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Best Selling Fan-Shop Brands on amazon.de

Last updated : July 1, 2025

Top Brands on the Fan-Shop category

See which brands are leading the Fan-Shop category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
New Era	25.98%	7.77pp	332.7K	20.84%	3.54%	60.53%	€23.48	8.48%
'47	5.68%	3.99pp	117K	20.10%	0.74%	51.97%	€0.23	7.72%
Taste Hero	2.67%	2.60pp	212.1K	16.87%	3.02%	9.81%	€20.75	4.95%
PUMA	6.08%	1.80pp	227K	16.10%	1.23%	17.55%	€4.57	5.44%
MERCEDES AMG PETRONAS	1.88%	1.52pp	189.2K	13.16%	1.85%	48.04%	€2.79	5.33%
New Era	25.98%	7.77pp	332.7K	20.84%	3.54%	60.53%	€23.48	8.48%
'47	5.68%	3.99pp	117K	20.10%	0.74%	51.97%	€0.23	7.72%
Taste Hero	2.67%	2.60pp	212.1K	16.87%	3.02%	9.81%	€20.75	4.95%
PUMA	6.08%	1.80pp	227K	16.10%	1.23%	17.55%	€4.57	5.44%
MERCEDES AMG PETRONAS	1.88%	1.52pp	189.2K	13.16%	1.85%	48.04%	€2.79	5.33%
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Channels Breakdown & Performance

Understand where the top brands in the Fan-Shop category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

New Era

'47

Taste Hero

PUMA

MERCEDES AMG PETRONAS

Top selling sub-categories in the Fan-Shop category

Explore the breakdown of sub-categories within the Fan-Shop category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	10.75%	7.03%	9.54%	83	6.99%
	93	7.33%	8.42%	8.67%	58	0.70%
Mützen & Hüte	51	10.54%	1.86%	8.69%	57	1.94%
Schals	< 50	16.12%	4.20%	10.00%	69	4.14%
Armbänder	99	7.42%	2.03%	14.05%	74	2.09%
Socken	100	9.75%	2.25%	19.75%	56	6.96%
Sonnenbrillen	Unlock full list >	9.98%	0.00%	16.86%	100	0.07%
T-Shirts	< 50	8.29%	7.68%	13.99%	73	3.62%
	68	7.20%	10.37%	11.19%	99	1.73%
Herren-Trikots	Unlock full list >	16.26%	6.85%	6.44%	70	6.94%
Jacken	98	15.61%	4.50%	10.00%	70	4.45%
Hoodies & Sweatshirts	Unlock full list >	9.12%	5.11%	16.85%	61	5.29%
	86	9.63%	3.84%	11.31%	100	9.57%
	< 50	12.90%	3.88%	7.87%	66	3.96%
Tassen & Gläser	72	6.67%	16.05%	5.81%	< 50	15.96%
Schüsseln	Unlock full list >	1.77%	15.35%	1.11%	88	10.35%
	< 50	9.68%	3.65%	11.62%	74	3.70%
Lampen	Unlock full list >	0.53%	7.62%	14.06%	56	7.54%
	97	15.74%	4.42%	10.00%	< 50	6.47%
Drucke & Poster	Unlock full list >	5.89%	13.08%	8.54%	66	12.99%
	96	18.61%	2.63%	9.88%	95	9.11%
Überwurfdecken	Unlock full list >	2.54%	18.75%	3.48%	77	4.97%
Dekoration	Unlock full list >	9.97%	0.33%	17.29%	< 50	7.94%
	86	6.97%	9.45%	4.99%	< 50	16.29%
Fußball-Ausrüstung	97	2.85%	7.90%	9.08%	94	7.87%
	51	0.65%	16.78%	0.06%	89	16.87%
Football-Bälle	Unlock full list >	4.19%	3.19%	9.94%	55	3.13%
	92	6.20%	8.66%	7.09%	84	9.50%
Hockeypucks	Unlock full list >	6.71%	1.25%	9.62%	77	1.19%
	92	18.17%	0.40%	9.41%	98	12.16%
Schlüsselketten	< 50	17.69%	3.23%	5.73%	72	8.25%
Wimpel	68	14.82%	5.57%	7.09%	99	5.65%
Helme	Unlock full list >	11.92%	6.48%	9.72%	59	3.10%
	77	0.06%	9.99%	4.84%	< 50	9.98%
Rucksäcke	73	2.60%	9.69%	6.59%	< 50	9.68%
Brieftaschen	Unlock full list >	11.84%	18.41%	1.19%	79	18.50%
	100	10.75%	7.03%	9.54%	83	6.99%
	93	7.33%	8.42%	8.67%	58	0.70%
Mützen & Hüte	51	10.54%	1.86%	8.69%	57	1.94%
Schals	< 50	16.12%	4.20%	10.00%	69	4.14%
Armbänder	99	7.42%	2.03%	14.05%	74	2.09%
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Top Products on the Fan-Shop Category

