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Top Amazon Brands

Best Selling Products & Brands on amazon.co.uk

See the full list of Market Leaders In Every Amazon Category in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on amazon.co.uk

Discover which brands are leading on amazon.co.uk. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Generic	0.83%	0.50pp	29.6M	210.37%	7.04%	3.38%	£19.73	9.51%
LEGO	0.89%	0.16pp	8M	30.07%	6.44%	3.35%	£17.11	6.43%
London Grocery	0.21%	0.15pp	28.4M	207.38%	6.24%	3.29%	£4.23	1.10%
DJI	0.53%	0.13pp	25.1M	103.30%	5.56%	2.07%	£13.34	9.48%
TP-Link	0.29%	0.13pp	28.1M	210.37%	1.86%	3.10%	£6.33	7.53%
Generic	0.83%	0.50pp	29.6M	210.37%	7.04%	3.38%	£19.73	9.51%
LEGO	0.89%	0.16pp	8M	30.07%	6.44%	3.35%	£17.11	6.43%
London Grocery	0.21%	0.15pp	28.4M	207.38%	6.24%	3.29%	£4.23	1.10%
DJI	0.53%	0.13pp	25.1M	103.30%	5.56%	2.07%	£13.34	9.48%
TP-Link	0.29%	0.13pp	28.1M	210.37%	1.86%	3.10%	£6.33	7.53%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.co.uk. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

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On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Generic

