Best Selling Casa e cucina Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Casa e cucina in amazon.it for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Casa e cucina category

See which brands are leading the Casa e cucina category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Olimpia Splendid	2.18%	1.22pp	1.8M	192.21%	1.80%	8.42%	€450.16	8.35%
VASAGLE	1.82%	0.98pp	1.2M	129.24%	1.74%	3.21%	€362.46	8.02%
SONGMICS	2.33%	0.84pp	1.2M	120.96%	1.61%	4.91%	€202.19	5.01%
DREAME	2.41%	0.53pp	1.7M	143.75%	0.09%	7.34%	€403.19	6.59%
Rowenta	2.46%	0.48pp	962.8K	56.59%	0.93%	5.51%	€287.81	6.55%
Olimpia Splendid	2.18%	1.22pp	1.8M	192.21%	1.80%	8.42%	€450.16	8.35%
VASAGLE	1.82%	0.98pp	1.2M	129.24%	1.74%	3.21%	€362.46	8.02%
SONGMICS	2.33%	0.84pp	1.2M	120.96%	1.61%	4.91%	€202.19	5.01%
DREAME	2.41%	0.53pp	1.7M	143.75%	0.09%	7.34%	€403.19	6.59%
Rowenta	2.46%	0.48pp	962.8K	56.59%	0.93%	5.51%	€287.81	6.55%
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Channels Breakdown & Performance

Understand where the top brands in the Casa e cucina category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Olimpia Splendid

