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Best Selling Sport & Outdoor Brands on amazon.de

Last updated : July 1, 2025

Top Brands on the Sport & Outdoor category

See which brands are leading the Sport & Outdoor category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Wickey	4.59%	3.56pp	66.6K	168.07%	5.81%	190.04%	€548.70	25.08%
Intex	5.57%	2.53pp	13.4K	41.21%	4.87%	16.34%	€383.22	24.98%
SportBob	1.66%	1.04pp	66.6K	114.52%	3.38%	139.79%	€495.99	2.58%
JOYIN	2.11%	1.03pp	39.6K	134.22%	5.53%	78.77%	€57.71	19.80%
Bestway	3.84%	0.98pp	30K	167.79%	5.67%	173.92%	€508.24	16.80%
Wickey	4.59%	3.56pp	66.6K	168.07%	5.81%	190.04%	€548.70	25.08%
Intex	5.57%	2.53pp	13.4K	41.21%	4.87%	16.34%	€383.22	24.98%
SportBob	1.66%	1.04pp	66.6K	114.52%	3.38%	139.79%	€495.99	2.58%
JOYIN	2.11%	1.03pp	39.6K	134.22%	5.53%	78.77%	€57.71	19.80%
Bestway	3.84%	0.98pp	30K	167.79%	5.67%	173.92%	€508.24	16.80%
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Channels Breakdown & Performance

Understand where the top brands in the Sport & Outdoor category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Wickey

Intex

SportBob

JOYIN

Bestway

Top selling sub-categories in the Sport & Outdoor category

Explore the breakdown of sub-categories within the Sport & Outdoor category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	0.18%	4.56%	5.70%	84	5.20%
	68	1.67%	2.31%	9.71%	89	0.79%
Aufblasbare Schwimmsitze	85	16.70%	0.71%	9.09%	100	13.59%
Swimmingpool-Flöße	Unlock full list >	19.59%	1.41%	9.66%	59	10.80%
Wasserpistolen	55	2.60%	5.78%	4.43%	80	3.81%
Planschbecken	94	4.94%	9.86%	2.20%	92	7.88%
	< 50	5.47%	2.22%	9.81%	79	2.16%
Schwimmringe	97	8.95%	5.68%	8.24%	94	5.73%
Tauchringe & Spielzeuge	77	9.57%	4.07%	10.95%	< 50	9.63%
Schwimmnudeln	< 50	19.32%	9.68%	4.85%	96	9.76%
Aufblasbare Wasserrutschen	Unlock full list >	5.86%	9.15%	0.68%	89	1.30%
Wasserballons	Unlock full list >	8.06%	8.15%	8.90%	53	0.11%
	96	5.33%	14.14%	7.54%	96	1.14%
Sandspielzeug	53	10.00%	8.24%	3.02%	55	8.27%
Sandboxen	60	11.93%	4.67%	7.52%	94	18.41%
Wasserstraßen	Unlock full list >	5.36%	0.88%	13.96%	56	3.74%
	100	0.37%	17.14%	0.21%	52	8.66%
Klettergeräte & Schaukeln	< 50	7.28%	9.08%	2.23%	88	11.68%
Freistehende Rutschen	99	9.32%	4.34%	8.19%	91	5.76%
Zubehör & Teile	Unlock full list >	17.74%	0.08%	9.32%	< 50	0.01%
	88	10.00%	0.52%	16.16%	88	8.34%
Seifenblasenmaschinen	100	4.39%	7.14%	2.03%	96	6.32%
Seifenblasenflüssigkeit	Unlock full list >	11.73%	4.85%	7.43%	< 50	4.93%
	77	8.58%	4.11%	10.88%	96	4.17%
Basketball	89	10.76%	7.03%	9.54%	99	2.12%
	80	9.98%	8.69%	1.85%	< 50	8.72%
Spielplatzbälle	86	14.77%	2.24%	8.55%	< 50	15.51%
Kickbälle	< 50	17.64%	0.00%	9.30%	84	12.68%
Völkerbälle	Unlock full list >	9.81%	7.12%	5.50%	100	7.16%
Fußball	73	8.58%	4.10%	10.90%	< 50	4.16%
Golf	60	9.92%	2.27%	13.69%	94	2.33%
Bowling	Unlock full list >	7.87%	9.46%	15.53%	< 50	9.45%
	98	0.18%	4.56%	5.70%	84	5.20%
	68	1.67%	2.31%	9.71%	89	0.79%
Aufblasbare Schwimmsitze	85	16.70%	0.71%	9.09%	100	13.59%
Swimmingpool-Flöße	Unlock full list >	19.59%	1.41%	9.66%	59	10.80%
Wasserpistolen	55	2.60%	5.78%	4.43%	80	3.81%
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Top Products on the Sport & Outdoor Category

