Best Selling Cellulari e accessori Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Cellulari e accessori in amazon.it for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Cellulari e accessori category

See which brands are leading the Cellulari e accessori category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
SAMSUNG	18.14%	5.46pp	3.9M	35.88%	2.27%	1.71%	€483.12	1.63%
Xiaomi	9.31%	4.04pp	3.9M	17.17%	2.25%	1.21%	€364.22	0.85%
Google	5.78%	3.20pp	2.1M	35.85%	0.39%	1.20%	€434.15	0.44%
Amazon Renewed	2.20%	1.32pp	3.8M	25.39%	2.10%	0.43%	€474.99	1.39%
Motorola	4.17%	1.19pp	3.5M	31.92%	2.05%	1.68%	€429.85	0.40%
SAMSUNG	18.14%	5.46pp	3.9M	35.88%	2.27%	1.71%	€483.12	1.63%
Xiaomi	9.31%	4.04pp	3.9M	17.17%	2.25%	1.21%	€364.22	0.85%
Google	5.78%	3.20pp	2.1M	35.85%	0.39%	1.20%	€434.15	0.44%
Amazon Renewed	2.20%	1.32pp	3.8M	25.39%	2.10%	0.43%	€474.99	1.39%
Motorola	4.17%	1.19pp	3.5M	31.92%	2.05%	1.68%	€429.85	0.40%
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Channels Breakdown & Performance

Understand where the top brands in the Cellulari e accessori category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

SAMSUNG

Xiaomi

Google

Amazon Renewed

Motorola

Top selling sub-categories in the Cellulari e accessori category

Explore the breakdown of sub-categories within the Cellulari e accessori category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	3.46%	6.44%	3.29%	60	4.96%
	93	1.64%	5.03%	5.65%	75	2.64%
Set di cover e accessori	< 50	6.93%	8.56%	8.54%	98	1.02%
Custodie basic	97	4.39%	3.04%	9.93%	94	2.98%
Custodie a tracolla e cordini	70	9.00%	5.53%	16.36%	< 50	5.45%
Custodie pieghevoli	64	8.13%	8.13%	13.52%	96	3.32%
Calzini per cellulare	Unlock full list >	6.72%	9.52%	0.64%	< 50	0.01%
	96	4.28%	9.34%	7.46%	95	9.32%
Protezioni per lo schermo	100	8.87%	9.87%	5.05%	96	16.18%
Parti di ricambio	67	9.52%	10.00%	6.52%	< 50	19.06%
Protezioni per obiettivi	77	5.40%	9.09%	0.71%	99	9.11%
Kit di riparazione	100	9.98%	1.52%	14.78%	78	8.77%
Strumenti e accessori per le SIM	Unlock full list >	9.63%	2.96%	19.38%	88	6.56%
	84	7.90%	9.43%	3.26%	97	13.20%
Caricabatterie da muro	98	8.99%	14.20%	1.07%	84	9.22%
Caricabatterie portatile	80	9.94%	2.23%	9.81%	95	9.89%
Caricabatterie a induzione	97	4.39%	0.69%	2.56%	100	9.34%
Caricabatterie da auto	56	3.85%	8.67%	8.44%	< 50	9.95%
Caricabatterie wireless da auto	Unlock full list >	13.34%	4.26%	7.70%	< 50	4.34%
	70	9.56%	6.83%	18.27%	89	3.90%
Cinturini di ricambio	78	17.72%	9.20%	9.65%	94	9.50%
Proteggi schermo e pellicole	56	9.98%	8.36%	14.35%	79	0.71%
Cavi	97	6.68%	11.95%	9.21%	84	8.85%
Stazioni di ricarica	< 50	8.93%	5.42%	18.84%	< 50	6.41%
Cover morbide	Unlock full list >	15.45%	15.81%	7.85%	100	7.51%
	100	1.39%	5.93%	4.86%	67	6.01%
Alloggiamenti	85	0.45%	9.40%	3.17%	98	13.07%
Kit	Unlock full list >	3.74%	8.55%	3.12%	67	7.33%
Cellulari e Smartphone	Unlock full list >	10.65%	5.67%	19.71%	< 50	6.82%
	< 50	3.46%	6.44%	3.29%	60	4.96%
	93	1.64%	5.03%	5.65%	75	2.64%
Set di cover e accessori	< 50	6.93%	8.56%	8.54%	98	1.02%
Custodie basic	97	4.39%	3.04%	9.93%	94	2.98%
Custodie a tracolla e cordini	70	9.00%	5.53%	16.36%	< 50	5.45%
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Top Products on the Cellulari e accessori Category

