Best Selling Fragranze e profumi Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Fragranze e profumi in amazon.it for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Fragranze e profumi category

See which brands are leading the Fragranze e profumi category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Calvin Klein	2.68%	2.31pp	215.6K	440.63%	4.69%	236.20%	€33.98	21.80%
Afnan	2.80%	2.16pp	67.5K	422.32%	4.37%	104.13%	€9.33	21.50%
Mugler	2.73%	1.85pp	139.2K	427.45%	2.56%	154.76%	€28.46	13.71%
GUESS	2.02%	1.53pp	60.4K	85.75%	3.88%	193.19%	€32.71	0.89%
Issey Miyake	1.49%	1.25pp	118.1K	82.56%	4.30%	181.79%	€20.21	15.24%
Calvin Klein	2.68%	2.31pp	215.6K	440.63%	4.69%	236.20%	€33.98	21.80%
Afnan	2.80%	2.16pp	67.5K	422.32%	4.37%	104.13%	€9.33	21.50%
Mugler	2.73%	1.85pp	139.2K	427.45%	2.56%	154.76%	€28.46	13.71%
GUESS	2.02%	1.53pp	60.4K	85.75%	3.88%	193.19%	€32.71	0.89%
Issey Miyake	1.49%	1.25pp	118.1K	82.56%	4.30%	181.79%	€20.21	15.24%
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Channels Breakdown & Performance

Understand where the top brands in the Fragranze e profumi category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Calvin Klein

Afnan

Mugler

GUESS

Issey Miyake

Top selling sub-categories in the Fragranze e profumi category

Explore the breakdown of sub-categories within the Fragranze e profumi category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	14.79%	16.48%	7.59%	< 50	7.24%
Eau de Parfum	92	10.00%	8.63%	13.51%	100	0.06%
Eau de Toilette	80	11.15%	16.66%	9.93%	58	7.16%
Spray idratanti per il corpo	83	7.46%	9.23%	14.47%	79	10.46%
Estratto di profumo	96	17.47%	13.81%	8.54%	100	8.26%
Acqua di Colonia	Unlock full list >	13.95%	19.55%	9.99%	75	5.81%
Oli essenziali	< 50	0.48%	3.98%	6.00%	51	10.00%
	97	13.63%	5.46%	10.00%	100	5.97%
Eau de Toilette	53	13.82%	5.62%	9.99%	77	9.96%
Eau de Parfum	60	7.64%	9.33%	14.91%	65	10.03%
Acqua di Colonia	99	16.67%	8.22%	9.79%	97	9.68%
Estratto di profumo	100	6.39%	8.59%	12.09%	94	12.80%
Set	Unlock full list >	11.02%	3.16%	9.92%	56	7.21%
	94	10.00%	9.56%	13.69%	78	0.20%
Profumi, deodoranti e diffusori d'aroma per la casa	69	8.27%	5.90%	3.81%	88	6.45%
Candele	Unlock full list >	2.35%	10.08%	0.39%	< 50	13.94%
Bambini	Unlock full list >	11.97%	19.36%	9.99%	94	5.90%
	< 50	14.79%	16.48%	7.59%	< 50	7.24%
Eau de Parfum	92	10.00%	8.63%	13.51%	100	0.06%
Eau de Toilette	80	11.15%	16.66%	9.93%	58	7.16%
Spray idratanti per il corpo	83	7.46%	9.23%	14.47%	79	10.46%
Estratto di profumo	96	17.47%	13.81%	8.54%	100	8.26%
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Top Products on the Fragranze e profumi Category

Discover the most-viewed products in the Fragranze e profumi category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Afnan Supremacy Collector's Edition Eau de Parfum da uomo profumo di lusso con note intense di Oud bergamotto muschio e ambra lunga durata esclusivo ed elegante perfetto per le occasioni	...> Eau de Parfum	Afnan	68.9K	=	6.42%	7.99%	< 50	3.05%
Khamrah per Lattafa Eau de parfum 100 ml	...> Eau de Parfum	Naysah	49.8K	=	10.00%	9.97%	69	2.36%
Irth Eau De Parfum 100ml	...> Eau de Parfum	Nabeel	40.6K	=	7.71%	1.47%	67	4.57%
Guess Seductive Noir Eau de Toilette Profumo Uomo Fougère Orientale Speziato Fragranza Sensuale Persistente	...> Eau de Toilette	GUESS	34.5K	=	19.98%	3.94%	81	9.64%
NIVEA SUN Eau de Toilette 30 ml Profumo donna e uomo unisex ispirato alla fragranza della crema solare NIVEA SUN Acqua profumata con note fresche e agrumate Con cofanetto ideale come idea regalo	...> Eau de Toilette	NIVEA	32.2K	=	9.57%	3.24%	< 50	3.98%
Afnan Supremacy Collector's Edition Eau de Parfum da uomo profumo di lusso con note intense di Oud bergamotto muschio e ambra lunga durata esclusivo ed elegante perfetto per le occasioni	...> Eau de Parfum	Afnan	68.9K	=	6.42%	7.99%	< 50	3.05%
Khamrah per Lattafa Eau de parfum 100 ml	...> Eau de Parfum	Naysah	49.8K	=	10.00%	9.97%	69	2.36%
Irth Eau De Parfum 100ml	...> Eau de Parfum	Nabeel	40.6K	=	7.71%	1.47%	67	4.57%
Guess Seductive Noir Eau de Toilette Profumo Uomo Fougère Orientale Speziato Fragranza Sensuale Persistente	...> Eau de Toilette	GUESS	34.5K	=	19.98%	3.94%	81	9.64%
NIVEA SUN Eau de Toilette 30 ml Profumo donna e uomo unisex ispirato alla fragranza della crema solare NIVEA SUN Acqua profumata con note fresche e agrumate Con cofanetto ideale come idea regalo	...> Eau de Toilette	NIVEA	32.2K	=	9.57%	3.24%	< 50	3.98%
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Top-level analysis of the Fragranze e profumi category on amazon.it

During 2026-04-01T00:00:00, the Fragranze e profumi category on amazon.it generated a total revenue of €12.8M.

The leading brands in this category are Calvin Klein, Afnan, and Mugler, which stand out in terms of revenue and consumer engagement.

The top-performing product was Afnan Supremacy Collector's Edition Eau de Parfum da uomo profumo di lusso con note intense di Oud bergamotto muschio e ambra lunga durata esclusivo ed elegante perfetto per le occasioni, and it's the best-selling item in the category.