Best Selling Bath & Body Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Bath & Body in amazon.co.uk for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Bath & Body category

See which brands are leading the Bath & Body category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Old Spice	2.44%	1.75pp	263.7K	47.79%	30.01%	298.51%	£9.93	5.57%
L'OCCITANE	1.84%	0.90pp	223.4K	7.30%	8.52%	254.91%	£8.01	0.12%
L'Oreal Paris	1.50%	0.84pp	147.9K	39.05%	29.19%	281.59%	£7.97	4.66%
Wild	1.48%	0.80pp	246K	47.71%	20.28%	172.72%	£4.94	4.27%
Aveeno	1.16%	0.76pp	261.2K	38.35%	23.74%	13.62%	£5.24	4.84%
Old Spice	2.44%	1.75pp	263.7K	47.79%	30.01%	298.51%	£9.93	5.57%
L'OCCITANE	1.84%	0.90pp	223.4K	7.30%	8.52%	254.91%	£8.01	0.12%
L'Oreal Paris	1.50%	0.84pp	147.9K	39.05%	29.19%	281.59%	£7.97	4.66%
Wild	1.48%	0.80pp	246K	47.71%	20.28%	172.72%	£4.94	4.27%
Aveeno	1.16%	0.76pp	261.2K	38.35%	23.74%	13.62%	£5.24	4.84%
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Channels Breakdown & Performance

Understand where the top brands in the Bath & Body category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Old Spice

L'OCCITANE

L'Oreal Paris

Wild

Aveeno

Top selling sub-categories in the Bath & Body category

Explore the breakdown of sub-categories within the Bath & Body category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	8.76%	9.85%	18.22%	68	6.96%
Shower Gels	88	7.20%	9.04%	2.11%	66	11.50%
Hand Wash	53	3.91%	9.62%	1.23%	55	9.63%
Solid Soap Bars	100	9.42%	7.00%	6.36%	84	18.95%
Shower Oils	Unlock full list >	17.10%	8.63%	9.74%	98	4.04%
	< 50	15.48%	3.42%	19.34%	< 50	6.45%
Antiperspirant Deodorant	88	8.25%	6.81%	6.14%	< 50	6.85%
Deodorant	< 50	15.48%	1.66%	8.76%	89	14.80%
Antiperspirants	Unlock full list >	18.36%	0.53%	3.47%	100	11.98%
	81	14.18%	17.10%	7.34%	85	6.97%
	98	8.52%	7.03%	14.70%	92	6.95%
Sponges	70	19.99%	11.35%	9.22%	74	9.01%
Loofahs	< 50	9.87%	9.86%	15.93%	54	1.96%
Poufs	Unlock full list >	17.04%	14.24%	8.40%	100	0.09%
Shower Caps	< 50	0.14%	4.52%	5.73%	76	5.17%
Body Brushes	95	7.33%	12.44%	0.30%	100	8.76%
Exfoliating Mitts & Gloves	Unlock full list >	2.99%	0.86%	7.74%	97	2.45%
	88	9.85%	9.45%	10.31%	68	2.30%
Bath Salts	< 50	0.39%	4.02%	7.22%	69	1.24%
Bubble Bath	99	2.29%	6.94%	4.20%	97	6.56%
Bath Bombs	87	1.82%	2.18%	9.89%	< 50	0.93%
Shower Steamers	63	16.09%	1.19%	8.93%	< 50	1.26%
Bath Oils	Unlock full list >	5.49%	2.22%	2.39%	< 50	0.60%
Sets	Unlock full list >	10.00%	8.72%	13.22%	100	12.38%
	< 50	8.76%	9.85%	18.22%	68	6.96%
Shower Gels	88	7.20%	9.04%	2.11%	66	11.50%
Hand Wash	53	3.91%	9.62%	1.23%	55	9.63%
Solid Soap Bars	100	9.42%	7.00%	6.36%	84	18.95%
Shower Oils	Unlock full list >	17.10%	8.63%	9.74%	98	4.04%
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Top Products on the Bath & Body Category

Discover the most-viewed products in the Bath & Body category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
L'Oréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump	...> Shower Gels	L'Oreal Paris	169.2K	512.69%	8.50%	8.09%	88	19.87%
Method Body Wash Simply Nourish Shower Gel Coconut Rice Milk And Shea Butter Scent Pack of 1 532ml	...> Shower Gels	Method	78.1K	244.07%	10.02%	17.35%	81	8.90%
L'Oréal Men's Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation	...> Shower Gels	L’Oréal Paris men expert	74.2K	=	18.55%	9.94%	54	2.66%
Shower Steamers Aromatherapy 8 Pcs Stress Relief Shower Bombs Mothers Day Gifts Birthday Gifts for Women Self Care & Relaxation Gifts for Women Stocking Fillers	...> Shower Steamers	ORIENTLEAF	48.4K	=	9.40%	14.39%	99	5.72%
Driclor Antiperspirant Roll On Applicator 20 ml Strong Antiperspirant for Excessive Sweating	...> Antiperspirants	Driclor	48.1K	118.24%	3.82%	3.52%	< 50	6.43%
L'Oréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump	...> Shower Gels	L'Oreal Paris	169.2K	512.69%	8.50%	8.09%	88	19.87%
Method Body Wash Simply Nourish Shower Gel Coconut Rice Milk And Shea Butter Scent Pack of 1 532ml	...> Shower Gels	Method	78.1K	244.07%	10.02%	17.35%	81	8.90%
L'Oréal Men's Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation	...> Shower Gels	L’Oréal Paris men expert	74.2K	=	18.55%	9.94%	54	2.66%
Shower Steamers Aromatherapy 8 Pcs Stress Relief Shower Bombs Mothers Day Gifts Birthday Gifts for Women Self Care & Relaxation Gifts for Women Stocking Fillers	...> Shower Steamers	ORIENTLEAF	48.4K	=	9.40%	14.39%	99	5.72%
Driclor Antiperspirant Roll On Applicator 20 ml Strong Antiperspirant for Excessive Sweating	...> Antiperspirants	Driclor	48.1K	118.24%	3.82%	3.52%	< 50	6.43%
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Top-level analysis of the Bath & Body category on amazon.co.uk

During 2026-07-01T00:00:00, the Bath & Body category on amazon.co.uk generated a total revenue of £32.3M.

The leading brands in this category are Old Spice, L'OCCITANE, and L'Oreal Paris, which stand out in terms of revenue and consumer engagement.

The top-performing product was L'Oréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump, and it's the best-selling item in the category.