Best Selling Auto e Moto Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Auto e Moto in amazon.it for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Auto e Moto category

See which brands are leading the Auto e Moto category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
DREAME	3.89%	3.87pp	926.9K	433049.07%	0.94%	77.74%	€400.80	55.42%
ECOVACS	1.12%	1.12pp	759.9K	218605.95%	0.93%	53.43%	€398.16	15.78%
dé	1.00%	0.86pp	614.9K	399247.63%	0.94%	75.31%	€398.13	54.76%
Thule	1.18%	0.79pp	503.6K	58401.97%	0.48%	42.51%	€128.27	16.82%
Generico	1.26%	0.67pp	221.6K	115756.10%	0.71%	21.16%	€301.79	47.45%
DREAME	3.89%	3.87pp	926.9K	433049.07%	0.94%	77.74%	€400.80	55.42%
ECOVACS	1.12%	1.12pp	759.9K	218605.95%	0.93%	53.43%	€398.16	15.78%
dé	1.00%	0.86pp	614.9K	399247.63%	0.94%	75.31%	€398.13	54.76%
Thule	1.18%	0.79pp	503.6K	58401.97%	0.48%	42.51%	€128.27	16.82%
Generico	1.26%	0.67pp	221.6K	115756.10%	0.71%	21.16%	€301.79	47.45%
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Channels Breakdown & Performance

Understand where the top brands in the Auto e Moto category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

