Best Selling Sport & Outdoor Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Sport & Outdoor in amazon.de for October 1, and read the full analysis below

Last updated : October 1, 2026

Top Brands on the Sport & Outdoor category

See which brands are leading the Sport & Outdoor category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Oct 2026 vs. Oct 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Backyard Discovery	10.56%	10.02pp	18.3K	199.84%	4.98%	115.25%	€1672.54	254.31%
Berg	3.92%	2.23pp	14.5K	141.27%	1.58%	115.25%	€203.74	82.08%
SPYRA	1.37%	1.36pp	9.3K	102.30%	2.62%	115.12%	€1274.06	246.33%
EVERCROSS	1.15%	1.06pp	14.2K	182.24%	0.49%	27.90%	€570.45	250.30%
NERF	2.55%	0.83pp	7K	103.48%	1.94%	114.22%	€310.17	36.81%
Backyard Discovery	10.56%	10.02pp	18.3K	199.84%	4.98%	115.25%	€1672.54	254.31%
Berg	3.92%	2.23pp	14.5K	141.27%	1.58%	115.25%	€203.74	82.08%
SPYRA	1.37%	1.36pp	9.3K	102.30%	2.62%	115.12%	€1274.06	246.33%
EVERCROSS	1.15%	1.06pp	14.2K	182.24%	0.49%	27.90%	€570.45	250.30%
NERF	2.55%	0.83pp	7K	103.48%	1.94%	114.22%	€310.17	36.81%
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Channels Breakdown & Performance

Understand where the top brands in the Sport & Outdoor category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Backyard Discovery

Berg

SPYRA

EVERCROSS

NERF

Top selling sub-categories in the Sport & Outdoor category

Explore the breakdown of sub-categories within the Sport & Outdoor category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Oct 2026 vs. Oct 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	75	2.55%	7.23%	4.01%	< 50	6.71%
Drachen	61	11.04%	2.29%	8.53%	< 50	2.36%
Boomerangs	68	9.56%	6.84%	7.71%	88	17.39%
Zubehör für Drachen	52	10.00%	0.39%	16.34%	90	0.46%
Flugzeug-Bausätze	69	14.53%	5.11%	9.97%	97	5.39%
Spielzeugfallschirm-Figuren	Unlock full list >	17.39%	3.42%	9.96%	< 50	3.36%
	98	0.18%	4.56%	5.70%	84	5.20%
	< 50	5.47%	2.22%	9.81%	79	2.16%
Schwimmringe	97	8.95%	5.68%	8.24%	94	5.73%
Schwimmnudeln	< 50	19.32%	9.68%	4.85%	96	9.76%
Tauchringe & Spielzeuge	77	9.57%	4.07%	10.95%	< 50	9.63%
Aufblasbare Wasserrutschen	Unlock full list >	5.86%	9.15%	0.68%	89	1.30%
	68	1.67%	2.31%	9.71%	89	0.79%
Aufblasbare Schwimmsitze	85	16.70%	0.71%	9.09%	100	13.59%
Swimmingpool-Flöße	Unlock full list >	19.59%	1.41%	9.66%	59	10.80%
Schwimmhilfen & Zubehör	85	7.51%	12.62%	0.16%	62	8.82%
Wasserpistolen	55	2.60%	5.78%	4.43%	80	3.81%
Wasserballons	Unlock full list >	8.06%	8.15%	8.90%	53	0.11%
	< 50	8.92%	9.88%	5.15%	69	16.37%
Bobbycars & Rutscher	91	9.99%	9.38%	8.79%	100	14.91%
Laufräder	93	19.30%	13.91%	11.60%	75	9.56%
Kinderscooter	82	7.05%	2.17%	13.51%	60	14.36%
Tretfahrzeuge	< 50	3.15%	0.83%	3.85%	73	9.69%
Dreiräder	Unlock full list >	7.50%	4.89%	9.84%	54	4.09%
	< 50	2.70%	9.86%	2.53%	72	7.78%
Schaumstoff-Blaster	82	3.67%	13.07%	2.70%	< 50	12.58%
Schaumstoffmunition	58	7.82%	9.95%	5.26%	93	9.95%
Schaumstoff-Blaster-Sets	99	6.16%	8.68%	7.12%	91	9.48%
Westen	Unlock full list >	0.59%	16.85%	0.01%	82	8.93%
	77	8.58%	4.11%	10.88%	96	4.17%
Fußball	73	8.58%	4.10%	10.90%	< 50	4.16%
	80	9.98%	8.69%	1.85%	< 50	8.72%
Spielplatzbälle	86	14.77%	2.24%	8.55%	< 50	15.51%
Kickbälle	< 50	17.64%	0.00%	9.30%	84	12.68%
Völkerbälle	Unlock full list >	9.81%	7.12%	5.50%	100	7.16%
Basketball	89	10.76%	7.03%	9.54%	99	2.12%
Kickball	76	5.08%	14.27%	7.42%	99	14.19%
Bowling	Unlock full list >	7.87%	9.46%	15.53%	< 50	9.45%
	75	2.55%	7.23%	4.01%	< 50	6.71%
Drachen	61	11.04%	2.29%	8.53%	< 50	2.36%
Boomerangs	68	9.56%	6.84%	7.71%	88	17.39%
Zubehör für Drachen	52	10.00%	0.39%	16.34%	90	0.46%
Flugzeug-Bausätze	69	14.53%	5.11%	9.97%	97	5.39%
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Top Products on the Sport & Outdoor Category

