere Hochlandrind Kuscheltier 58cm 1.8kg (4.0 lbs) Kawaii Plüschtiere für Kinder Komfortabel und Kuschelig Kuscheltiere für Frauen und Männer	...> Plüschkissen	Mewaii	22.5K	=	5.39%	0.82%	71	0.75%
SQEQE Chubby Seal Pillow Plush with 4 Baby Seal Plushies in her Tummy Stuffed Cotton Plush Animal Toy Gift for Kids	...> Stofftiere & Teddybären	SQEQE	22.2K	=	3.97%	16.22%	88	0.04%
BIBI & TINA GRS/PET Pferd Sabrina im Stall	...> Stofftiere & Teddybären	Bibi & Tina	22.1K	=	9.90%	9.99%	< 50	3.63%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Plüsch-Spielzeug category on amazon.de

During 2026-08-01T00:00:00, the Plüsch-Spielzeug category on amazon.de generated a total revenue of €5.1M.

The leading brands in this category are Mewaii, Squishmallows, and Chongker, which stand out in terms of revenue and consumer engagement.

The top-performing product was MeWaii Süßes Schwarze Katze Kuscheltier Plüschkissen für Kinder Weiche 33 cm Kuscheltiere Kawaii Plüschtier Katze Entspannungs und Dekorationskissen für Mädchen, and it's the best-selling item in the category.