Discover Market Leaders In Every Amazon Category

Best Selling Spielzeugfiguren Brands on amazon.de

Last updated : July 1, 2025

Top Brands on the Spielzeugfiguren category

See which brands are leading the Spielzeugfiguren category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
POP MART	6.97%	6.11pp	386.2K	471.76%	3.76%	36.55%	€45.58	3.42%
SCHLEICH	8.88%	3.74pp	310.9K	401.01%	2.30%	3.67%	€42.91	2.68%
Star Wars	2.93%	1.96pp	322.7K	371.79%	2.67%	35.47%	€41.77	3.00%
Dreamworks Dragons	1.05%	1.05pp	209.7K	41.98%	1.55%	1.56%	€44.57	1.70%
Joytoy	0.80%	0.68pp	265.4K	467.72%	2.32%	2.03%	€42.09	1.52%
POP MART	6.97%	6.11pp	386.2K	471.76%	3.76%	36.55%	€45.58	3.42%
SCHLEICH	8.88%	3.74pp	310.9K	401.01%	2.30%	3.67%	€42.91	2.68%
Star Wars	2.93%	1.96pp	322.7K	371.79%	2.67%	35.47%	€41.77	3.00%
Dreamworks Dragons	1.05%	1.05pp	209.7K	41.98%	1.55%	1.56%	€44.57	1.70%
Joytoy	0.80%	0.68pp	265.4K	467.72%	2.32%	2.03%	€42.09	1.52%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Spielzeugfiguren category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

POP MART

SCHLEICH

Star Wars

Dreamworks Dragons

Joytoy

Top selling sub-categories in the Spielzeugfiguren category

Explore the breakdown of sub-categories within the Spielzeugfiguren category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
Actionfiguren	90	1.81%	6.00%	15.84%	99	5.92%
Spielsets	91	1.48%	15.71%	0.85%	54	10.00%
Tiere	< 50	9.06%	18.66%	3.56%	66	18.57%
Fantastische Kreaturen	95	1.73%	9.97%	3.46%	63	7.20%
Dinosaurier & prähistorische Kreaturen	Unlock full list >	6.35%	15.69%	6.13%	97	15.60%
Actionfiguren	90	1.81%	6.00%	15.84%	99	5.92%
Spielsets	91	1.48%	15.71%	0.85%	54	10.00%
Tiere	< 50	9.06%	18.66%	3.56%	66	18.57%
Fantastische Kreaturen	95	1.73%	9.97%	3.46%	63	7.20%
Dinosaurier & prähistorische Kreaturen	Unlock full list >	6.35%	15.69%	6.13%	97	15.60%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Spielzeugfiguren Category

Discover the most-viewed products in the Spielzeugfiguren category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
POP MART The Monsters - Have a Seat Vinyl Plush 1PC Pop Figuren Zufällige Figuren Actionfiguren Sammelfiguren und Sammler Kunstspielzeug Spielzeug Figuren Geschenk	...> Fantastische Kreaturen	POP MART	74.2K	=	11.07%	9.92%	96	6.88%
POP MART Crybaby Crying for Love Series Figures Actionfiguren Sammelfiguren Sammler Kunstspielzeug Spielzeug Figuren Geschenk 1PC	...> Actionfiguren	POP MART	45.1K	=	16.04%	10.00%	85	4.10%
Dreamworks How to Train your Dragon Wikinger und Drachen Actionfiguren-Set Ohnezahn und Hicks Spielzeug für Kinder ab 4 Jahren	...> Actionfiguren	Dreamworks Dragons	38.2K	=	18.86%	9.89%	87	6.57%
schleich 14910 Henrietta die Schildkröte ab 3 Jahren Die Schule der magischen Tiere - Spielfigur 7 x 4 x 5 cm	...> Tiere	SCHLEICH	35.3K	=	7.04%	6.73%	100	15.89%
Dreamworks How to Train your Dragon 22cm lange Basis-Drachenfigur Ohnezahn Spielzeug für Kinder ab 4 Jahren	...> Actionfiguren	Dreamworks Dragons	29.2K	=	9.83%	6.30%	64	9.10%
POP MART The Monsters - Have a Seat Vinyl Plush 1PC Pop Figuren Zufällige Figuren Actionfiguren Sammelfiguren und Sammler Kunstspielzeug Spielzeug Figuren Geschenk	...> Fantastische Kreaturen	POP MART	74.2K	=	11.07%	9.92%	96	6.88%
POP MART Crybaby Crying for Love Series Figures Actionfiguren Sammelfiguren Sammler Kunstspielzeug Spielzeug Figuren Geschenk 1PC	...> Actionfiguren	POP MART	45.1K	=	16.04%	10.00%	85	4.10%
Dreamworks How to Train your Dragon Wikinger und Drachen Actionfiguren-Set Ohnezahn und Hicks Spielzeug für Kinder ab 4 Jahren	...> Actionfiguren	Dreamworks Dragons	38.2K	=	18.86%	9.89%	87	6.57%
schleich 14910 Henrietta die Schildkröte ab 3 Jahren Die Schule der magischen Tiere - Spielfigur 7 x 4 x 5 cm	...> Tiere	SCHLEICH	35.3K	=	7.04%	6.73%	100	15.89%
Dreamworks How to Train your Dragon 22cm lange Basis-Drachenfigur Ohnezahn Spielzeug für Kinder ab 4 Jahren	...> Actionfiguren	Dreamworks Dragons	29.2K	=	9.83%	6.30%	64	9.10%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Spielzeugfiguren category on amazon.de

During July 2025, the Spielzeugfiguren category on amazon.de generated a total revenue of €9.5M.

The leading brands in this category are POP MART, SCHLEICH, and Star Wars, which stand out in terms of revenue and consumer engagement.

The top-performing product was POP MART The Monsters - Have a Seat Vinyl Plush 1PC Pop Figuren Zufällige Figuren Actionfiguren Sammelfiguren und Sammler Kunstspielzeug Spielzeug Figuren Geschenk, and it's the best-selling item in the category.