DREAME

ECOVACS

dé

Thule

Generico

Top selling sub-categories in the Auto e Moto category

Explore the breakdown of sub-categories within the Auto e Moto category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	9.79%	8.61%	9.80%	98	2.66%
	100	18.76%	10.18%	9.47%	93	9.30%
Lampadine	57	13.24%	18.06%	6.93%	62	2.93%
Blocchi illuminazione e componenti	78	15.19%	19.19%	9.93%	94	5.14%
Luci di avviso e di emergenza	53	6.26%	10.19%	4.54%	55	15.51%
Barre luminose	79	8.89%	7.51%	6.09%	100	18.39%
Kit di conversione fanali anteriori e posteriori	Unlock full list >	8.37%	10.00%	4.38%	52	10.00%
	< 50	9.55%	4.48%	5.01%	52	6.23%
Filtri olio	87	4.47%	12.52%	8.72%	68	0.86%
Filtri aria	95	5.61%	9.03%	1.03%	92	8.79%
Filtri carburante	68	9.22%	7.44%	6.75%	88	4.69%
Kit di servizio	Unlock full list >	7.77%	16.17%	3.90%	99	3.36%
	79	9.51%	10.00%	18.55%	75	4.13%
Spazzole di ricambio	53	9.38%	9.88%	18.56%	58	6.66%
Tergicristalli parabrezza	60	17.44%	16.92%	9.69%	82	3.83%
Motorini tergicristalli	100	19.67%	11.68%	9.14%	95	1.97%
Pompe lavavetri	97	9.88%	7.84%	15.82%	99	1.87%
Ugelli per tergicristalli	Unlock full list >	3.48%	9.72%	1.71%	56	8.22%
	98	19.47%	11.87%	9.09%	99	1.83%
Pomelli leva cambio	< 50	1.51%	6.25%	7.21%	< 50	9.92%
Volanti e mozzi per volante	97	6.13%	9.27%	0.30%	99	0.92%
Supporti	65	10.51%	5.36%	5.56%	60	5.34%
Parti e accessori per sedili	97	6.06%	2.82%	0.39%	100	8.53%
Braccioli, parti e accessori	Unlock full list >	7.09%	9.33%	5.06%	75	9.41%
	96	3.54%	8.52%	8.17%	98	9.63%
Fasce decorative e protettive	82	1.10%	4.81%	6.98%	96	9.95%
Ammortizzatori cofano posteriore	90	9.81%	7.58%	9.35%	71	15.63%
Stemmi e decorazioni per auto	58	8.34%	16.79%	4.27%	81	3.75%
Supporti per targhe	95	9.82%	8.67%	9.99%	100	2.52%
Specchietti laterali e parti di cambio	Unlock full list >	3.16%	8.10%	8.01%	55	9.70%
	97	1.54%	5.39%	4.56%	100	5.30%
	97	4.07%	16.33%	5.56%	94	2.92%
Attrezzature per il lavaggio	52	2.11%	9.77%	6.30%	90	4.65%
Lucidanti, antigraffio e cere	100	0.23%	8.00%	13.65%	83	7.92%
Detergenti	80	4.51%	9.28%	7.57%	< 50	2.89%
Pellicole protettive per vernici e accessori	87	8.22%	9.96%	3.67%	67	6.52%
Convertitori di ruggine e mangiaruggine	Unlock full list >	6.15%	2.93%	0.27%	74	8.48%
	99	7.13%	9.67%	1.36%	99	0.69%
Detergenti lavavetri	59	9.71%	9.96%	17.28%	65	3.06%
Lucidanti per pulizia finestrini	79	18.72%	15.66%	9.48%	55	3.03%
Rivestimenti idrorepellenti	Unlock full list >	18.96%	0.97%	9.56%	82	0.90%
	92	5.31%	0.68%	2.13%	100	10.54%
Cura parti in plastica	98	10.67%	5.51%	5.65%	99	5.19%
Aspirapolvere	80	2.87%	7.50%	4.10%	57	9.75%
Detergenti per pelle	Unlock full list >	9.94%	8.95%	1.12%	75	8.97%
	< 50	0.57%	7.98%	2.15%	68	16.17%
Detergenti cerchioni	95	9.99%	8.94%	13.30%	97	11.60%
Spazzole cerchioni	Unlock full list >	15.03%	6.72%	9.94%	92	5.23%
Stucchi, adesivi e sigillanti	Unlock full list >	9.97%	9.69%	14.46%	98	0.79%
	99	7.41%	9.76%	1.90%	100	7.46%
Deodoranti per auto	60	9.98%	9.65%	14.22%	82	0.61%
	73	16.11%	10.62%	8.08%	< 50	0.62%
Avviatori di emergenza	91	9.87%	2.63%	13.17%	99	9.19%
Kit di pronto soccorso	100	16.04%	18.33%	9.86%	96	4.66%
