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Best Selling Fragranze e profumi Brands on amazon.it

Last updated : July 1, 2025

Top Brands on the Fragranze e profumi category

See which brands are leading the Fragranze e profumi category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Lattafa	4.30%	3.05pp	283.1K	76.07%	4.19%	166.20%	€29.50	6.12%
BOSS	2.98%	1.60pp	22.4K	50.80%	4.15%	165.70%	€29.49	5.17%
Mugler	1.63%	1.13pp	274.2K	72.83%	3.25%	153.96%	€28.84	5.80%
Davidoff	3.04%	1.13pp	229.1K	68.92%	0.90%	161.04%	€14.77	4.57%
ATYAB AL MARSHOUD	1.30%	1.09pp	98.6K	16.55%	2.11%	104.18%	€27.47	4.42%
Lattafa	4.30%	3.05pp	283.1K	76.07%	4.19%	166.20%	€29.50	6.12%
BOSS	2.98%	1.60pp	22.4K	50.80%	4.15%	165.70%	€29.49	5.17%
Mugler	1.63%	1.13pp	274.2K	72.83%	3.25%	153.96%	€28.84	5.80%
Davidoff	3.04%	1.13pp	229.1K	68.92%	0.90%	161.04%	€14.77	4.57%
ATYAB AL MARSHOUD	1.30%	1.09pp	98.6K	16.55%	2.11%	104.18%	€27.47	4.42%
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Channels Breakdown & Performance

Understand where the top brands in the Fragranze e profumi category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Lattafa

BOSS

Mugler

Davidoff

ATYAB AL MARSHOUD

Top selling sub-categories in the Fragranze e profumi category

Explore the breakdown of sub-categories within the Fragranze e profumi category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	14.79%	16.48%	7.59%	< 50	7.24%
Eau de Parfum	92	10.00%	8.63%	13.51%	100	0.06%
Eau de Toilette	80	11.15%	16.66%	9.93%	58	7.16%
Spray idratanti per il corpo	83	7.46%	9.23%	14.47%	79	10.46%
Acqua di Colonia	51	13.95%	19.55%	9.99%	75	5.81%
Oli profumati	Unlock full list >	9.83%	7.64%	16.36%	55	2.31%
	97	13.63%	5.46%	10.00%	100	5.97%
Eau de Toilette	53	13.82%	5.62%	9.99%	77	9.96%
Eau de Parfum	60	7.64%	9.33%	14.91%	65	10.03%
Acqua di Colonia	99	16.67%	8.22%	9.79%	97	9.68%
Estratto di profumo	100	6.39%	8.59%	12.09%	94	12.80%
Set	Unlock full list >	11.02%	3.16%	9.92%	56	7.21%
Oli essenziali	< 50	0.48%	3.98%	6.00%	51	10.00%
	94	10.00%	9.56%	13.69%	78	0.20%
Profumi, deodoranti e diffusori d'aroma per la casa	69	8.27%	5.90%	3.81%	88	6.45%
Candele	Unlock full list >	2.35%	10.08%	0.39%	< 50	13.94%
Bambini	Unlock full list >	11.97%	19.36%	9.99%	94	5.90%
	< 50	14.79%	16.48%	7.59%	< 50	7.24%
Eau de Parfum	92	10.00%	8.63%	13.51%	100	0.06%
Eau de Toilette	80	11.15%	16.66%	9.93%	58	7.16%
Spray idratanti per il corpo	83	7.46%	9.23%	14.47%	79	10.46%
Acqua di Colonia	51	13.95%	19.55%	9.99%	75	5.81%
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Top Products on the Fragranze e profumi Category

Discover the most-viewed products in the Fragranze e profumi category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Hawaiian Tropic Aloha Coco Spray Profumato 250 ml	...> Spray idratanti per il corpo	HAWAIIAN Tropic	59.8K	=	2.19%	6.59%	58	6.43%
La Roche-Posay Anthelios Gel Crema Solare Tocco Secco SPF50+ Per Pelli Miste a Tendenza Acneica Protezione Solare e Prevenzione dalle Macchie Pigmentarie Con Mexoryl 400 e Airlicium 50 ml	...> Estratto di profumo	La Roche-Posay	40.7K	249.27%	7.40%	2.62%	98	7.46%
Armaf Club de Nuit Intense Man Eau de Toilette (uomo) 105 ml	...> Eau de Toilette	ARMAF	35.5K	31.25%	0.42%	10.00%	100	17.64%
Spray Khamrah 100ml	...> Eau de Parfum	Lattafa	28.8K	91.17%	7.22%	9.78%	84	15.28%
Davidoff Cool Water Intense Man Eau de Parfum 125ml	...> Eau de Parfum	Davidoff	25.7K	50.16%	1.06%	7.76%	100	6.47%
Hawaiian Tropic Aloha Coco Spray Profumato 250 ml	...> Spray idratanti per il corpo	HAWAIIAN Tropic	59.8K	=	2.19%	6.59%	58	6.43%
La Roche-Posay Anthelios Gel Crema Solare Tocco Secco SPF50+ Per Pelli Miste a Tendenza Acneica Protezione Solare e Prevenzione dalle Macchie Pigmentarie Con Mexoryl 400 e Airlicium 50 ml	...> Estratto di profumo	La Roche-Posay	40.7K	249.27%	7.40%	2.62%	98	7.46%
Armaf Club de Nuit Intense Man Eau de Toilette (uomo) 105 ml	...> Eau de Toilette	ARMAF	35.5K	31.25%	0.42%	10.00%	100	17.64%
Spray Khamrah 100ml	...> Eau de Parfum	Lattafa	28.8K	91.17%	7.22%	9.78%	84	15.28%
Davidoff Cool Water Intense Man Eau de Parfum 125ml	...> Eau de Parfum	Davidoff	25.7K	50.16%	1.06%	7.76%	100	6.47%
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Top-level analysis of the Fragranze e profumi category on amazon.it

During July 2025, the Fragranze e profumi category on amazon.it generated a total revenue of €8.1M.

The leading brands in this category are Lattafa, BOSS, and Mugler, which stand out in terms of revenue and consumer engagement.

The top-performing product was Hawaiian Tropic Aloha Coco Spray Profumato 250 ml, and it's the best-selling item in the category.