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Best Selling Puppen & Zubehör Brands on amazon.de

Last updated : July 1, 2025

Top Brands on the Puppen & Zubehör category

See which brands are leading the Puppen & Zubehör category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Bayer Design	6.01%	4.07pp	67.6K	0.92%	10.37%	84.87%	€53.14	50.36%
BABESIDE	1.52%	1.41pp	67.5K	0.86%	9.95%	32.97%	€27.14	11.55%
e-wicker24 Alles aus Weide	1.74%	1.31pp	65.3K	0.78%	6.99%	45.37%	€40.65	50.33%
Carreuty	1.04%	0.97pp	15.4K	0.90%	9.72%	68.85%	€51.35	42.66%
Mattel	5.12%	0.70pp	25.8K	0.44%	8.59%	83.70%	€47.82	0.07%
Bayer Design	6.01%	4.07pp	67.6K	0.92%	10.37%	84.87%	€53.14	50.36%
BABESIDE	1.52%	1.41pp	67.5K	0.86%	9.95%	32.97%	€27.14	11.55%
e-wicker24 Alles aus Weide	1.74%	1.31pp	65.3K	0.78%	6.99%	45.37%	€40.65	50.33%
Carreuty	1.04%	0.97pp	15.4K	0.90%	9.72%	68.85%	€51.35	42.66%
Mattel	5.12%	0.70pp	25.8K	0.44%	8.59%	83.70%	€47.82	0.07%
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Channels Breakdown & Performance

Understand where the top brands in the Puppen & Zubehör category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Bayer Design

BABESIDE

e-wicker24 Alles aus Weide

Carreuty

Mattel

Top selling sub-categories in the Puppen & Zubehör category

Explore the breakdown of sub-categories within the Puppen & Zubehör category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	96	0.56%	10.00%	4.46%	96	10.00%
Bekleidung	86	1.93%	19.67%	16.00%	< 50	5.77%
Bekleidungs- & Zubehör-Sets	79	2.48%	7.68%	9.22%	< 50	7.65%
Puppenwagen	53	6.60%	8.67%	8.42%	90	8.64%
	99	4.08%	9.38%	7.37%	89	9.37%
Autos	100	9.78%	2.07%	19.52%	85	7.05%
LKWs	70	8.53%	4.02%	11.04%	98	4.07%
Fahrräder	63	9.29%	4.46%	8.32%	< 50	5.68%
Motorräder	Unlock full list >	19.23%	2.23%	9.81%	91	9.68%
Möbel	Unlock full list >	5.44%	13.93%	7.73%	95	0.98%
Puppen	< 50	4.90%	14.07%	7.61%	73	13.98%
Sets	91	1.14%	3.21%	5.53%	73	9.97%
Weich- & Stoffpuppen	58	2.86%	1.02%	7.66%	< 50	2.59%
	92	7.46%	16.92%	5.04%	99	16.83%
Ausstattungen	94	2.47%	14.49%	1.72%	60	11.18%
Möbel	Unlock full list >	0.15%	8.46%	13.16%	84	8.38%
	96	0.56%	10.00%	4.46%	96	10.00%
Bekleidung	86	1.93%	19.67%	16.00%	< 50	5.77%
Bekleidungs- & Zubehör-Sets	79	2.48%	7.68%	9.22%	< 50	7.65%
Puppenwagen	53	6.60%	8.67%	8.42%	90	8.64%
	99	4.08%	9.38%	7.37%	89	9.37%
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Top Products on the Puppen & Zubehör Category

Discover the most-viewed products in the Puppen & Zubehör category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Xiujuers Bekleidung für 17cm Labu Plüsch Kuscheltier Kleidung Outfit nur Bekleidungs zubehör für 17cm Labu Plush Pullover Hoodie Bekleidung DIY Kinder Geschenke	...> Bekleidung	Xiujuers	105.1K	=	5.69%	7.68%	64	6.44%
May Huang Bekleidung für 17cm Labu Plüsch Kuscheltier Kleidung Outfit nur Bekleidungs zubehör für 17cm Labu Plush Pullover Hoodie Bekleidung DIY Kinder Geschenke (H)	...> Bekleidung	May Huang	39K	=	3.07%	10.56%	100	13.59%
Barbie Ein verborgener Zauber - Puppe mit Einhorn pinkfarbenes Kleid mit Saphirblauen Details Einhorn-Stirnband abnehmbare Saphirflügel und Einhorn-Schwanz für Kinder ab 3 Jahren HRR16	...> Bekleidung	Barbie	26K	=	9.97%	0.54%	100	15.47%
JAWUZ Puppenschutzhülle für labubu transparente Schlüsselanhänger und Pom Pom Weiß	...> Ausstattungen	JAWUZ	24.2K	=	1.13%	8.41%	57	12.34%
Schmidt Spiele 42752 Jurassic World Blue 16 cm Plüschfigur	...> Weich- & Stoffpuppen	Schmidt	18.9K	=	4.73%	5.86%	100	11.59%
Xiujuers Bekleidung für 17cm Labu Plüsch Kuscheltier Kleidung Outfit nur Bekleidungs zubehör für 17cm Labu Plush Pullover Hoodie Bekleidung DIY Kinder Geschenke	...> Bekleidung	Xiujuers	105.1K	=	5.69%	7.68%	64	6.44%
May Huang Bekleidung für 17cm Labu Plüsch Kuscheltier Kleidung Outfit nur Bekleidungs zubehör für 17cm Labu Plush Pullover Hoodie Bekleidung DIY Kinder Geschenke (H)	...> Bekleidung	May Huang	39K	=	3.07%	10.56%	100	13.59%
Barbie Ein verborgener Zauber - Puppe mit Einhorn pinkfarbenes Kleid mit Saphirblauen Details Einhorn-Stirnband abnehmbare Saphirflügel und Einhorn-Schwanz für Kinder ab 3 Jahren HRR16	...> Bekleidung	Barbie	26K	=	9.97%	0.54%	100	15.47%
JAWUZ Puppenschutzhülle für labubu transparente Schlüsselanhänger und Pom Pom Weiß	...> Ausstattungen	JAWUZ	24.2K	=	1.13%	8.41%	57	12.34%
Schmidt Spiele 42752 Jurassic World Blue 16 cm Plüschfigur	...> Weich- & Stoffpuppen	Schmidt	18.9K	=	4.73%	5.86%	100	11.59%
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Top-level analysis of the Puppen & Zubehör category on amazon.de

During July 2025, the Puppen & Zubehör category on amazon.de generated a total revenue of €6.2M.

The leading brands in this category are Bayer Design, BABESIDE, and e-wicker24 Alles aus Weide, which stand out in terms of revenue and consumer engagement.

The top-performing product was Xiujuers Bekleidung für 17cm Labu Plüsch Kuscheltier Kleidung Outfit nur Bekleidungs zubehör für 17cm Labu Plush Pullover Hoodie Bekleidung DIY Kinder Geschenke, and it's the best-selling item in the category.