Giacche e gilet alta visibilità	60	18.03%	16.33%	9.60%	< 50	3.46%
Estintori	69	18.19%	13.11%	8.75%	64	0.93%
Triangoli di segnalazione	Unlock full list >	10.61%	19.22%	5.61%	94	5.15%
	94	3.75%	0.09%	3.24%	100	9.54%
Tappetini abitacolo	98	0.51%	6.66%	3.34%	96	17.61%
Tappetini antiscivolo	95	2.52%	4.14%	5.82%	81	6.58%
Tappetini per bagagliaio	Unlock full list >	5.40%	1.97%	1.31%	60	8.90%
	71	7.65%	12.98%	9.43%	89	8.53%
Finestrini laterali	97	9.19%	5.97%	19.90%	98	5.47%
Parabrezza	Unlock full list >	8.39%	9.70%	17.02%	94	8.06%
Taniche carburante	Unlock full list >	4.32%	1.76%	8.43%	51	9.23%
	86	1.53%	5.40%	4.54%	98	19.03%
	77	16.46%	10.95%	8.21%	54	0.35%
Oli motore per auto	97	19.34%	13.74%	9.06%	100	1.74%
Oli motore per moto	69	9.32%	9.91%	7.13%	< 50	4.44%
Oli per cambio	< 50	8.15%	16.59%	4.15%	68	3.63%
Oli idraulici	Unlock full list >	8.57%	10.00%	4.59%	59	3.85%
	87	3.59%	2.94%	8.19%	90	8.47%
Additivi per sistemi di alimentazione	< 50	0.91%	6.22%	5.70%	55	9.98%
Additivi per oli	< 50	0.58%	3.35%	2.14%	< 50	16.15%
Additivi per sistemi di raffreddamento	Unlock full list >	4.69%	8.55%	2.20%	68	9.22%
	79	2.98%	10.82%	0.19%	83	0.45%
Silenziatore freni	Unlock full list >	1.57%	9.98%	3.60%	100	9.98%
	< 50	8.53%	6.29%	4.47%	57	6.07%
Liquidi freni	< 50	8.03%	3.10%	4.07%	66	7.71%
Acqua distillata	Unlock full list >	2.97%	7.55%	7.01%	76	4.52%
	100	2.98%	4.08%	10.00%	51	4.03%
Detergenti freni	52	0.90%	6.21%	5.71%	< 50	6.14%
Detergenti e sgrassanti motore	< 50	5.68%	13.49%	8.15%	98	13.40%
Detergenti carburatore	Unlock full list >	7.49%	9.79%	2.06%	97	7.38%
	89	2.48%	5.80%	5.76%	92	19.57%
	< 50	4.78%	2.02%	8.64%	< 50	9.36%
Caschi	98	2.37%	7.22%	7.64%	86	9.82%
Guanti	81	2.26%	3.96%	7.59%	85	7.92%
Copricapi	90	7.30%	0.01%	9.35%	93	9.52%
Giacche	91	0.36%	4.12%	3.17%	100	17.41%
Protezioni	Unlock full list >	0.01%	5.58%	6.33%	93	6.73%
	96	8.11%	5.65%	3.40%	100	6.67%
Protezione antifurto	70	18.07%	12.51%	8.72%	< 50	0.85%
Teli per moto	52	9.66%	18.21%	5.08%	76	4.59%
Decalcomanie, adesivi e magneti	88	3.98%	8.16%	3.00%	68	3.55%
Lubrificanti	100	5.60%	9.02%	1.04%	100	1.65%
Fogli protettivi e teloni	Unlock full list >	9.54%	4.46%	5.00%	74	6.25%
	96	2.60%	5.89%	5.92%	94	19.38%
Specchietti laterali e accessori	< 50	9.92%	9.00%	11.12%	72	1.72%
Cavalletti	94	4.95%	1.89%	8.69%	77	8.93%
Supporti per targhe	83	6.95%	9.60%	1.04%	62	0.37%
Parabrezza e deflettori	< 50	4.37%	1.70%	8.50%	52	16.54%
Coperture e protezioni	Unlock full list >	0.60%	4.31%	3.44%	64	17.73%
	99	1.83%	2.31%	0.88%	98	14.57%
Batterie	Unlock full list >	7.32%	9.16%	14.15%	93	10.77%
	97	5.22%	10.37%	8.78%	99	9.26%
Indicatori	79	2.67%	7.56%	7.79%	95	9.78%
Fari	64	8.45%	4.50%	17.19%	< 50	7.90%
Luci	Unlock full list >	0.73%	4.42%	3.60%	< 50	17.92%
	99	9.79%	8.61%	9.80%	98	2.66%
	100	18.76%	10.18%	9.47%	93	9.30%
Lampadine	57	13.24%	18.06%	6.93%	62	2.93%
Blocchi illuminazione e componenti	78	15.19%	19.19%	9.93%	94	5.14%
Luci di avviso e di emergenza	53	6.26%	10.19%	4.54%	55	15.51%
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Top Products on the Auto e Moto Category

