Best Selling Fai da te Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Fai da te in amazon.it for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Fai da te category

See which brands are leading the Fai da te category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Midea	1.22%	1.09pp	141.2K	1714.74%	1.68%	60.03%	€1072.82	59.13%
Bticino	1.46%	0.77pp	126.4K	1425.11%	0.22%	57.14%	€11.04	55.84%
Ariston	0.75%	0.60pp	128.8K	1702.78%	1.38%	59.30%	€1017.33	58.61%
VEVOR	1.39%	0.60pp	117.9K	1309.54%	0.42%	33.98%	€565.56	30.15%
Fischer	0.87%	0.43pp	122.4K	853.20%	1.68%	43.53%	€1001.97	41.86%
Midea	1.22%	1.09pp	141.2K	1714.74%	1.68%	60.03%	€1072.82	59.13%
Bticino	1.46%	0.77pp	126.4K	1425.11%	0.22%	57.14%	€11.04	55.84%
Ariston	0.75%	0.60pp	128.8K	1702.78%	1.38%	59.30%	€1017.33	58.61%
VEVOR	1.39%	0.60pp	117.9K	1309.54%	0.42%	33.98%	€565.56	30.15%
Fischer	0.87%	0.43pp	122.4K	853.20%	1.68%	43.53%	€1001.97	41.86%
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Channels Breakdown & Performance

Understand where the top brands in the Fai da te category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Midea