LEGO

London Grocery

DJI

TP-Link

Top selling categories on amazon.co.uk

Explore how different product categories are performing on amazon.co.uk. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	86	1.16%	3.02%	6.60%	63	4.15%
	61	12.98%	5.94%	9.85%	< 50	4.03%
Snacks & Sweets	54	10.00%	0.31%	3.08%	91	8.25%
Tinned & Jarred Food	100	3.67%	7.98%	3.32%	100	9.56%
Baking Supplies	90	3.12%	9.59%	6.88%	99	9.58%
Dried Fruits, Nuts & Vegetables	72	4.59%	0.05%	1.56%	< 50	11.33%
Herbs, Spices & Seasonings	Unlock full list >	2.97%	7.70%	3.70%	< 50	6.94%
	97	8.52%	9.73%	4.37%	99	15.00%
Household Cleaners	82	5.37%	10.32%	1.87%	59	8.06%
Kitchen Roll, Toilet Roll & Tissues	80	9.99%	9.62%	8.40%	96	16.21%
Cleaning Tools	< 50	6.16%	1.59%	14.86%	94	4.29%
Laundry	99	19.39%	15.20%	10.35%	63	9.76%
Papers, Wraps & Bags	Unlock full list >	16.64%	4.34%	18.18%	90	6.10%
	80	9.96%	1.82%	14.35%	100	1.88%
Dairy, Eggs & Plant-Based Alternatives	84	1.50%	2.62%	6.82%	< 50	3.86%
Fruit & Vegetables	58	8.78%	10.00%	5.21%	< 50	5.64%
Meat, Poultry & Game	89	8.19%	4.05%	16.42%	92	17.28%
Cooked Meats, Olives & Dips	< 50	6.72%	3.70%	0.64%	< 50	8.07%
Fish & Seafood	Unlock full list >	9.97%	8.30%	14.53%	94	13.69%
	65	5.31%	10.27%	1.91%	87	8.04%
Coffee	100	11.41%	6.85%	7.77%	80	9.96%
Water	53	2.87%	5.99%	4.07%	< 50	4.17%
Fizzy Drinks	87	5.19%	1.84%	8.94%	99	0.17%
Tea	< 50	5.82%	9.34%	3.63%	80	14.20%
Beverage Syrups & Concentrates	Unlock full list >	8.85%	5.87%	7.91%	< 50	9.97%
	98	0.90%	4.44%	6.58%	86	1.80%
Spirits	75	5.29%	7.67%	1.01%	93	7.49%
Beer	100	10.70%	5.71%	19.76%	69	6.84%
Wine	99	0.80%	4.35%	6.71%	64	1.68%
Sparkling Wine & Champagne	68	7.48%	4.87%	9.83%	100	4.06%
Cider	Unlock full list >	2.95%	1.22%	11.22%	84	1.90%
Home & Kitchen	94	9.12%	16.90%	4.87%	55	6.21%
	56	12.21%	5.35%	16.02%	58	4.72%
	72	9.55%	8.05%	8.22%	< 50	3.73%
Over-the-Counter Medication	99	16.69%	8.25%	9.79%	89	4.28%
First Aid	72	4.45%	2.28%	8.52%	77	8.77%
Alternative Medicine	< 50	1.02%	8.51%	1.69%	69	2.38%
Sleep & Snoring Aids	76	3.13%	3.35%	6.65%	52	7.43%
Ear Care	Unlock full list >	5.71%	8.15%	10.79%	99	14.13%
	92	3.51%	8.48%	8.15%	100	9.64%
Minerals	60	2.31%	1.91%	0.42%	55	13.98%
Vitamins	60	9.70%	9.66%	9.16%	< 50	3.10%
Amino Acids	81	2.47%	3.80%	7.69%	77	9.80%
Herbal Supplements	Unlock full list >	7.74%	3.28%	15.19%	< 50	16.04%
	78	0.71%	19.47%	3.34%	< 50	7.37%
Toothbrushes & Accessories	94	6.13%	0.94%	9.06%	78	9.26%
Toothpastes	87	0.18%	5.54%	9.13%	99	9.85%
Interdental Cleaning	75	9.47%	6.61%	18.76%	92	17.89%
Mouthwashes	91	9.70%	4.71%	8.91%	99	14.08%
Tongue Cleaners	Unlock full list >	3.47%	6.55%	7.14%	93	18.03%
	< 50	10.00%	9.57%	8.49%	71	15.91%
	75	5.58%	1.08%	14.21%	93	3.90%
Face	98	3.12%	1.07%	11.41%	86	2.04%
Body	< 50	12.21%	7.12%	7.34%	93	1.13%
Sun Care & Tanning	93	15.80%	2.97%	11.99%	52	9.41%
Lips	66	7.56%	4.98%	9.85%	88	4.23%
Hands & Feet	Unlock full list >	2.64%	1.63%	0.11%	95	13.58%
	96	9.05%	9.14%	5.53%	93	9.98%
Shampoos & Conditioners	82	9.60%	3.98%	11.09%	< 50	9.61%
Styling Products	93	10.00%	8.61%	13.57%	100	12.73%
Styling Tools	100	4.66%	13.43%	6.66%	81	4.33%
Hair Colour	99	7.46%	17.95%	8.79%	72	8.32%
Hair Styling Accessories	Unlock full list >	3.40%	7.81%	3.60%	58	9.63%
	67	9.72%	6.06%	9.32%	98	1.06%
Cleansers	< 50	8.76%	9.85%	18.22%	68	6.96%
Deodorants & Anti-Perspirants	< 50	15.48%	3.42%	19.34%	< 50	6.45%
Bath Additives	88	9.85%	9.45%	10.31%	68	2.30%
Bathing Accessories	81	14.18%	17.10%	7.34%	85	6.97%
Sets	Unlock full list >	10.00%	8.72%	13.22%	100	12.38%
	53	2.74%	8.69%	1.22%	78	10.28%
Eyes	86	1.38%	5.92%	4.86%	< 50	6.01%
Face	80	5.26%	7.76%	0.81%	56	7.72%
Lips	92	8.83%	9.85%	4.97%	< 50	16.03%
Body	85	7.94%	9.45%	9.41%	98	13.32%
Make-up Palettes	Unlock full list >	9.66%	18.20%	5.07%	92	4.59%
	64	1.13%	5.64%	5.04%	86	5.85%
Nail Design	97	4.84%	1.97%	8.66%	83	8.90%
Tools & Accessories	94	1.10%	8.61%	1.60%	79	2.29%
Nail Treatments	95	1.00%	3.01%	1.71%	80	15.62%
Hand & Feet Care	Unlock full list >	5.51%	8.97%	1.18%	61	8.85%
	100	8.22%	6.13%	9.30%	98	1.00%
	< 50	4.64%	1.00%	2.27%	59	9.24%
Adhesives & Sealers	87	1.23%	4.71%	1.99%	98	7.42%
Nails, Screws & Fasteners	94	4.91%	1.92%	8.68%	77	8.92%
Door Hardware & Locks	< 50	5.53%	2.14%	1.14%	< 50	8.83%
Bathroom Hardware	56	7.42%	12.74%	9.38%	79	8.61%
Hooks	Unlock full list >	10.28%	2.52%	9.85%	87	7.53%
	99	7.40%	15.78%	3.65%	98	3.11%
Hand Tools	60	9.70%	9.66%	9.16%	65	8.36%
Power Tool Accessories	< 50	4.51%	2.23%	8.54%	55	9.43%
Power Tools	58	7.02%	8.98%	13.45%	63	11.45%
Measuring & Layout Tools	100	9.37%	9.89%	7.37%	100	4.29%
Tool Organisers	Unlock full list >	16.62%	8.18%	9.80%	97	9.68%
	97	5.47%	7.99%	10.35%	98	14.58%
Work Safety Equipment & Gear	80	9.95%	9.75%	14.94%	57	1.17%
Fire Safety	89	0.17%	3.69%	2.58%	85	16.70%
Home Security & Surveillance Systems	90	0.27%	7.62%	2.47%	99	3.18%
Key Cabinets	81	7.33%	9.74%	1.75%	59	1.07%
Safes & Safe Accessories	Unlock full list >	8.40%	9.98%	4.12%	100	6.27%
	60	6.10%	8.41%	11.53%	< 50	13.37%
Cable & Wire Management	63	9.83%	1.68%	19.04%	< 50	1.61%
Power Strips	94	6.76%	3.75%	0.71%	100	8.04%
Outlets & Accessories	66	6.51%	8.46%	2.46%	< 50	9.61%
Surface Wiring	100	9.17%	17.69%	4.79%	99	6.59%
Door Chimes & Bells	Unlock full list >	7.35%	2.64%	1.27%	92	15.06%
	98	9.85%	9.44%	10.33%	99	9.52%
Paint & Primer	64	3.05%	4.37%	17.70%	95	4.30%
Painting Supplies & Tools	92	9.81%	3.04%	12.55%	98	9.33%
Finishes, Sealers & Stains	99	10.00%	8.56%	2.21%	< 50	8.59%
Wallpaper & Wallpapering Supplies	< 50	10.98%	5.53%	7.11%	65	5.61%
Paint Strippers & Removers	Unlock full list >	2.06%	4.73%	5.21%	< 50	19.81%
	86	1.16%	3.02%	6.60%	63	4.15%
	61	12.98%	5.94%	9.85%	< 50	4.03%
Snacks & Sweets	54	10.00%	0.31%	3.08%	91	8.25%
Tinned & Jarred Food	100	3.67%	7.98%	3.32%	100	9.56%
Baking Supplies	90	3.12%	9.59%	6.88%	99	9.58%
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Top Products on amazon.co.uk

