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Best Selling Allattamento e pappa Brands on amazon.it

Last updated : July 1, 2025

Top Brands on the Allattamento e pappa category

See which brands are leading the Allattamento e pappa category on amazon.it. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2025 vs. Jul 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
momcozy	10.70%	8.36pp	109.8K	9.08%	7.27%	76.99%	€98.02	19.22%
Peg Perego	6.83%	4.68pp	47.7K	0.96%	3.00%	68.19%	€42.74	4.53%
GRACO	2.13%	2.12pp	64K	9.08%	4.77%	59.76%	€68.06	9.55%
Medela	6.14%	0.73pp	62.6K	2.58%	3.11%	54.58%	€93.02	1.64%
NatureBond	0.68%	0.59pp	29.2K	0.95%	4.81%	55.77%	€25.77	0.93%
momcozy	10.70%	8.36pp	109.8K	9.08%	7.27%	76.99%	€98.02	19.22%
Peg Perego	6.83%	4.68pp	47.7K	0.96%	3.00%	68.19%	€42.74	4.53%
GRACO	2.13%	2.12pp	64K	9.08%	4.77%	59.76%	€68.06	9.55%
Medela	6.14%	0.73pp	62.6K	2.58%	3.11%	54.58%	€93.02	1.64%
NatureBond	0.68%	0.59pp	29.2K	0.95%	4.81%	55.77%	€25.77	0.93%
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Channels Breakdown & Performance

Understand where the top brands in the Allattamento e pappa category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

momcozy

Peg Perego

GRACO

Medela

NatureBond

Top selling sub-categories in the Allattamento e pappa category

Explore the breakdown of sub-categories within the Allattamento e pappa category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2025 vs. Jul 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	0.20%	5.45%	6.45%	98	6.84%
Tiralatte	80	1.88%	6.86%	4.96%	76	9.91%
Cuscini per allattamento	100	4.32%	1.77%	3.05%	94	9.23%
Dischetti assorbilatte e proteggi seno	61	4.03%	0.44%	1.10%	< 50	11.97%
Contenitori per latte materno	< 50	9.27%	4.22%	4.84%	< 50	6.50%
Creme per capezzoli	Unlock full list >	6.62%	11.88%	9.19%	79	8.86%
	53	0.93%	5.60%	6.89%	77	9.96%
Seggioloni	100	9.57%	6.85%	7.73%	93	17.37%
Rialzi sedia	< 50	6.72%	11.99%	9.22%	54	8.83%
Cuscini e fodere per seggioloni	55	9.37%	1.74%	9.74%	78	7.90%
Seggiolini da tavolo	Unlock full list >	8.94%	5.44%	18.88%	85	19.74%
	< 50	0.25%	7.59%	2.50%	54	3.21%
Scalda e raffredda biberon	< 50	2.55%	4.11%	5.85%	54	19.46%
	64	5.38%	1.94%	1.34%	85	8.91%
Biberon in plastica	< 50	9.27%	14.69%	9.72%	52	7.94%
Biberon in vetro	Unlock full list >	5.45%	7.97%	10.32%	86	14.62%
Set di biberon	100	3.73%	0.13%	3.27%	93	9.55%
Sterilizzatori	99	0.54%	4.27%	3.37%	100	17.65%
Tettarelle	Unlock full list >	2.51%	10.27%	0.24%	78	13.74%
	59	4.14%	12.15%	1.19%	< 50	0.57%
Set di stoviglie	< 50	3.83%	8.07%	3.16%	< 50	3.70%
	82	8.92%	6.92%	5.67%	96	5.36%
Cucchiai	89	8.72%	0.36%	9.19%	51	0.43%
Set di posate	Unlock full list >	9.44%	3.84%	18.32%	92	6.05%
Borracce	85	9.38%	7.72%	7.40%	89	4.27%
	91	6.66%	14.97%	3.14%	94	9.10%
Piatti	Unlock full list >	10.00%	0.76%	15.83%	83	8.45%
Bicchieri	Unlock full list >	5.82%	14.03%	9.13%	99	1.94%
	98	5.93%	2.65%	0.58%	85	8.61%
Bavaglini per allattamento	67	2.36%	14.63%	1.62%	< 50	11.04%
Bavaglini	Unlock full list >	0.11%	17.49%	0.48%	88	17.58%
	99	0.20%	5.45%	6.45%	98	6.84%
Tiralatte	80	1.88%	6.86%	4.96%	76	9.91%
Cuscini per allattamento	100	4.32%	1.77%	3.05%	94	9.23%
Dischetti assorbilatte e proteggi seno	61	4.03%	0.44%	1.10%	< 50	11.97%
Contenitori per latte materno	< 50	9.27%	4.22%	4.84%	< 50	6.50%
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Top Products on the Allattamento e pappa Category