Discover the most-viewed products in the Sport & Outdoor category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Oct 2026 vs. Oct 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
SGftre Kompletter Drachen mit Griff Schnur und Zubehör leicht zu fliegen für Kinder und Erwachsene perfekt für Strand Park Familienaktivitäten im Freien (Speed Dragon Red 1)	...> Drachen	SGftre	34K	=	0.08%	0.47%	99	8.59%
Drachen Kinder Regenbogen Einleiner-Flugdrachen ab 3 Jahren - 64x75cm - inkl. 100m Drachenschnur und Streifenschwänze	...> Drachen	JOYEASE	25.7K	126.58%	9.77%	9.97%	51	9.07%
Spielzeug Pistole Spielzeug-Schaumstoff-Blaster Blaster Toy Gun Soft Foam Bullet Toy Sicherheitstraining oder Spiel für 14+	...> Schaumstoff-Blaster	DAZZTIME	25.5K	=	13.43%	9.00%	82	13.82%
PUSTEFIX Seifenblasen Set I 10 x Klassik 42ml I Bunte Rainbow Bubbles Made in Germany I Seifenblasen für Hochzeit Kindergeburtstag Standesamt Polterabend I 10 x 42 ml Vorteilspack	...> Seifenblasenmaschinen	Pustefix	25.1K	=	9.66%	17.13%	74	5.26%
ZIYOUA Fliegendes Spielzeug Party Set 12 PCS LED Licht Erstaunliches Hubschrauber- Schleuder Spielzeug Kindergeburtstag Partygeschenke Partyzubehör und Goodie Bag Stuffers	...> Drachen & Flugspielzeug	ZIYOUA	21.3K	=	4.51%	19.47%	73	1.04%
SGftre Kompletter Drachen mit Griff Schnur und Zubehör leicht zu fliegen für Kinder und Erwachsene perfekt für Strand Park Familienaktivitäten im Freien (Speed Dragon Red 1)	...> Drachen	SGftre	34K	=	0.08%	0.47%	99	8.59%
Drachen Kinder Regenbogen Einleiner-Flugdrachen ab 3 Jahren - 64x75cm - inkl. 100m Drachenschnur und Streifenschwänze	...> Drachen	JOYEASE	25.7K	126.58%	9.77%	9.97%	51	9.07%
Spielzeug Pistole Spielzeug-Schaumstoff-Blaster Blaster Toy Gun Soft Foam Bullet Toy Sicherheitstraining oder Spiel für 14+	...> Schaumstoff-Blaster	DAZZTIME	25.5K	=	13.43%	9.00%	82	13.82%
PUSTEFIX Seifenblasen Set I 10 x Klassik 42ml I Bunte Rainbow Bubbles Made in Germany I Seifenblasen für Hochzeit Kindergeburtstag Standesamt Polterabend I 10 x 42 ml Vorteilspack	...> Seifenblasenmaschinen	Pustefix	25.1K	=	9.66%	17.13%	74	5.26%
ZIYOUA Fliegendes Spielzeug Party Set 12 PCS LED Licht Erstaunliches Hubschrauber- Schleuder Spielzeug Kindergeburtstag Partygeschenke Partyzubehör und Goodie Bag Stuffers	...> Drachen & Flugspielzeug	ZIYOUA	21.3K	=	4.51%	19.47%	73	1.04%
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Top-level analysis of the Sport & Outdoor category on amazon.de

During 2026-10-01T00:00:00, the Sport & Outdoor category on amazon.de generated a total revenue of €14.4M.

The leading brands in this category are Backyard Discovery, Berg, and SPYRA, which stand out in terms of revenue and consumer engagement.

The top-performing product was SGftre Kompletter Drachen mit Griff Schnur und Zubehör leicht zu fliegen für Kinder und Erwachsene perfekt für Strand Park Familienaktivitäten im Freien (Speed Dragon Red 1), and it's the best-selling item in the category.