Best Selling Trucco Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Trucco in amazon.it for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Trucco category

See which brands are leading the Trucco category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
L'Oreal Paris	6.26%	2.13pp	684.3K	71.21%	11.19%	44.56%	€12.12	15.69%
VICHY	2.06%	1.94pp	407K	34.49%	4.07%	24.53%	€6.63	1.87%
Phomemo	2.85%	1.76pp	630.5K	70.33%	10.47%	8.39%	€5.70	9.14%
INKin	1.35%	1.07pp	527.3K	27.20%	1.13%	23.40%	€10.65	13.09%
Erborian	1.37%	0.75pp	684K	71.12%	2.25%	10.41%	€7.95	6.76%
L'Oreal Paris	6.26%	2.13pp	684.3K	71.21%	11.19%	44.56%	€12.12	15.69%
VICHY	2.06%	1.94pp	407K	34.49%	4.07%	24.53%	€6.63	1.87%
Phomemo	2.85%	1.76pp	630.5K	70.33%	10.47%	8.39%	€5.70	9.14%
INKin	1.35%	1.07pp	527.3K	27.20%	1.13%	23.40%	€10.65	13.09%
Erborian	1.37%	0.75pp	684K	71.12%	2.25%	10.41%	€7.95	6.76%
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Channels Breakdown & Performance

Understand where the top brands in the Trucco category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

L'Oreal Paris

VICHY

Phomemo

INKin

Erborian

Top selling sub-categories in the Trucco category

Explore the breakdown of sub-categories within the Trucco category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	81	8.56%	9.77%	17.55%	59	7.57%
Mascara	86	14.43%	16.85%	9.94%	89	7.08%
Eyeliner	< 50	14.13%	19.73%	9.98%	< 50	5.71%
Colori e matite per sopracciglia	97	16.99%	17.38%	9.75%	96	4.10%
Trattamenti ciglia	< 50	8.69%	9.82%	17.97%	62	7.19%
Correttori	Unlock full list >	9.88%	9.40%	10.55%	73	9.73%
	73	10.71%	2.89%	9.89%	68	9.95%
Fondotinta	94	8.48%	13.86%	9.59%	100	8.24%
Correttori e trucco neutralizzante	100	6.47%	8.65%	12.27%	99	12.62%
Fissatori trucco	55	9.83%	7.66%	16.31%	< 50	15.45%
Fard	84	11.20%	3.31%	9.93%	63	7.14%
Cipria	Unlock full list >	14.00%	5.79%	9.99%	71	5.78%
	91	5.54%	10.71%	8.88%	100	9.17%
Rossetti	96	19.87%	14.52%	9.24%	81	2.28%
Lucidalabbra	86	6.61%	9.47%	13.20%	98	0.18%
Matite per labbra	99	14.29%	8.89%	7.39%	90	2.06%
Pennarelli da labbra e rossetti liquidi	Unlock full list >	17.24%	14.04%	8.46%	50	0.24%
	97	0.71%	5.34%	6.76%	100	9.98%
Acqua struccante	58	2.15%	14.88%	1.44%	< 50	14.97%
Oli struccanti	85	1.31%	15.93%	0.69%	100	9.79%
Latte struccante	88	6.60%	9.65%	6.71%	< 50	9.64%
Creme struccanti	91	5.14%	9.20%	7.90%	99	9.06%
Schiume struccanti	Unlock full list >	2.84%	18.30%	3.86%	70	18.21%
	50	9.31%	6.23%	19.56%	74	5.00%
Accessori per tatuaggi	< 50	17.11%	11.58%	8.42%	< 50	0.14%
Tatuaggi temporanei	52	11.49%	19.87%	6.08%	< 50	4.45%
Body Paint	96	6.14%	14.39%	2.76%	82	2.19%
Glitter per il corpo	80	8.76%	17.25%	4.53%	95	4.03%
Henné	Unlock full list >	9.86%	8.80%	10.42%	95	2.22%
	81	8.56%	9.77%	17.55%	59	7.57%
Mascara	86	14.43%	16.85%	9.94%	89	7.08%
Eyeliner	< 50	14.13%	19.73%	9.98%	< 50	5.71%
Colori e matite per sopracciglia	97	16.99%	17.38%	9.75%	96	4.10%
Trattamenti ciglia	< 50	8.69%	9.82%	17.97%	62	7.19%
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Top Products on the Trucco Category