Discover the most-viewed and the best-selling products on amazon.co.uk. See which listings are driving product views, revenue, and units sold.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pokémon TCG: Mega Evolution—Ascended Heroes Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)	...> Booster Packs	Pokémon	995.1K	=	7.37%	6.75%	< 50	7.69%
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made	...> Magnesium	Nutrition Geeks	582.2K	56.11%	9.11%	10.43%	84	9.74%
Pokémon TCG: Snorlax ex & Blissey ex Special Collection (2 Foil Promo Cards 1 Oversize Card & 8 Booster Packs)	...> Booster Packs	Pokémon	545.6K	=	5.80%	19.59%	86	9.34%
Official 2026 Red Nose: Design-Yer Nose- on behalf of Comic Relief	...> Fake Body Parts	Comic Relief	479K	=	0.33%	0.68%	69	15.77%
Pokémon TCG: Scarlet & Violet—Prismatic Evolutions Premium Figure Collection (2 Etched Foil Promo Cards 11 Pokémon TCG: Scarlet & Violet—Prismatic Evolutions Booster Packs & More)	...> Booster Packs	Pokémon	470.4K	=	8.99%	3.43%	95	2.74%
Pokémon TCG: Mega Evolution—Ascended Heroes Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)	...> Booster Packs	Pokémon	995.1K	=	7.37%	6.75%	< 50	7.69%
Magnesium Glycinate 3-in-1 Complex - 1800mg Supplements as Bisglycinate Citrate & Malate 90 Vegan Capsules Triple High Absorption 384mg Elemental UK Made	...> Magnesium	Nutrition Geeks	582.2K	56.11%	9.11%	10.43%	84	9.74%
Pokémon TCG: Snorlax ex & Blissey ex Special Collection (2 Foil Promo Cards 1 Oversize Card & 8 Booster Packs)	...> Booster Packs	Pokémon	545.6K	=	5.80%	19.59%	86	9.34%
Official 2026 Red Nose: Design-Yer Nose- on behalf of Comic Relief	...> Fake Body Parts	Comic Relief	479K	=	0.33%	0.68%	69	15.77%
Pokémon TCG: Scarlet & Violet—Prismatic Evolutions Premium Figure Collection (2 Etched Foil Promo Cards 11 Pokémon TCG: Scarlet & Violet—Prismatic Evolutions Booster Packs & More)	...> Booster Packs	Pokémon	470.4K	=	8.99%	3.43%	95	2.74%
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Top-level analysis for amazon.co.uk

In 2026-04-01T00:00:00, amazon.co.uk generated £4.9B in total revenue.

Top brands include – Generic, LEGO, and London Grocery – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the Pokémon TCG: Mega Evolution—Ascended Heroes Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories), which is the most sought-after item on the marketplace.