VASAGLE

SONGMICS

DREAME

Rowenta

Top selling sub-categories in the Casa e cucina category

Explore the breakdown of sub-categories within the Casa e cucina category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	6.66%	0.52%	9.20%	98	8.85%
	73	6.62%	9.48%	0.48%	91	8.15%
Adesivi	96	1.34%	8.90%	1.36%	82	2.05%
Forniture per feste	76	4.56%	9.27%	7.59%	< 50	2.85%
Utensili per il taglio	100	5.06%	8.75%	1.75%	92	9.06%
Carta per applicazioni artistiche	95	14.44%	9.02%	7.44%	80	1.94%
Filato	Unlock full list >	5.79%	1.22%	8.96%	69	9.17%
	58	6.38%	3.25%	0.10%	< 50	8.32%
Assortimento articoli di gioielleria	< 50	8.43%	3.45%	4.32%	< 50	7.32%
Spaghi e fili per perline	100	0.89%	4.96%	6.86%	93	7.24%
Componenti gioielli	< 50	3.38%	11.27%	0.54%	< 50	0.10%
Kit per lavorazione perline	69	5.82%	14.03%	2.52%	88	9.99%
Fili metallici	Unlock full list >	8.79%	9.86%	18.33%	82	6.86%
	< 50	12.51%	18.08%	9.99%	66	6.53%
Articoli di merceria	77	18.08%	9.54%	8.52%	54	9.44%
Rifiniture e abbellimenti	99	6.74%	3.72%	0.68%	100	8.06%
Strumenti	< 50	9.11%	7.24%	6.33%	< 50	4.95%
Macchine da cucire	< 50	2.36%	10.10%	0.38%	< 50	1.04%
Fili e gomitoli	Unlock full list >	8.52%	13.90%	9.60%	100	8.23%
	63	4.25%	2.44%	0.82%	84	8.71%
Supporti per il disegno	99	0.35%	5.83%	6.09%	98	10.00%
Accessori per disegno e scrittura	71	2.24%	1.97%	0.49%	67	14.07%
Set per disegno artistico	71	1.87%	4.25%	7.39%	< 50	7.74%
Scatole luminose	99	0.10%	7.41%	6.69%	88	3.37%
Manichini	Unlock full list >	7.18%	4.33%	1.46%	< 50	7.68%
	91	0.05%	3.75%	3.60%	95	13.73%
Decorazioni	< 50	17.24%	8.75%	9.72%	62	3.95%
Bomboniere	96	5.58%	7.99%	0.35%	100	8.27%
Copricapo, occhiali e accessori per feste	99	7.81%	3.38%	15.35%	99	9.62%
Tovaglie e accessori	< 50	4.42%	9.30%	2.60%	73	7.66%
Giochi di lancio	Unlock full list >	3.82%	9.64%	1.32%	94	8.40%
	74	7.95%	5.54%	9.94%	100	5.11%
	85	3.74%	8.74%	8.25%	89	9.59%
Spray profumati per la stanza	80	4.55%	1.46%	8.78%	58	9.59%
Accessori per la profumazione della casa	61	3.51%	0.38%	3.49%	55	9.60%
Incenso	64	1.66%	2.44%	6.92%	< 50	3.72%
Portaincenso	99	6.06%	8.31%	0.35%	83	9.14%
Sacchetti profumati	Unlock full list >	0.79%	4.47%	3.66%	65	17.99%
	95	12.18%	6.35%	9.76%	< 50	3.33%
Cornici foto	99	6.71%	3.68%	0.63%	98	8.08%
Album foto	80	5.16%	10.10%	2.03%	< 50	7.97%
Bacheche	100	7.52%	9.65%	11.93%	80	2.25%
Portafoto con clip	92	17.42%	3.40%	9.96%	98	8.00%
Accessori per album foto	Unlock full list >	0.69%	6.44%	3.55%	66	4.28%
	82	1.71%	6.30%	4.62%	96	6.22%
Tendine	< 50	9.47%	7.97%	9.79%	93	10.09%
Tende classiche e drappeggi	< 50	7.81%	5.33%	9.91%	85	4.78%
Pellicola per finestre	Unlock full list >	12.40%	3.45%	8.06%	98	3.52%
	< 50	2.05%	4.75%	5.19%	< 50	19.79%
Sticker decorativi	70	1.51%	2.45%	9.52%	50	0.64%
Decorazioni da appendere	61	0.78%	4.33%	6.74%	84	1.66%
Porta ombrelli	77	6.62%	8.68%	1.19%	52	10.24%
Sculture	60	9.25%	4.20%	4.83%	66	6.52%
Scatole decorative	Unlock full list >	6.37%	1.78%	15.09%	96	4.43%
	96	3.87%	0.43%	12.27%	81	2.64%
Candele	94	9.94%	9.77%	15.07%	96	1.28%
Accessori per candele	97	1.72%	5.16%	5.44%	100	5.53%
Portacandele	Unlock full list >	1.75%	2.33%	6.98%	60	3.64%
	82	2.34%	1.80%	4.58%	59	9.84%
	< 50	7.88%	9.89%	2.88%	< 50	6.96%
Sedie e Sgabelli	< 50	9.83%	9.90%	16.33%	< 50	2.28%
Scrivanie e postazioni di lavoro	93	16.79%	17.58%	9.78%	77	4.22%
Accessori	93	8.34%	13.71%	9.57%	100	8.29%
Mobiletti e credenze	68	3.81%	11.77%	8.49%	88	0.29%
Piattaforme e supporti	Unlock full list >	8.22%	0.77%	9.54%	100	8.34%
	70	5.83%	2.52%	0.73%	89	8.67%
Materassi e basi letto	98	6.77%	9.54%	0.73%	99	8.03%
Letti, strutture e basi	93	8.27%	5.90%	3.81%	96	6.45%
Comodini	96	12.84%	7.52%	6.75%	83	3.27%
Armadi	78	2.34%	10.08%	0.39%	94	13.94%
Toelette	Unlock full list >	15.68%	10.20%	7.93%	95	0.95%
	< 50	1.80%	5.27%	4.88%	57	19.43%
Librerie	71	7.93%	3.60%	15.69%	76	16.55%
Sedie	64	6.09%	9.47%	7.18%	95	9.46%
