Best Selling Bath & Body Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Bath & Body in amazon.co.uk for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Bath & Body category

See which brands are leading the Bath & Body category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Old Spice	2.89%	1.88pp	328.5K	17.24%	28.27%	217.42%	£9.44	0.97%
Fussy	1.18%	0.74pp	328.2K	7.35%	17.20%	102.01%	£8.50	0.49%
Method	1.65%	0.73pp	326.9K	7.04%	12.98%	191.41%	£7.20	0.44%
Salt Of the Earth	1.85%	0.62pp	257.4K	7.49%	19.40%	135.09%	£7.07	0.61%
Aveeno	0.95%	0.51pp	107K	8.44%	14.10%	213.60%	£9.38	0.03%
Old Spice	2.89%	1.88pp	328.5K	17.24%	28.27%	217.42%	£9.44	0.97%
Fussy	1.18%	0.74pp	328.2K	7.35%	17.20%	102.01%	£8.50	0.49%
Method	1.65%	0.73pp	326.9K	7.04%	12.98%	191.41%	£7.20	0.44%
Salt Of the Earth	1.85%	0.62pp	257.4K	7.49%	19.40%	135.09%	£7.07	0.61%
Aveeno	0.95%	0.51pp	107K	8.44%	14.10%	213.60%	£9.38	0.03%
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Channels Breakdown & Performance

Understand where the top brands in the Bath & Body category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Old Spice

Fussy

Method

Salt Of the Earth

Aveeno

Top selling sub-categories in the Bath & Body category

Explore the breakdown of sub-categories within the Bath & Body category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	8.76%	9.85%	18.22%	68	6.96%
Shower Gels	88	7.20%	9.04%	2.11%	66	11.50%
Hand Wash	53	3.91%	9.62%	1.23%	55	9.63%
Solid Soap Bars	100	9.42%	7.00%	6.36%	84	18.95%
Shower Oils	Unlock full list >	17.10%	8.63%	9.74%	98	4.04%
	< 50	15.48%	3.42%	19.34%	< 50	6.45%
Antiperspirant Deodorant	88	8.25%	6.81%	6.14%	< 50	6.85%
Deodorant	< 50	15.48%	1.66%	8.76%	89	14.80%
Antiperspirants	Unlock full list >	18.36%	0.53%	3.47%	100	11.98%
	81	14.18%	17.10%	7.34%	85	6.97%
	98	8.52%	7.03%	14.70%	92	6.95%
Sponges	70	19.99%	11.35%	9.22%	74	9.01%
Loofahs	< 50	9.87%	9.86%	15.93%	54	1.96%
Poufs	Unlock full list >	17.04%	14.24%	8.40%	100	0.09%
Shower Caps	< 50	0.14%	4.52%	5.73%	76	5.17%
Body Brushes	95	7.33%	12.44%	0.30%	100	8.76%
Exfoliating Mitts & Gloves	Unlock full list >	2.99%	0.86%	7.74%	97	2.45%
	88	9.85%	9.45%	10.31%	68	2.30%
Bath Salts	< 50	0.39%	4.02%	7.22%	69	1.24%
Bubble Bath	99	2.29%	6.94%	4.20%	97	6.56%
Bath Bombs	87	1.82%	2.18%	9.89%	< 50	0.93%
Shower Steamers	63	16.09%	1.19%	8.93%	< 50	1.26%
Bath Oils	Unlock full list >	5.49%	2.22%	2.39%	< 50	0.60%
Sets	Unlock full list >	10.00%	8.72%	13.22%	100	12.38%
	< 50	8.76%	9.85%	18.22%	68	6.96%
Shower Gels	88	7.20%	9.04%	2.11%	66	11.50%
Hand Wash	53	3.91%	9.62%	1.23%	55	9.63%
Solid Soap Bars	100	9.42%	7.00%	6.36%	84	18.95%
Shower Oils	Unlock full list >	17.10%	8.63%	9.74%	98	4.04%
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Top Products on the Bath & Body Category

Discover the most-viewed products in the Bath & Body category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
L'Oréal Paris Men Expert Shower Gel Barber Club Body Wash XXXL 1L Pump	...> Shower Gels	L’Oréal Paris men expert	59K	=	9.76%	3.35%	79	1.69%
Method Simply Nourish Body Wash Coconut & Rice Milk Shower Gel 532ml	...> Shower Gels	Method	58K	81.56%	9.16%	12.80%	90	9.16%
L'Oréal Paris Men Expert Shower Gel Pure Carbon 5-in-1 Body XXXL 1L Pump	...> Shower Gels	L'Oreal Paris	57.1K	86.07%	5.63%	4.92%	79	13.46%
Shower Steamers Aromatherapy 8 Pcs Stress Relief Shower Bombs Mothers Day Gifts Birthday Gifts for Women Self Care & Relaxation Gifts for Women Stocking Fillers	...> Shower Steamers	ORIENTLEAF	45.1K	=	9.40%	14.39%	99	5.72%
Old Spice Captain Shower Gel & Shampoo 1000ml	...> Shower Gels	Old Spice	40.1K	21.86%	6.32%	9.38%	68	12.07%
L'Oréal Paris Men Expert Shower Gel Barber Club Body Wash XXXL 1L Pump	...> Shower Gels	L’Oréal Paris men expert	59K	=	9.76%	3.35%	79	1.69%
Method Simply Nourish Body Wash Coconut & Rice Milk Shower Gel 532ml	...> Shower Gels	Method	58K	81.56%	9.16%	12.80%	90	9.16%
L'Oréal Paris Men Expert Shower Gel Pure Carbon 5-in-1 Body XXXL 1L Pump	...> Shower Gels	L'Oreal Paris	57.1K	86.07%	5.63%	4.92%	79	13.46%
Shower Steamers Aromatherapy 8 Pcs Stress Relief Shower Bombs Mothers Day Gifts Birthday Gifts for Women Self Care & Relaxation Gifts for Women Stocking Fillers	...> Shower Steamers	ORIENTLEAF	45.1K	=	9.40%	14.39%	99	5.72%
Old Spice Captain Shower Gel & Shampoo 1000ml	...> Shower Gels	Old Spice	40.1K	21.86%	6.32%	9.38%	68	12.07%
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Top-level analysis of the Bath & Body category on amazon.co.uk

During 2026-08-01T00:00:00, the Bath & Body category on amazon.co.uk generated a total revenue of £30.3M.

The leading brands in this category are Old Spice, Fussy, and Method, which stand out in terms of revenue and consumer engagement.

The top-performing product was L'Oréal Paris Men Expert Shower Gel Barber Club Body Wash XXXL 1L Pump, and it's the best-selling item in the category.