Discover the most-viewed products in the Auto e Moto category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
DREAME L40s Pro Ultra Robot Aspirapolvere Auto-pulizia moci Aspirazione 19.000 Pa Spazzola antigroviglio Estensione Moci e Spazzola Laterale per Angoli evita oltre 180 oggetti Controllo Vocale	...> Aspirapolvere	DREAME	178K	=	14.88%	1.42%	71	8.44%
DREAME L40 Ultra AE Robot Aspirapolvere Lavapavimenti Aspirazione 19.000 Pa Auto-Pulizia dei Moci con Acqua Calda a 75°C Diverse Spazzole e Moci Flessibili Svuotamento Automatico	...> Aspirapolvere	DREAME	177.6K	=	10.76%	1.74%	< 50	2.34%
DREAME L10s Ultra Gen 3 Kit Robot Aspirapolvere e Lavapavimenti Aspirazione da 25.000 Pa Spazzola Laterale e Moci Estensibili Stazione di Pulizia Automatica All-in-One Controllo Vocale e tramite App	...> Aspirapolvere	DREAME	176.7K	=	5.91%	1.93%	78	8.67%
ECOVACS X11 OMNICYCLONE Robot Aspirapolvere Lavapavimenti BLAST e 19.500 Pa Boost di Potenza Ultrarapido OZMO ROLLER 2.0 Altezza Massima di Salita di 4 cm Rullo Esteso Svuotamento Automatico	...> Aspirapolvere	ECOVACS	111.4K	=	5.78%	1.49%	94	2.47%
DREAME Aqua10 Ultra Roller Complete Robot Aspirapolvere Autopulizia Rullo Supera Ostacoli da 8cm Auto-Svuotamento Aspirazione 30.000 Pa Evita Oltre 240 Oggetti Controllo Vocale Intelligente	...> Aspirapolvere	DREAME	101.3K	=	6.22%	8.17%	100	8.94%
DREAME L40s Pro Ultra Robot Aspirapolvere Auto-pulizia moci Aspirazione 19.000 Pa Spazzola antigroviglio Estensione Moci e Spazzola Laterale per Angoli evita oltre 180 oggetti Controllo Vocale	...> Aspirapolvere	DREAME	178K	=	14.88%	1.42%	71	8.44%
DREAME L40 Ultra AE Robot Aspirapolvere Lavapavimenti Aspirazione 19.000 Pa Auto-Pulizia dei Moci con Acqua Calda a 75°C Diverse Spazzole e Moci Flessibili Svuotamento Automatico	...> Aspirapolvere	DREAME	177.6K	=	10.76%	1.74%	< 50	2.34%
DREAME L10s Ultra Gen 3 Kit Robot Aspirapolvere e Lavapavimenti Aspirazione da 25.000 Pa Spazzola Laterale e Moci Estensibili Stazione di Pulizia Automatica All-in-One Controllo Vocale e tramite App	...> Aspirapolvere	DREAME	176.7K	=	5.91%	1.93%	78	8.67%
ECOVACS X11 OMNICYCLONE Robot Aspirapolvere Lavapavimenti BLAST e 19.500 Pa Boost di Potenza Ultrarapido OZMO ROLLER 2.0 Altezza Massima di Salita di 4 cm Rullo Esteso Svuotamento Automatico	...> Aspirapolvere	ECOVACS	111.4K	=	5.78%	1.49%	94	2.47%
DREAME Aqua10 Ultra Roller Complete Robot Aspirapolvere Autopulizia Rullo Supera Ostacoli da 8cm Auto-Svuotamento Aspirazione 30.000 Pa Evita Oltre 240 Oggetti Controllo Vocale Intelligente	...> Aspirapolvere	DREAME	101.3K	=	6.22%	8.17%	100	8.94%
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Top-level analysis of the Auto e Moto category on amazon.it

During 2026-04-01T00:00:00, the Auto e Moto category on amazon.it generated a total revenue of €89.4M.

The leading brands in this category are DREAME, ECOVACS, and dé, which stand out in terms of revenue and consumer engagement.

The top-performing product was DREAME L40s Pro Ultra Robot Aspirapolvere Auto-pulizia moci Aspirazione 19.000 Pa Spazzola antigroviglio Estensione Moci e Spazzola Laterale per Angoli evita oltre 180 oggetti Controllo Vocale, and it's the best-selling item in the category.