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Best Selling Products & Brands on amazon.co.uk

See the full list of Market Leaders In Every Amazon Category in amazon.co.uk for May 1, and read the full analysis below

Last updated : May 1, 2026



Top Brands on amazon.co.uk

Discover which brands are leading on amazon.co.uk. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands
May 2026 vs. May 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Generic0.84%0.48pp26.7M212.13%6.64%5.46%£20.882.28%
TP-Link0.28%0.12pp487.8K160.88%6.63%4.45%£3.421.20%
LEGO0.79%0.11pp22.8M130.25%5.53%1.26%£19.551.51%
Xiaomi0.23%0.11pp21.3M207.46%2.92%5.08%£5.952.07%
SanDisk0.46%0.11pp15.9M91.48%2.56%4.07%£20.020.95%
Generic0.84%0.48pp26.7M212.13%6.64%5.46%£20.882.28%
TP-Link0.28%0.12pp487.8K160.88%6.63%4.45%£3.421.20%
LEGO0.79%0.11pp22.8M130.25%5.53%1.26%£19.551.51%
Xiaomi0.23%0.11pp21.3M207.46%2.92%5.08%£5.952.07%
SanDisk0.46%0.11pp15.9M91.48%2.56%4.07%£20.020.95%

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Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.co.uk. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Generic
TP-Link
LEGO
Xiaomi
SanDisk

