Best Selling Fragranze e profumi Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Fragranze e profumi in amazon.it for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Fragranze e profumi category

See which brands are leading the Fragranze e profumi category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Afnan	2.48%	2.01pp	215.8K	576.57%	3.76%	11.46%	€45.97	13.85%
Calvin Klein	3.57%	1.34pp	175.3K	566.28%	0.64%	11.41%	€38.09	3.62%
Azzaro	2.19%	1.19pp	215.8K	509.73%	0.07%	0.89%	€30.84	1.62%
Prada	1.63%	1.05pp	88.8K	477.15%	1.78%	11.43%	€43.38	3.22%
L'Erbolario	1.25%	0.98pp	208K	557.01%	0.16%	1.91%	€26.90	13.36%
Afnan	2.48%	2.01pp	215.8K	576.57%	3.76%	11.46%	€45.97	13.85%
Calvin Klein	3.57%	1.34pp	175.3K	566.28%	0.64%	11.41%	€38.09	3.62%
Azzaro	2.19%	1.19pp	215.8K	509.73%	0.07%	0.89%	€30.84	1.62%
Prada	1.63%	1.05pp	88.8K	477.15%	1.78%	11.43%	€43.38	3.22%
L'Erbolario	1.25%	0.98pp	208K	557.01%	0.16%	1.91%	€26.90	13.36%
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Channels Breakdown & Performance

Understand where the top brands in the Fragranze e profumi category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Afnan

Calvin Klein

Azzaro

Prada

L'Erbolario

Top selling sub-categories in the Fragranze e profumi category

Explore the breakdown of sub-categories within the Fragranze e profumi category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	14.79%	16.48%	7.59%	< 50	7.24%
Eau de Parfum	92	10.00%	8.63%	13.51%	100	0.06%
Eau de Toilette	80	11.15%	16.66%	9.93%	58	7.16%
Spray idratanti per il corpo	83	7.46%	9.23%	14.47%	79	10.46%
Acqua di Colonia	51	13.95%	19.55%	9.99%	75	5.81%
Set	Unlock full list >	9.38%	10.00%	19.24%	77	4.72%
	97	13.63%	5.46%	10.00%	100	5.97%
Eau de Toilette	53	13.82%	5.62%	9.99%	77	9.96%
Eau de Parfum	60	7.64%	9.33%	14.91%	65	10.03%
Estratto di profumo	100	6.39%	8.59%	12.09%	94	12.80%
Acqua di Colonia	99	16.67%	8.22%	9.79%	97	9.68%
Set	Unlock full list >	11.02%	3.16%	9.92%	56	7.21%
Oli essenziali	< 50	0.48%	3.98%	6.00%	51	10.00%
	94	10.00%	9.56%	13.69%	78	0.20%
Profumi, deodoranti e diffusori d'aroma per la casa	69	8.27%	5.90%	3.81%	88	6.45%
Candele	Unlock full list >	2.35%	10.08%	0.39%	< 50	13.94%
Bambini	Unlock full list >	11.97%	19.36%	9.99%	94	5.90%
	< 50	14.79%	16.48%	7.59%	< 50	7.24%
Eau de Parfum	92	10.00%	8.63%	13.51%	100	0.06%
Eau de Toilette	80	11.15%	16.66%	9.93%	58	7.16%
Spray idratanti per il corpo	83	7.46%	9.23%	14.47%	79	10.46%
Acqua di Colonia	51	13.95%	19.55%	9.99%	75	5.81%
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Top Products on the Fragranze e profumi Category

Discover the most-viewed products in the Fragranze e profumi category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Afnan Supremacy Collector's Edition Eau de Parfum da uomo profumo di lusso con note intense di Oud bergamotto muschio e ambra lunga durata esclusivo ed elegante perfetto per le occasioni	...> Eau de Parfum	Afnan	55.3K	=	6.42%	7.99%	< 50	3.05%
Chanson d'Eau Les Eaux du Monde Coconut Profumo Spray Corpo e Capelli Donna Profumo ambrato legnoso 75 ml	...> Fragranze e profumi	Chanson D'Eau	54.6K	=	4.37%	10.78%	< 50	9.85%
Khamrah per Lattafa Eau de parfum 100 ml	...> Eau de Parfum	Naysah	48.4K	=	10.00%	9.97%	69	2.36%
Calvin Klein CK One Eau De Toilette 100ml	...> Eau de Toilette	Calvin Klein	47.5K	1.00%	8.04%	6.93%	83	13.94%
Armaf Infinity - Profumo da uomo spray eau de parfum 105 ml	...> Eau de Parfum	ARMAF	43.1K	=	9.70%	3.40%	99	14.11%
Afnan Supremacy Collector's Edition Eau de Parfum da uomo profumo di lusso con note intense di Oud bergamotto muschio e ambra lunga durata esclusivo ed elegante perfetto per le occasioni	...> Eau de Parfum	Afnan	55.3K	=	6.42%	7.99%	< 50	3.05%
Chanson d'Eau Les Eaux du Monde Coconut Profumo Spray Corpo e Capelli Donna Profumo ambrato legnoso 75 ml	...> Fragranze e profumi	Chanson D'Eau	54.6K	=	4.37%	10.78%	< 50	9.85%
Khamrah per Lattafa Eau de parfum 100 ml	...> Eau de Parfum	Naysah	48.4K	=	10.00%	9.97%	69	2.36%
Calvin Klein CK One Eau De Toilette 100ml	...> Eau de Toilette	Calvin Klein	47.5K	1.00%	8.04%	6.93%	83	13.94%
Armaf Infinity - Profumo da uomo spray eau de parfum 105 ml	...> Eau de Parfum	ARMAF	43.1K	=	9.70%	3.40%	99	14.11%
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Top-level analysis of the Fragranze e profumi category on amazon.it

During 2026-08-01T00:00:00, the Fragranze e profumi category on amazon.it generated a total revenue of €15.1M.

The leading brands in this category are Afnan, Calvin Klein, and Azzaro, which stand out in terms of revenue and consumer engagement.

The top-performing product was Afnan Supremacy Collector's Edition Eau de Parfum da uomo profumo di lusso con note intense di Oud bergamotto muschio e ambra lunga durata esclusivo ed elegante perfetto per le occasioni, and it's the best-selling item in the category.