Discover the most-viewed products in the Trucco category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
NYX Professional Makeup Blush in Polvere Per un Look Fresco e Colorato Arricchito con Burro di Mango Mandorle e Karitè Sfumabile Buttermelt Tonalità: Blush for the Butta 5 g	...> Fissatori trucco	NYX PROFESSIONAL MAKEUP	42K	=	1.97%	8.76%	76	9.89%
Maybelline New York Correttore Multi-Uso Idratante e con Coprenza Modulabile Imperfezioni e Occhiaie Coperte Con Bacche di Goji e Haloxyl Cancella Età Tonalità: 01 Light 6 8 ml	...> Correttori	Maybelline New York	40.6K	38.63%	17.91%	5.76%	83	8.03%
Maybelline New York Mascara Volumizzante Adatto a Occhi Sensibili Ciglia Incurvate e Volumizzate Lunga Tenuta Resistente a Sbavature e Sudore Colore: Black Body Mascara Lash Sensational 9 75ml	...> Mascara	Maybelline New York	39.6K	=	6.86%	6.65%	68	9.82%
Essence Cosmetics Line N' Stain Tattoo Lip Liner Lunga Durata Definizione Effetto Colorante Colore Intenso 2.5 ml	...> Pennarelli da labbra e rossetti liquidi	essence	36.6K	=	8.03%	9.94%	95	5.13%
Dermocura Uovo Di Pasqua Della Bellezza Ragazza 11 Sorprese Cosmetiche Premium Marchi Top Inclusi Garnier Douglas Rimmel Trucchi Make Up Pasqualone Cosmetica Beauty Cosmetici (Ragazza)	...> Set di trucchi	DERMOCURA	35.7K	=	6.62%	9.75%	< 50	12.72%
NYX Professional Makeup Blush in Polvere Per un Look Fresco e Colorato Arricchito con Burro di Mango Mandorle e Karitè Sfumabile Buttermelt Tonalità: Blush for the Butta 5 g	...> Fissatori trucco	NYX PROFESSIONAL MAKEUP	42K	=	1.97%	8.76%	76	9.89%
Maybelline New York Correttore Multi-Uso Idratante e con Coprenza Modulabile Imperfezioni e Occhiaie Coperte Con Bacche di Goji e Haloxyl Cancella Età Tonalità: 01 Light 6 8 ml	...> Correttori	Maybelline New York	40.6K	38.63%	17.91%	5.76%	83	8.03%
Maybelline New York Mascara Volumizzante Adatto a Occhi Sensibili Ciglia Incurvate e Volumizzate Lunga Tenuta Resistente a Sbavature e Sudore Colore: Black Body Mascara Lash Sensational 9 75ml	...> Mascara	Maybelline New York	39.6K	=	6.86%	6.65%	68	9.82%
Essence Cosmetics Line N' Stain Tattoo Lip Liner Lunga Durata Definizione Effetto Colorante Colore Intenso 2.5 ml	...> Pennarelli da labbra e rossetti liquidi	essence	36.6K	=	8.03%	9.94%	95	5.13%
Dermocura Uovo Di Pasqua Della Bellezza Ragazza 11 Sorprese Cosmetiche Premium Marchi Top Inclusi Garnier Douglas Rimmel Trucchi Make Up Pasqualone Cosmetica Beauty Cosmetici (Ragazza)	...> Set di trucchi	DERMOCURA	35.7K	=	6.62%	9.75%	< 50	12.72%
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Top-level analysis of the Trucco category on amazon.it

During 2026-04-01T00:00:00, the Trucco category on amazon.it generated a total revenue of €14.8M.

The leading brands in this category are L'Oreal Paris, VICHY, and Phomemo, which stand out in terms of revenue and consumer engagement.

The top-performing product was NYX Professional Makeup Blush in Polvere Per un Look Fresco e Colorato Arricchito con Burro di Mango Mandorle e Karitè Sfumabile Buttermelt Tonalità: Blush for the Butta 5 g, and it's the best-selling item in the category.