Tavoli e tavolini	100	2.77%	10.57%	0.00%	97	0.65%
Divani	74	7.39%	4.62%	1.86%	70	7.48%
Poltrone sacco, coperture e imbottiture	Unlock full list >	5.59%	0.82%	17.94%	78	0.75%
	78	0.59%	5.21%	6.69%	54	9.98%
Appendiabiti	70	4.63%	1.35%	8.91%	74	9.72%
Appendiabiti a parete	66	3.69%	0.73%	0.82%	86	12.35%
Panche contenitore	100	1.35%	8.91%	1.36%	92	15.17%
Set arredo ingresso	100	5.17%	1.67%	1.62%	96	9.01%
Mobiletti	Unlock full list >	6.16%	0.82%	11.64%	59	12.48%
	59	3.92%	2.31%	7.80%	81	17.30%
Mobiletti e armadietti	68	4.26%	2.43%	8.45%	63	8.71%
Sgabelli	74	2.06%	5.48%	5.22%	< 50	19.82%
Mobiletti con lavabo	< 50	1.97%	4.84%	5.24%	< 50	5.86%
Set arredo bagno	Unlock full list >	4.16%	0.41%	2.81%	100	9.41%
	98	6.78%	3.90%	9.61%	61	2.67%
	< 50	11.33%	6.30%	19.58%	76	7.13%
Sacchetti salvaspazio	< 50	4.34%	0.17%	1.36%	< 50	11.62%
Grucce e appendini	64	16.65%	17.92%	7.80%	86	9.98%
Portascarpe	< 50	9.31%	5.68%	8.25%	85	5.72%
Organizer per cassetti	89	0.02%	4.56%	6.34%	92	10.00%
Stand appendiabiti	Unlock full list >	4.83%	7.46%	1.42%	77	7.01%
	90	7.83%	9.88%	2.77%	72	2.07%
Sistemi di contenitori per raccolta differenziata	99	14.45%	16.82%	7.45%	99	7.09%
Pattumiere da cucina	89	9.77%	8.62%	9.49%	68	11.97%
Sacchetti piccoli spazzatura	89	8.78%	10.00%	5.21%	99	5.63%
Secchi per riciclaggio da interni	55	9.46%	7.88%	7.79%	< 50	4.01%
Secchi della spazzatura da esterni	Unlock full list >	9.88%	9.39%	10.57%	100	2.11%
	86	8.61%	3.79%	17.53%	98	5.77%
Stendibiancheria	57	9.51%	10.00%	6.50%	81	19.02%
Fili stendibiancheria	96	0.92%	6.16%	6.03%	81	4.55%
Ceste per la biancheria	90	9.89%	9.86%	7.73%	96	18.09%
Sacchi da biancheria	83	16.77%	11.45%	14.06%	60	9.02%
Secchi per la biancheria	Unlock full list >	11.82%	17.16%	3.48%	73	9.75%
	92	5.99%	1.44%	14.67%	74	4.17%
Contenitori con coperchio	100	12.75%	4.68%	10.00%	93	10.00%
Scatole	< 50	8.62%	6.54%	10.00%	79	6.89%
Cestini per la carta	85	16.64%	11.32%	14.19%	62	8.99%
Cestini portaoggetti	88	9.99%	2.27%	9.82%	85	7.66%
Contenitori senza coperchio	Unlock full list >	5.85%	8.24%	11.05%	< 50	13.86%
	86	6.08%	14.32%	2.72%	89	9.71%
Mensole da muro	< 50	9.32%	0.77%	7.79%	57	2.37%
Unità di mensole	< 50	6.63%	9.48%	0.49%	62	0.16%
Mensole da angolo	100	16.06%	7.66%	9.86%	97	9.76%
Cassettiere	98	14.32%	8.91%	7.40%	96	2.04%
Mensole a cubo da parete	Unlock full list >	4.57%	15.50%	6.30%	100	2.23%
	100	19.64%	14.25%	11.27%	94	9.62%
	< 50	8.36%	9.69%	16.93%	< 50	8.14%
Frullatori	73	8.75%	10.00%	5.13%	< 50	4.38%
Robot da cucina	99	9.98%	9.69%	8.24%	98	16.68%
Mixer da cucina	Unlock full list >	14.20%	19.81%	9.98%	96	5.67%
	100	19.71%	11.08%	9.28%	95	2.38%
Accessori per macchine sottovuoto	< 50	8.25%	0.80%	9.55%	< 50	9.69%
Parti e accessori per elettrodomestici per preparazioni specifiche	88	5.76%	13.34%	8.29%	100	0.51%
Accessori per friggitrici	< 50	2.01%	9.79%	6.25%	63	9.78%
Accessori per forni a microonde	87	3.29%	8.25%	8.06%	84	9.67%
Accessori per Robot da cucina	Unlock full list >	11.09%	3.22%	9.92%	91	7.19%
	91	5.65%	1.33%	8.92%	72	9.14%
Gasatori d'acqua	87	3.79%	0.04%	3.20%	84	9.53%
Fornetti elettrici	94	9.62%	8.28%	9.67%	100	10.94%
Macchine del gelato	< 50	9.73%	9.97%	7.14%	74	19.56%
Cuociriso	< 50	9.75%	9.96%	7.19%	72	19.43%
Fornellini elettrici	Unlock full list >	7.73%	12.86%	0.02%	95	8.88%
	69	7.31%	9.10%	2.28%	89	11.74%
Bilance digitali	95	15.90%	1.33%	8.88%	63	14.38%
Bilance meccaniche	Unlock full list >	8.39%	6.61%	6.52%	99	6.65%
	96	5.94%	8.23%	0.17%	80	8.92%
Friggitrici ad aria	< 50	7.83%	8.89%	12.71%	70	2.79%
Friggitrici	Unlock full list >	3.69%	3.56%	9.97%	99	3.50%
	99	6.66%	0.52%	9.20%	98	8.85%
	73	6.62%	9.48%	0.48%	91	8.15%
Adesivi	96	1.34%	8.90%	1.36%	82	2.05%
Forniture per feste	76	4.56%	9.27%	7.59%	< 50	2.85%
Utensili per il taglio	100	5.06%	8.75%	1.75%	92	9.06%
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Top Products on the Casa e cucina Category

