Best Selling Allattamento e pappa Products & Brands on amazon.it

See the full list of Market Leaders In Amazon Allattamento e pappa in amazon.it for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Allattamento e pappa category

See which brands are leading the Allattamento e pappa category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Medela	5.26%	2.92pp	118.6K	41.07%	7.16%	40.22%	€52.75	47.99%
kk Kinderkraft	4.43%	2.72pp	117K	26.21%	7.05%	21.24%	€0.03	28.73%
PHILIPS	4.83%	1.82pp	54.4K	16.79%	4.04%	13.09%	€49.41	23.10%
Chicco	8.48%	1.50pp	109.1K	11.49%	4.03%	40.22%	€34.51	23.27%
AVENT	1.79%	1.08pp	110.1K	14.32%	3.55%	23.78%	€19.45	4.26%
Medela	5.26%	2.92pp	118.6K	41.07%	7.16%	40.22%	€52.75	47.99%
kk Kinderkraft	4.43%	2.72pp	117K	26.21%	7.05%	21.24%	€0.03	28.73%
PHILIPS	4.83%	1.82pp	54.4K	16.79%	4.04%	13.09%	€49.41	23.10%
Chicco	8.48%	1.50pp	109.1K	11.49%	4.03%	40.22%	€34.51	23.27%
AVENT	1.79%	1.08pp	110.1K	14.32%	3.55%	23.78%	€19.45	4.26%
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Channels Breakdown & Performance

Understand where the top brands in the Allattamento e pappa category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Medela

kk Kinderkraft

PHILIPS

Chicco

AVENT

Top selling sub-categories in the Allattamento e pappa category

Explore the breakdown of sub-categories within the Allattamento e pappa category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	0.25%	7.59%	2.50%	54	3.21%
	64	5.38%	1.94%	1.34%	85	8.91%
Biberon in plastica	< 50	9.27%	14.69%	9.72%	52	7.94%
Biberon in vetro	Unlock full list >	5.45%	7.97%	10.32%	86	14.62%
Scalda e raffredda biberon	< 50	2.55%	4.11%	5.85%	54	19.46%
Set di biberon	100	3.73%	0.13%	3.27%	93	9.55%
Sterilizzatori	99	0.54%	4.27%	3.37%	100	17.65%
	95	7.26%	4.44%	1.61%	93	7.61%
Spazzole per bottiglie	Unlock full list >	12.56%	17.66%	0.61%	< 50	17.75%
	99	0.20%	5.45%	6.45%	98	6.84%
Tiralatte	80	1.88%	6.86%	4.96%	76	9.91%
Dischetti assorbilatte e proteggi seno	61	4.03%	0.44%	1.10%	< 50	11.97%
Cuscini per allattamento	100	4.32%	1.77%	3.05%	94	9.23%
Creme per capezzoli	75	6.62%	11.88%	9.19%	79	8.86%
Contenitori per latte materno	Unlock full list >	9.27%	4.22%	4.84%	< 50	6.50%
	53	0.93%	5.60%	6.89%	77	9.96%
Seggioloni	100	9.57%	6.85%	7.73%	93	17.37%
Rialzi sedia	< 50	6.72%	11.99%	9.22%	54	8.83%
Cuscini e fodere per seggioloni	55	9.37%	1.74%	9.74%	78	7.90%
Seggiolini da tavolo	Unlock full list >	8.94%	5.44%	18.88%	85	19.74%
	59	4.14%	12.15%	1.19%	< 50	0.57%
Set di stoviglie	< 50	3.83%	8.07%	3.16%	< 50	3.70%
Borracce	85	9.38%	7.72%	7.40%	89	4.27%
	82	8.92%	6.92%	5.67%	96	5.36%
Cucchiai	89	8.72%	0.36%	9.19%	51	0.43%
Set di posate	Unlock full list >	9.44%	3.84%	18.32%	92	6.05%
	91	6.66%	14.97%	3.14%	94	9.10%
Piatti	100	10.00%	0.76%	15.83%	83	8.45%
Ciotole	Unlock full list >	14.34%	5.14%	7.30%	< 50	5.22%
Bicchieri	Unlock full list >	5.82%	14.03%	9.13%	99	1.94%
Bicchieri salvagoccia	Unlock full list >	8.02%	5.53%	3.20%	97	6.78%
	< 50	0.25%	7.59%	2.50%	54	3.21%
	64	5.38%	1.94%	1.34%	85	8.91%
Biberon in plastica	< 50	9.27%	14.69%	9.72%	52	7.94%
Biberon in vetro	Unlock full list >	5.45%	7.97%	10.32%	86	14.62%
Scalda e raffredda biberon	< 50	2.55%	4.11%	5.85%	54	19.46%
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Top Products on the Allattamento e pappa Category

