Best Selling Donna Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Donna in amazon.it for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Donna category

See which brands are leading the Donna category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	1.99%	1.44pp	1.6M	213.83%	1.32%	234.27%	€38.37	19.99%
Geox	1.85%	1.33pp	942.1K	78.05%	1.25%	91.49%	€23.09	6.61%
Skechers	4.99%	1.31pp	447.3K	213.46%	0.35%	184.18%	€34.87	19.85%
Mandarina Duck	1.46%	0.97pp	328.9K	88.60%	1.24%	117.36%	€14.25	4.13%
Levi's	1.21%	0.95pp	1.5M	84.52%	0.32%	181.71%	€30.94	15.40%
adidas	1.99%	1.44pp	1.6M	213.83%	1.32%	234.27%	€38.37	19.99%
Geox	1.85%	1.33pp	942.1K	78.05%	1.25%	91.49%	€23.09	6.61%
Skechers	4.99%	1.31pp	447.3K	213.46%	0.35%	184.18%	€34.87	19.85%
Mandarina Duck	1.46%	0.97pp	328.9K	88.60%	1.24%	117.36%	€14.25	4.13%
Levi's	1.21%	0.95pp	1.5M	84.52%	0.32%	181.71%	€30.94	15.40%
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Channels Breakdown & Performance

Understand where the top brands in the Donna category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

Geox

Skechers

Mandarina Duck

Levi's

Top selling sub-categories in the Donna category

Explore the breakdown of sub-categories within the Donna category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	100	11.14%	3.26%	9.93%	97	9.97%
	84	16.11%	14.09%	2.00%	< 50	14.18%
Lingerie & Intimo	87	8.19%	9.61%	16.41%	67	8.62%
Pigiami e camicie da notte	Unlock full list >	9.01%	5.58%	19.16%	69	19.98%
	< 50	9.95%	9.16%	11.59%	< 50	10.77%
Leggings	< 50	8.25%	9.64%	16.60%	< 50	8.45%
Camicie e T-shirt sportive	97	9.97%	9.06%	11.99%	84	11.16%
Intimo sportivo	97	12.05%	19.29%	10.00%	99	5.94%
Biancheria intima termica e a compressione	100	10.00%	8.41%	2.58%	88	8.44%
Pantaloni sportivi	Unlock full list >	8.55%	9.77%	17.52%	92	7.59%
	91	9.98%	9.23%	12.05%	88	1.04%
Calze	56	6.37%	1.14%	12.07%	79	12.91%
Collant e calzamaglie	69	3.09%	3.40%	6.60%	89	7.38%
Autoreggenti	< 50	3.25%	3.21%	8.04%	71	9.68%
Calze per reggicalze	57	0.94%	5.60%	6.89%	62	9.96%
Scaldamuscoli	Unlock full list >	4.93%	1.36%	1.92%	99	9.12%
	86	8.14%	3.96%	16.28%	65	8.75%
T-shirt	56	3.38%	6.48%	7.01%	62	18.17%
Bluse e camicie	< 50	10.35%	18.94%	5.47%	< 50	5.00%
Canotte e top	65	11.35%	3.44%	9.94%	< 50	9.98%
Polo	Unlock full list >	8.62%	1.11%	9.62%	96	8.19%
Leggings	Unlock full list >	18.17%	9.63%	9.58%	98	3.38%
	< 50	9.06%	7.24%	9.95%	< 50	8.35%
	91	18.37%	2.79%	9.90%	99	2.74%
Sneaker casual	56	17.63%	16.94%	17.19%	65	9.93%
Scarpe sportive	Unlock full list >	18.23%	12.87%	12.63%	92	9.36%
Pantofole	84	9.81%	8.71%	9.44%	97	12.27%
	99	3.68%	12.67%	8.93%	75	12.58%
Infradito	94	9.35%	7.74%	9.86%	77	9.51%
Sandali moda	Unlock full list >	9.50%	10.00%	6.46%	86	18.93%
Stivali	92	8.83%	9.85%	4.98%	< 50	16.05%
	97	6.36%	11.40%	1.08%	99	8.44%
Zoccoli	71	1.33%	15.90%	11.66%	98	9.82%
Ciabatte moda	63	0.84%	18.78%	1.48%	< 50	7.15%
Sabot	Unlock full list >	2.79%	9.66%	6.70%	67	9.64%
	56	5.94%	12.98%	8.63%	52	0.23%
Orecchini	78	8.03%	8.38%	13.25%	< 50	3.14%
Bracciali	< 50	2.53%	9.70%	10.00%	62	4.35%
Collane	96	1.90%	19.72%	2.68%	95	5.81%
	< 50	2.53%	9.88%	9.19%	84	7.68%
Bead Charm	Unlock full list >	5.39%	14.02%	7.65%	89	13.93%
Anelli	Unlock full list >	0.26%	5.97%	9.85%	100	5.92%
	88	9.73%	9.63%	9.30%	91	3.00%
	75	8.33%	0.86%	9.57%	50	9.70%
Occhiali da sole	99	2.64%	7.35%	6.56%	90	4.81%
Astucci	< 50	11.26%	19.90%	5.96%	61	4.65%
Catenine e cordini	51	8.37%	6.04%	4.04%	< 50	6.32%
Montature	Unlock full list >	5.00%	13.12%	1.89%	83	10.88%
	66	1.24%	4.82%	4.19%	71	18.62%
Sciarpe	78	13.03%	7.69%	6.83%	94	3.11%
Fazzoletti da testa	70	4.43%	8.41%	2.51%	89	3.07%
Fazzoletti da collo	< 50	7.57%	2.68%	3.76%	< 50	8.17%
Stole	93	7.31%	9.73%	1.71%	95	7.56%
Pashmina	Unlock full list >	10.25%	5.12%	5.42%	98	5.58%
Cappelli e cappellini	< 50	9.38%	6.39%	19.22%	60	18.36%
Cinture	98	5.84%	11.04%	8.97%	99	9.09%
Fasce sportive	Unlock full list >	8.34%	6.00%	3.98%	95	6.35%
	83	0.11%	4.23%	5.90%	< 50	4.98%
Borse a tracolla	97	2.33%	5.58%	4.77%	99	3.48%
Borse a zainetto	99	14.25%	6.02%	9.98%	98	5.65%
Borse Tote	93	4.71%	9.61%	2.38%	< 50	7.78%
Borse a spalla	94	2.07%	15.06%	1.76%	92	9.41%
Pochette e Clutch	Unlock full list >	7.15%	12.24%	0.45%	86	8.70%
	100	11.14%	3.26%	9.93%	97	9.97%
	84	16.11%	14.09%	2.00%	< 50	14.18%
Lingerie & Intimo	87	8.19%	9.61%	16.41%	67	8.62%
Pigiami e camicie da notte	Unlock full list >	9.01%	5.58%	19.16%	69	19.98%
	< 50	9.95%	9.16%	11.59%	< 50	10.77%
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Top Products on the Donna Category