Bticino

Ariston

VEVOR

Fischer

Top selling sub-categories in the Fai da te category

Explore the breakdown of sub-categories within the Fai da te category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	8.66%	4.89%	17.87%	95	7.28%
	96	5.82%	1.13%	2.52%	82	9.99%
Nastro adesivo	59	6.33%	8.56%	11.98%	64	12.91%
Super colla	72	3.14%	8.08%	8.00%	67	9.70%
Adesivi universali	87	10.00%	8.60%	13.62%	66	0.14%
Silicone	100	4.83%	7.54%	9.24%	100	15.75%
Stucco	Unlock full list >	8.58%	4.75%	17.62%	< 50	18.49%
	< 50	3.45%	11.36%	8.35%	51	0.03%
Paraventi	< 50	3.13%	3.36%	6.65%	< 50	18.57%
Accessori per finestre	< 50	1.23%	3.11%	5.47%	53	9.97%
Accessori zanzariere per finestre	52	4.51%	9.28%	9.92%	56	2.89%
Ventilatori	< 50	3.19%	3.26%	8.02%	< 50	8.31%
Serrature e chiavistelli	Unlock full list >	4.90%	1.33%	1.96%	97	9.14%
	51	1.09%	5.94%	4.02%	< 50	4.76%
Viti	62	11.59%	19.76%	6.13%	57	5.70%
Tasselli	79	9.87%	9.40%	10.53%	56	2.14%
Kit di bulloni e dadi	91	8.74%	17.22%	4.52%	100	7.01%
Staffa	89	8.77%	6.67%	5.17%	70	5.66%
Rondelle	Unlock full list >	7.81%	9.87%	2.73%	64	7.03%
	87	6.45%	3.33%	0.20%	98	8.27%
Fermaporte	70	11.22%	16.74%	9.93%	< 50	7.13%
Paraspifferi e guarnizioni	< 50	7.67%	3.15%	14.99%	52	9.96%
Attrezzi per porta zanzariera	72	14.40%	16.87%	7.43%	76	7.07%
Spioncino	< 50	3.30%	8.25%	8.06%	< 50	9.67%
Chiavistelli e catenacci	Unlock full list >	16.88%	8.41%	9.77%	100	4.17%
	80	8.43%	3.46%	4.33%	95	7.32%
Ganci appendiabiti e portasciugamani	66	3.15%	7.90%	3.57%	87	7.03%
Porta carta igienica	55	3.28%	0.51%	7.91%	< 50	2.14%
Ventilatori bagno	96	1.11%	2.92%	1.60%	97	15.48%
Portasciugamani da parete	78	1.36%	2.79%	6.73%	95	3.99%
Portasciugamani da terra	Unlock full list >	3.39%	0.84%	0.66%	57	2.26%
	81	3.34%	8.30%	8.08%	58	9.66%
Multiprese	100	15.47%	10.00%	7.85%	93	1.12%
	65	13.30%	3.48%	8.05%	< 50	3.55%
Spine intelligenti e telecomandate	80	10.43%	6.04%	6.86%	100	19.98%
Prese a muro	Unlock full list >	9.16%	9.96%	19.75%	87	5.60%
	72	9.26%	4.58%	17.46%	98	5.61%
Stringicavi	99	4.44%	2.29%	0.98%	98	8.77%
Bobine per cavo	79	5.66%	0.10%	10.69%	56	11.52%
Clip fermacavi da parete	90	13.50%	4.40%	7.64%	53	4.47%
Guaine per cavi	95	9.77%	2.10%	19.57%	62	7.04%
Protezioni per cavi a pavimento	Unlock full list >	9.99%	0.13%	16.68%	100	8.16%
	50	2.04%	4.12%	7.48%	74	7.82%
Canaline fili elettrici	81	0.19%	5.72%	6.20%	59	6.61%
Scatole di derivazione	99	5.72%	9.08%	0.88%	98	8.73%
Morsettiere	70	4.12%	8.23%	2.86%	< 50	3.41%
Passerelle portacavi	73	9.75%	4.66%	5.13%	68	6.05%
Tubi	Unlock full list >	7.09%	4.20%	1.29%	76	7.77%
	51	8.20%	5.79%	3.63%	57	6.55%
Interruttori luci da parete	53	5.28%	2.36%	9.84%	90	2.30%
Interruttori timer a parete	Unlock full list >	2.84%	4.18%	10.00%	89	4.13%
	65	8.39%	0.91%	9.58%	< 50	8.27%
	< 50	12.98%	18.32%	6.81%	58	6.41%
Cacciaviti	100	11.28%	3.38%	9.94%	95	9.98%
Chiavi e chiavi inglesi	99	5.87%	1.16%	8.98%	88	9.19%
Coltelli, parti e accessori	96	5.78%	13.30%	8.33%	65	0.48%
Dispositivi di bloccaggio	98	8.18%	6.90%	4.71%	72	9.99%
Taglierini	Unlock full list >	10.00%	9.41%	12.89%	100	0.41%
	88	9.16%	9.95%	6.52%	99	5.75%
Set punte per trapani	59	4.24%	12.26%	1.28%	53	11.73%
Accessori per utensili senza fili	95	4.28%	1.82%	8.36%	93	16.69%
Lubrificanti	96	6.73%	1.93%	3.18%	100	9.03%
Accessori per utensili pneumatici	98	5.86%	0.39%	11.07%	85	11.90%
Accessori per levigatrici	Unlock full list >	12.91%	4.81%	10.00%	87	9.99%
	97	9.96%	9.72%	14.72%	100	1.00%
Trapani	83	7.52%	4.81%	2.12%	61	7.35%
Attrezzature per saldatura e dissaldatura	79	19.85%	11.50%	9.18%	95	8.97%