Discover the most-viewed products in the Allattamento e pappa category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Niimo® Cuscino Gravidanza e Allattamento – 2-in-1 per Dormire Laterale	...> Cuscini per allattamento	Niimo	43.7K	263.42%	7.99%	5.04%	97	14.03%
Cuscino Gravidanza e Allattamento per Dormire di Lato per Donne Incinta Idea Regalo per Neo Mamme con Federa in 100% Cotone e Morbido Riempimento Accessorio Full Body Premaman per un Sostegno Ottimale	...> Cuscini per allattamento	Flowen	38.2K	=	6.28%	2.82%	68	2.53%
Nuvita 1088 SteriDry 2-in-1 Sterilizzatore e Asciugatore per Biberon - Sterilizzazione a Vapore 99 99% Filtro HEPA per Asciugatura Purificata Conservazione Sterile 72H Grande Capacità Timer	...> Scalda e raffredda biberon	Nuvita	35.3K	=	8.22%	7.35%	76	0.42%
Momcozy Scaldabiberon Portatile Wireless Scalda Latte Materno Acqua 500ml	...> Scalda e raffredda biberon	momcozy	34.9K	=	19.59%	7.47%	< 50	8.30%
Cuscino Allattamento e Gravidanza Ciambella Allattamento Neonato con Federa in 100% Cotone e Morbido Riempimento Supporto Ergonomico alla Schiena Idea Regalo per Neo Mamme Accessorio Premaman Lavabile	...> Cuscini per allattamento	Flowen	33.1K	=	12.99%	13.39%	97	13.74%
Niimo® Cuscino Gravidanza e Allattamento – 2-in-1 per Dormire Laterale	...> Cuscini per allattamento	Niimo	43.7K	263.42%	7.99%	5.04%	97	14.03%
Cuscino Gravidanza e Allattamento per Dormire di Lato per Donne Incinta Idea Regalo per Neo Mamme con Federa in 100% Cotone e Morbido Riempimento Accessorio Full Body Premaman per un Sostegno Ottimale	...> Cuscini per allattamento	Flowen	38.2K	=	6.28%	2.82%	68	2.53%
Nuvita 1088 SteriDry 2-in-1 Sterilizzatore e Asciugatore per Biberon - Sterilizzazione a Vapore 99 99% Filtro HEPA per Asciugatura Purificata Conservazione Sterile 72H Grande Capacità Timer	...> Scalda e raffredda biberon	Nuvita	35.3K	=	8.22%	7.35%	76	0.42%
Momcozy Scaldabiberon Portatile Wireless Scalda Latte Materno Acqua 500ml	...> Scalda e raffredda biberon	momcozy	34.9K	=	19.59%	7.47%	< 50	8.30%
Cuscino Allattamento e Gravidanza Ciambella Allattamento Neonato con Federa in 100% Cotone e Morbido Riempimento Supporto Ergonomico alla Schiena Idea Regalo per Neo Mamme Accessorio Premaman Lavabile	...> Cuscini per allattamento	Flowen	33.1K	=	12.99%	13.39%	97	13.74%
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Top-level analysis of the Allattamento e pappa category on amazon.it

During 2026-08-01T00:00:00, the Allattamento e pappa category on amazon.it generated a total revenue of €8.5M.

The leading brands in this category are Medela, kk Kinderkraft, and PHILIPS, which stand out in terms of revenue and consumer engagement.

The top-performing product was Niimo® Cuscino Gravidanza e Allattamento – 2-in-1 per Dormire Laterale, and it's the best-selling item in the category.