Discover the most-viewed products in the Donna category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Armani Exchange Women's Logo Placket Crossbody Zip Top Medium Tote beige/nero beige/nero Einheitsgröße	...> Borse Tote	Armani Exchange	48.3K	=	5.54%	14.12%	95	1.18%
Garmin Venu 4 45mm Smartwatch per il fitness Display AMOLED 1 4" Speaker e Microfono Comandi Vocali GPS Multi-band Torcia 80+ App per lo Sport Autonomia 12 giorni (Black & Slate)	...> Smartwatches fashion	Garmin	44.9K	=	4.62%	6.01%	55	8.27%
NEW BALANCE 327 Sneaker	...> Sneaker casual	New Balance	38K	=	0.70%	6.94%	88	11.57%
Skechers Graceful Get Connected SneakerDonna	...> Sneaker casual	Skechers	37.9K	163.55%	9.97%	18.35%	100	7.29%
adidas Donna STREETTALK Shoes Blush Pink/Core Black/Wonder White 38 2/3 EU	...> Sneaker casual	adidas	34.9K	=	10.42%	8.69%	64	16.36%
Armani Exchange Women's Logo Placket Crossbody Zip Top Medium Tote beige/nero beige/nero Einheitsgröße	...> Borse Tote	Armani Exchange	48.3K	=	5.54%	14.12%	95	1.18%
Garmin Venu 4 45mm Smartwatch per il fitness Display AMOLED 1 4" Speaker e Microfono Comandi Vocali GPS Multi-band Torcia 80+ App per lo Sport Autonomia 12 giorni (Black & Slate)	...> Smartwatches fashion	Garmin	44.9K	=	4.62%	6.01%	55	8.27%
NEW BALANCE 327 Sneaker	...> Sneaker casual	New Balance	38K	=	0.70%	6.94%	88	11.57%
Skechers Graceful Get Connected SneakerDonna	...> Sneaker casual	Skechers	37.9K	163.55%	9.97%	18.35%	100	7.29%
adidas Donna STREETTALK Shoes Blush Pink/Core Black/Wonder White 38 2/3 EU	...> Sneaker casual	adidas	34.9K	=	10.42%	8.69%	64	16.36%
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Top-level analysis of the Donna category on amazon.it

During 2026-04-01T00:00:00, the Donna category on amazon.it generated a total revenue of €40.6M.

The leading brands in this category are adidas, Geox, and Skechers, which stand out in terms of revenue and consumer engagement.

The top-performing product was Armani Exchange Women's Logo Placket Crossbody Zip Top Medium Tote beige/nero beige/nero Einheitsgröße, and it's the best-selling item in the category.