Top selling categories on amazon.co.uk

Explore how different product categories are performing on amazon.co.uk. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance
May 2026 vs. May 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
861.16%3.02%6.60%634.15%
6112.98%5.94%9.85%< 504.03%
Snacks & Sweets5410.00%0.31%3.08%918.25%
Tinned & Jarred Food1003.67%7.98%3.32%1009.56%
Baking Supplies903.12%9.59%6.88%999.58%
Herbs, Spices & Seasonings922.97%7.70%3.70%< 506.94%
Rice, Pasta & PulsesUnlock full list >7.05%12.14%0.52%< 508.67%
978.52%9.73%4.37%9915.00%
Household Cleaners825.37%10.32%1.87%598.06%
Kitchen Roll, Toilet Roll & Tissues809.99%9.62%8.40%9616.21%
Laundry9919.39%15.20%10.35%639.76%
Cleaning Tools< 506.16%1.59%14.86%944.29%
Papers, Wraps & BagsUnlock full list >16.64%4.34%18.18%906.10%
809.96%1.82%14.35%1001.88%
Dairy, Eggs & Plant-Based Alternatives841.50%2.62%6.82%< 503.86%
Fruit & Vegetables588.78%10.00%5.21%< 505.64%
Meat, Poultry & Game898.19%4.05%16.42%9217.28%
Cooked Meats, Olives & Dips< 506.72%3.70%0.64%< 508.07%
Fish & SeafoodUnlock full list >9.97%8.30%14.53%9413.69%
655.31%10.27%1.91%878.04%
Water532.87%5.99%4.07%< 504.17%
Fizzy Drinks875.19%1.84%8.94%990.17%
Coffee10011.41%6.85%7.77%809.96%
Tea< 505.82%9.34%3.63%8014.20%
Beverage Syrups & ConcentratesUnlock full list >8.85%5.87%7.91%< 509.97%
980.90%4.44%6.58%861.80%
Spirits755.29%7.67%1.01%937.49%
Beer10010.70%5.71%19.76%696.84%
Wine990.80%4.35%6.71%641.68%
Sparkling Wine & Champagne687.48%4.87%9.83%1004.06%
CiderUnlock full list >2.95%1.22%11.22%841.90%
5612.21%5.35%16.02%584.72%
729.55%8.05%8.22%< 503.73%
Over-the-Counter Medication9916.69%8.25%9.79%894.28%
First Aid724.45%2.28%8.52%778.77%
Alternative Medicine< 501.02%8.51%1.69%692.38%
Allergy & Asthma Relief9710.00%8.45%2.48%958.48%
Ear CareUnlock full list >5.71%8.15%10.79%9914.13%
923.51%8.48%8.15%1009.64%
Minerals602.31%1.91%0.42%5513.98%
Vitamins609.70%9.66%9.16%< 503.10%
Amino Acids812.47%3.80%7.69%779.80%
Herbal SupplementsUnlock full list >7.74%3.28%15.19%< 5016.04%
780.71%19.47%3.34%< 507.37%
Toothbrushes & Accessories946.13%0.94%9.06%789.26%
Toothpastes870.18%5.54%9.13%999.85%
Interdental Cleaning759.47%6.61%18.76%9217.89%
Mouthwashes919.70%4.71%8.91%9914.08%
Tongue CleanersUnlock full list >3.47%6.55%7.14%9318.03%
Home & Kitchen949.12%16.90%4.87%556.21%
< 5010.00%9.57%8.49%7115.91%
755.58%1.08%14.21%933.90%
Face983.12%1.07%11.41%862.04%
Body< 5012.21%7.12%7.34%931.13%
Sun Care & Tanning9315.80%2.97%11.99%529.41%
Lips667.56%4.98%9.85%884.23%
Hands & FeetUnlock full list >2.64%1.63%0.11%9513.58%
969.05%9.14%5.53%939.98%
Shampoos & Conditioners829.60%3.98%11.09%< 509.61%
Styling Products9310.00%8.61%13.57%10012.73%
Styling Tools1004.66%13.43%6.66%814.33%
Hair Colour997.46%17.95%8.79%728.32%
Hair Styling AccessoriesUnlock full list >3.40%7.81%3.60%589.63%
679.72%6.06%9.32%981.06%
Cleansers< 508.76%9.85%18.22%686.96%
Deodorants & Anti-Perspirants< 5015.48%3.42%19.34%< 506.45%
Bathing Accessories8114.18%17.10%7.34%856.97%
Bath Additives889.85%9.45%10.31%682.30%
SetsUnlock full list >10.00%8.72%13.22%10012.38%
532.74%8.69%1.22%7810.28%
Eyes861.38%5.92%4.86%< 506.01%
Face805.26%7.76%0.81%567.72%
Lips928.83%9.85%4.97%< 5016.03%
Body857.94%9.45%9.41%9813.32%
Make-up PalettesUnlock full list >9.66%18.20%5.07%924.59%
641.13%5.64%5.04%865.85%
Nail Design974.84%1.97%8.66%838.90%
Tools & Accessories941.10%8.61%1.60%792.29%
Nail Treatments951.00%3.01%1.71%8015.62%
Hand & Feet CareUnlock full list >5.51%8.97%1.18%618.85%
1008.22%6.13%9.30%981.00%
< 504.64%1.00%2.27%599.24%
Adhesives & Sealers871.23%4.71%1.99%987.42%
Nails, Screws & Fasteners944.91%1.92%8.68%778.92%
Door Hardware & Locks< 505.53%2.14%1.14%< 508.83%
Bathroom Hardware567.42%12.74%9.38%798.61%
HooksUnlock full list >10.28%2.52%9.85%877.53%
997.40%15.78%3.65%983.11%
Hand Tools609.70%9.66%9.16%658.36%
Power Tool Accessories< 504.51%2.23%8.54%559.43%
Power Tools587.02%8.98%13.45%6311.45%
Measuring & Layout Tools1009.37%9.89%7.37%1004.29%
Tool OrganisersUnlock full list >16.62%8.18%9.80%979.68%
606.10%8.41%11.53%< 5013.37%
Cable & Wire Management639.83%1.68%19.04%< 501.61%
Power Strips946.76%3.75%0.71%1008.04%
Outlets & Accessories666.51%8.46%2.46%< 509.61%
Surface Wiring1009.17%17.69%4.79%996.59%
Switches & DimmersUnlock full list >0.85%8.32%1.86%902.55%
975.47%7.99%10.35%9814.58%
Work Safety Equipment & Gear809.95%9.75%14.94%571.17%
Fire Safety890.17%3.69%2.58%8516.70%
Home Security & Surveillance Systems900.27%7.62%2.47%993.18%
Key Cabinets817.33%9.74%1.75%591.07%
Safes & Safe AccessoriesUnlock full list >8.40%9.98%4.12%1006.27%
989.85%9.44%10.33%999.52%
Paint & Primer643.05%4.37%17.70%954.30%
Painting Supplies & Tools929.81%3.04%12.55%989.33%
Finishes, Sealers & Stains9910.00%8.56%2.21%< 508.59%
Wallpaper & Wallpapering Supplies< 5010.98%5.53%7.11%655.61%
Paint Strippers & RemoversUnlock full list >2.06%4.73%5.21%< 5019.81%
861.16%3.02%6.60%634.15%
6112.98%5.94%9.85%< 504.03%
Snacks & Sweets5410.00%0.31%3.08%918.25%
Tinned & Jarred Food1003.67%7.98%3.32%1009.56%
Baking Supplies903.12%9.59%6.88%999.58%

