Best Selling Fragrances Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fragrances in amazon.co.uk for July 1, and read the full analysis below

Last updated : July 1, 2026

Top Brands on the Fragrances category

See which brands are leading the Fragrances category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Jul 2026 vs. Jul 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Jimmy Choo	2.72%	1.77pp	106.9K	67.23%	12.03%	246.88%	£34.31	14.13%
LANCOME PARIS	2.07%	1.66pp	44.9K	7.98%	9.09%	197.08%	£0.19	9.49%
Calvin Klein	6.41%	1.50pp	71.8K	10.93%	8.88%	130.24%	£26.12	11.18%
Elizabeth Arden	1.76%	1.11pp	40.1K	6.61%	6.12%	160.54%	£32.37	6.28%
Parfums de Marly	1.41%	1.05pp	1.5K	22.16%	8.69%	142.59%	£25.92	10.04%
Jimmy Choo	2.72%	1.77pp	106.9K	67.23%	12.03%	246.88%	£34.31	14.13%
LANCOME PARIS	2.07%	1.66pp	44.9K	7.98%	9.09%	197.08%	£0.19	9.49%
Calvin Klein	6.41%	1.50pp	71.8K	10.93%	8.88%	130.24%	£26.12	11.18%
Elizabeth Arden	1.76%	1.11pp	40.1K	6.61%	6.12%	160.54%	£32.37	6.28%
Parfums de Marly	1.41%	1.05pp	1.5K	22.16%	8.69%	142.59%	£25.92	10.04%
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Channels Breakdown & Performance

Understand where the top brands in the Fragrances category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Jimmy Choo

LANCOME PARIS

Calvin Klein

Elizabeth Arden

Parfums de Marly

Top selling sub-categories in the Fragrances category

Explore the breakdown of sub-categories within the Fragrances category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Jul 2026 vs. Jul 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	85	4.14%	0.38%	2.83%	98	9.42%
Eau de Perfume	91	0.03%	3.86%	2.81%	100	16.97%
Eau de Toilette	81	1.90%	4.22%	7.41%	85	7.75%
Body Sprays	88	2.09%	4.69%	5.25%	68	19.85%
Sets	70	2.40%	7.20%	4.52%	75	5.01%
Eau de Cologne	Unlock full list >	4.29%	2.41%	8.46%	< 50	8.72%
	< 50	4.40%	9.47%	8.50%	< 50	9.45%
Eau de Toilette	< 50	0.28%	4.21%	6.14%	56	10.00%
Eau de Perfume	98	2.01%	6.82%	7.47%	86	9.86%
Eau de Cologne	90	8.13%	3.94%	16.24%	87	17.10%
Sets	93	2.32%	1.83%	4.60%	76	9.85%
Perfume Extract	Unlock full list >	5.57%	0.04%	10.53%	94	11.35%
Children	Unlock full list >	9.00%	5.57%	19.12%	92	19.99%
	85	4.14%	0.38%	2.83%	98	9.42%
Eau de Perfume	91	0.03%	3.86%	2.81%	100	16.97%
Eau de Toilette	81	1.90%	4.22%	7.41%	85	7.75%
Body Sprays	88	2.09%	4.69%	5.25%	68	19.85%
Sets	70	2.40%	7.20%	4.52%	75	5.01%
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Top Products on the Fragrances Category

Discover the most-viewed products in the Fragrances category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Jul 2026 vs. Jul 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
NIVEA SUN Eau de Toilette (30ml) Perfume for Women Fragrance with Fresh Green and Floral Notes Lightweight Summer Scent NIVEA Perfume with Suncream Scent	...> Eau de Toilette	NIVEA	60.8K	153.88%	11.49%	12.11%	72	3.33%
Eau de Toilette for Men - Woody Fragrance with Notes of Orange Blossom Tonka Bean Accord and Honey - Medium Longevity	...> Eau de Toilette	Joop!	54.1K	=	1.50%	5.94%	95	7.02%
HUGO Man Eau de Toilette Men's Perfume Notes of Crispy Green Apple and Fir Balsam Aromatic Fragrance Medium Longevity 200ml	...> Eau de Toilette	HUGO BOSS	51.9K	230.67%	9.31%	9.99%	73	9.95%
Afnan Supremacy Collector's Edition for Men Eau De Parfum 100ml	...> Eau de Perfume	Afnan	45.3K	=	2.82%	3.06%	< 50	19.29%
ARMAF Club De Nuit Intense Eau de Toilette for Men 105 ml (Pack of 1)	...> Eau de Toilette	ARMAF	42.6K	37.47%	4.59%	8.37%	93	9.55%
NIVEA SUN Eau de Toilette (30ml) Perfume for Women Fragrance with Fresh Green and Floral Notes Lightweight Summer Scent NIVEA Perfume with Suncream Scent	...> Eau de Toilette	NIVEA	60.8K	153.88%	11.49%	12.11%	72	3.33%
Eau de Toilette for Men - Woody Fragrance with Notes of Orange Blossom Tonka Bean Accord and Honey - Medium Longevity	...> Eau de Toilette	Joop!	54.1K	=	1.50%	5.94%	95	7.02%
HUGO Man Eau de Toilette Men's Perfume Notes of Crispy Green Apple and Fir Balsam Aromatic Fragrance Medium Longevity 200ml	...> Eau de Toilette	HUGO BOSS	51.9K	230.67%	9.31%	9.99%	73	9.95%
Afnan Supremacy Collector's Edition for Men Eau De Parfum 100ml	...> Eau de Perfume	Afnan	45.3K	=	2.82%	3.06%	< 50	19.29%
ARMAF Club De Nuit Intense Eau de Toilette for Men 105 ml (Pack of 1)	...> Eau de Toilette	ARMAF	42.6K	37.47%	4.59%	8.37%	93	9.55%
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Top-level analysis of the Fragrances category on amazon.co.uk

During 2026-07-01T00:00:00, the Fragrances category on amazon.co.uk generated a total revenue of £16.2M.

The leading brands in this category are Jimmy Choo, LANCOME PARIS, and Calvin Klein, which stand out in terms of revenue and consumer engagement.

The top-performing product was NIVEA SUN Eau de Toilette (30ml) Perfume for Women Fragrance with Fresh Green and Floral Notes Lightweight Summer Scent NIVEA Perfume with Suncream Scent, and it's the best-selling item in the category.