Smerigliatrici	74	2.98%	7.56%	4.00%	< 50	4.51%
Attrezzatura per saldare	62	9.48%	6.62%	18.74%	< 50	4.29%
Seghe	Unlock full list >	2.92%	1.39%	0.14%	< 50	13.25%
	93	10.21%	18.79%	5.39%	100	4.92%
Dispositivi di misurazione laser e accessori	90	10.44%	15.92%	9.86%	93	7.47%
Metri a nastro	60	9.44%	10.00%	18.92%	82	4.45%
Scanner e tester	65	14.21%	19.82%	9.98%	< 50	5.67%
Livelle	51	14.30%	16.98%	9.95%	75	7.02%
Inclinometri	Unlock full list >	18.90%	10.31%	8.77%	< 50	9.27%
	85	18.46%	15.91%	9.53%	64	3.20%
Cassette porta attrezzi	99	5.58%	9.01%	11.18%	98	1.68%
Borse per utensili	72	9.50%	18.04%	4.98%	67	6.28%
Armadi per utensili	70	9.59%	8.14%	8.46%	< 50	3.57%
Vaschette porta utensili	68	9.61%	9.74%	8.59%	< 50	7.79%
Cinture per utensili	Unlock full list >	6.97%	9.61%	1.08%	75	0.42%
	69	11.10%	3.23%	9.92%	64	9.97%
	94	4.86%	8.64%	2.00%	100	2.58%
Guanti	66	8.97%	9.90%	5.26%	< 50	16.57%
Protezioni per gli occhi	100	9.09%	14.50%	9.69%	92	8.01%
Segnaletica antinfortunistica	66	19.65%	11.69%	9.14%	87	8.92%
Maschere e respiratori	94	10.00%	8.83%	12.82%	96	11.99%
Protezioni per le orecchie	Unlock full list >	9.51%	6.71%	18.53%	< 50	4.12%
	94	2.35%	10.09%	0.38%	96	13.93%
Sistemi di allarme domestico	< 50	0.78%	3.63%	5.79%	67	9.99%
Sensori di sicurezza domestica per porte e finestre	100	4.64%	9.25%	9.90%	86	2.79%
Kit video per la sicurezza domestica	51	7.27%	0.81%	9.52%	57	0.75%
Video Campanelli	71	15.68%	1.51%	8.82%	< 50	1.58%
Rilevatori di movimento	Unlock full list >	5.21%	0.55%	9.88%	98	10.70%
	85	5.07%	10.00%	2.10%	62	7.94%
Torce elettriche portatili (standard)	86	14.86%	6.57%	9.95%	83	9.89%
Torce elettriche senza mani	Unlock full list >	9.75%	2.23%	19.72%	95	2.15%
	< 50	0.10%	7.41%	2.66%	< 50	16.79%
Estintori	88	8.96%	1.40%	9.67%	91	9.79%
Rilevatori di monossido di carbonio	98	8.82%	5.20%	4.78%	85	19.31%
Rilevatori di fumo	91	6.33%	0.78%	9.11%	100	8.95%
Coperte antincendio	85	5.28%	7.85%	10.01%	98	14.94%
Rilevatori di fumo e monossido di carbonio	Unlock full list >	3.82%	8.83%	8.28%	54	9.57%
Armadi a chiave	Unlock full list >	8.26%	3.30%	4.22%	< 50	7.49%
	73	6.43%	8.62%	12.18%	< 50	12.72%
	98	7.60%	4.91%	2.27%	96	7.27%
Porte	59	8.81%	9.87%	18.39%	64	6.81%
Pavimenti	75	9.48%	10.00%	18.72%	70	4.28%
Materie prime per la costruzione	76	10.00%	8.78%	13.01%	52	12.17%
Pavimenti di legno e recinzioni	68	16.96%	14.32%	8.37%	< 50	8.08%
Tetti	Unlock full list >	17.27%	8.78%	9.71%	78	3.93%
	< 50	8.60%	6.40%	4.68%	70	5.95%
Termostati e accessori	77	5.56%	13.74%	2.33%	53	1.74%
Canalizzazioni	< 50	2.97%	7.56%	4.01%	58	9.73%
Registri, griglie e sfiatatoi	92	3.02%	10.87%	0.23%	100	13.13%
Impianti di riscaldamento centralizzato e accessori	< 50	1.40%	5.56%	4.39%	67	5.13%
Parti e accessori caldaie	Unlock full list >	7.52%	4.80%	2.11%	< 50	7.36%
	89	5.66%	13.85%	2.40%	99	10.17%
Scale pieghevoli	100	16.50%	10.99%	8.22%	100	0.32%
Scale multiuso	53	7.57%	9.81%	2.22%	77	7.30%
Scale telescopiche	79	8.58%	10.00%	4.63%	56	5.98%
Scale a libretto	97	8.16%	16.60%	4.15%	99	7.58%
Accessori	Unlock full list >	9.32%	7.61%	7.14%	60	4.44%
Impalcature	< 50	0.88%	8.34%	1.84%	61	2.53%
	75	6.34%	3.19%	0.03%	80	8.35%
Faretti	Unlock full list >	7.17%	12.47%	9.33%	75	8.69%
	100	8.66%	4.89%	17.87%	95	7.28%
	96	5.82%	1.13%	2.52%	82	9.99%
Nastro adesivo	59	6.33%	8.56%	11.98%	64	12.91%
Super colla	72	3.14%	8.08%	8.00%	67	9.70%
Adesivi universali	87	10.00%	8.60%	13.62%	66	0.14%
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Top Products on the Fai da te Category