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Top Products on amazon.co.uk

Discover the most-viewed and the best-selling products on amazon.co.uk. See which listings are driving product views, revenue, and units sold.

Top products
May 2026 vs. May 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Pokémon TCG: Mega Evolution—Perfect Order Elite Trainer Box (1 Full-Art Promo Card  9 Booster Packs & Premium Accessories)
Pokémon TCG: Mega Evolution—Perfect Order Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
...> Booster Packs
Pokémon1.3M=18.00%3.55%< 505.76%
Pokémon TCG: Mega Evolution—Ascended Heroes Elite Trainer Box (1 Full-Art Promo Card  9 Booster Packs & Premium Accessories)
Pokémon TCG: Mega Evolution—Ascended Heroes Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
...> Booster Packs
Pokémon472.6K=7.37%6.75%< 507.69%
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate  Citrate & Malate 90 Vegan Capsules  Triple High Absorption 384mg Elemental  UK Made
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
...> Magnesium
Nutrition Geeks465K52.48%9.11%10.43%849.74%
Pokémon TCG: Mega Evolution—Perfect Order Booster Bundle (6 Booster Packs)
Pokémon TCG: Mega Evolution—Perfect Order Booster Bundle (6 Booster Packs)
...> Booster Packs
Pokémon388.2K=6.97%0.27%966.08%
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever  with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
...> eBook Readers
Amazon349.1K57.95%9.10%11.66%989.28%
Pokémon TCG: Mega Evolution—Perfect Order Elite Trainer Box (1 Full-Art Promo Card  9 Booster Packs & Premium Accessories)
Pokémon TCG: Mega Evolution—Perfect Order Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
...> Booster Packs
Pokémon1.3M=18.00%3.55%< 505.76%
Pokémon TCG: Mega Evolution—Ascended Heroes Elite Trainer Box (1 Full-Art Promo Card  9 Booster Packs & Premium Accessories)
Pokémon TCG: Mega Evolution—Ascended Heroes Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
...> Booster Packs
Pokémon472.6K=7.37%6.75%< 507.69%
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate  Citrate & Malate 90 Vegan Capsules  Triple High Absorption 384mg Elemental  UK Made
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made
...> Magnesium
Nutrition Geeks465K52.48%9.11%10.43%849.74%
Pokémon TCG: Mega Evolution—Perfect Order Booster Bundle (6 Booster Packs)
Pokémon TCG: Mega Evolution—Perfect Order Booster Bundle (6 Booster Packs)
...> Booster Packs
Pokémon388.2K=6.97%0.27%966.08%
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever  with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
Amazon Kindle Paperwhite (newest gen) – Our fastest Kindle ever with new glare-free display and weeks of battery life – 16GB – Without Ads - Black
...> eBook Readers
Amazon349.1K57.95%9.10%11.66%989.28%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
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