Discover the most-viewed products in the Allattamento e pappa category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2025 vs. Jul 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Momcozy S12 Pro Tiralatte Elettrico a Mani Libere Indossabile e Portatile con Flangia da 24mm 3 Modalità e 9 Livelli Display LED Intelligente	...> Tiralatte	momcozy	44.3K	=	11.97%	10.81%	95	9.96%
NatureBond - Coppette Assorbilatte Monouso 60 pezzi Ultrasottili Leggero Sagomato e altamente assorbente Invisibile sotto i vestiti	...> Dischetti assorbilatte e proteggi seno	NatureBond	37.4K	=	9.85%	1.96%	87	5.29%
Boppy Cuscino Allattamento Deluxe Supporto per Allattamento al Seno e con Biberon Forma Ergonomica con Supporto per Mamma e Bambino Imbottitura Piena Sfoderabile e Lavabile in Lavatrice 0M+	...> Cuscini per allattamento	Chicco	29.6K	=	2.94%	8.01%	< 50	9.91%
Momcozy Scaldabiberon portatile per bambini 2 minuti riscaldamento rapido con 6 livelli di temperatura ricarica USB e a prova di perdite per Philips Avent/MAM/Comotomo (scaldabiberon in viaggio	...> Scalda e raffredda biberon	momcozy	28.2K	=	8.33%	14.38%	< 50	9.14%
Graco - SnackEase Seggiolone con chiusura rapida reclinabile da 6 mesi fino a circa 3 anni (max 15 kg) fantasia Bear Party	...> Seggioloni	GRACO	26K	=	15.30%	9.59%	81	5.10%
Momcozy S12 Pro Tiralatte Elettrico a Mani Libere Indossabile e Portatile con Flangia da 24mm 3 Modalità e 9 Livelli Display LED Intelligente	...> Tiralatte	momcozy	44.3K	=	11.97%	10.81%	95	9.96%
NatureBond - Coppette Assorbilatte Monouso 60 pezzi Ultrasottili Leggero Sagomato e altamente assorbente Invisibile sotto i vestiti	...> Dischetti assorbilatte e proteggi seno	NatureBond	37.4K	=	9.85%	1.96%	87	5.29%
Boppy Cuscino Allattamento Deluxe Supporto per Allattamento al Seno e con Biberon Forma Ergonomica con Supporto per Mamma e Bambino Imbottitura Piena Sfoderabile e Lavabile in Lavatrice 0M+	...> Cuscini per allattamento	Chicco	29.6K	=	2.94%	8.01%	< 50	9.91%
Momcozy Scaldabiberon portatile per bambini 2 minuti riscaldamento rapido con 6 livelli di temperatura ricarica USB e a prova di perdite per Philips Avent/MAM/Comotomo (scaldabiberon in viaggio	...> Scalda e raffredda biberon	momcozy	28.2K	=	8.33%	14.38%	< 50	9.14%
Graco - SnackEase Seggiolone con chiusura rapida reclinabile da 6 mesi fino a circa 3 anni (max 15 kg) fantasia Bear Party	...> Seggioloni	GRACO	26K	=	15.30%	9.59%	81	5.10%
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Top-level analysis of the Allattamento e pappa category on amazon.it

During July 2025, the Allattamento e pappa category on amazon.it generated a total revenue of €7.3M.

The leading brands in this category are momcozy, Peg Perego, and GRACO, which stand out in terms of revenue and consumer engagement.

The top-performing product was Momcozy S12 Pro Tiralatte Elettrico a Mani Libere Indossabile e Portatile con Flangia da 24mm 3 Modalità e 9 Livelli Display LED Intelligente, and it's the best-selling item in the category.