Discover the most-viewed products in the Casa e cucina category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Rowenta Silence Extreme Ventilatore a Piantana VU5640	...> Ventilatori a piantana	Rowenta	331.5K	347.36%	5.13%	4.19%	89	7.82%
Olimpia Splendid Unico Easy S2 HP Climatizzatore a Pompa di Calore Senza Unità Esterna Potenza 2 0 kW Classe A Raffrescamento Riscaldamento Deumidificazione Ventilazione Display Touchscreen	...> Condizionatori a parete	Olimpia Splendid	309.6K	=	0.62%	11.13%	86	10.79%
Olimpia Splendid - 02666 Dolceclima Aira 12 S NW Climatizzatore portatile 12000 BTU/h max Classe Energetica A 2.9kW Natural Gas R290 Wifi Integrato	...> Condizionatori portatili	Olimpia Splendid	267.6K	=	4.36%	6.00%	61	6.89%
Olimpia Splendid Dolceclima 14 HP Wifi Climatizzatore Portatile 14.000 BTU / h Classe A Potenza 3 5 kW Funzioni Raffrescamento Deumidificazione e Ventilazione Wifi Integrato	...> Condizionatori portatili	Olimpia Splendid	230.6K	=	7.60%	0.28%	100	1.66%
dreame H12 Pro FlexReach Aspirapolvere Lavapavimenti Design Piatto a 180°	...> Scope elettriche	DREAME	211.8K	=	9.86%	10.00%	< 50	3.60%
Rowenta Silence Extreme Ventilatore a Piantana VU5640	...> Ventilatori a piantana	Rowenta	331.5K	347.36%	5.13%	4.19%	89	7.82%
Olimpia Splendid Unico Easy S2 HP Climatizzatore a Pompa di Calore Senza Unità Esterna Potenza 2 0 kW Classe A Raffrescamento Riscaldamento Deumidificazione Ventilazione Display Touchscreen	...> Condizionatori a parete	Olimpia Splendid	309.6K	=	0.62%	11.13%	86	10.79%
Olimpia Splendid - 02666 Dolceclima Aira 12 S NW Climatizzatore portatile 12000 BTU/h max Classe Energetica A 2.9kW Natural Gas R290 Wifi Integrato	...> Condizionatori portatili	Olimpia Splendid	267.6K	=	4.36%	6.00%	61	6.89%
Olimpia Splendid Dolceclima 14 HP Wifi Climatizzatore Portatile 14.000 BTU / h Classe A Potenza 3 5 kW Funzioni Raffrescamento Deumidificazione e Ventilazione Wifi Integrato	...> Condizionatori portatili	Olimpia Splendid	230.6K	=	7.60%	0.28%	100	1.66%
dreame H12 Pro FlexReach Aspirapolvere Lavapavimenti Design Piatto a 180°	...> Scope elettriche	DREAME	211.8K	=	9.86%	10.00%	< 50	3.60%
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Top-level analysis of the Casa e cucina category on amazon.it

During 2026-09-01T00:00:00, the Casa e cucina category on amazon.it generated a total revenue of €666M.

The leading brands in this category are Olimpia Splendid, VASAGLE, and SONGMICS, which stand out in terms of revenue and consumer engagement.

The top-performing product was Rowenta Silence Extreme Ventilatore a Piantana VU5640, and it's the best-selling item in the category.