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Best Selling Giocattoli da collezione Brands on amazon.it

Last updated : July 1, 2025

Top Brands on the Giocattoli da collezione category

See which brands are leading the Giocattoli da collezione category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Funko	30.46%	17.13pp	1.4M	1.57%	8.39%	261.24%	€20.79	9.79%
Magic The Gathering	9.01%	8.73pp	1.1M	1.56%	3.94%	90.60%	€8.44	6.93%
POP MART	6.61%	6.59pp	487.8K	1.48%	5.89%	40.25%	€17.47	2.72%
Pokémon	9.08%	6.19pp	171.9K	1.31%	3.78%	250.73%	€8.27	5.03%
PRESTIGE & DELUXE	1.28%	1.28pp	701.5K	0.55%	0.16%	261.10%	€8.79	8.52%
Funko	30.46%	17.13pp	1.4M	1.57%	8.39%	261.24%	€20.79	9.79%
Magic The Gathering	9.01%	8.73pp	1.1M	1.56%	3.94%	90.60%	€8.44	6.93%
POP MART	6.61%	6.59pp	487.8K	1.48%	5.89%	40.25%	€17.47	2.72%
Pokémon	9.08%	6.19pp	171.9K	1.31%	3.78%	250.73%	€8.27	5.03%
PRESTIGE & DELUXE	1.28%	1.28pp	701.5K	0.55%	0.16%	261.10%	€8.79	8.52%
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Channels Breakdown & Performance

Understand where the top brands in the Giocattoli da collezione category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Funko

Magic The Gathering

POP MART

Pokémon

PRESTIGE & DELUXE

Top selling sub-categories in the Giocattoli da collezione category

Explore the breakdown of sub-categories within the Giocattoli da collezione category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	78	15.95%	10.66%	14.87%	95	8.80%
	76	2.56%	1.55%	10.76%	94	1.58%
Buste trasparenti	74	10.20%	5.26%	19.24%	< 50	6.60%
Album	65	7.29%	4.60%	9.78%	< 50	3.66%
Scatole per figurine	98	5.84%	8.87%	7.39%	73	9.36%
Buste di catalogazione	Unlock full list >	5.97%	2.83%	9.29%	89	1.31%
Contenitori per esposizione	90	0.01%	8.29%	13.34%	99	8.21%
Custodie per monete	63	9.95%	4.68%	9.80%	58	3.77%
Custodie da trasporto	< 50	1.86%	9.81%	6.15%	87	4.83%
Album francobolli	Unlock full list >	9.98%	9.27%	8.93%	100	14.40%
	100	4.86%	9.19%	7.73%	82	9.17%
Personaggi sproporzionati	82	0.71%	10.00%	4.33%	< 50	6.56%
Personaggi bobblehead	< 50	1.30%	16.17%	2.65%	59	9.61%
Repliche e oggetti di scena	93	0.83%	5.30%	5.25%	100	5.65%
	< 50	16.60%	17.98%	7.74%	< 50	9.98%
Statuette	Unlock full list >	2.91%	11.78%	9.79%	< 50	11.69%
	57	9.17%	7.43%	9.92%	97	8.78%
Carte collezionabili singole	100	8.36%	6.14%	9.99%	77	6.15%
Collezioni di adesivi	Unlock full list >	1.54%	2.75%	5.23%	83	9.94%
	100	6.15%	1.69%	9.72%	88	1.63%
Set di monete	Unlock full list >	8.77%	7.88%	9.18%	91	0.47%
	78	15.95%	10.66%	14.87%	95	8.80%
	76	2.56%	1.55%	10.76%	94	1.58%
Buste trasparenti	74	10.20%	5.26%	19.24%	< 50	6.60%
Album	65	7.29%	4.60%	9.78%	< 50	3.66%
Scatole per figurine	98	5.84%	8.87%	7.39%	73	9.36%
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Top Products on the Giocattoli da collezione Category

Discover the most-viewed products in the Giocattoli da collezione category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pokémon GCC: set Allenatore Fuoriclasse dell’espansione Scarlatto e Violetto - Rivali Predestinati (una carta promozionale a figura intera nove buste di espansione e accessori premium)	...> Carte collezionabili singole	Pokémon	51.2K	=	6.45%	2.24%	< 50	9.86%
Pokémon GCC: confezione di buste dell’espansione Scarlatto e Violetto - Rivali Predestinati (sei buste di espansione)	...> Carte collezionabili singole	Pokémon	50.9K	=	3.08%	17.84%	100	3.17%
POP MART The Monsters Almost Hidden Series Figures Personaggio d'Azione Giocattolo da Collezione Figura Regalo di Festa 1PC	...> Personaggi sproporzionati	POP MART	48.9K	=	7.40%	5.14%	99	9.50%
Confezione di buste di gioco di Magic: The Gathering - FINAL FANTASY (Versione Italiana)	...> Carte collezionabili singole	Magic The Gathering	35.1K	=	5.95%	8.56%	100	19.88%
POP MART The Monsters Classic Series-Plush Flower Bag (Blue) Personaggio d'Azione Giocattolo da Collezione Figura Regalo di Festa 1PC	...> Personaggi sproporzionati	POP MART	30.8K	=	1.71%	9.88%	76	2.03%
Pokémon GCC: set Allenatore Fuoriclasse dell’espansione Scarlatto e Violetto - Rivali Predestinati (una carta promozionale a figura intera nove buste di espansione e accessori premium)	...> Carte collezionabili singole	Pokémon	51.2K	=	6.45%	2.24%	< 50	9.86%
Pokémon GCC: confezione di buste dell’espansione Scarlatto e Violetto - Rivali Predestinati (sei buste di espansione)	...> Carte collezionabili singole	Pokémon	50.9K	=	3.08%	17.84%	100	3.17%
POP MART The Monsters Almost Hidden Series Figures Personaggio d'Azione Giocattolo da Collezione Figura Regalo di Festa 1PC	...> Personaggi sproporzionati	POP MART	48.9K	=	7.40%	5.14%	99	9.50%
Confezione di buste di gioco di Magic: The Gathering - FINAL FANTASY (Versione Italiana)	...> Carte collezionabili singole	Magic The Gathering	35.1K	=	5.95%	8.56%	100	19.88%
POP MART The Monsters Classic Series-Plush Flower Bag (Blue) Personaggio d'Azione Giocattolo da Collezione Figura Regalo di Festa 1PC	...> Personaggi sproporzionati	POP MART	30.8K	=	1.71%	9.88%	76	2.03%
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Top-level analysis of the Giocattoli da collezione category on amazon.it

During July 2025, the Giocattoli da collezione category on amazon.it generated a total revenue of €7.8M.

The leading brands in this category are Funko, Magic The Gathering, and POP MART, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pokémon GCC: set Allenatore Fuoriclasse dell’espansione Scarlatto e Violetto - Rivali Predestinati (una carta promozionale a figura intera nove buste di espansione e accessori premium), and it's the best-selling item in the category.