Discover the most-viewed products in the Cellulari e accessori category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
INIU Power Bank Piccolo 20000mAh 45W Ricarica Rapida Caricatore Portatile	...> Caricabatterie portatile	INIU	249.9K	=	9.78%	4.29%	79	13.75%
Apple iPhone 17 256 GB: display 6 3" con ProMotion chip A19 fotocamera frontale Center Stage per selfie di gruppo più facili più resistenza ai graffi un giorno intero di batteria; Nero	...> Cellulari e Smartphone	Apple	247.4K	=	4.80%	8.38%	91	10.46%
Anker power bank 20000 mAh 30 W con cavo USB-C integrato (nero)	...> Caricabatterie portatile	Anker	230.4K	=	10.01%	0.49%	78	9.74%
Apple iPhone 17 Pro Max 256 GB: display 6 9" ProMotion fino a 120Hz chip A19 Pro autonomia mai vista su iPhone sistema di fotocamere Pro Fusion fotocamera frontale Center Stage; Arancione cosmico	...> Cellulari e Smartphone	Apple	171.5K	=	3.77%	18.34%	52	3.57%
Apple iPhone 17 Pro 256 GB: display 6 3" ProMotion fino a 120Hz chip A19 Pro autonomia senza precedenti sistema di fotocamere Pro Fusion con fotocamera frontale Center Stage; Argento	...> Cellulari e Smartphone	Apple	159.4K	=	5.75%	8.45%	100	1.96%
INIU Power Bank Piccolo 20000mAh 45W Ricarica Rapida Caricatore Portatile	...> Caricabatterie portatile	INIU	249.9K	=	9.78%	4.29%	79	13.75%
Apple iPhone 17 256 GB: display 6 3" con ProMotion chip A19 fotocamera frontale Center Stage per selfie di gruppo più facili più resistenza ai graffi un giorno intero di batteria; Nero	...> Cellulari e Smartphone	Apple	247.4K	=	4.80%	8.38%	91	10.46%
Anker power bank 20000 mAh 30 W con cavo USB-C integrato (nero)	...> Caricabatterie portatile	Anker	230.4K	=	10.01%	0.49%	78	9.74%
Apple iPhone 17 Pro Max 256 GB: display 6 9" ProMotion fino a 120Hz chip A19 Pro autonomia mai vista su iPhone sistema di fotocamere Pro Fusion fotocamera frontale Center Stage; Arancione cosmico	...> Cellulari e Smartphone	Apple	171.5K	=	3.77%	18.34%	52	3.57%
Apple iPhone 17 Pro 256 GB: display 6 3" ProMotion fino a 120Hz chip A19 Pro autonomia senza precedenti sistema di fotocamere Pro Fusion con fotocamera frontale Center Stage; Argento	...> Cellulari e Smartphone	Apple	159.4K	=	5.75%	8.45%	100	1.96%
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Top-level analysis of the Cellulari e accessori category on amazon.it

During 2026-08-01T00:00:00, the Cellulari e accessori category on amazon.it generated a total revenue of €234.6M.

The leading brands in this category are SAMSUNG, Xiaomi, and Google, which stand out in terms of revenue and consumer engagement.

The top-performing product was INIU Power Bank Piccolo 20000mAh 45W Ricarica Rapida Caricatore Portatile, and it's the best-selling item in the category.