Discover the most-viewed products in the Fan-Shop category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Taste Hero Flaschenaufsatz für Bier Das Original 1er Set \| Macht Jede Bierflasche zum Zapfhahn \| Für Glas- und PET-Flaschen spülmaschinengeeignet	...> Küche & Esszimmer	Taste Hero	61.1K	=	15.27%	9.60%	66	9.85%
New Era Kids Cap Adjustables - NY Yankees - Hot Pink-White	...> Hüte, Kappen & Mützen	New Era	25.4K	54.29%	6.86%	0.46%	58	8.65%
Zelaro Henkelpokal in Gold \| Pokal mit Gravur Wunschtext – Trophäe in 5 Größen \| Pokal Fußball \| Fussball Pokal Kinder - 13 cm inkl. Marmorsockel	...> Fan-Shop	Zelaro	12.2K	=	1.22%	1.21%	93	19.35%
New Era 9Forty Cap - Flawless New York Yankees Navy	...> Mützen & Hüte	New Era	11.3K	77.21%	9.99%	2.87%	99	7.33%
New Era New York Yankees MLB League Essential Stone 9Twenty Casual Classics Cap - One-Size	...> Hüte, Kappen & Mützen	New Era	9.9K	=	6.31%	9.95%	50	16.91%
Taste Hero Flaschenaufsatz für Bier Das Original 1er Set \| Macht Jede Bierflasche zum Zapfhahn \| Für Glas- und PET-Flaschen spülmaschinengeeignet	...> Küche & Esszimmer	Taste Hero	61.1K	=	15.27%	9.60%	66	9.85%
New Era Kids Cap Adjustables - NY Yankees - Hot Pink-White	...> Hüte, Kappen & Mützen	New Era	25.4K	54.29%	6.86%	0.46%	58	8.65%
Zelaro Henkelpokal in Gold \| Pokal mit Gravur Wunschtext – Trophäe in 5 Größen \| Pokal Fußball \| Fussball Pokal Kinder - 13 cm inkl. Marmorsockel	...> Fan-Shop	Zelaro	12.2K	=	1.22%	1.21%	93	19.35%
New Era 9Forty Cap - Flawless New York Yankees Navy	...> Mützen & Hüte	New Era	11.3K	77.21%	9.99%	2.87%	99	7.33%
New Era New York Yankees MLB League Essential Stone 9Twenty Casual Classics Cap - One-Size	...> Hüte, Kappen & Mützen	New Era	9.9K	=	6.31%	9.95%	50	16.91%
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Top-level analysis of the Fan-Shop category on amazon.de

During July 2025, the Fan-Shop category on amazon.de generated a total revenue of €1.1M.

The leading brands in this category are New Era, '47, and Taste Hero, which stand out in terms of revenue and consumer engagement.

The top-performing product was Taste Hero Flaschenaufsatz für Bier Das Original 1er Set | Macht Jede Bierflasche zum Zapfhahn | Für Glas- und PET-Flaschen spülmaschinengeeignet, and it's the best-selling item in the category.