Discover the most-viewed products in the Fai da te category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Midea PortaSplit 12000 BTU Senza Installazione Raffreddamento e Riscaldamento	...> Fai da te	Midea	140.4K	=	8.29%	5.89%	60	16.20%
EASYmaxx Zanzariera per finestre con Magic Click \| Tagliata individualmente su misura per tutte le finestre fino a 150 x 130 cm \| Facile installazione con 12 magneti - senza forare o avvitare [Nero]	...> Paraventi	EASYmaxx	120K	61.90%	19.61%	7.17%	80	3.91%
Dpm tapes – Nastro adesivo ripara zanzariere in fibra di vetro con adesivo Tesa resistente a umidità caldo e freddo – Ripara strappi in modo rapido e duraturo (50 mm x 5 m)	...> Nastro di tessuto	Dpm tapes	71K	3.52%	9.34%	5.10%	81	7.23%
HOOMEE 120x240CM Guarnizione Universale per Porte Finestre per Condizionatore Portatile con Chiusura a Sacco Ferma Tubo – per Tutti Climatizzatori Mobili Facile da Montare	...> Paraspifferi e guarnizioni	HOOMEE	66.1K	15.89%	2.21%	7.53%	< 50	9.62%
Tapo P105 - Presa Smart Italiana WiFi Intelligente Smart Plug Controllo Vocale Compatibile con Alexa e Google Home Controllo Remoto Tramite APP Tapo Tempo di Preselezione	...> Spine intelligenti e telecomandate	Tapo	64.4K	21.44%	0.52%	9.54%	93	5.73%
Midea PortaSplit 12000 BTU Senza Installazione Raffreddamento e Riscaldamento	...> Fai da te	Midea	140.4K	=	8.29%	5.89%	60	16.20%
EASYmaxx Zanzariera per finestre con Magic Click \| Tagliata individualmente su misura per tutte le finestre fino a 150 x 130 cm \| Facile installazione con 12 magneti - senza forare o avvitare [Nero]	...> Paraventi	EASYmaxx	120K	61.90%	19.61%	7.17%	80	3.91%
Dpm tapes – Nastro adesivo ripara zanzariere in fibra di vetro con adesivo Tesa resistente a umidità caldo e freddo – Ripara strappi in modo rapido e duraturo (50 mm x 5 m)	...> Nastro di tessuto	Dpm tapes	71K	3.52%	9.34%	5.10%	81	7.23%
HOOMEE 120x240CM Guarnizione Universale per Porte Finestre per Condizionatore Portatile con Chiusura a Sacco Ferma Tubo – per Tutti Climatizzatori Mobili Facile da Montare	...> Paraspifferi e guarnizioni	HOOMEE	66.1K	15.89%	2.21%	7.53%	< 50	9.62%
Tapo P105 - Presa Smart Italiana WiFi Intelligente Smart Plug Controllo Vocale Compatibile con Alexa e Google Home Controllo Remoto Tramite APP Tapo Tempo di Preselezione	...> Spine intelligenti e telecomandate	Tapo	64.4K	21.44%	0.52%	9.54%	93	5.73%
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Top-level analysis of the Fai da te category on amazon.it

During 2026-08-01T00:00:00, the Fai da te category on amazon.it generated a total revenue of €209.4M.

The leading brands in this category are Midea, Bticino, and Ariston, which stand out in terms of revenue and consumer engagement.

The top-performing product was Midea PortaSplit 12000 BTU Senza Installazione Raffreddamento e Riscaldamento, and it's the best-selling item in the category.