Discover the most-viewed products in the Sport & Outdoor category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Intex 57444NP - Aufblasbarer Play Center Dinosaurier Vinyl Mehrfarbig 249x191x109 cm	...> Planschbecken	Intex	129K	450.97%	8.54%	3.92%	95	1.00%
Bestway 54005 Aufblasbarer durchsichtiger Familienpool 201 x 150 x 51 cm - Grün	...> Planschbecken	Bestway	108.6K	220.91%	8.57%	2.20%	77	3.89%
Wasserpistole Elektrisch für Kinder Erwachsene Elektrische Wasserpistole mit Automatische Wasseraufnahme 8m Reichweite 2 Schießen Modi 450ML Kapazität Sommer Spielzeug for Pool Strand (Schwarz)	...> Wasserpistolen	IERAKOR	95K	=	14.82%	1.45%	90	18.55%
SpyraThree™ elektrische Wasserspritzpistole automatisches Aufladen 3 Spielmodi LED-Schuss- & Batterieanzeige 15m Reichweite Premium-Sommerspielzeug (blau)	...> Wasserpistolen	SPYRA	93.7K	111.51%	9.98%	10.00%	93	6.91%
Bestway Luftmatratze Designer Fashion Lounge 161 x 84 cm sortiert	...> Aufblasbare Schwimmsitze	Bestway	84.4K	309.36%	6.57%	5.42%	< 50	13.03%
Intex 57444NP - Aufblasbarer Play Center Dinosaurier Vinyl Mehrfarbig 249x191x109 cm	...> Planschbecken	Intex	129K	450.97%	8.54%	3.92%	95	1.00%
Bestway 54005 Aufblasbarer durchsichtiger Familienpool 201 x 150 x 51 cm - Grün	...> Planschbecken	Bestway	108.6K	220.91%	8.57%	2.20%	77	3.89%
Wasserpistole Elektrisch für Kinder Erwachsene Elektrische Wasserpistole mit Automatische Wasseraufnahme 8m Reichweite 2 Schießen Modi 450ML Kapazität Sommer Spielzeug for Pool Strand (Schwarz)	...> Wasserpistolen	IERAKOR	95K	=	14.82%	1.45%	90	18.55%
SpyraThree™ elektrische Wasserspritzpistole automatisches Aufladen 3 Spielmodi LED-Schuss- & Batterieanzeige 15m Reichweite Premium-Sommerspielzeug (blau)	...> Wasserpistolen	SPYRA	93.7K	111.51%	9.98%	10.00%	93	6.91%
Bestway Luftmatratze Designer Fashion Lounge 161 x 84 cm sortiert	...> Aufblasbare Schwimmsitze	Bestway	84.4K	309.36%	6.57%	5.42%	< 50	13.03%
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Top-level analysis of the Sport & Outdoor category on amazon.de

During July 2025, the Sport & Outdoor category on amazon.de generated a total revenue of €46.3M.

The leading brands in this category are Wickey, Intex, and SportBob, which stand out in terms of revenue and consumer engagement.

The top-performing product was Intex 57444NP - Aufblasbarer Play Center Dinosaurier Vinyl Mehrfarbig 249x191x109 cm, and it's the best-selling item in the category.